You,inc

What You,inc does

You,inc Incorporadora e Participações S.A. is a private Brazilian residential real estate developer founded in 2011 by Abrão Muszkat and headquartered in São Paulo's Vila Olímpia district. The company develops and sells compact apartments (22-410m²) in São Paulo's prime urban neighborhoods — including Vila Olímpia, Vila Madalena, Pinheiros, Higienópolis, Consolação, and Centro — across three product brands: QG (mid-market compact), OpenLife (entry-level studios and 1-bedroom units), and Eleva (premium 4-suite units). You,inc participates in federal and municipal housing programs (HIS for families earning up to 6 minimum wages, HMP up to 10 minimum wages, and R2V vertical residential), with unit price caps at R$ 383,636.74 and R$ 537,672.71 respectively, alongside unrestricted premium inventory at higher price points.

The company monetizes through one-time residential unit sales, distributed via a wholly-owned licensed brokerage (You Intermediação Imobiliária Ltda., CRECI 25.672-J) and a partner broker network managed by a Diretor de Parcerias. Its underlying technology stack is light: no proprietary platforms, no AI capabilities, and no APIs; instead it relies on a buyer-facing digital ecosystem comprising the HomePay mobile app (acquired by You,inc) for construction tracking and invoice management, the Meu You customer portal for document access, and the You,do personalization program for unit customization. Notable architecture and design partners include Perkins & Will, NURA Arquitetura Imobiliária, Studio Roca, SP Estudio, DP Barros, Núcleo Arquitetura da Paisagem, Juliana Abbud, and Tagú Paisagismo, with Even contracted as construction partner on Eleva Harmonia.

Across roughly 15 years of operation, You,inc has launched or delivered 21 tracked projects (10 delivered, 11 launched) with cumulative Gross Sales Value of R$ 10.4 billion and 11,000+ units; founder Abrão Muszkat's prior 45-year track record encompasses 500+ developments and over 5 million m² built. The company is founder-controlled, privately held, and operates without disclosed institutional capital, relying on a concentrated São Paulo land bank, regulatory access to subsidized housing programs, and vertical brokerage integration as its primary commercial advantages.

Name

You,inc

Legal name

You,inc Incorporadora e Participações S.A

Website

https://youinc.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

You,inc is a private São Paulo-based residential developer founded in 2011 that designs, builds, and sells compact and premium apartments in prime São Paulo neighborhoods through the QG, OpenLife, and Eleva brands, serving buyers from HIS/HMP-subsidized segments to premium 4-suite clients via in-house brokerage and partner brokers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Residential real estate development
• Compact apartment construction
• Urban housing projects
• Property sales brokerage
• Real estate incorporadora

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: One-time sale of residential apartments across multiple income tiers including HIS (social interest housing up to 6 minimum wages), HMP (popular market housing up to 10 minimum wages), R2V (vertical residential), and premium compact units. Properties sold at various price points from R$ 383,636.74 (HIS-2 units) to higher values for premium products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

You,inc is a São Paulo-based residential real estate developer (incorporadora) that develops, constructs, and sells compact urban apartment buildings across income tiers ranging from HIS social housing (up to 6 minimum wages) and HMP popular housing (up to 10 minimum wages) through R2V vertical residential and premium segments. The company markets and sells units through its own licensed brokerage (You Intermediação Imobiliária) and a partner broker network, complemented by customer-facing digital tools (HomePay app, Meu You portal, You,do personalization program).

Differentiator

Problem solved

Functional benefit

Brands

• OpenLife: Apartment brand featuring compact units (studio and 1 bedroom) in central São Paulo locations
• QG
• Eleva

Products and services

• QG Cardoso de Melo by You,inc Compact 1-bedroom residential apartment building under construction in São Paulo's Vila Olímpia district, designed for individual buyers seeking affordable homeownership with full leisure amenities in a strategic commercial hub location. Approved under the HIS social housing, R2V vertical residential, and NR regimes.
• QG Higienópolis by You,inc Compact 1-bedroom apartment building in São Paulo's Higienópolis neighborhood with full leisure amenities, offered under HIS and HMP programs with HMP units capped at R$ 537,672.71 (24–25m²). Designed for individual and family buyers seeking affordable homeownership in a prime central São Paulo location with installment-based payment plans and bank financing.
• QG Ferreira de Araújo by You,inc Compact 1-bedroom residential apartment project under construction in São Paulo's Pinheiros neighborhood with rooftop leisure amenities, designed for individual buyers in the HIS, HMP, and R2V income tiers seeking well-located urban living.
• Eleva Harmonia Premium 4-suite residential apartment project in São Paulo's Vila Madalena neighborhood, offering 48 standard units of 205–206m² with 3 parking spaces and 2 duplex units of 410m² with 5 parking spaces, including luxury amenities such as pools, spas, and concierge services for high-net-worth buyers seeking architecturally distinguished residences.
• OpenLife Frei Caneca Compact studio and 1-bedroom residential apartment project in central São Paulo's Consolação neighborhood, featuring rooftop leisure with park views, designed for entry-level HIS, HMP, and R2V buyers as well as investors seeking well-located urban units.

Quantifiable outcome

• R$ 10.4 billion in total VGV (Gross Sales Value) generated across all projects
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, regular and minor.

• Corretores Parceiros (Partner Real Estate Brokers)coreChannel Partner/ Reseller/ DistributorNetwork of affiliated real estate brokers who sell You,inc properties and earn commissions. Managed by Junno Rodrigues, Diretor de Parcerias. Contact via WhatsApp 11 98227-4001 or [email protected].
• NURA Arquitetura ImobiliáriacoreStrategic or Co-development PartnerArchitecture firm responsible for QG Cardoso de Melo, QG Higienópolis, QG Ferreira de Araújo, and OpenLife Frei Caneca projects. Design philosophy focuses on urban lifestyle optimization and contemporary aesthetics.
• Perkins & WillcoreStrategic or Co-development PartnerInternational architecture firm engaged for Eleva Harmonia project design, bringing global expertise in mixed-use developments and innovative residential concepts.
• Studio RocaregularStrategic or Co-development PartnerInterior design firm responsible for decorado (model unit) designs across multiple projects including QG Cardoso de Melo, OpenLife Frei Caneca. Known for minimalist, contemporary aesthetics.
• Juliana AbbudregularStrategic or Co-development PartnerDesigner responsible for Eleva Harmonia common areas, creating sophisticated, nature-connected spaces with natural materials and tranquil atmospheres.
• Tagü PaisagismoregularStrategic or Co-development PartnerLandscape architecture firm for Eleva Harmonia, creating sensitive, meaningful external environments with multiple functions for residents.
• SP EstudioregularStrategic or Co-development PartnerArchitecture and interiors firm responsible for common areas design in QG Cardoso de Melo (Torre JK) and OpenLife Frei Caneca, focusing on contemporary, functional spaces.
• DP BarrosregularStrategic or Co-development PartnerDesign firm responsible for common areas of QG Cardoso de Melo Torre FL, bringing casual, fluid, sophisticated atmosphere with neutral, welcoming furniture.
• Núcleo Arquitetura da PaisagemregularStrategic or Co-development PartnerLandscape architecture firm for QG Cardoso de Melo and QG Higienópolis projects, creating essential everyday-use landscaping with human-scale design and natural contrasts.
• Even (Construction)regularOthersConstruction company contracted to build Eleva Harmonia project.
• One Innovation and Nova MilanominorStrategic or Co-development PartnerPartners in the OpenLife Frei Caneca project, contributing to development execution.
• Index Conectada (Press Office)minorOthersPress relations agency handling media inquiries for You,inc. Contact: [email protected], (11) 3068-2000.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MRV Engenharia: Brazil's largest homebuilder with a strong focus on affordable housing (Minha Casa Minha Vida/HIS-equivalent segments). Comparable business model in the affordable end of the residential market, though MRV operates nationally while You,inc is São Paulo-concentrated.
• Gafisa: Established São Paulo-based residential developer with multi-segment portfolio across affordable to high-end. Comparable São Paulo geography and multi-tier product approach, though Gafisa has historically operated at larger scale and broader geographic reach.
• Cyrela Brazil Realty: One of the largest Brazilian residential developers, headquartered in São Paulo with a broad portfolio across income segments and regions. Directly comparable as a São Paulo-focused residential developer operating at greater scale, though Cyrela covers more segments and geographies than You,inc.

Direct peers

• Direcional Engenharia: Brazilian developer focused primarily on affordable housing under government programs. Comparable business model in the HIS/HMP-equivalent segment that You,inc accesses through São Paulo approvals, though Direcional operates nationally while You,inc is São Paulo-focused.
• Mitre Realty: São Paulo-focused residential developer with a portfolio of compact and mid-sized units in prime city neighborhoods. Highly comparable product mix (studios, 1-bedroom, small units) and target buyer segments to You,inc's QG and OpenLife brands.
• Even Construtora e Incorporadora: São Paulo-headquartered residential developer with overlapping premium and mid-market positioning. Notably, Even is already engaged by You,inc as the construction contractor for Eleva Harmonia, evidencing direct operational overlap and a close competitive adjacency in the same São Paulo submarkets.
• EZTec Empreendimentos: São Paulo-based residential developer focused on the upper-middle and high-end segments in prime city neighborhoods. Comparable as a São Paulo-centric developer with premium positioning, though EZTec skews higher-end than You,inc's affordable-heavy mix.
• Tecnisa: São Paulo-based residential developer specializing in higher-density, well-located projects in prime neighborhoods. Closely aligned with You,inc's strategy of compact and premium units in Vila Olímpia, Pinheiros and similar high-value submarkets.
• Trisul: São Paulo-based residential developer operating across compact and mid-sized apartment segments in metropolitan São Paulo. Closely comparable geographic focus, unit-size profile, and buyer segmentation to You,inc's QG and OpenLife brands.
• Cury Construtora: Brazilian developer specializing in affordable and entry-level housing within government housing programs (Minha Casa Minha Vida/HIS equivalent). Comparable to You,inc's HIS and HMP program access and pricing-tier focus.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/youincorporadora
• Facebookfacebook.com/youincorporadora
• LinkedInlinkedin.com/company/you-inc-incorporadora?trk=biz-companies-cym
• Instagraminstagram.com/youinc
• Pinterestbr.pinterest.com/youincincorporadora/_created
• TikToktiktok.com/@youinc_
• Xx.com/you_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You,inc