Bacher Work Wear

What Bacher Work Wear does

Bacher Work Wear A/S is a Danish B2B supplier of workwear, uniforms, profile clothing, personal protective equipment (PPE), and safety footwear, founded in 1897 and headquartered in Kastrup near Copenhagen. The company serves more than 1,800 business customers across both the public and private sectors in Denmark and internationally, delivering to 23+ countries from a 10,000 m² logistics center in Odense that holds over DKK 50 million in inventory. Its product assortment spans 50,000+ SKUs aggregated from 150+ brands, supplemented by in-house printing, embroidery, and tailoring services. A core differentiator is Bacher's customer-specific B2B webshop model — each business customer receives a private, customized online shop with tailored assortments, individual employee logins, department-level purchasing tracking, and size memory, configured and supported by dedicated sales consultants.

The company has historically been family-controlled, with Peter Vallentin Jensen serving as CEO since 2014 (third-generation ownership, 65%) alongside Chairman and co-owner Jørgen Kongskov Olsen (35%). In 2024, Bacher was acquired by the Nordic-Baltic trading conglomerate Ahlsell Group, becoming part of Ahlsell Danmark while retaining its own brand, name, and management. Bacher holds the "Elite Supplier to the Danish Public Sector 2021" designation and counts Københavns Kommune, Forsvaret (Danish Military), Højesteret (Supreme Court), and Arriva among its named customers. The business model is primarily one-time product sales with volume-based quote pricing, complemented by recurring logistics, customization (printing/embroidery/tailoring), and a growing circular-economy service line — the award-winning Bacher Genbrugsbank recycling program — supported by partnerships with ChemSec, Designskolen Kolding, KEA, and ReYarn.

Revenue at the time of acquisition was 178 million DKK (~USD 25–26 million), achieved with 75 employees following 40% growth over the prior two years. Post-acquisition, Bacher operates as Ahlsell's workwear platform in Denmark, with the stated strategic intent to expand into Sweden and Norway, and has begun operationalizing co-located retail through a shop-in-shop concept inside Ahlsell Danmark in Vallensbæk.

Name

Bacher Work Wear

Legal name

Bacher Work Wear A/S

Website

https://bacher.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

51–100 employees

Short description

Bacher Work Wear A/S is a Denmark-based B2B supplier, founded in 1897, of workwear, uniforms, PPE, and safety footwear — serving 1,800+ business and public-sector customers across 23+ countries via customized private webshops and a 10,000 m² logistics center. Acquired by Ahlsell Group in 2024.

Ownership category

akta.pro rank

Product category

Workwear & Uniform Supply

NAICS

Cut and Sew Apparel Contractors (315210), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Work, Safety & Occupational Footwear (CRAAACAE), Uniforms & PPE (Foodservice) Wholesale (AFAIALAL)

Keywords

• Workwear supply
• B2B uniforms
• Safety footwear
• PPE distribution
• Profile clothing

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Workwear and Safety Equipment Sales: Direct product sales of workwear, uniforms, safety footwear, PPE, and profile clothing. B2B focused with customized webshop solutions. Revenue of 178 million DKK with 40% growth over two years.
2. Logistics and Customization Services: Logistics solutions, custom printing, embroidery, and tailoring services for workwear and uniforms. In-house printing and embroidery departments.
3. Merchandise: One of Denmark's largest suppliers of merchandise including promotional items and employee gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bacher Work Wear supplies workwear, uniforms, profile clothing, safety footwear, and personal protective equipment (PPE) to business customers, backed by a customer-specific B2B webshop platform and in-house printing, embroidery, and tailoring services. The company maintains a 10,000 m2 logistics center in Odense and delivers to more than 1,800 enterprise customers across 23+ countries from a catalogue of 50,000+ products sourced from 150+ brands.

Product overview

Bacher Work Wear is a Denmark-based B2B workwear and uniform supplier operating since 1897, now part of the Ahlsell Group. The company offers a comprehensive portfolio of workwear products (arbejdstøj) including work pants, jackets, shorts, coveralls, and trade-specific clothing; professional uniforms (uniformer) with in-house embroidery and tailoring; profile clothing (profiltøj) with company branding; safety equipment/PPE; and safety footwear. The core offering is complemented by a B2B Webshop platform enabling customer-branded online ordering with custom catalogs and individual employee logins. Additional services include logistics solutions, printing and embroidery, professional consulting, and the Bacher Genbrugsbank recycling program. The company serves over 1,800 business customers across 23+ countries with more than 50,000 products from 150+ brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbejdstøj (Workwear)
• Uniformer (Uniforms) Complete uniform solutions for companies worldwide, supplied with in-house embroidery, printing, and tailoring services for branding and customization. Used by enterprise customers seeking standardized professional appearance.
• Profiltøj / Profilbeklædning (Profile Clothing) Branded workwear including poloshirts, quilted jackets, softshell jackets, and uniform shirts and pants used to project corporate identity for businesses.
• Sikkerhedsudstyr / PPE (Safety Equipment) Personal protective equipment including safety clothing with EN ISO 20471 certification, flame-resistant, and chain-saw approved workwear for industrial and hazardous work environments.
• Sikkerhedsfodtøj (Safety Footwear) Safety shoes, safety boots, safety sandals, slip-resistant shoes, and insoles sourced from brands such as Airtox, ATLAS, Mascot, and Helly Hansen for workplace safety compliance.
• B2B Webshop Platform Proprietary customer-branded B2B online ordering platform with custom product selection, individual employee logins, intelligent size memory, and department-level purchasing statistics. Each B2B customer receives a private, tailored storefront for ordering workwear.
• Tryk & Broderi (Printing & Embroidery) In-house printing and embroidery services for applying logos and corporate branding onto workwear and uniforms. Uses OEKO-TEX Standard 100 and GOTS certified printing processes.
• Skrædderi (Tailoring) In-house tailoring services for alterations, repairs, and custom uniform production, including formal gala uniforms and judicial robes for the Danish Supreme Court (Højesteret).
• Logistik løsninger (Logistics Solutions) Logistics services operated from the 10,000 m2 Odense logistics center, handling domestic and international deliveries to over 23 countries, including security-cleared handling of sensitive uniforms for defense and judiciary clients.
• Rådgivning (Consulting) Professional consulting on workplace clothing selection covering safety compliance, comfort, and sustainability, provided by dedicated sales consultants to B2B customers.
• Bacher Genbrugsbank (Recycling Bank) Return and recycling system for discarded workwear that enables internal reuse, extends garment lifespan, and reduces the need for new textile production. Awarded Børsen Bæredygtig Case 2024 for transition to circular economy.
• Merchandise Corporate merchandise including Christmas gifts, sports apparel, drinkware, keychains, and other promotional items with custom printing options. One of Denmark's largest merchandise suppliers.

Quantifiable outcome

• 40% growth in two years prior to Ahlsell acquisition
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• HejcominorStrategic or Co-development Partner · 1 January 2020Strategic partnership where Bacher handles Hejco's customer service, consulting, and sales activities in Denmark. Hejco, known for quality clothing for the healthcare sector, ceased physical activities in Denmark and partnered with Bacher to serve their Danish customers.
• ChemSeccoreStrategic or Co-development PartnerBacher Work Wear is a member of ChemSec's association of companies advocating for EU ban on PFAS in products where it can be avoided or replaced with safe alternatives. Through ChemSec, they have committed to mapping and phasing out PFAS from their customer assortment.
• Designskolen KoldingminorStrategic or Co-development PartnerPartnership with Design School Kolding to develop innovative solutions for circularity of workwear through upcycling projects.
• KEA (Københavns Erhvervsakademi)minorStrategic or Co-development PartnerPartnership with Copenhagen Business Academy for upcycling projects and Circular Design workshops to find new ways to upcycle discarded workwear.
• ReYarn PartnershipcoreStrategic or Co-development PartnerValue chain partnership in the ReYarn initiative testing and developing new solutions for handling discarded textiles. Partners include Copenhagen Municipality, ReValuate, Trasborg, Salvation Army, and Wolkat.
• VIA University College, Aalborg University (AAU)minorStrategic or Co-development PartnerResearch partnerships with universities for research into circular business models for workwear, collaborating with DSV, CPH Airport, and Rambøll.
• Ahlsell DanmarkcoreChannel Partner/ Reseller/ DistributorB2B webshop distribution partnership following Ahlsell acquisition. Shop-i-shop concept established in Vallensbæk combining Bacher quality workwear with Ahlsell distribution network.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Ahlsell: Nordic-Baltic industrial distribution conglomerate that acquired Bacher in 2024. Overlaps in workwear distribution as part of a much broader technical products portfolio, and is now the parent platform through which Bacher scales.
• Würth: Global leader in industrial supplies, including workwear and PPE, sold to B2B trade customers across Europe. Comparable in B2B distribution, customer overlap (trades, construction, industry), and scale of product portfolio.

Direct peers

• Mascot Workwear: Danish workwear manufacturer and brand carried by Bacher, but also a direct competitor to Bacher in the Danish and broader European workwear distribution market. Comparability is high: overlapping product categories (work pants, jackets, safety wear), B2B customer base, and Nordic/European distribution.
• ID Identity: Danish workwear and corporate identity apparel brand/distributor. Directly comparable to Bacher in the Danish B2B market — overlapping customer base, profile clothing, and uniform/branding services.
• Fristads Kansas (Fristads Group): Large Nordic/European workwear brand and supplier with comparable B2B workwear, profile clothing, and sustainable workwear positioning. A relevant competitor in Sweden and Norway where Bacher is targeting expansion under Ahlsell.
• F. Engel: Danish-origin workwear manufacturer carried by Bacher. Competes head-to-head with Bacher in B2B workwear distribution across Northern Europe, with similar product range, certifications, and target customers in construction, industry, and transport.

Emerging players

• Hejco: Swedish healthcare clothing brand that partnered with Bacher (2020) to serve Danish customers. Comparable in apparel/vertical uniform focus, with overlap in Bacher's healthcare segment — an adjacent rather than directly competitive peer.
• Sika Footwear: Danish safety and occupational footwear brand carried by Bacher. Comparable in the safety footwear category that Bacher distributes, with overlap in industrial/trade customer base.

Others

• Messe Frankfurt (ArbeitsSchutz / A+A trade fair ecosystem): Major European trade fair organizer for occupational safety and workwear. Comparable as an ecosystem/peer in the workwear/PPE category Bacher serves, but operates as an enabler (events, networking) rather than a direct competitor.

Regional players

• Swedol (part of Tools): Nordic-based workwear and tools retailer/distributor. Comparable in product mix and B2B/prosumer customer base, but operates in Sweden/Norway/Finland rather than Denmark — relevant peer for Ahlsell's Nordic expansion thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPvaFMwkNSsK0ORM4YuesVQ
• LinkedInlinkedin.com/company/bacher-work-wear
• Facebookfacebook.com/bacherww

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacher Work Wear