Sparkassen-Immobilien-Vermittlungs

What Sparkassen-Immobilien-Vermittlungs does

Sparkassen-Immobilien-Vermittlungs-GmbH is a German real estate brokerage firm founded in 1972, operating through two legally separate GmbH entities: a Munich-headquartered company (majority-owned by the Bavarian Sparkassen) covering Bavaria, and a Frankfurt-and-Erfurt-headquartered company (a 100% subsidiary of Helaba, Landesbank Hessen-Thüringen) covering Hesse and Thuringia. Both entities are wholly embedded within the Sparkassen-Finanzgruppe (German savings bank financial group) and deploy more than 700 brokers across 300-plus Sparkassen and LBS branch locations in their respective states. The corporate headcount at each GmbH is 11-50, reflecting a thin central management layer above the broker field force.

The company's core offering is full-service residential property brokerage, structured around a standardized 7-step sales or purchase process from initial consultation through notary completion and post-sale handover. Supporting products include the S-ImmoPreisfinder (a digital property valuation tool co-developed with IIB Institut GmbH that delivers market-value estimates based on statutory standard valuation methods), the Marktspiegel Bayern annual market report covering all Bavarian districts, a Vermietungs-Service rental management offering, financing calculators, an extensive library of downloadable PDF guides and educational videos, and a home reversion consulting service. In 2026 the company added a digital bidding procedure (Digitales Angebotsverfahren) to enable sellers to run structured auction-like pricing processes. Commercial real estate brokerage is handled through specialist partner entities — Gewerbe-Immo, S-Immowerk, SIS Sparkassen-Immobilien-Service GmbH, and fgi Fachpartner — extending the firm's reach into office, retail, industrial, and multi-family investment segments.

Revenue is generated entirely through transaction-based commissions: a success fee (Maklerhonorar) charged only upon completion of a property transaction, governed by a published Preisverzeichnis. Following the December 2020 amendment to German brokerage law, the commission on residential transactions is split equally between buyer and seller when the broker represents both parties. Customer segments consist exclusively of individual consumers — homeowners, prospective buyers, and landlords in Bavaria, Hesse, and Thuringia — with no enterprise contracts disclosed. The combined firm mediated 7,165 purchase transactions in Bavaria (2.7 billion EUR transaction value) and 2,459 in Hessen-Thüringen in 2025, and was ranked #1 in Germany for residential real estate brokerage by net commission revenue (607 million EUR for the broader Sparkassen-Finanzgruppe in 2024; 128 million EUR for the Bayern entity and 34 million EUR for the Hessen-Thüringen entity individually).

Name

Sparkassen-Immobilien-Vermittlungs

Legal name

Sparkassen-Immobilien-Vermittlungs-GmbH

Website

https://sparkassen-immo.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparkassen-Immobilien-Vermittlungs is Germany's largest residential real estate brokerage network, operating through 700-plus brokers at 300-plus Sparkassen branches across Bavaria, Hesse, and Thuringia. The company provides full-service residential brokerage, valuation, and rental services to individual consumers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property valuation services
• Rental management services
• Construction financing advice
• Real estate market analysis

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission on property purchase transactions: The company earns a success fee (Maklerhonorar/Maklerprovision) that is triggered only upon successful completion of a property transaction. Since December 2020, German law requires the commission to be split equally between buyer and seller when the broker represents both parties in residential property sales (apartments and single-family homes). The commission is governed by a published price list (Preisverzeichnis).
2. Commission on rental transactions: Brokers also earn commissions for successful rental placements, supporting landlords in finding tenants through marketing, screening, and contract preparation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Sparkassen-Immobilien-Vermittlungs provides full-service residential and commercial real estate brokerage in Bavaria, Hesse, and Thuringia, connecting buyers and sellers of houses, apartments, and building plots through a network of over 700 trained brokers embedded in the Sparkassen (savings bank) branch network. Its offering covers the full 7-step transaction from free initial consultation and property valuation (S-ImmoPreisfinder) through buyer screening, negotiation, and notary accompaniment, complemented by rental placement and construction financing integration with Sparkasse mortgage advisors.

Product overview

Sparkassen-Immobilien-Vermittlungs operates as Germany's largest real estate brokerage network, part of the Sparkassen-Finanzgruppe. The core offering consists of property brokerage services (Immobilienvermittlung) for buying and selling residential properties, complemented by the S-ImmoPreisfinder for automated property valuations, the Marktspiegel Bayern annual market report for regional price intelligence, and rental management services (Vermietungs-Service). Additional supporting services include financing calculators, downloadable informational resources (Infomaterial), educational video content (Info-Videos), and property reverse annuity consulting (Immobilie Verrenten). The company serves customers across Bavaria, Hesse, and Thuringia through over 300 locations with more than 700 brokers.

Differentiator

Problem solved

Functional benefit

Brands

• S-ImmoPreisfinder: Digital property valuation tool that provides residential market analysis for properties in cooperation with IIB Institut GmbH.
• Marktspiegel Immobilien Bayern

Products and services

• Immobilienvermittlung (Residential Property Brokerage) Full-service residential property brokerage covering market valuation, marketing, buyer screening, viewing coordination, price negotiation, and transaction completion support (including notary accompaniment and handover). Sold to individual homeowners and prospective buyers in Bavaria, Hesse, and Thuringia through local Sparkassen branches; commission charged only on successful closing.
• Vermietungs-Service (Rental Placement and Management) End-to-end rental service for landlords: rental price determination, marketing, tenant screening, lease contract preparation, and tenant placement. Sold to property owners seeking qualified tenants in Bavaria, Hesse, and Thuringia.
• S-ImmoPreisfinder (Property Valuation Tool) Free digital property valuation tool that delivers an initial residential market analysis (Wohnmarktanalyse) based on property characteristics entered by the user. After entering contact details, the user receives the valuation report by email and a callback from a local broker. Available to homeowners and prospective sellers in Germany.
• Marktspiegel Immobilien Bayern (Annual Bavarian Property Market Report) Annual downloadable market report providing detailed property price information for single-family homes, condominiums, and building plots across all Bavarian districts. Available as PDF and interactive web content; distributed via the website and physical Sparkasse branches.
• Digitales Angebotsverfahren (Digital Bidding Procedure) Structured digital bidding procedure for property sellers, enabling them to achieve optimal prices via a transparent, competitive offer process rather than traditional one-to-one negotiations. Sold to sellers of qualifying residential properties in Bavaria.
• Immobilie Verrenten (Home Reversion / Property Reverse Annuity Consulting) Consulting service for senior and equity-rich homeowners who want to unlock value from their residential property without moving out, via sale-and-leaseback, lifetime annuity with residence rights, or usufruct arrangements. Sold to individual property owners (typically retirees) in the Sparkassen-Immobilien service regions.

Quantifiable outcome

• 98% customer satisfaction rate with broker consulting quality
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IIB Institut GmbH (Institut für Immobilienbewertung)coreTechnology or IntegrationThe IIB Institut GmbH co-developed the S-ImmoPreisfinder, the company's digital property valuation tool. The IIB provides an independent, scientifically grounded property value estimate based on statutory standard valuation methods, scientifically determined residential locations, and current comparable transactions. This partnership enables the company's free initial property valuation service.
• Gewerbe-Immo (Gewerbe-Immobilien-Gesellschaft)coreStrategic or Co-development PartnerGewerbe-Immo is a team of specialists for commercial and investment real estate integrated within the Sparkasse network, providing excellent domestic and international contacts for project development, rental, and brokerage of large-volume multi-family houses, office buildings, warehouses, and specialist markets. They also offer solutions for banks in credit consulting and realization.
• S-ImmowerkcoreChannel Partner/ Reseller/ DistributorS-Immowerk is a subsidiary of six Mittelfranken Sparkassen, specialized in the marketing, consulting, and development of commercial and investment real estate. The team operates at six locations with more than 230 consultants in the Mittelfranken region and northern Bavaria.
• SIS Sparkassen-Immobilien-Service GmbH (Munich)coreChannel Partner/ Reseller/ DistributorSIS is a 100% subsidiary of Stadtsparkasse München, specializing in commercial real estate with a broad network of contacts in Munich and surroundings. Services include industrial facilities, office spaces, and retail premises, covering both buying/selling and renting/letting.
• fgi Fachpartner Gewerbe- und Immobilien-GesellschaftminorChannel Partner/ Reseller/ DistributorA subsidiary of Kreissparkasse Göppingen, fgi specializes in the sale and rental of commercial real estate, project development, and property preparation.
• Immobilie1.decoreGTM or Marketing PartnerA joint online real estate marketplace co-owned by Sparkassen-Immobiliengesellschaften along with other major market participants. The platform places real estate seekers at the center and is open to all professional market participants including brokers, developers, and housing companies.
• Sparkassenakademie BayerncoreOthersThe Sparkassenakademie Bayern is the central educational institution of the Sparkassen-Finanzgruppe Bayern. The Sparkassen-Immobiliengesellschaften cooperate closely with the academy for the training and continuing education of their brokers, covering study programs, seminars, and conferences.
• DIA — Deutsche Immobilien-Akademie an der Universität FreiburgcoreOthersDIA is one of the largest nationwide continuing education institutes for real estate and financial services. The Sparkassen-Immobiliengesellschaften cooperate with DIA for the training and continuing education of their brokers in real estate economics, expert appraisal, and asset management.
• IVBB — Arbeitsgemeinschaft Immobilienvermittler Banken BausparkassencoreStrategic or Co-development PartnerFounded in 2020 by Sparkassen-Immobilien-Vermittlungs-Gesellschaften in Bayern and Hessen-Thüringen, IVBB bundles and represents the interests of real estate brokers from banks and building societies. It advocates for significantly higher requirements for the practice of the broker profession in the interest of consumers.
• Sparkassenverband Bayern (Bavarian Sparkasse Association)coreOthersThe Sparkassenverband Bayern is the service provider and umbrella organization for Sparkassen in Bavaria. The Munich-based Sparkassen-Immobilien-Vermittlungs-GmbH is closely linked to its parent Sparkassen through this association.
• Sparkassen- und Giroverband Hessen-Thüringen (SGVHT)coreOthersSGVHT is the umbrella association of 49 Sparkassen in Hessen and Thüringen and their municipal sponsors, with offices in Frankfurt and Erfurt. It provides strategic and business policy consulting to Sparkassen and manages the association's participations.

Scale indicators13 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Century 21 Germany: International franchise real estate brokerage with German franchise operations. Comparable as a competing franchise-based residential brokerage targeting similar individual property owners and buyers in Germany.
• Engel & Völkers: German-headquartered residential and commercial real estate brokerage with franchise model. Directly comparable as a German residential brokerage competing for similar high-end and mid-market seller/buyer relationships, though positioned more premium.
• PlanetHome: German residential brokerage and financing specialist. Comparable as it operates in similar German residential markets with combined brokerage and mortgage brokering services, directly overlapping with Sparkassen-Immobilien's integrated financing offering.
• RE/MAX Germany: Global franchise brokerage with significant German operations. Comparable as a competing franchise/network-based residential brokerage serving similar seller and buyer segments across Germany.

Emerging players

• Homeday: German digital real estate brokerage offering flat-fee and full-service brokerage. Overlaps in customer base (German residential sellers) and competes on price transparency and digital UX against traditional branch-based models like Sparkassen-Immobilien.
• McMakler: Berlin-based digital-first German residential brokerage. Comparable as it competes for the same residential seller and buyer base across Germany, but operates with a technology-led, lower-cost model rather than branch-based distribution.

Broad incumbents

• Vonovia: Germany's largest residential property owner and listed real estate company. Comparable as a major residential real estate player operating at scale in Germany; while primarily an owner rather than broker, it shapes market dynamics and competes indirectly for brokerage-related services in the German residential sector.
• Immowelt: Major German online real estate portal. Comparable as a competing platform for seller listing distribution and buyer search; broader incumbent rather than direct brokerage competitor but competes for the same transaction funnel.
• Immoscout24: Germany's largest online real estate marketplace. Comparable as it serves the same buyers and sellers across Germany; though primarily a listing platform rather than broker, it competes for seller attention and increasingly offers brokerage-adjacent services.

Regional players

• Wüstenrot Immobilien: Building society-owned real estate brokerage, structurally similar to Sparkassen-Immobilien's relationship with the Sparkassen and LBS network. Comparable as a bank/building-society affiliated brokerage serving similar customer segments in adjacent German geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sparkassen.immo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkassen-Immobilien-Vermittlungs