What Steinlen Elektromaschinenbau does

Steinlen Elektromaschinenbau GmbH is a family-owned German industrial drive technology specialist headquartered in Burgwedel (near Hannover), operating at seven locations in Germany and Poland and serving more than 5,000 customers with roughly 280 employees across the group. Founded in 1905 as a small armature winding shop and operating under the Steinlen name since 1979, the company describes itself as a one-stop provider combining partner-brand distribution (Bauer, Siemens/Innomotics, Danfoss, Flender, Kendrion/Binder, Grundfos, Caprari, Kollmorgen, Control Techniques, Coremo, and others) with licensed or proprietary manufacturing and a full repair, modernization, and project-engineering service offering. The technical core is electric drive technology — gear motors (Bauer B2000/G79/G96/PM, MOTOX/MOTOX-N, Bauer drum motors), frequency converters, electromagnetic brakes and clutches (Kendrion/Binder), industrial gearboxes (Bothner, PW Hueber, Flender), and pumps (Grundfos, Caprari, Varisco) — backed by in-house winding, mechanical machining, flame spraying, balancing, and ATEX-certified explosion-protected motor testing (authorized since 1961).

Revenue mechanics blend three streams: product sales of new drive components from partner brands, license and contract manufacturing (Bauer contract workshop since 1955, Kendrion/Binder since 1994, MOTOX-N since 2021, Bothner since 2010), and a substantial service arm covering 24-hour emergency repair at every location, preventive and condition-based maintenance, modernization/retrofit projects, and custom engineering. Approximately 28,000 different articles and roughly 4 million spare parts are kept in inventory, and pricing is quote-based with framework and call-off contracts serving enterprise customers across manufacturing, municipal water/utilities, agriculture, and trade.

The company has pursued a programmatic acquisition strategy since 2009 (Gebrüder Wittmann Hamburg 2009, Jantzen Bremerhaven 2015, BOSS Dortmund 2023, Albrecht Ludwigslust 2024, Schmidtsdorff Berlin 2025) and transitioned leadership from Axel Brinkmann to Jonas Leffers in March 2023. Quality, environmental, and occupational-safety management systems are certified to ISO 9001 (since 1996), ISO 14001 (2023), and ISO 45001 (2023); revenue is not publicly disclosed.

Name

Steinlen Elektromaschinenbau

Legal name

Steinlen Elektromaschinenbau GmbH

Website

https://steinlen.de

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Steinlen Elektromaschinenbau GmbH is a family-owned German industrial drive technology specialist, founded 1905 and headquartered in Burgwedel, serving over 5,000 manufacturing, municipal, agricultural, and trade customers through partner-brand distribution, licensed manufacturing, and 24-hour repair services across seven German and Polish locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgwedel

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Trading Program: Sales of new drive technology products including gear motors, drum motors, motors, brakes, clutches, frequency converters, pumps, generators, and related components from partner brands
2. License Manufacturing: Manufacturing of products under license for major manufacturers including Bauer, Kendrion/Binder, and Siemens (MOTOX-N), contributing to the company's comprehensive manufacturing program
3. Repair and Service: Comprehensive repair services for electric motors, gearboxes, frequency converters, servo motors, pumps, and explosion-protected equipment. Includes 24-hour emergency service, preventive maintenance, and condition-based maintenance contracts
4. Modernization and Plant Extension: Retrofit solutions, modernization of existing systems, and plant extensions including full project management from assessment through installation
5. Project Engineering: Engineering services for prototypes and special construction including custom gearboxes, motors, special flanges, gear adaptations, and special couplings

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Steinlen Elektromaschinenbau manufactures and distributes industrial drive technology products — gear motors, drum motors, electric motors, brakes, clutches, frequency converters, pumps, and generators — both under its own production and as an authorized sales and service partner for premium European brands including Bauer/MOTOX, Siemens Simogear, Kendrion, Danfoss, Grundfos, Flender, and others. The company supplements this product portfolio with license production (Lizenzfertigung), repair services, modernization/retrofit, and project engineering, supported by seven regional locations and 24-hour service.

Product overview

Steinlen Elektromaschinenbau GmbH ist ein Komplettanbieter von Lösungen im Elektromaschinenbau und der Antriebstechnik mit einem breiten Portfolio aus eigenen/lizensierten Produkten und Partnerprodukten. Kernprodukte sind die eigengefertigten/lizenzierten MOTOX/MOTOX-N Getriebemotoren (seit 2021 von Siemens übernommen), Bauer Getriebemotoren (B2000, G79, G96, PM-Serien) und Trommelmotoren (Lizenzfertigung seit 2000), Kendrion/Binder elektromagnetische Bremsen und Kupplungen (Lizenzfertigung seit 1994), sowie Bothner Getriebe (eigenes Fertigungsprogramm seit 2010). Zusätzlich vertreibt das Unternehmen ein umfangreiches Handelsprogramm mit Partnerprodukten von Danfoss (Frequenzumrichter, seit 2000), Control Techniques (Antriebstechnik, seit 2019), Siemens (Simogear), Grundfos und Caprari (Pumpen), Coremo (Industriebremsen), Flender (Getriebe/Kupplungen, seit 1994), Kollmorgen (Servoantriebe, seit 2019), und weiteren Marken. Das Unternehmen bietet ergänzend umfassende Serviceleistungen: Reparatur und Service mit 24h-Notdienst, Modernisierung/Retrofit von Anlagen, Projektierung/Sonderbau, sowie Produktion mit eigener Fertigung (2.300 m² Produktionsfläche), Montage, Lackierung und Lagerhaltung (3.500 m²). Steinlen betreibt sieben Standorte in Deutschland und Polen und betreut über 5.000 Kunden weltweit.

Differentiator

Problem solved

Functional benefit

Products and services

• Bauer Gear Motors Industrial gear motors sold and serviced by Steinlen as an authorized partner of the Bauer brand for industrial drive applications.
• MOTOX / MOTOX-N Gear Motors MOTOX and MOTOX-N gear motor lines distributed and serviced by Steinlen as an authorized partner for industrial drive applications.
• Siemens Simogear Gear Motors Siemens Simogear gear motors distributed and serviced by Steinlen as an authorized partner.
• Bothner Gear Motors Bothner gear motors distributed and serviced by Steinlen for industrial drive applications.
• Bauer Drum Motors Drum motors from the Bauer brand distributed and serviced by Steinlen for conveyor and industrial drive applications.
• Industrial Electric Motors (including ATEX-certified explosion-proof variants) Industrial electric motors manufactured and serviced in-house by Steinlen, including ATEX-certified explosion-proof variants for hazardous-area applications.
• Kendrion/Binder Electromagnetic Brakes and Clutches Kendrion/Binder electromagnetic brakes and clutches distributed and serviced by Steinlen for industrial motion-control applications.
• Coremo Industrial Brakes Coremo industrial brakes distributed and serviced by Steinlen for industrial motion-control applications.
• Danfoss Frequency Converters Danfoss frequency converters distributed and serviced by Steinlen for motor speed control in industrial applications.
• Control Techniques Drive Technology Control Techniques drive technology distributed and serviced by Steinlen for industrial motor control applications.
• Kollmorgen Drive Technology Kollmorgen drive technology distributed and serviced by Steinlen for industrial motion-control applications.
• Grundfos Industrial Pumps Grundfos industrial pumps distributed and serviced by Steinlen for water, wastewater, and industrial process applications.
• Caprari Pumps Caprari pumps distributed and serviced by Steinlen for water and industrial process applications.
• Varisco Industrial Pumps Varisco industrial pumps distributed and serviced by Steinlen for industrial fluid-handling applications.
• Flender Industrial Gear Units Flender industrial gear units distributed and serviced by Steinlen as an authorized partner.
• PW Hueber Industrial Gear Units PW Hueber industrial gear units distributed and serviced by Steinlen for industrial drive applications.
• Lock Drives Rack and Pinion Drives Lock Drives rack and pinion drives distributed and serviced by Steinlen for linear motion applications.
• ePower Generators ePower generators distributed and serviced by Steinlen for power-generation applications.
• Pfaff Silberblau / Columbus McKinnon Lifting Technology Pfaff Silberblau and Columbus McKinnon lifting technology distributed and serviced by Steinlen for material-handling applications.
• Industrial Drive Technology Repair Services 24-hour repair and field service for industrial drive technology equipment including electric motors, gear motors, pumps, and generators, supported by the in-house winding and mechanical workshops.
• Modernization and Retrofit Services Modernization and retrofit of existing drive technology equipment to upgrade performance, efficiency, and compliance.
• Project Engineering Services Project engineering for industrial drive technology installations, including design, specification, and integration support.
• License Production (Lizenzfertigung) Manufacturing of drive technology products under license for partner brands, performed in Steinlen's in-house winding and mechanical workshops.

Quantifiable outcome

• Energy savings of 80% achieved through retrofit of DC drives to AC servo drives in lamination machine application
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered strategic, core and minor.

• Innomotics GmbH (Siemens large drives division)strategicChannel Partner/ Reseller/ Distributor · 1 January 2023Advanced Partner status with Innomotics (formerly Siemens large drives). Provides Simogear gear motors, Simotics motors, and Sinamics drives. Innomotics has over 150 years of electric motor development experience.
• Siemens AG (MOTOX-N)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2021License manufacturing of MOTOX-N gear motors since 2018. Since 2021, Steinlen is Siemens Solution Partner for Drives & Motion and Approved Partner for Simoloc. Production of MOTOX series from original 1983-1998 Baujahr.
• Grundfos Holding A/SstrategicChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized Grundfos Service and Sales Partner since 2020 for industrial pumps including special pump solutions and services.
• CapraristrategicChannel Partner/ Reseller/ Distributor · 1 January 2020Sales and service partner since 2020 for Caprari pumps including wastewater pumps, drainage pumps, dry-installed pumps, mixers, and circulation pumps for water extraction and distribution.
• Varisco (Atlas Copco Group)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Sales and service partner since 2020 for Varisco industrial pumps and pump systems. Varisco founded 1932, part of Atlas Copco Group.
• Control Techniques (Nidec Group)strategicChannel Partner/ Reseller/ Distributor · 1 January 2019Sales partner since 2019 for Control Techniques drive technology products including frequency converters, AC/DC converters, servo controllers, DC converters, and drive systems.
• KollmorgenstrategicChannel Partner/ Reseller/ Distributor · 1 January 2019Sales partner since 2019. Provides servo drives, motors, individual wiring and PLC control for automation solutions. Founded 1916 with continuous development of pioneering solutions.
• ePower (formerly Europower)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Sales partner since 2019 for ePower generators (2-600 kVA range). Europower developed into largest small generator and welding generator manufacturer in Benelux countries.
• Lock DrivesminorChannel Partner/ Reseller/ Distributor · 1 January 2019Sales partner since 2019 for Lock Drives rack pinion gears and manual drives. Specializes in low-speed drives with integrated end shutoff for natural ventilation and shading applications.
• Columbus McKinnon Engineered Products (Pfaff-silberblau)strategicChannel Partner/ Reseller/ Distributor · 1 January 2013Sales partner since 2013 for Columbus McKinnon/Pfaff-silberblau linear drives, lifting columns, lifting elements, lift tables, wire rope winches, and thread drives.
• Columbus McKinnon Engineered ProductsstrategicChannel Partner/ Reseller/ Distributor · 1 January 2013Sales partner since 2013 for Columbus McKinnon engineered products including lifting and motion control solutions.
• PW Hueber GetriebebaustrategicChannel Partner/ Reseller/ Distributor · 1 January 2012Sales partner since 2012 for PW Hueber custom gear solutions including heavy-duty gearboxes, high-performance and high-speed gearboxes, with in-house heat treatment and metallographic laboratory.
• Bothner Getriebe GmbHcoreOEM/ Whitelabel/ Licensing Partner · 1 July 2010License manufacturing, full service, and sales of all Bothner products since July 1, 2010. Manufacturing program for Bothner gearboxes and special gearboxes.
• Coremo OCMEA S.p.A.strategicChannel Partner/ Reseller/ Distributor · 1 January 2005Official German representative for Coremo industrial brakes since 2005. Provides hydraulic and pneumatic industrial brakes, including spring-loaded versions for safety and emergency stop applications.
• Danfoss GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2000Authorized Danfoss System Partner since 2000. Originally Danfoss Drives Center, providing sales and service of Danfoss frequency converters, softstarters, DC/DC converters, and Grid Converters.
• Kendrion Binder Magnete GmbHcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1994License manufacturing of electromagnetic brakes and clutches since 1994. Authorized sales partner since 1990. Kendrion develops electromagnetic systems for automotive and industrial applications.
• Flender GmbH (Siemens subsidiary)strategicChannel Partner/ Reseller/ Distributor · 1 January 1994Flender contract partner since 1994. Provides sales and service of industrial gearboxes and couplings. Flender offers world's largest portfolio of industrial couplings.
• Kendrion Binder Magnete GmbH (earlier: Binder Magnete GmbH)coreChannel Partner/ Reseller/ Distributor · 1 January 1986Contract workshop since 1986, authorized sales partner since 1990. Provides electromagnetic brakes, clutches, and magnet technology for robotics, automation, conveyor technology, machine tools, medical technology, and wind power.
• Ekato Rühr- und Mischtechnik GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 1986Contract workshop since 1986 for Ekato mixing technology.
• Bauer Gear Motor (Eberhard Bauer GmbH)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1955Longest-standing partnership since 1955 as contract workshop. Steinlen is authorized Bauer Gear Center providing sales, service, and license manufacturing of Bauer gear motors (G79, G96 series), PM synchronous motors, and drum motors (DT1-DT4).

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Nord Drivesystems: German family-owned manufacturer of gear motors, electric motors, and drive electronics with strong industrial focus. Directly comparable to Steinlen in offering industrial drive solutions and serving manufacturing customers, though Nord operates at a much larger scale and has its own global production network.
• VEM Group: German manufacturer of electric motors, drive systems, and generators serving industrial customers. Comparable to Steinlen in industrial electric motor manufacturing and custom drive solutions, with overlapping service and repair capabilities.
• KEB Automation: German manufacturer of drive automation including frequency inverters, servo drives, gear motors, and electromagnetic brakes/clutches. Closely comparable product portfolio to Steinlen, especially the electromagnetic brakes and clutches segment overlapping with Kendrion license production.
• Baumüller: German manufacturer of drive and automation technology including motors, converters, and control systems. Directly comparable to Steinlen in industrial electric drive technology manufacturing, with a comparable German mid-market industrial customer base.
• Wittenstein SE: German manufacturer of high-precision gearboxes, servo drive systems, and mechatronic components. Comparable to Steinlen in industrial drive technology manufacturing and customization, with both serving German industrial OEMs requiring application-specific drive solutions.
• Dietz Elektromotoren: German specialist in electric motor repair, service, and drive technology. Comparable to Steinlen in the MRO and repair-focused segment of the German industrial motor market, with similar service-led business model for manufacturing customers.

Broad incumbents

• SEW-Eurodrive: Global leader in gear motors, drive electronics, and mechatronic drive systems headquartered in Bruchsal, Germany. Operates broadly in the same drive technology space as Steinlen but at vastly larger scale with a global footprint and standard portfolio, while Steinlen focuses on regional MRO and license manufacturing.
• Bonfiglioli: Italian global manufacturer of gearmotors, drive systems, and inverters serving industrial automation. Directly comparable in product categories (gear motors, drives, inverters) but operates as a much larger broad-line incumbent versus Steinlen's regional specialist model.
• Innomotics (Siemens Large Drives): Spun-off Siemens large drives division producing Simogear gearmotors, Simotics motors, and Sinamics drives. Steinlen is an Advanced Partner for Innomotics and license-produces the MOTOX-N line, so they are partners and partial competitors in the same drive technology market.

Others

• Bauer Gear Motor (Eberhard Bauer): German-based OEM and licensor of gear motors and drum motors, partnering with Steinlen since 1955 as its longest-standing license manufacturing partner. Comparable product line but operates as Steinlen's principal OEM supplier rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SteinlenGruppe
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• LinkedInlinkedin.com/company/steinlen
• Instagraminstagram.com/steinlen_elektromaschinenbau

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinlen Elektromaschinenbau