B.W. Furlong & Associates

What B.W. Furlong & Associates does

B.W. Furlong & Associates is a private, founder-owned equine veterinary practice headquartered in Oldwick, New Jersey, founded in 1982 by Dr. Brendan Furlong (originally from Ireland) and his wife Dr. Wendy Leich. The practice specializes in sport horse and performance horse medicine, operating as a vertically integrated specialty service offering ambulatory and 24/7 emergency care, internal medicine, sports medicine and rehabilitation, surgery, and reproductive/fertility services, delivered by a team that includes board-certified surgeons, internists, sports medicine specialists, and theriogenologists. Many of the veterinarians hold USEF team veterinarian roles for US Eventing, Show Jumping, Driving, Vaulting, and Paralympic Dressage teams, with Dr. Furlong himself having served as US Three-Day Eventing team veterinarian across five Olympic Games.

The business operates five physical locations: the main Oldwick NJ hospital with surgical suite and around-the-clock intensive care; a Surgical Center in Pittstown NJ; Furlong's Soundness Center (rehabilitation) in Lebanon NJ; Peak Performance Equine Services in Ocala FL; and seasonal operations in Wellington FL (including Advanced Equine Imaging of Wellington) and Middleburg VA. Core diagnostic technology includes a standing MRI, Lameness Locator gait analysis, radiography, ultrasonography, nuclear scintigraphy, endoscopy/gastroscopy, and an in-house clinical laboratory, differentiating the practice from general ambulatory equine services.

Revenue is generated through professional service fees across ambulatory, hospital, surgical, sports medicine, reproductive, and rehabilitation lines, with pay-at-time-of-service for emergency/hospital cases and monthly billing cycles for ambulatory work. The practice accepts cash, check, credit card, Care Credit, and Scratch Pay, and integrates with MyVetLink for digital Coggins/health certificates and DocuSign for client paperwork. The legal entity is Brendan W. Furlong, MVB Equine Veterinarian, P.A., a Pennsylvania professional corporation; the practice remains privately held with no disclosed institutional investors and is led by the Furlong family including VP of Operations Adam Furlong and associate veterinarian Dr. Jonathan Furlong.

Name

B.W. Furlong & Associates

Legal name

Brendan W. Furlong, MVB Equine Veterinarian, P.A.

Website

https://bwfurlong.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

B.W. Furlong & Associates is a private, founder-owned equine veterinary practice founded in 1982, specializing in sport horse medicine, surgery, internal medicine, reproduction, and rehabilitation across five locations in New Jersey, Florida, and Virginia, serving elite performance horse owners and USEF-affiliated equestrian teams.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Equine Hospital & Surgical Services (HLAMABAF)

akta.pro secondary industries

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ), Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Large Animal & Equine Emergency/Critical Care & Referral (HLAMABAI), Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK), Equine Veterinary Services (AFAEANAC)

Keywords

• Equine veterinary care
• Equine sports medicine
• Equine surgical services
• Equine reproductive services
• Equine diagnostic imaging

Headquarters

HQ city

Oldwick

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Professional Services: Professional veterinary services including ambulatory calls, hospital appointments, surgical procedures, sports medicine evaluations, internal medicine consultations, and reproductive services. Services are provided at the clinic, on-farm, or at satellite facilities. Payment terms vary by service type: ambulatory monthly statements (due by 15th), emergency services require full payment at time of service, hospital services require full payment at discharge.
2. Diagnostic Imaging Services: Advanced imaging services including MRI, radiography, ultrasonography, endoscopy, gastroscopy, and other diagnostic procedures performed at hospital facilities or satellite imaging locations
3. Reproductive & Breeding Services: Full-service reproductive and fertility services including breeding soundness exams, artificial insemination, embryo collection and transfer, stallion services, and foaling services. Can be performed at hospital, client's farm, or satellite breeding facility.
4. Rehabilitation Services: Specialized rehabilitation services at Furlong's Soundness Center including water treadmill therapy, laser treatments, and customized rehabilitation programs overseen by board-certified Sports Medicine and Rehabilitation veterinarian

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

B.W. Furlong & Associates is an equine veterinary practice delivering ambulatory and 24/7 emergency care, internal medicine, surgical services, sports medicine and rehabilitation, reproductive and fertility services, and integrative medicine (acupuncture, chiropractic) to sport and performance horse owners. Care is provided at its Oldwick, NJ hospital, on client farms, and at specialized satellite facilities in New Jersey, Florida, and Virginia by board-certified specialists and team veterinarians who serve at the Olympic and World Championship level.

Product overview

B.W. Furlong & Associates is a comprehensive equine veterinary practice offering a multi-location, full-service portfolio of equine healthcare. The core services include Ambulatory & Emergency Services, Integrative Medicine, Internal Medicine, Reproductive & Fertility Services, Performance & Sports Medicine, and Surgical Services. The practice operates multiple specialized facilities: the main hospital in Oldwick, NJ; a surgical center in Pittstown, NJ; Equine MRI of NJ at the headquarters; Furlong's Soundness Center for rehabilitation in Lebanon, NJ; Peak Performance Equine Services in Ocala, FL; Advanced Equine Imaging of Wellington in FL; and satellite breeding facilities. Services are provided by a team of board-certified specialists including surgeons, internists, sports medicine specialists, and theriogenologists, with veterinarians having served at Olympic and World Championship levels.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Performance Equine Services: Equine sports medicine and performance horse services located in Ocala, FL
• Advanced Equine Imaging of Wellington
• Equine MRI of NJ
• Furlong's Soundness Center
• Furlong's Healthy Horse

Products and services

• Ambulatory & Emergency Services On-farm veterinary services delivered directly to clients 24/7, with a large ambulatory team bringing years of experience and a wide range of services to the client's farm. Appointments scheduled in 2-hour intervals with emergency services available around the clock.
• Internal Medicine Specialized diagnostics and treatment for complex cases including gastrointestinal, neurological, respiratory, and metabolic disorders, delivered by board-certified internists. Patients receive 24/7 care with intensive and isolation services, access to state-of-the-art diagnostic tools, and a full on-site laboratory.
• Surgical Services Emergency and elective surgical procedures including colic surgery, fracture repair, arthroscopy, laparoscopic procedures, castration, and other orthopedic procedures performed by board-certified surgeons. Emergency procedures are performed at the Oldwick hospital, while elective procedures are performed at the secondary Surgical Center at Sterlingbrook in Pittstown, NJ.
• Performance & Sports Medicine Lameness evaluations, pre-purchase examinations, diagnostic imaging, and therapies including PRP, stem cell, and IRAP treatments for equine athletes. Provided in a safe, controlled environment for performance evaluations with access to advanced diagnostic testing including standing MRI and a rehabilitation center overseen by a board-certified Sports Medicine and Rehabilitation veterinarian.
• Reproductive & Fertility Services Year-round breeding and fertility services including breeding soundness exams, artificial insemination, embryo collection and transfer, stallion services, and foaling care, provided by board-certified theriogenologists. Available at the hospital, on the client's farm, or at a satellite breeding facility.
• Integrative Medicine Alternative and complementary veterinary therapies including acupuncture and chiropractic services, practicing Veterinary Orthopedic Manipulation (VOM), Acupuncture, and Chinese Herbal remedies.
• Furlong's Soundness Center Specialized rehabilitation services at the Lebanon, NJ facility including water treadmill therapy, laser treatments, and customized rehabilitation programs overseen by board-certified Sports Medicine and Rehabilitation veterinarian Dr. Sarah Gold.
• Equine MRI of NJ Standalone MRI facility at the Oldwick, NJ headquarters providing advanced diagnostic imaging including standing MRI for equine athletes.
• Advanced Equine Imaging of Wellington Satellite imaging facility in Wellington, FL (Loxahatchee) offering advanced diagnostic imaging services, including MRI, during the winter competition season (approximately December through March) for seasonal clients.
• Peak Performance Equine Services Satellite practice located in Ocala, FL (5290 NW 130th Ave) offering ambulatory sports medicine and lameness services for performance horses, including Thoroughbred sales work.

Quantifiable outcome

• Practice serving at multiple Olympic Games, World Championships, and Pan-American Games with numerous medal-winning horses and riders
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mountain Pointe Equine Veterinary ServicescoreStrategic or Co-development Partner · 3 January 2022Emergency Coverage Cooperative (Co-op) established between B.W. Furlong & Associates and Mountain Pointe Equine Veterinary Services for NJ practices. The partnership rotates evening and weekend on-call duties between veterinarians from each practice, averaging over 12 years of veterinary experience. This collaboration aims to improve veterinarian well-being and maintain high standards of emergency care for clients.
• CignaminorOthersTransparency in Coverage Rule compliance - machine readable files made available showing negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mid-Atlantic Equine Medical Center: Specialty equine referral hospital in Ringoes, NJ offering 24/7 emergency, surgery, internal medicine, sports medicine, and reproduction. Direct competitor in the New Jersey sport horse market with overlapping service lines and board-certified specialists.
• Peterson & Smith Equine Hospital: Full-service equine hospital in Ocala, FL — the same geographic market as B.W. Furlong's Peak Performance Equine Services satellite. Offers surgery, internal medicine, reproduction, sports medicine, and ambulatory services with board-certified specialists; directly competes for the same Florida sport horse clientele.
• Equine Medical Center of Ocala: Specialty equine referral practice in Ocala, FL offering surgery, internal medicine, sports medicine, and advanced diagnostic imaging. Operates in the same Florida performance horse market as B.W. Furlong's Ocala and Wellington locations.
• Mountain Pointe Equine Veterinary Services: NJ-based equine ambulatory practice that partnered with B.W. Furlong in the 2022 Emergency Coverage Cooperative. Direct competitor for NJ sport horse ambulatory work with comparable service model and client base.
• Blue Ridge Equine Clinic: Virginia-based equine practice providing ambulatory, surgical, internal medicine, and reproduction services in the same Mid-Atlantic region as B.W. Furlong. Comparable service mix with a similar sport horse client base in Virginia hunt country.

Regional players

• Rhinebeck Equine: Multi-doctor equine practice in the Hudson Valley, NY, providing ambulatory, surgical, and specialty services. Comparable service offering in a neighboring Northeast sport horse region, but does not directly overlap B.W. Furlong's NJ/FL/VA footprint.
• Newmarket Equine Hospital: Premier UK equine referral hospital in Newmarket, England, with board-certified surgeons, internists, and sports medicine specialists — the same pedigree/training ground as several B.W. Furlong team members (Royal Veterinary College trained Dr. Whyard). Comparable multi-specialty model, different geography.
• Piedmont Equine: Equine practice serving Virginia and surrounding Mid-Atlantic states with surgery, internal medicine, sports medicine, and ambulatory services. Comparable offerings to B.W. Furlong but with primary Virginia focus rather than the NJ anchor of Furlong's practice.

Broad incumbents

• Rood & Riddle Equine Hospital: Largest equine veterinary practice in the US, based in Lexington, KY, with a broad multi-specialty service portfolio (surgery, internal medicine, reproduction, sports medicine, ambulatory) and a satellite in Wellington. Directly comparable service mix to B.W. Furlong but operates at significantly larger geographic and revenue scale.
• Hagyard Equine Medical Institute: Lexington, KY-based equine referral hospital with deep Thoroughbred and sport horse practice, board-certified specialists across surgery, internal medicine, and theriogenology, and an ambulatory division. Comparable multi-specialty equine hospital model with similar Olympic/team veterinarian credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bwfurlong
• Instagraminstagram.com/bwfurlongvets
• Xx.com/bwfurlongvets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B.W. Furlong & Associates