psps business abroad

What psps business abroad does

psps business abroad (legal entity PSPS Business Abroad BV) is a privately held Dutch international business development consultancy founded in 1999 and headquartered in The Hague, with additional in-country presence in Germany (Frankfurt and Berlin), Belgium, Luxembourg, and a UK representation partner. The firm serves two interlocking client segments: Dutch and international SMEs seeking to enter foreign markets (particularly in the Benelux and DACH regions), and public-sector trade-promotion organizations (notably the Netherlands Enterprise Agency/RVO, Dutch embassies, and foreign economic development organizations such as the Pennsylvania Department of Community & Economic Development). The service portfolio is organized into corporate offerings — market entry consulting, client and partner search, SIB-subsidized export coaching, social-media selling (Leads2Business) on LinkedIn and XING, trade show support, and site selection — and public-sector offerings including trade-mission organization, market briefings and workshops, FDI investment attraction, and ongoing trade representation for foreign regions.

The business is services-only with no proprietary software platform; the core technology is a 20+ year proprietary CRM and contact database supporting matchmaking, partner search, and lead-generation activities. Revenue is generated through project-based professional-services fees, with a published unit price of €500 (ex-VAT) per organization for trade-mission participation, plus higher-value project and representation contracts. Distribution is exclusively direct: the firm engages individual SMEs and public organizations on a project basis, with the IBG Global equity partnership providing in-country fulfillment across 53 countries. The team comprises roughly a dozen named professionals including two managing partners (Peter Sanders and Monika Sanders, the latter a former Head of Export Advice at the Dutch-German Chamber of Commerce), a German country manager, project managers with social-selling and sector specializations, and country/sector partners in the UK, Latin America, and functional food.

Strategic positioning is built on long-tenured institutional relationships (RVO partnership, 12+ years as Pennsylvania's Authorized Trade Representative for Benelux), a multilingual team with native-level cultural expertise across target European markets, and a low-overhead operating model anchored in the Netherlands. The firm is bootstrapped with no disclosed funding, no acquisitions, and no public revenue figures; near-term growth is driven by incremental addition of trade missions, new destination countries (Georgia, Tunisia, ASEAN, China), and continued expansion of foreign-region representation mandates.

Name

psps business abroad

Legal name

PSPS Business Abroad BV

Website

https://psps-ba.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

psps business abroad is a Dutch international business development consultancy, founded 1999, that helps SMEs enter foreign markets and supports public organizations with trade missions, coaching, lead generation, and trade representation across Benelux, DACH, and globally via IBG Global.

Ownership category

akta.pro rank

Headquarters

HQ city

's-gravenhage

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services for Companies: psps provides paid consultancy services to companies seeking international market entry, including market entry assessments, partner searches, export coaching, social media selling, trade show support, and location selection assistance. Revenue is generated through project-based fees and coaching programs.
2. Trade Mission & Event Services: Organizes and manages trade missions and collective trade show pavilions on behalf of Dutch and foreign government organizations (RVO, embassies, EDOs). Participation fees are charged to companies (e.g., €500 per organization for trade missions). Also delivers market briefings and workshops as keynote speakers to businesses and organizations internationally.
3. Trade Representation for Foreign Regions: psps serves as representative agency on behalf of foreign economic development organizations (e.g., Pennsylvania Department of Community & Economic Development), acting as the designated contact for regions seeking to support businesses entering Benelux and DACH markets. Supports ~200 foreign businesses annually through this model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

psps business abroad is a consultancy that helps companies do business across borders by delivering market entry assessments, partner searches, export coaching, social media selling (Leads2Business), trade show support, and site selection. For public organizations such as RVO, Dutch embassies, and foreign economic development organizations, the firm organizes and manages trade missions, collective trade show pavilions, market briefings, investment attraction (FDI), and ongoing trade representation in Benelux and DACH markets. Services are delivered by a multilingual in-house team and complemented by an equity partnership with IBG Global covering 53 countries.

Product overview

psps business abroad is a services-only firm — it does not sell a software product. Its offering consists of a portfolio of interlocking consulting and facilitation services organized around a single core purpose: helping companies (and public organizations) develop business across borders. The service portfolio is structured into two client segments: corporate services (Market Entry, Client & Partner Search, Export Coaching, Social Media Selling via Leads2Business, Trade Show Support, Site Selection) and public organization services (Trade Missions & Events, Market Briefings & Workshops, Investment Attraction/FDI, Trade Representation for Foreign Regions). These services are delivered through a combination of in-house teams (based in the Netherlands, Germany, Belgium, Luxembourg, and the UK) and the IBG Global equity partner network covering 53 countries. The company has operated since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Entry Market entry consulting that helps companies select the right sales network and distribution channels in foreign markets, including market selection, competitor analysis, product selection, and regulatory knowledge.
• Client & Partner Search
• Export Coaching
• Social Media Selling (Leads2Business)
• Trade Show Support
• Site Selection
• Trade Missions & Events
• Market Briefings & Workshops
• Investment Attraction (FDI)
• Trade Representation for Foreign Regions

Quantifiable outcome

• 100+ trade missions successfully completed since 1999
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• IBG GlobalcoreStrategic or Co-development Partnerpsps is an equity partner of IBG Global, an international organization with offices in 53 countries. This partnership enables psps to offer worldwide support to companies seeking to do business abroad, extending their reach far beyond their direct presence in Benelux, DACH, and UK.
• Netherlands Enterprise Agency (RVO)coreStrategic or Co-development Partnerpsps has been an active partner of RVO for many years, organizing trade missions on behalf of RVO and serving as a registered business coach in RVO's SIB (Starters International Business) coaching program. RVO provides government subsidies that enable Dutch SMEs to access psps's professional services at reduced or no cost.
• Pennsylvania Department of Community & Economic DevelopmentcoreStrategic or Co-development Partnerpsps business abroad has served as Pennsylvania's Authorized Trade Representative for Benelux for over 12 years. The company meets and often exceeds the goals and expectations set by the department, as well as those of the individual companies they assist. psps is part of Pennsylvania's global network of international trade offices.
• Embassy of the Kingdom of the Netherlands in TbilisicoreStrategic or Co-development PartnerThe Embassy of the Kingdom of the Netherlands in Tbilisi, with support from RVO, organizes trade missions to Georgia. psps business abroad is the operational partner handling the organization of the transport & logistics trade mission to Georgia (March 2025).
• Embassy of the Kingdom of the Netherlands in SpainminorStrategic or Co-development PartnerThe Dutch Embassy in Spain, together with RVO, initiated the Residual Flows trade mission to Valencia (November 2023). A sector study on residual flows reuse prompted the conception of this mission, with psps accompanying a delegation of 9 business representatives.
• Dutch Embassy in BrusselsminorStrategic or Co-development Partnerpsps has organized a number of successful food missions to Belgium on behalf of and in coordination with the Dutch Embassy in Brussels. The embassy credits psps for their positive attitude, flexibility, strong logistics, and good communication.
• DevelopErie (Pennsylvania, USA)minorStrategic or Co-development Partnerpsps implemented investment promotion activities for DevelopErie in Benelux and other parts of Europe. The company met contractual expectations independently with minimal guidance, planning, monitoring, executing, and reporting without exception over a longer period.
• Holland Circular HotspotminorStrategic or Co-development Partnerpsps was part of the organization committee for Holland Circular Economy Week, responsible for collective company visits across 6 sectors (electronics, textiles, water management, agro-food & biomass, construction & infrastructure, and plastics) to showcase Dutch circular economy expertise.
• NABC (Netherlands-Africa Business Council)minorStrategic or Co-development PartnerNABC is listed as a collaborator on the Tunisia climate-smart agriculture trade mission, contributing to the ecosystem of Dutch trade organizations working with psps on trade missions.
• Piemonte Mechatronics Cluster / Piemonte AgencyminorStrategic or Co-development Partnerpsps organized the NL-Italy High Tech B2B Matching Days (September-October 2025) in partnership with the Piemonte Mechatronics Cluster and Piemonte Agency, bringing 8 Italian high-tech companies to Eindhoven for matchmaking with Dutch partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Business France: French national agency supporting international business development, FDI attraction and export promotion. Operates at a much larger scale than psps but offers overlapping services (market entry, partner search, trade missions) across comparable geographies.
• Enterprise Ireland: Irish government agency driving Irish enterprise internationalization and FDI. Comparable mission to psps's trade representation work for foreign regions and SME coaching, though at national scale.
• Ayming: International consulting firm advising companies on performance, financing, innovation and HR — with cross-border market entry advisory capabilities. Comparable to psps at the consulting-services level, though much larger and broader in scope.

Direct peers

• Baden-Württemberg International: State-level trade and investment promotion agency for Baden-Württemberg, Germany, supporting companies with market entry, partner search and trade missions. Highly comparable to psps's trade representation and FDI attraction services for foreign regions in DACH.
• CBI (Centre for the Promotion of Imports from developing countries): Dutch agency under the Ministry of Foreign Affairs helping SMEs from developing countries enter European markets via export coaching, partner search and trade fair participation. Highly comparable service portfolio and Dutch public-sector orientation to psps.
• Holland International Distribution Council (HIDC): Dutch organization promoting the Netherlands as a distribution and logistics hub, including trade missions and inbound/outbound delegations. Directly comparable to psps's trade mission and FDI attraction offerings, especially in logistics-focused missions.
• Flanders Investment & Trade (FIT): Belgian/Flemish government agency promoting international trade and foreign investment. Directly comparable in mission, public-sector mandate and trade mission organization, serving an adjacent geography to psps's Benelux operations.
• Netherlands-African Business Council (NABC): Dutch platform organizing trade missions, B2B matchmaking and export support between Netherlands and African markets. Closely mirrors psps's trade mission and event organization model in a specific geographic corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pspsdenhaag
• LinkedInlinkedin.com/company/psps-export-&-investment-services
• Facebookfacebook.com/pspsconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about psps business abroad