Real Analysis
Real Analysis is a founder-led boutique professional services firm providing ARGUS and Excel-based financial modeling—including cash flow projections, lender underwriting, and development pro formas—for commercial real estate owners, developers, investors, lenders, brokers, and property managers throughout the United States.
- Company typePrivate
- Founded2005
- HeadquartersWestminster, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Real Analysis does
Real Analysis, LLC is a founder-led boutique professional services firm that provides financial modeling and analysis exclusively to the commercial real estate industry. Founded and operated by Sandra L. Peacock as Principal, the firm is organized as an LLC headquartered in Westminster, Maryland, with stated nationwide service reach across the United States. Its customer base spans six CRE segments: real estate owners, developers, investors, lenders, brokers, and property managers. Deliverables address cash flow projections, property budgeting, lender underwriting, development pro formas, acquisition due diligence, and recurring monthly reporting for properties including regional malls, apartments, single-tenant buildings, mixed-use developments, and pre-development projects.
The firm's core technology stack consists of ARGUS Financial Modeling—the industry-standard commercial real estate cash flow and valuation software—supplemented by customized Excel-based financial modeling templates tailored to client-specific needs. All services are project-based professional engagements rather than a packaged software or SaaS product; no proprietary platform, API, app, or technology product is offered. The firm discloses no AI/ML capabilities, patents, software launches, or integrations. The differentiated capability rests in the principal's applied expertise in operating these standard tools rather than in any proprietary technology layer.
Real Analysis operates a sales-led, direct-engagement go-to-market model with no formal marketing presence. New business is acquired primarily through professional network and industry referrals within the commercial real estate community, with all services custom-priced by project scope and standard non-disclosure agreements. There are no publicly disclosed rates, no subscription or recurring pricing tiers, and no enterprise sales infrastructure. The firm is privately held, has no external funding, and runs as a single-principal practice with headcount stated in the 1–10 range, with Sandra Peacock identified as the principal operator throughout the company's 20+ year operating history.
Real Analysis firmographics
Firmographics- Name
- Real Analysis
- Legal name
- Real Analysis, LLC
- Website
- https://real-analysis.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Real Analysis is a founder-led boutique professional services firm providing ARGUS and Excel-based financial modeling—including cash flow projections, lender underwriting, and development pro formas—for commercial real estate owners, developers, investors, lenders, brokers, and property managers throughout the United States.
- Ownership category
- akta.pro rank
Real Analysis industry classification
Industry- Product category
- Commercial Real Estate Financial Modeling Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
Keywords
Where Real Analysis is headquartered
LocationHeadquarters
- HQ city
- Westminster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Real Analysis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Revenue model
- Professional Financial Modeling Services: Project-based professional services providing financial modeling and analysis for real estate properties. Services include cash flow projections, budgeting, lender underwriting, development pro formas, and acquisition due diligence.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Real Analysis product offering
Product offeringCore offering
Real Analysis provides ARGUS-based and Excel-based financial modeling services for the commercial real estate industry. The firm builds lease-by-lease cash flow models, custom DCF models, capital stack analyses, and debt structuring support for real estate owners, developers, investors, lenders, brokers, and property managers evaluating acquisitions, refinances, and development projects.
Product overview
Real Analysis is a professional services firm (not a software product company) providing financial modeling and analysis services exclusively to the real estate industry. The company's sole offering is ARGUS Financial Modeling, supplemented by customized Excel templates. These services enable clients—including owners, developers, investors, lenders, brokers, and property managers—to perform forecasting, underwriting, valuation, financing, and property management budgeting across property types including regional malls, apartments, single-tenant buildings, and mixed-use developments.
Differentiator
Problem solved
Functional benefit
Products and services
- ARGUS Modeling Lease-by-lease cash flow modeling built in ARGUS Financial Modeling software for commercial real estate owners, developers, investors, lenders, brokers, and property managers evaluating acquisitions, dispositions, refinances, and development projects.
- Excel-based Financial Modeling Custom DCF and cash flow financial models built in Excel for commercial real estate stakeholders who need flexible, bespoke modeling beyond standardized ARGUS outputs.
- Capital Stack and Debt Structuring Analysis Modeling and analysis of capital stack composition and debt structuring scenarios for commercial real estate acquisitions, refinances, and development underwriting engagements.
Companies that use Real Analysis
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Real Analysis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Real Analysis partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Real Analysis competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks3 records
Key highlights1 record
Customer concentration
Real Analysis social profiles
Digital presenceReal Analysis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Analysis leadership team
Management profileNumber of profiles
Profiles1 record
Real Analysis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Analysis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Analysis
What does Real Analysis do?
Real Analysis provides ARGUS-based and Excel-based financial modeling services for the commercial real estate industry. The firm builds lease-by-lease cash flow models, custom DCF models, capital stack analyses, and debt structuring support for real estate owners, developers, investors, lenders, brokers, and property managers evaluating acquisitions, refinances, and development projects.
Is Real Analysis a public or private company?
Real Analysis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Analysis founded?
Real Analysis was founded in 2005. It employs 1 to 10 people.
Where is Real Analysis based?
Real Analysis is headquartered in Westminster, United States, in the North America region.
How does Real Analysis make money?
One revenue line is on record: professional Financial Modeling Services.
Does Real Analysis have an API?
No public API is recorded for Real Analysis.
What industry is Real Analysis in?
Real Analysis's product category is Commercial Real Estate Financial Modeling Services. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAB, Real Estate Strategy & Portfolio Consulting (Corporate/Institutional). Its NAICS code is 523940 and its SIC code is 6282.