Soiel International

What Soiel International does

Soiel International S.r.l. a socio unico is an Italian B2B media company headquartered in Milan that has operated continuously since 1980. Its core business is the publication of four specialized magazines - Office Automation (ICT for digital business), Executive.IT (Gartner-sourced enterprise management content), Innovazione.PA (digital public administration), and Officelayout (office design and workspace) - distributed via annual subscriptions priced between €30 and €100, often in bundled form. Around these editorial properties, Soiel organizes 72 physical and digital meeting moments annually, including flagship conferences such as the Digital Infrastructure Conference, Data Conference Milano, Cday, and OLMeet roundtables, with named enterprise participants including PwC Italia, Banco BPM, Fiera Milano, Ogilvy, ABACO, and CSA Cyber Security Angels.

The company monetizes through a multi-stream B2B model: recurring magazine subscriptions, multisponsor event participation and sponsorship, fee-based professional training courses delivered through Soiel Academy (covering topics such as cloud contracts, NIS 2, Data Act, and cybersecurity, with example pricing at €450 + VAT per course), and B2B marketing and demand-generation services (white papers, surveys, data sheets, targeted communication plans) operated under the Soiel Advertising sub-brand. Distribution leverages a database of 140,000 contacts with a 15% email open rate, 60,000 monthly unique website visitors across specialized portals, and presence on LinkedIn, Twitter/X, Facebook, and YouTube. Target customers are B2B professionals and decision-makers in IT, public administration, enterprise management, and workspace design.

The company operates as a privately held single-shareholder Italian limited liability company with 11-50 employees and no disclosed external investors, parent, or M&A activity. No revenue, funding, or financial figures are publicly disclosed. There are no proprietary AI/ML products, APIs, or AI-specific technical roles; AI appears only as editorial/event subject matter (notably the Cday 2026 theme on AI in marketing). The technology stack is a content publishing platform spanning multiple specialized digital publications and event management systems, with no evidence of differentiated proprietary software IP.

Name

Soiel International

Legal name

Soiel International S.r.l. a socio unico

Website

https://soiel.it

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Soiel International is an Italian B2B media company, founded in 1980 and headquartered in Milan, that publishes four specialized magazines (Office Automation, Executive.IT, Innovazione.PA, Officelayout), runs 72 annual conferences and roundtables, delivers professional training via Soiel Academy, and provides demand-generation services to enterprise and public-sector clients across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Annual subscriptions to specialized B2B publications covering ICT, office design, public administration digitalization, and enterprise management. Four magazine titles with periodicities ranging from bimonthly to six issues per year.
2. Event Sponsorships and Participation: Revenue from multisponsor events, exclusive meetings, conferences, and roundtables. Events cover topics like Digital Infrastructure, Data Conference, Cday marketing conferences, OLMeet, and sector-specific conferences.
3. Professional Training Courses: Fee-based training courses on topics including cloud contracts, cybersecurity, data regulations (Data Act, NIS 2), and crisis simulation. Courses offered both virtually and in-house.
4. B2B Marketing and Demand Generation Services: Content creation services (white papers, surveys, data sheets), targeted B2B communication plans, and marketing activities for corporate clients seeking to reach professional audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Soiel International is an Italian B2B media company that publishes four specialized professional magazines (Office Automation, Executive.IT, Innovazione.PA, and Officelayout), organizes industry conferences and events, runs professional training programs through Soiel Academy, and delivers B2B marketing and demand-generation services leveraged on a proprietary database of 140,000 Italian professionals.

Product overview

Soiel International is a media company founded in 1980 that publishes four specialized magazines (Office Automation, Executive.IT, Innovazione.PA, and Officelayout), organizes professional events and conferences, provides training courses through Soiel Academy, and offers B2B marketing and demand generation services. The portfolio is organized around business innovation themes: Office Automation and Executive.IT target IT and business management professionals; Innovazione.PA focuses on digital government transformation; and Officelayout covers workplace design. Combined with event services and professional courses, these offerings create an integrated platform for information, networking, and professional development in Italy's business and technology sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Office Automation: Magazine dedicated to ICT technologies and digital business solutions
• Executive.IT
• Innovazione.PA
• Officelayout
• Cday
• Soiel Advertising

Products and services

• Office Automation A monthly B2B magazine covering office automation, ICT, and digital transformation topics for Italian IT professionals, IT managers, and corporate decision-makers. It is Soiel International's flagship publication and primary editorial vehicle for the ICT segment.
• Executive.IT A digital magazine aimed at CIOs, IT directors, and senior IT executives in Italy, providing strategic content on enterprise IT leadership, digital transformation, and emerging technology.
• Innovazione.PA A specialized publication addressing innovation, digital transformation, and technology adoption within Italian public administration. It is targeted at PA executives, managers, and innovation leaders in the public sector.
• Officelayout A trade magazine dedicated to the design, furnishing, and management of office spaces, targeting architects, facility managers, workspace managers, and corporate office buyers in Italy.
• Soiel International Events and Conferences A portfolio of B2B conferences and industry events organized by Soiel International across its ICT, public administration, and office-environment verticals. These events deliver professional networking, educational content, and sponsorship/advertising opportunities to vendors and attendees.
• Soiel Academy A professional training and continuing-education service (Soiel Academy) offering structured courses for Italian professionals and enterprises across the ICT, public administration, and office-management verticals.
• Soiel Advertising — B2B Marketing and Demand Generation Services A B2B marketing services line (Soiel Advertising) that delivers lead generation, qualified appointment setting, and demand-generation campaigns to advertisers and vendors, leveraging Soiel International's proprietary contact database of 140,000 Italian professionals.

Quantifiable outcome

• 140,000 contacts in database with 15% average email open rate
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Tech: Global B2B media and events division of Informa plc, running large-scale tech and enterprise events and publications — comparable trade-media + event model, but vastly larger and more international than Soiel.
• IDG Communications: Long-established international B2B technology media brand (CIO, Computerworld, etc.) — directly overlaps with Soiel's IT-executive editorial focus, but at global scale and with much broader enterprise reach.
• Reed Business Information: B2B trade publishing and events division of RELX — same integrated magazine-plus-events-plus-data business model as Soiel, but operates across dozens of verticals at global scale.

Direct peers

• Gruppo Tecniche Nuove: Italian B2B publishing group producing professional magazines, events and training across technical/industrial verticals — closely mirrors Soiel's combination of niche trade magazines, events and professional education in the Italian market.
• Digital360: Milan-listed B2B media and advisory group serving Italian digital-transformation buyers through magazines, research, events and consulting — directly comparable business model, vertical overlap (IT, PA, enterprise) and Italian footprint.
• Pentastudio: Italian B2B publishing house producing IT trade magazines and online communities (e.g., ChannelCity, Digital4) — closely mirrors Soiel's combination of niche print magazines and digital content for Italian enterprise IT buyers.
• Data Manager: Italian B2B magazine and event operator focused on data management, analytics and enterprise IT — same magazine-plus-event format and overlapping Italian CIO/CDO readership as Soiel's Office Automation and Executive.IT titles.

Regional players

• Triboo Media: Italian digital media group operating online publications and vertical content sites — comparable Italian regional media footprint and B2B audience monetization model, though broader in consumer verticals.
• ConferenzaStampa / Prima Comunicazione: Italian B2B trade media outlets focused on media, advertising and communications — comparable as Italian-language B2B trade publishers serving enterprise and agency buyers, similar to Soiel's Cday/Executive.IT audiences.

Emerging players

• Web Marketing Festival (WMF): Large Italian digital-marketing conference and content platform — overlaps with Soiel's Cday conference and B2B marketing services in serving Italian marketing and digital professionals, though event-led rather than magazine-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soiel_it
• YouTubeyoutube.com/channel/UCN0OznFnXBHL4jKtCdZcB-w
• Facebookfacebook.com/Soiel.International
• LinkedInlinkedin.com/company/soiel-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soiel International