Alstra

What Alstra does

Alstra AB is a privately held, founder-owned Swedish information technology firm headquartered in Stockholm's Gamla Stan district that provides custom software development and consulting services. The company was founded in March 2000 as "Survey Generator" and rebranded to Alstra in 2002, operating the Survey Generator name as a sub-brand for its survey tool until 2025. Despite more than two decades in business, Alstra operates with a deliberately small team of approximately three people, including CEO Hans Fohlin, development lead Anders Janryd, and Bengt-Åke Larsson.

The company's core offering is tailor-made software solutions addressing gaps where off-the-shelf products do not meet a client's specific business requirements, with explicit emphasis on security, reliability, and ease of use. Representative custom builds include an insurance claim processing system that streamlines administrative workflows, risk management solutions that support data-driven decision-making, an engineer/technician scheduling system, and an error management system for rapid fault resolution. In parallel, Alstra sells consulting services encompassing implementation advisory, survey design, targeted distribution and follow-up, and advanced report generation; these consulting practices are a natural extension of the firm's survey-tooling heritage.

Alstra goes to market via direct sales and relationship-driven engagements, primarily inside Sweden, targeting a mix of Swedish public-sector agencies (Folkhälsomyndigheten, Socialstyrelsen, SKR), labor unions (Saco, Unionen), and smaller commercial customers in market research and fleet management (Demoskop, MarketDirection, Drive Management). Pricing is quote-based and not publicly disclosed, with engagements structured as multi-year contracts. The firm is bootstrapped, has no parent company, no subsidiaries, no disclosed funding rounds, and no partnerships or alliances on record, consistent with a stable boutique practice rather than a scaling venture.

Name

Alstra

Legal name

Alstra AB

Website

https://alstra.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Alstra AB is a Stockholm-based, founder-owned Swedish IT firm of about three employees that designs and builds custom software and provides consulting services for Swedish government agencies, labor unions, and select commercial clients, with a focus on security, reliability, and ease of use.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom Software Development: Development of tailor-made software solutions addressing unique business requirements, focusing on security, reliability, and usability. Services include insurance claim processing systems, risk management solutions, engineer scheduling systems, and error management systems.
2. Consulting Services: Comprehensive consulting services including implementation advice, survey design, targeted distribution and follow-up, and advanced report generation. These strategic services deliver insights for long-term business success.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alstra develops tailor-made custom software solutions for organizations whose off-the-shelf products do not meet their unique business requirements, focusing on security, reliability, and ease of use. Example solutions include insurance claim processing systems, risk management solutions, engineer scheduling systems, and error management systems. The firm complements this with consulting services covering implementation advice, survey design, targeted distribution and follow-up, and advanced report generation.

Product overview

Alstra is a custom software development company offering tailor-made solutions for unique business needs. The company's core product was the Survey Generator survey tool (brand active until 2025), complemented by a portfolio of custom solutions including insurance claim processing systems, risk management solutions, engineer scheduling systems, and error management systems. In addition to custom development, Alstra provides consulting services including implementation advisory, survey design, targeted distribution and follow-up, and advanced report generation. The company serves both large organizations (Public Health Agency, Demoskop, National Board of Health and Welfare, SKR, Saco, Unionen) and smaller companies.

Differentiator

Problem solved

Functional benefit

Brands

• Survey Generator: Survey tool brand for creating surveys designed for maximum user engagement and data reliability.

Products and services

• Insurance Claim Processing System
• Risk Management Solutions
• Engineer Scheduling System
• Error Management Systems
• Implementation Advisory Services
• Survey Design Services
• Targeted Distribution and Follow-up Services
• Advanced Report Generation Services

Quantifiable outcome

• Efficient claims processing and administrative tasks
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Iteam: Swedish technology consultancy delivering custom software, digital products, and strategic tech advisory; closely overlaps Alstra's bespoke-development-plus-consulting positioning in the Stockholm market.
• Cygni: Stockholm-based custom software development and IT consultancy; directly comparable as a Swedish boutique building bespoke software solutions with senior engineers for enterprise and public-sector clients.
• Netlight: Nordic IT consultancy founded in Stockholm, focused on custom digital development and technology strategy — comparable in custom-software plus advisory mix and Nordic public-sector exposure.
• Softhouse: Swedish software development firm specializing in custom-built solutions for enterprise and public-sector clients; comparable in scope of bespoke systems, regional focus, and project-based engagements.

Broad incumbents

• Knowit: Large Nordic digital and IT consultancy offering custom software, system integration, and management consulting — competes with Alstra for the same Swedish public-sector and enterprise work but at significantly greater scale and breadth.
• Sigma Technology: Swedish-headquartered IT services group providing software development, consulting, and digital solutions; overlaps Alstra's custom-development and advisory offerings but serves a much broader customer base across the Nordics.
• Thoughtworks: Global technology consultancy focused on custom software engineering, digital strategy, and platform delivery; comparable in bespoke-software plus strategic-advisory model but operating at much larger scale across multiple geographies.
• B3 Consulting Group: Swedish IT consultancy with practices in custom system development, digital transformation, and management consulting — a broader incumbent that competes for similar public-sector and enterprise software engagements as Alstra.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alstra