RauwCC

What RauwCC does

RauwCC (legal name: RAUWcc) is a Rotterdam-headquartered full-service creative agency founded circa 2010 by Maarten Reijgersberg, operating from Kratonkade 9 in Rotterdam, Netherlands. The firm is organized around three service pillars — branding, communication, and innovation — and serves Dutch organizations including municipal governments (Gemeente Den Haag, Woonstad Rotterdam, Gemeente Delft, Gemeente Rotterdam), national industry associations (Transport en Logistiek Nederland, Bouwend Nederland, FME, NVM, SGR), and enterprises in logistics, construction, healthcare, real estate, food processing, and facilities management (Lamb Weston, Dura Vermeer, Philadelphia, Facilicom Group, Secure Logistics, Blauwhoed). Approximately 18 strategists, designers, copywriters, content managers, project managers, videographers, editors, and AI specialists deliver services from headquarters; an office client wall displays roughly 50 logos.

Name

RauwCC

Legal name

RAUWcc

Website

https://rauwcc.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

RauwCC is a Rotterdam-based full-service creative agency offering branding, communication strategy, content production, and AI-driven marketing services to Dutch enterprises, municipalities, and industry associations at tiered hourly rates of €120-170.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based consulting services including branding, communication, content creation, and strategic consulting. Billed hourly at tiered rates ranging from €120-170 per hour depending on service type.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

RauwCC is a Rotterdam-based full-service creative agency delivering branding, communication, and innovation services to Dutch organizations. Its offerings span strategic brand development, content creation (copywriting, design, video, photography, motion graphics, CGI), campaign development, AI-driven virtual brand ambassadors, employee advocacy programs, and structured workshops (AI Masterclass, WHY-sessie, Focussprint, inhakerworkshop). Services are sold on an hourly basis at three transparent price tiers between €120 and €170 per hour.

Product overview

RauwCC is a Rotterdam-based creative agency operating as a services company rather than a software product company. Its core offering is a unified suite of creative services organized around three pillars: Branding (strategic brand development), Communicatie (creative communication and content creation), and Innovatie (innovation-focused marketing with AI tools). These core services are delivered through specialized offerings including copywriting, design, video/motion production, photography, virtual brand ambassadors, and training workshops. The agency also provides proprietary studio facilities (webcast studio) and structured programs (Focussprint, WHY-sessie, inhakerworkshop). AI is used as a production tool within services, notably for generative content and AI-driven virtual brand ambassadors developed for clients. Pricing is offered at three tiers: €120/hour for execution services, €145/hour for CGI/animation and AI development, and €170/hour for concept, strategy, data, and facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• RAUWcc Webcast Studio: An innovative webcast studio located at RAUWcc HQ, used for livestreams, interviews, masterclasses, and other content production.
• RAUWcc AI-Masterclass

Products and services

• Branding Strategic brand development services that begin with strategy backed by data and measurable insights, delivering a clear direction and the foundations for building powerful brands. Targeted at Dutch organizations, municipalities, and enterprises needing brand differentiation.
• Communicatie (Communication) End-to-end creative communication services from concept development to concrete execution, delivered by copywriters, designers, and videographers across channels. Targeted at organizations that need integrated brand campaigns.
• Innovatie (Innovation) Innovation-led marketing and communication services that combine target audience analysis with AI tools and unconventional ideas to push campaign boundaries. Targeted at organizations seeking campaign differentiation.
• AI Masterclass Tailored AI workshop that trains organizations to use AI tools such as ChatGPT and generative AI for content, strategy, and creativity. Delivered at client premises or RAUWCC HQ, either one-on-one or with full teams. Targets Dutch organizations adopting AI workflows.
• AI-driven Virtual Brand Ambassador (Virtuele Merkambassadeur) AI-powered virtual brand ambassadors built for organizations needing a digital face and always-available guide function. Available 24/7, adaptable, and deployable within internal systems or platforms. Deployed for clients including Bibliotheek Rotterdam.
• RAUWcc Webcast Studio In-house webcast studio at the Rotterdam HQ used for livestreams, interviews, masterclasses, and other content production. Available for client use, enabling professional virtual event and recorded-content production.
• Branded GIFs and Stickers Personalized GIF and sticker packages that convert an entire team into iconic brand assets for use across social media, maximizing impact and personal effect of branded communication.
• Employee Advocacy LinkedIn-focused workshop and program that enables employees to act as brand ambassadors, leveraging their personal networks to strengthen content strategy and employer brand for Dutch organizations.
• Online Huisstijlportaal (Online Brand Style Portal) Digital brand style portal that replaces scattered PDFs with a modern consolidated brand document, providing one accessible location for all brand guidelines. Targeted at organizations with distributed brand usage.
• RAUWcc Focussprint Rapid kickstart workshop that guides client teams from challenge to solution in an accelerated format, tailored to specific projects and designed to inject new energy and direction into initiatives.
• Inhakerworkshop Half-day workshop combining theory and hands-on brainstorming on social media channels and trending content hooks, teaching how to capitalize on current events and cultural moments in marketing.
• RAUWcc WHY-sessie Four-hour workshop based on Simon Sinek's 'Start With Why' theory, guiding organizations to articulate their purpose in a single sentence, culminating in a powerful manifest.
• Smartphone Photography Workshop (Fotografie met je mobiele telefoon) Workshop teaching professional-level photography using smartphone cameras, training participants to see and shoot like professional photographers for branded and editorial content.

Quantifiable outcome

• 16 million impressions and 37,464 unique website visitors for TLN logistics campaign in 2025

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Brainport BibliothekenminorStrategic or Co-development Partner · 1 January 2024RAUWCC collaborates with Brainport Bibliotheken, a group of eight libraries in the Eindhoven region, for the technical realization of virtual brand ambassador functionality for Bibliotheek Rotterdam. Together they are building the library of the future.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DEPT®: Large Amsterdam-headquartered digital creative and technology agency operating across the same Dutch/European market with overlapping branding and content offerings, though at significantly greater scale.
• DDB & Tribal Amsterdam: Dutch network agency with broad creative, brand and campaign capabilities for enterprise clients, competing for the same Dutch branding and communications budgets as RauwCC.
• Anomaly: Globally operating creative agency with a similar model of integrated strategy, creative and content production, providing relevant scale and methodology benchmarks for RauwCC's enterprise work.
• TBWA\NEBOKO: Dutch branch of the TBWA global network, providing advertising and brand strategy to major Dutch enterprises — overlapping with RauwCC's creative services but operating at network scale.

Direct peers

• Selmore Creative Agency: Dutch independent creative agency delivering branding, content and campaign work with a similar boutique, multidisciplinary-team model and enterprise/government client base.
• Dawn: Amsterdam-based independent creative agency operating at a similar scale with comparable brand strategy, content and campaign capabilities for Dutch and European clients.
• Alfred: Dutch independent creative agency focused on branding and communications strategy for cultural, public and enterprise clients — directly comparable service mix and client profile.
• Fitzroy: Amsterdam-based independent creative agency of similar size and structure to RauwCC, offering branding, campaign and content services to Dutch enterprise and public-sector clients across verticals.
• Poolparty Media: Dutch creative/tech agency combining branding with interactive and digital production, comparable in size and in the Dutch mid-market segment RauwCC serves.

Emerging players

• The New Stuff: Dutch creative/AI-focused agency whose emphasis on generative AI and emerging tech overlaps with RauwCC's AI Masterclass and virtual brand ambassador initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsbMq_xHRniLpFTTwaV1PMw
• Facebookfacebook.com/RauwCC
• LinkedInlinkedin.com/company/rauwcc
• Instagraminstagram.com/rauwcc
• TikToktiktok.com/@rauwcc
• Xx.com/rauwcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RauwCC