Marchesi di Barolo

What Marchesi di Barolo does

Marchesi di Barolo, legally Cantine dei Marchesi di Barolo S.p.A., is a family-owned Italian winery operating out of historic cellars at Via Roma, 1 in Barolo, in the Langhe region of Piedmont. Founded six generations ago, the company produces the classic wines of the Langhe — Barolo, Barbaresco, Barbera d'Alba, Nebbiolo d'Alba, Dolcetto d'Alba, Gavi, Roero Arneis, and Moscato d'Asti — along with Grappa di Barolo and the aromatized Barolo Chinato. The portfolio is anchored by single-vineyard "Crus Storici" bottlings from the Cannubi, Sarmassa, Coste di Rose, and Serragrilli sites, plus reserve selections (Riserva della Casa) and the Bric Amel and Cascina Bruciata estate lines. The company owns Castello della Volta, the 13th-century castle associated with Marchesa Juliette Colbert Falletti, who is credited with creating Barolo wine in the company's 19th-century cellars.

The business earns revenue primarily through direct-to-consumer channels: a proprietary e-commerce storefront (shop.marchesibarolo.com) operated on the Tannico/WinePlatform backbone with Braintree/PayPal payment processing, shipping to 16+ countries, supplemented by on-site cellar visits and tastings at the Barolo headquarters (open daily 10:30–18:00) and curated gift packs (La Tradizione, In Langa, Crus di Barolo). The broader catalog also includes third-party-distributed Champagne (Mailly Grand Cru) and Sicilian Etna wines, extending the portfolio beyond in-region production. The customer base is primarily individual wine enthusiasts, collectors, and Langhe wine tourists; the company is privately held, has no institutional investors, no funding rounds, and no disclosed management team.

Name

Marchesi di Barolo

Legal name

Marchesi di Barolo

Website

https://marchesibarolo.com

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

11–50 employees

Short description

Marchesi di Barolo produces Barolo, Barbaresco, and other Piedmontese wines, offering cellar tours and tastings.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Barolo wine production
• Piedmontese wines
• Langhe wine estate
• Wine tourism experiences
• Italian winery

Headquarters

HQ city

Burolo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through proprietary e-commerce platform, selling premium Piedmont wines including Barolo DOCG, Barbaresco DOCG, Barbera d'Alba, Nebbiolo d'Alba, Dolcetto d'Alba, Gavi, Roero Arneis, andMoscato d'Asti. Products sold in various formats including standard bottles, magnum formats, and gift packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marchesi di Barolo produces and sells classic wines of the Langhe region in Piedmont, with Barolo as its flagship, alongside Barbaresco, Barbera, Nebbiolo, Dolcetto, Gavi, Roero Arneis, Moscato d'Asti, Barolo Chinato, and Grappa di Barolo. The company also operates cellar tours and tastings at its historic 19th-century cellars in Barolo and sells through a direct-to-consumer e-commerce platform shipping to 16+ countries.

Product overview

Marchesi di Barolo is a historic Piedmontese winery producing a comprehensive portfolio of wines from the Langhe region, with Barolo as its flagship. The portfolio includes premium single-vineyard Crus Storici (Cannubi, Sarmassa, Coste di Rose, Serragrilli), traditional and reserve selections, commune-specific Barolo, Barbera d'Alba (Peiragal, Ruvei, Nizza/Vinearei, Rure'), Nebbiolo d'Alba (Michet, Roccheri), Dolcetto d'Alba (Bosset, Madonna del Dono), white wines (Gavi, Roero Arneis, Langhe Sauvignon), sparkling Moscato d'Asti, aromatized Barolo Chinato, and Grappa di Barolo. Additional offerings include Langhe Nebbiolo and Sauvignon from the Bric Amel estate, the Cascina Bruciata line (Barbaresco Rio Sordo, Langhe Nebbiolo Usignolo), and a distribution partnership featuring Sicilian Etna wines and French Champagnes (Mailly Grand Cru). Gift packaging options are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbaresco DOCG Tradizione Classic Barbaresco expression following traditional winemaking methods, representing the authentic style of the denomination.
• Barolo Cannubi DOCG Premium Barolo wine from the renowned Cannubi cru vineyard, one of the most historic and prized positions in the Barolo denomination.
• Barolo Sarmassa DOCG Barolo from the Sarmassa cru, a prestigious vineyard site in the Barolo area known for producing full-bodied, complex wines.
• Barolo Sarmassa DOCG '10 anni Edizione Limitata' Limited edition aged Barolo from Sarmassa cru, released after 10 years of aging, representing exceptional craftsmanship and patience.
• Barolo Coste di Rose DOCG Barolo from the Coste di Rose cru, offering elegant and refined characteristics typical of this prestigious vineyard site.
• Barolo DOCG Tradizione Traditional style Barolo crafted following classic winemaking practices of the Langhe region.
• Barolo DOCG Riserva della Casa House reserve Barolo, the pinnacle of the estate's production representing the best expression of the vintage.
• Barolo del Comune di Barolo DOCG Barolo from grapes grown within the commune of Barolo itself, emphasizing the unique terroir of the town.
• Barbaresco Serragrilli DOCG Premium Barbaresco from the Serragrilli cru, another flagship wine of the Langhe region with great aging potential.
• Barbaresco Rio Sordo DOCG Barbaresco from the Rio Sordo cru, a historic vineyard in the Barbaresco denomination.
• Barbaresco Rio Sordo Riserva DOCG Reserve selection of Barbaresco Rio Sordo, aged longer for exceptional complexity and character.
• Cellar Tours and Wine Tastings Guided cellar tours and wine tasting experiences at the historic 19th-century Marchesi di Barolo cellars at Via Roma 1, Barolo, open to visitors every day.
• Barbaresco DOCG Riserva della Casa House reserve Barbaresco, a selection of the finest lots reserved for exceptional aging and quality.
• Barbera d'Alba Peiragal Superiore DOC Superior Barbera from Alba, a rich and structured red wine expressing the characteristic freshness and depth of the variety.
• Barbera d'Alba Ruvei DOC Barbera from the Ruvei vineyard, offering a distinctive expression with excellent structure and aging potential.
• Barbera Nizza DOCG Vinearei Premium Barbera from the Nizza zone, a newer DOCG recognized for producing top-quality Barbera d'Asti.
• Barbera d'Asti Rure' DOCG Barbera d'Asti from the Rure' vineyard, showcasing the vibrant fruit and deep color typical of this denomination.
• Nebbiolo d'Alba Michet DOC Nebbiolo from Alba, crafted from Michet clone, offering an approachable expression of the variety before the extended aging required for Barolo and Barbaresco.
• Nebbiolo d'Alba Roccheri DOC Nebbiolo from the Roccheri vineyard, providing elegant and aromatic expressions of the variety.
• Langhe Nebbiolo 'Usignolo' Langhe Nebbiolo named after the nightingale, offering approachable Nebbiolo character with earlier drinking window.
• Dolcetto d'Alba Bosset DOC Dolcetto from Bosset vineyard, providing the characteristic dry, fruity red perfect for everyday enjoyment.
• Dolcetto d'Alba Madonna del Dono DOC Dolcetto from Madonna del Dono vineyard, expressing the fresh, approachable character of this native variety.
• Gavi del Comune di Gavi DOCG Premium white wine from Cortese grapes grown within the commune of Gavi, offering exceptional freshness and minerality.
• Gavi DOCG Classic Gavi white wine from Piedmont, crafted from Cortese grapes with characteristic crispness and floral notes.
• Roero Arneis DOCG White wine from Arneis grapes grown in the Roero area, offering floral and fruity characteristics.
• Alba DOC Pi' Cit A distinctive wine from Alba, crafted from selected grapes.
• Langhe DOC Sauvignon La Volta White wine from Sauvignon grapes in the Langhe denomination, showcasing aromatic intensity and freshness.
• BRIC AMEL Langhe Nebbiolo Langhe Nebbiolo from the Bric Amel estate, offering an accessible expression of Nebbiolo with modern appeal.
• BRIC AMEL Langhe Sauvignon White wine from the Bric Amel estate featuring Sauvignon grapes, presenting aromatic and crisp characteristics.
• Moscato d'Asti Zagara DOCG Sweet sparkling wine from Moscato grapes in Asti, known for its aromatic intensity and low alcohol content.
• Canelli DOCG Moscato Zagara Moscato from the prestigious Canelli zone, renowned for producing exceptional aromatic wines.
• Barolo Chinato Traditional Piedmontese aromatized wine infused with chinotto bark and spices, historically appreciated as a digestive.
• Grappa di Barolo Distilled spirit crafted from the pomace of Barolo grapes, capturing the essence of Piedmont's flagship wine.
• Etna Rosso Red wine from Mount Etna in Sicily, crafted from Nerello Mascalese grapes with volcanic minerality.
• Etna Bianco White wine from Mount Etna, typically from Carricante and other indigenous varieties.
• Champagne Brut Réserve Grand Cru (Mailly) Premium Champagne from the Grand Cru village of Mailly, offering complexity and elegance.
• Champagne Blanc de Pinot Noir Grand Cru (Mailly) White Champagne crafted exclusively from Pinot Noir grapes from Grand Cru vineyards.
• Champagne Rosé de Mailly Grand Cru Rosé Champagne from the Mailly estate, offering delicate pink color and refined bubbles.
• Champagne L'Intemporelle Millésime Grand Cru (Mailly) Vintage Champagne from Grand Cru vineyards, representing exceptional years with extended aging potential.
• Magnum Format Wines (1.5L) Large format bottles (1.5L) available for select Barolo, Barbaresco, and other wines, ideal for aging and special occasions.
• La Tradizione Gift Box Curated gift box featuring traditional Barolo and Barbaresco selections from the estate.
• In Langa Gift Box Gift collection showcasing wines from the Langhe region, perfect for discovering the territory.
• Crus di Barolo Gift Box Premium gift selection featuring the estate's finest Barolo crus.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tannico S.r.l (WinePlatform)coreTechnology or IntegrationTannico S.r.l operates the WinePlatform e-commerce service for Cantine dei Marchesi di Barolo, handling sales, shipment, delivery, and customer support activities. WinePlatform manages the online storefront at shop.marchesibarolo.com, including payment processing, order fulfillment, and after-sales customer service.
• BraintreecoreTechnology or IntegrationWinePlatform uses Braintree as a secure payment gateway (SSL) to process payments through major payment circuits including credit cards and PayPal.
• Castello della VoltaminorOthersMarchesi di Barolo owns Castello della Volta, a historic castle above Barolo dating to the 1200s, formerly residence of the Falletti family including Marchesa Juliette Colbert Falletti who created Barolo wine. The castle underwent restoration works starting in 2016.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giacomo Conterno: Historic, family-owned Barolo producer based in Monforte d'Alba with a comparable multi-generational heritage and focus on premium Nebbiolo-based wines. Operates in the same DOCG, similar premium positioning, and similar DTC and collector-driven distribution model.
• Bruno Giacosa: Renowned family-owned producer of premium Barolo and Barbaresco from the Langhe. Closely comparable in heritage, single-vineyard Nebbiolo focus, and high-margin reserve/riserva portfolio.
• Pio Cesare: Historic Alba-based family winery producing Barolo, Barbaresco and Barbera since 1881. Closely comparable in multi-generational heritage, Piedmont DOCG portfolio breadth, and international DTC/wholesale distribution.
• Vietti: Castiglione Falletto-based producer of Barolo and other Langhe wines, now part of the Krause Group. Comparable in single-vineyard Barolo focus, international DTC presence, and critical acclaim in top wine guides.
• G.D. Vajra: Family-owned Barolo producer with single-vineyard Bricco delle Viole and other Nebbiolo crus. Comparable in family-ownership structure, premium Barolo focus, and direct-to-consumer emphasis with international shipping.
• Ceretto: Family-owned Alba-based producer of Barolo and Barbaresco with notable wine tourism experiences (including the Chapel of Barolo). Comparable in heritage, DOCG portfolio, and DTC plus tourism business model.
• Produttori del Barbaresco: Historic Barbaresco cooperative representing multiple growers, focused on single-vineyard Nebbiolo wines from the Barbaresco DOCG. Comparable in critical acclaim, premium pricing, and Burgundy-style single-crus portfolio approach.
• Fratelli Alessandria: Multi-generational family-owned Barolo producer in Verduno. Comparable in family heritage, single-vineyard Barolo focus (including Monvigliero), and traditional Nebbiolo winemaking approach.

Broad incumbents

• Marchesi Antinori: One of Italy's largest and most established wine dynasties with a broad portfolio spanning Tuscany and other regions (Tignanello, Sassicaia via joint venture). Comparable as a long-running Italian family wine house with international distribution, but operates at much greater scale and across multiple regions.
• Marchesi de' Frescobaldi: Historic Tuscan wine dynasty with extensive estates across Italy and a broad premium portfolio. Comparable as a long-running Italian family wine house with international presence and DTC channels, though focused primarily on Tuscany rather than Piedmont.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marchesibarolo
• Facebookfacebook.com/marchesibarolo
• LinkedInlinkedin.com/company/marchesi-di-barolo-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marchesi di Barolo