Madusari Foods

What Madusari Foods does

PT. Madusari Nusaperdana specializes in the production and distribution of a wide range of processed meat products. With a commitment to nutrition and added value, the company offers a variety of meat-based food items designed to meet the diverse dietary needs and preferences of consumers. Its product lineup includes, but is not limited to, different types of sausages, meatballs, and other processed meat goods. PT. Madusari Nusaperdana focuses on ensuring the quality and nutritional content of its products, catering to both individual and commercial clients seeking wholesome meat options.

Name

Madusari Foods

Legal name

PT. Madusari Nusaperdana

Website

https://www.madusarifoods.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Madusari Nusaperdana produces and distributes processed meat products, focusing on nutrition.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Meat Processed from Carcasses (311612), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKALAD

Further Processing (Cooked, Smoked, Cured & Deli Meats)

Agriculture & Food Production/Food Processing & Manufacturing/Meat Processing (Beef, Pork, Poultry)

SECONDARYAFANAFAC

Frozen Prepared Meat & Seafood Meals

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Prepared Meat & Seafood Meals (Ready-to-Eat/Heat)

SECONDARYAFAKACAG

Frozen Meat, Poultry & Seafood Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

SECONDARYAFANAEAF

Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

Keywords

• Processed meat products
• Frozen ready meals
• Halal certified sausages
• Food service solutions
• Indonesian packaged foods

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Branded Products (B2C): Sale of branded processed meat products directly to end-consumers through online marketplaces (Tokopedia, Shopee, Blibli, Bukalapak, Lazada, JD.id) and offline modern trade retail channels. Products include sausages, frozen foods, ready-to-eat, and ready-to-cook processed meat under the Kimbo, VIGO, and FINO brands.
2. Food Service / B2B (Madusari Meat Solution): B2B supply of processed meat products and custom meat solutions to food service operators, restaurants, catering businesses, and culinary entrepreneurs through the Madusari Meat Solution division. Revenue generated through bulk product sales and potential custom product development partnerships.
3. Traditional Trade Distribution: Distribution of branded processed meat products through a network of regional distributors supplying to agents, wholesalers, retail stores, and warungs across Indonesia.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PT Madusari Nusaperdana manufactures and distributes processed meat products made from beef, chicken, and fish, operating three consumer brands (KIMBO, VIGO, FINO) that span sausages, frozen foods, and ready-to-eat meals, alongside the Madusari Meat Solution (MMS) B2B food service division that supplies bulk and custom processed meat to restaurants, caterers, and culinary businesses. Products are halal-certified, made from Australian beef, and produced under ISO 22000:2005 and HACCP food safety systems.

Product overview

Madusari Foods (PT Madusari Nusaperdana) is a food processing company established in 1995, specializing in processed meat products made from beef, chicken, and fish. The company operates a multi-brand portfolio consisting of three consumer brands—KIMBO (primary brand), VIGO, and FINO—along with the Madusari Meat Solution (MMS) food service division. The KIMBO brand offers multiple product sub-lines including KIMBO Reddi (ready-to-eat sausages), KIMBO Kitchen (ready-to-eat meals like porridge and curries), and KIMBO Frozen (frozen processed meats), serving both end consumers and food service/culinary business partners. Products are distributed through modern trade outlets, traditional stores, and online marketplaces across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• KIMBO: Consumer brand offering processed meat products including sausages, frozen foods, and ready-to-eat meals.
• VIGO
• FINO
• Madusari Meat Solution

Products and services

• KIMBO Consumer Brand KIMBO is the primary consumer brand of Madusari Foods offering processed meat products including ready-to-eat sausages (Reddi line), ready meals (Kitchen line — bubur, kari, semur, rendang), and frozen processed meats for household consumption across Indonesia.
• VIGO Consumer Brand VIGO is a consumer brand under the Madusari Foods portfolio offering processed meat products for Indonesian households.
• FINO Consumer Brand FINO is a consumer brand under the Madusari Foods portfolio offering processed meat products for Indonesian households.
• Madusari Meat Solution (MMS) Food Service Division Madusari Meat Solution is the B2B food service division of PT Madusari Nusaperdana that supplies bulk processed meat products and offers custom meat processing solutions to restaurants, catering businesses, food stalls, and culinary entrepreneurs across Indonesia.
• KIMBO Bratwurst Cocktail Original Cocktail-sized bratwurst sausage under the KIMBO brand made with Australian beef and European-style bratwurst spices, designed for BBQ skewers and ready-to-eat serving without needing to peel the casing.
• KIMBO Reddi (Ready-to-Eat Sausage Line) KIMBO Reddi is the ready-to-eat sausage product line featuring Reddi Sosis Sapi (beef sausage), Reddi Sosis Ayam (chicken sausage), and Reddi Sosis Ikan Rasa Otak-otak (fish sausage otak-otak flavor), available in jars and individual packaging for Indonesian consumers.
• KIMBO Kitchen (Ready Meal Line) KIMBO Kitchen is the ready-to-eat convenience meal line offering Bubur Ayam (chicken porridge), Bubur Sapi (beef porridge), Bubur Kacang, Kari Ayam (chicken curry), Semur Daging Sapi (beef semur), and Rendang in aluminum foil packaging for quick home heating.
• KIMBO Frozen (Frozen Processed Meat Line) KIMBO Frozen is the frozen processed meat product line for home cooking, featuring various sausage varieties and frozen meal options under the KIMBO brand.
• Kimbo Sosis Lauk Mi Bakso Sapi Ready-to-cook and ready-to-eat KIMBO sausage made with selected beef, designed as a side ingredient for Indonesian bakso (meatball noodle soup) dishes.
• Kimbo Kitchen Bolognese KIMBO Kitchen Bolognese is a ready-to-use bolognese-style sauce made from selected beef, adjusted to Indonesian taste preferences for pasta and other dishes.
• KIMBO Sosis Ayam Serbaguna Versatile KIMBO chicken sausage product used in various recipes including meatball noodle (bakso) dishes and other Indonesian culinary applications.

Quantifiable outcome

• Products available across all major Indonesian e-commerce platforms and 15+ regional distributor locations nationwide
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• PT Pangan Sehat Sejahtera (Multiple Regional Offices)coreChannel Partner/ Reseller/ DistributorPT Pangan Sehat Sejahtera serves as the primary regional distribution partner for Madusari Foods across multiple territories including Solo (Jateng), Jawa Barat (Bandung), Jawa Timur (Sidoarjo), Medan, Jabodetabek (Jakarta), and Bali (Denpasar). Distributors manage both modern trade and general trade channels within their respective territories.
• CV Kurnia Jaya Mandiri (Padang)coreChannel Partner/ Reseller/ DistributorRegional distributor based in Padang, Sumatra, distributing Madusari/Nusaperdana processed meat products in the West Sumatra region.
• CV Sakti Langgeng (Pontianak)coreChannel Partner/ Reseller/ DistributorRegional distributor based in Pontianak, West Kalimantan, distributing Madusari processed meat products in the Kalimantan region.
• CV Jaya Niaga Sejat (Palembang)coreChannel Partner/ Reseller/ DistributorRegional distributor based in Palembang, South Sumatra, distributing Madusari products in the Sumatra Selatan region.
• PT Sinar Anugerah Rejeki Bersama (Makassar)coreChannel Partner/ Reseller/ DistributorRegional distributor based in Makassar, South Sulawesi, distributing Madusari processed meat products across the Sulawesi and eastern Indonesia region.
• PD Berkat Lampung (Bandar Lampung)coreChannel Partner/ Reseller/ DistributorSpecialist distributor serving modern trade channels in Bandar Lampung and surrounding Lampung province.
• PT Subuh Utama Willindo (Makassar)coreChannel Partner/ Reseller/ DistributorSpecialist distributor for general trade and food service channels in the Makassar and South Sulawesi region.
• Modern Trade Retail PartnerscoreChannel Partner/ Reseller/ DistributorPartnerships with major Indonesian modern trade retailers including Foodhall, Ranch Market, Transmart, Hero Supermarket, Hypermart, Klik Indomaret, Superindo, Yogya Online, Carrefour, Alfamidi, and Alfacart for retail shelf placement and distribution of Kimbo and other Madusari brand products.
• CV CRB Pekanbaru, UD Aby Frozen Food Balikpapan, CV PMB Lombok, PT Mitra Sehati Sekata, PT Panca Bhineka Internusa, PT Sufo Tritama JambicoreChannel Partner/ Reseller/ DistributorAdditional regional distributor partners covering Pekanbaru (Riau), Balikpapan (East Kalimantan), Mataram/Lombok (Nusa Tenggara Barat), Bantul/Yogyakarta, Medan (Sumatera Utara), and Jambi, respectively. Each distributor manages regional distribution of Madusari processed meat products through modern and traditional trade channels.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kimboidn?lang=en
• YouTubeyoutube.com/channel/UCBogbcAxA1-8AGtqW4MiaEg
• Facebookfacebook.com/Kimbo.Idn
• LinkedInlinkedin.com/company/pt-pangan-sehat-sejahtera
• Instagraminstagram.com/kimbo.idn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madusari Foods