Choice House

What Choice House does

Choice House is a private, for-profit addiction and mental health treatment center operating exclusively for men in Boulder County, Colorado. Founded by Jordan Hamilton in 2008, the company is dually licensed for mental health and substance use disorder treatment and delivers a year-long continuum of care structured in three phases: a 90-day residential stay at The Lookout in Boulder (up to 22 men), a transitional living program with integrated Intensive Outpatient Program (IOP) on a 14-home campus in Louisville (~35 men, minimum 120-day commitment), and a step-down Phase III structured sober living program. Treatment integrates evidence-based modalities (CBT, DBT, EMDR, brainspotting, neurofeedback, somatic therapy) with proprietary experiential programs including the Warrior Workshop (TEP-certified psychodrama intensive) and the H.E.R.D. entry protocol, complemented by outdoor adventure therapy in the Rocky Mountain setting.

The clinical model targets men with substance use disorders, chronic relapse histories, and co-occurring mental health conditions including PTSD, depression, anxiety, bipolar disorder, and ADHD. A three-day Family Warrior Workshop and ongoing virtual family programming extend the engagement to parents, spouses, and siblings of enrolled clients. The organization deliberately staffs with over 50% program alumni and maintains a small direct admissions team with no call centers, relying on alumni word-of-mouth and a multi-platform organic content presence for demand generation. Choice House operates entirely out-of-network with insurance providers, requiring families to self-pay or utilize out-of-network benefits, with no public pricing disclosed.

Revenue mechanics are subscription-style recurring payments tied to program length rather than per-service billing: a typical client generates 90 days of residential revenue followed by 120+ days of transitional living revenue, with the integrated IOP billed within the Phase II program. The company has no disclosed funding rounds, no parent company, no acquisitions, and operates as a founder-owned business out of two physical campuses in Boulder and Louisville, Colorado, with a designated pharmacy partner for medication management.

Name

Choice House

Legal name

Choice House

Website

https://choicehousecolorado.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Choice House is a private, men-only addiction and mental health treatment center in Boulder County, Colorado, offering a year-long continuum of 90-day residential, transitional living with IOP, and step-down sober living, serving men with substance use and co-occurring disorders and their families.

Ownership category

akta.pro rank

Product category

Residential Addiction and Mental Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Inpatient Psychiatric Hospitals & Units (HLAFACAB), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Residential addiction treatment
• Substance abuse rehab
• Mental health treatment
• Intensive outpatient program
• Sober living services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. 90-Day Residential Treatment Program: Primary revenue stream from intensive 90-day residential treatment at The Lookout facility in Boulder. Program includes accommodation, meals prepared by full-time chef, all clinical services, therapy, psychiatric care, outdoor activities, and case management.
2. Transitional Living / Sober Living: Phase II structured sober living on Louisville campus with private bedrooms across 14 homes. Includes clinical services, IOP integration, and community support. Minimum 120-day commitment.
3. Intensive Outpatient Program (IOP): Clinical backbone of Phase II running approximately 9 hours per week of group therapy for first two months, stepping down to outpatient programming. Fully integrated with transitional living campus.
4. Phase III Structured Sober Living: Step-down program with greater independence while remaining connected to Choice House community and mentorship responsibilities.
5. Family Program: Three-day family therapy workshop held every 5-6 weeks, led by Jill Krush. Available to family members of enrolled clients including parents, children, siblings, spouses, and partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Choice House is a men-only addiction and mental health treatment center that delivers a year-long continuum of care: a 90-day residential program at The Lookout facility in Boulder (up to 22 men), followed by a transitional living and Intensive Outpatient Program (IOP) on a 14-home Louisville campus, and concluding with a structured step-down sober living program. Treatment integrates evidence-based clinical modalities (CBT, DBT, EMDR, Brainspotting, Psychodrama, Somatic Therapy) with outdoor adventure therapy, family workshops, and a brotherhood community model. The facility is dually licensed for mental health and substance use disorder treatment and operates out-of-network with all insurance providers.

Product overview

Choice House is a men-only addiction and mental health treatment center located in Boulder, Colorado, offering a year-long full continuum of care structured in three phases. The program architecture includes Phase I: 90-Day Residential Treatment at The Lookout facility (Boulder, up to 22 men), Phase II: Transitional Living with Clinical Services (Louisville campus of 14 homes, 30-40 men with integrated IOP), and Phase III: Structured Sober Living Step-Down Program. Supporting services include Dual Diagnosis Treatment, Outdoor Adventure Therapy, Warrior Workshop (experiential trauma therapy), Family Warrior Workshop, Intensive Outpatient Program (IOP), and the H.E.R.D. entry program. The therapeutic approach integrates evidence-based modalities including CBT, DBT, EMDR, Psychodrama, Somatic Therapy, and experiential adventure therapy, all delivered through a trauma and attachment lens in a gender-specific brotherhood environment.

Differentiator

Problem solved

Functional benefit

Brands

• The Lookout: The Lookout is the name of Choice House's 90-day residential treatment facility in Boulder, Colorado.
• H.E.R.D. Program

Products and services

• Phase I: 90-Day Residential Treatment (The Lookout) 90-day intensive inpatient residential treatment program at The Lookout facility in Boulder, Colorado, for up to 22 men, providing addiction and mental health treatment with individual therapy, group therapy, outdoor adventure therapy, and psychiatric support.
• Phase II: Transitional Living with Clinical Services
• Phase III: Structured Sober Living (Step-Down Program) Step-down program providing greater independence while maintaining connection to the Choice House community, focused on long-term identity development and mentorship responsibilities.
• Dual Diagnosis Treatment Integrated treatment for co-occurring mental health and substance use disorders, addressing conditions such as anxiety, depression, PTSD, bipolar disorder, ADHD, and trauma alongside addiction recovery, enabled by the facility's dual licensure.
• Outdoor Adventure Therapy Outdoor therapeutic activities including hiking, skiing, rock climbing, fly fishing, and wilderness excursions integrated into the recovery program, utilizing Colorado's Rocky Mountain environment as a clinical modality.
• Warrior Workshop Intensive two-day experiential trauma therapy workshop using psychodrama as the primary modality, facilitated by TEP-certified Chief Clinical Officer Jill Krush every five weeks as part of the residential program.
• Family Warrior Workshop Three-day experiential family therapy workshop held over a weekend, allowing parents, siblings, spouses, partners, and other family members of enrolled clients to participate in their own healing process alongside the client's recovery journey.
• Intensive Outpatient Program (IOP) Structured outpatient clinical programming integrated into Phase II transitional living, providing approximately 9 hours per week of group therapy alongside individual therapy sessions.
• H.E.R.D. Program Foundational two-week transitional living entry program whose acronym stands for Honest Assessment, Experience Community, Recovery Capital, and Demonstrate Principles, preparing clients for Phase II sober living through structured adventure-based programming and executive functioning development.

Quantifiable outcome

• Clients report multiple years of sobriety post-completion, with testimonials of 4+ years clean and sober
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• King Soopers PharmacyminorOthersDesignated pharmacy partnership for medication management. Located at 6550 Lookout Rd, Boulder, CO 80301. All client medications kept under lock and key in Technician's office. Electronic invoicing for prescription costs with reimbursement from guarantor.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sandstone Care: Colorado- and Maryland-based adolescent and young adult addiction and mental health treatment provider. Comparable to Choice House on Colorado-based operations, dual-diagnosis treatment, and continuum-of-care design, though focused on a younger demographic.
• NorthStar Transitions: Boulder, Colorado-based men's residential and outpatient addiction treatment. Operates in the same metro and addresses an overlapping high-acuity male client base, making it Choice House's closest local competitor.
• Caron Treatment Centers: Pennsylvania-based, private nonprofit operating gender-specific residential and outpatient addiction treatment programs. Directly comparable to Choice House in long-stay residential model, family programming, and trauma-focused clinical positioning.
• Mountainside Treatment Center: Connecticut-based private addiction treatment provider offering residential, outpatient, and sober living. Comparable to Choice House on continuum-of-care structure and emphasis on individualized, smaller-caseload clinical care.
• Jaywalker Lodge: Carbondale, Colorado men-only residential and transitional living program for professionals. Near-direct comparable to Choice House on gender-specific positioning, Colorado footprint, and sober-living-anchored continuum.
• The Ranch (Tennessee / Pennsylvania): Operates residential and outpatient addiction treatment with a focus on trauma and dual diagnosis, including gender-specific tracks. Closely matches Choice House's trauma-attachment lens and long-stay residential program design.

Broad incumbents

• Hazelden Betty Ford Foundation: The largest nonprofit addiction treatment provider in the U.S., operating residential, outpatient, and recovery housing across multiple states. Comparable to Choice House on residential SUD treatment and continuum-of-care model, but at vastly greater scale and with broader payer relationships.
• Promises Behavioral Health (The Right Step / Promises): Multi-state network of residential and outpatient addiction treatment centers. Comparable to Choice House on residential SUD treatment offerings and family programming, though at a broader scale and with more diversified geographic exposure.

Emerging players

• Galen Hope: Boulder, Colorado mental health and eating disorder treatment provider. Comparable to Choice House on Boulder location and integrative outpatient programming, but addresses a different primary diagnosis set.

Regional players

• All Points North Lodge: Edwards, Colorado residential addiction and mental health treatment center in a mountain lodge setting. Comparable through its Colorado location, luxury positioning, and integration of experiential/outdoor modalities similar to Choice House's adventure therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/choicehouseco
• YouTubeyoutube.com/channel/UCudhg2e0MuuLXwHj9WS8ItA
• Facebookfacebook.com/choicehouseco
• LinkedInlinkedin.com/company/choicehousecolorado
• Instagraminstagram.com/choicehouseco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice House