What Bonetti Elektro does

Bonetti Elektro AG is a Swiss electrical installation and building-technology services company headquartered in Meggen, Canton Lucerne, founded approximately in 1990 and operating for over 30 years. The company is a wholly owned subsidiary of the Maréchaux Gruppe, a family-owned diversified conglomerate founded in 1946 that comprises 22 affiliated companies spanning electrical, IT, telecommunications, security, and building automation services. Bonetti delivers eight core service lines: Elektroinstallation, Service und Unterhalt (including 24/7 Pikettdienst), Telematik (as an official Swisscom partner), IT Service, Sicherheit (in partnership with Telsec ESS Schweiz AG), Gebäudeautomation (via its subsidiary Intelitec), Photovoltaik, and Elektromobilität (EV charging infrastructure). Contract values on disclosed reference projects range from CHF 20,000 to CHF 900,000.

The company serves four primary customer segments — residential construction, industrial and commercial buildings, public buildings, and hospitality — within Canton Lucerne and surrounding municipalities such as Weggis, Adligenswil, and Küssnacht. Revenue is generated primarily through project-based electrical installation contracts supplemented by recurring service and maintenance agreements, with an emerging managed-services component in EV charging (monthly contracting fees covering infrastructure, load management, and billing). Named reference clients include SBB, Parkhotel Vitznau, Debrunner Acifer, Panlog AG, Coop Zentralschweiz, Strüby AG, Consero AG, and multiple municipal governments. Distribution is direct via field sales, personal consultation, and a service/maintenance contract motion; the firm also resells Swisscom telecom services as a channel partner. Group-level ISO 9001 certification and certified apprenticeship status (Wir Machen Profis, Yousty) underpin quality and talent positioning.

Name

Bonetti Elektro

Legal name

Bonetti Elektro AG

Website

https://bonetti-elektro.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonetti Elektro AG is a Canton Lucerne–based Swiss electrical installation and building-technology contractor, part of the Maréchaux Gruppe, delivering installation, IT, security, building automation, photovoltaics, and EV-charging services to residential, commercial, public-sector, and hospitality clients in the Lucerne region.

Ownership category

akta.pro rank

Product category

Electrical Installation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823), Communications Equipment, Nec (3669)

akta.pro primary industry

Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH)

Keywords

• Electrical installation services
• Building automation systems
• Photovoltaic solar installation
• EV charging infrastructure
• IT and telematics cabling

Headquarters

HQ city

Meggen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Electrical Installation Services: Project-based electrical installation services for residential, commercial, industrial and public buildings. Revenue is generated through contracts for new installations, renovations, and upgrades. Services include lighting concepts, power distribution, and digital networking.
2. Service and Maintenance Contracts: Ongoing maintenance and service contracts providing regular inspections, troubleshooting and emergency repair services. Includes 24/7 on-call (Pikettdienst) availability. Revenue is recurring from established client relationships.
3. IT Services: IT infrastructure services including network installation, VOIP systems, UKV cabling, and IT outsourcing. Revenue generated through project fees and ongoing service contracts.
4. Security Systems: Installation and maintenance of security systems including access control, alarms, video surveillance, and loss prevention solutions. Provided in partnership with Telsec ESS Schweiz AG.
5. Building Automation:
6. Photovoltaic Systems: Complete solar energy solutions from planning through installation to maintenance and monitoring. Includes government subsidy application services.
7. Electric Mobility Infrastructure: Charging station installation and rental solutions for private, commercial and public use. Includes contracting models with monthly fixed fees covering infrastructure, installation and maintenance.
8. Telematics Services: Telecommunications installation and services as official Swisscom partner. Includes phone and internet tariff consulting, connection installation, and service management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bonetti Elektro AG is a regional full-service electrical installation company in Canton Lucerne, Switzerland. It plans, installs, and maintains electrical systems for residential, commercial, industrial, public, and hotel buildings. Its portfolio spans electrical installation, service/maintenance with 24/7 emergency support, IT and telematics cabling (as a Swisscom partner), security systems, building automation (via Intelitec subsidiary), photovoltaic solar systems, and electric vehicle charging infrastructure.

Product overview

Bonetti Elektro AG is an electrical services company operating as part of the Maréchaux Gruppe, offering a comprehensive portfolio of electrical installation and technology services. The core offering includes Elektroinstallation (electrical installation), Service und Unterhalt (service and maintenance), Telematik (telematics as a Swisscom partner), IT Service (networking and communications), Sicherheit (security systems in partnership with Telsec ESS Schweiz AG), Gebäudeautomation (building automation via subsidiary Intelitec), Photovoltaik (solar energy systems), and Elektromobilität (EV charging solutions). The company serves residential, commercial, industrial, hotel, and public building sectors across the Lucerne canton region.

Differentiator

Problem solved

Functional benefit

Products and services

• Elektroinstallation Professional electrical installation services for residential, commercial, and industrial buildings, including planning, implementation, and maintenance of electrical systems, power distribution, and digital networking.
• Service und Unterhalt

Quantifiable outcome

• SBB Bahnhof Meggen project completed on time (2009-2011)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Maréchaux GruppecoreStrategic or Co-development PartnerParent company group consisting of 22 affiliated companies. Bonetti Elektro AG is part of this group, working together with maximum future orientation. The group provides shared resources, training, and expertise across electrical, IT, security and automation domains. Founded by Ernst Marechaux Senior in 1946.
• InteliteccoreTechnology or IntegrationFounded by Bonetti Elektro as specialized subsidiary for building automation systems. Focused on smart home and smart building automation solutions including climate control, lighting, media streaming and heating systems.
• Telsec ESS Schweiz AGcoreTechnology or IntegrationSecurity partner company, also a subsidiary of the Marechaux Gruppe. Provides certified security products including access controls, alarm systems, video surveillance, customer counting and loss prevention solutions. Enables comprehensive electrical security packages for buildings.
• SwisscommajorChannel Partner/ Reseller/ DistributorOfficial Swisscom partner for private telematics solutions. Helps customers with home connection installation and provides consulting on appropriate phone and internet tariffs. Handles registrations, changes and appointment scheduling for Swisscom services.
• WürthminorImplementation/ SI/ Consulting PartnerTool and fastening supplier. Apprentices receive training in dowel technology at the Marechaux training center conducted by WÜRTH.
• Gewerbeverein MeggenminorGTM or Marketing PartnerLocal trade association active since 1925, one of the oldest in Canton Lucerne. Promotes good framework conditions for trade and commerce, supports local shopping and labor market in Meggen. Bonetti represented on the board through Petar Asovic.
• Gemeinde MeggenmajorStrategic or Co-development PartnerMunicipality of Meggen that regularly invites Bonetti Elektro AG to community events such as 'Tag der Sonne' (Day of the Sun) to present photovoltaic systems, storage solutions and charging stations to interested citizens.
• FC LuzernminorGTM or Marketing PartnerProfessional football club. Apprentices visited Swissporarena and received motivational talk from FCL President Stefan Wolf. Part of career orientation and team-building activities for new apprentices.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Etavis AG: Swiss national electrical services and building technology group acquired by BKW. Provides electrical installation, building automation, ICT, and security solutions across Switzerland — directly comparable service portfolio to Bonetti at multi-regional scale.
• Burkhalter Group: Leading Swiss electrical contractor group with 50+ locations across Switzerland, offering electrical installation, building automation, and service. Most direct large-scale national peer to Bonetti, but operates at vastly larger scale and multiple cantons.

Others

• Maréchaux Elektro AG (Parent Group Sister): Parent group's Kriens-headquartered sister company within the 22-firm Maréchaux Gruppe. Closest analogous firm within the parent's portfolio with overlapping capabilities but different regional footprint.
• Swisscom (Partner/Reseller Relationship): Bonetti's official telematics partner and reseller. While not a direct competitor, the partnership borders indicate the broader Swiss telecom installation ecosystem and overlaps with Bonetti's telematics/IT services.

Direct peers

• Hess AG Elektro + Gebäudeautomation: Mid-sized Swiss electrical contractor combining electrical installation, building automation, photovoltaics, and ICT services. Comparable size and service breadth to Bonetti, also serving a defined regional Swiss market.
• Salomon Schmid Elektro AG: Lucerne/Kriens-based electrical contractor offering electrical installation, building automation, telematics, and security services. Almost identical operational profile to Bonetti and a direct local competitor in the Canton of Lucerne market.
• Hans Bader AG: Swiss mid-sized electrical services firm offering installation, IT infrastructure, security, and building automation. Directly comparable full-service electrical contractor model to Bonetti.

Regional players

• Elektro Bohr AG: Swiss regional electrical installation and service firm with comparable mid-sized operating model. Similar workforce size and service mix to Bonetti, serving a defined Swiss canton.
• BK Elektro AG: Swiss regional electrical contractor offering installation, building automation, and photovoltaic services. Comparable mid-sized Swiss regional peer with similar service line structure.
• Elektro-Kuhn AG: Regional Swiss electrical contractor with electrical installation, automation, and renewable energy services. Comparable in size and offering to Bonetti, though based in a different Swiss region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bonettielektro
• Instagraminstagram.com/bonettielektroag
• LinkedInlinkedin.com/company/bonetti-elektro-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonetti Elektro