What EXSIM Development does

EXSIM Development Sdn Bhd is a privately held Malaysian property developer operating under the EXSIM Group brand with headquarters at EXSIM Tower, Millerz Square, Kuala Lumpur. The company develops residential, mixed-use, commercial, and industrial real estate across 7 Malaysian states — Klang Valley, Johor, Penang, Pahang, Perak, Terengganu, and Sabah — through a portfolio of more than 50 named developments spanning affordable housing from RM300,000 to premium KLCC serviced residences, plus 9 industrial parks under the Nouvelle brand. EXSIM positions sustainability as its core differentiator, with 17+ GreenRE- or GBI-certified developments, proprietary NAF Low-Emission Wood Panels, and an exclusive 110% Green Home Financing partnership with RHB Banking Group. The group has diversified into adjacent verticals including a hyperscale data center (EXSIM Technology Hub @ Bukit Jalil, 15MW), hospitality (EXSIM Hospitality Berhad), Islamic capital markets (EXSIM Capital Resources Berhad, issuer of award-winning ASEAN Green SRI Sukuk), and scheduled waste management (Pentas Flora Sdn Bhd).

Revenue is generated primarily through one-time property sales of residential and industrial units, supplemented by a Corporate Leasing Division that connects buyers with real estate agencies at no cost to the seller. Distribution operates through physical sales galleries, a corporate sales office, an online buyer-registration channel, and a multi-channel marketing strategy spanning corporate website, project microsites, EXSIMLIFE newsletters, press releases, and annual sustainability reports. Customer segments are bifurcated between individual residential buyers (primary, across affordable-to-premium tiers) and industrial/commercial tenants in Nouvelle industrial parks. The company is led by Managing Director Lim Aik Hoe and has accumulated 30+ industry awards, including FIABCI World Gold (2025) and Double World Silver (2026) at the World Prix d'Excellence, plus recognition from HR Asia, The Asset, Alpha Southeast Asia, FinanceAsia, and CIMB. Revenue and headcount figures are not publicly disclosed; the listed 1-10 employee figure appears to reflect core corporate staff only and is inconsistent with the scale of development operations.

Name

EXSIM Development

Legal name

EXSIM Development Sdn Bhd

Website

https://exsim.com.my

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Property Development Sales: EXSIM generates primary revenue through developing and selling residential and commercial properties including high-rise residences, industrial parks, and mixed-use developments across Malaysia. Revenue is realized through unit sales at project launches and ongoing developments.
2. Corporate Leasing Division: A value-added service for buyers interested in leasing their properties. The division facilitates connections with real estate agencies at no cost to buyers, providing convenience services for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EXSIM Development Sdn Bhd is a Malaysian property developer that designs, builds and sells a diversified portfolio of residential, commercial, mixed-use, and industrial properties across Malaysia, with a strong emphasis on green and sustainable developments certified under GreenRE and Malaysia's Green Building Index. Its portfolio includes high-rise residences, serviced apartments, affordable housing, mixed-use complexes, industrial parks (under the Nouvelle brand), and a hyperscale data center facility. Revenue is primarily realized through unit sales at project launches and ongoing developments, supplemented by a Corporate Leasing Division.

Product overview

EXSIM Development Sdn Bhd is a Malaysian property development company operating as EXSIM Group, with the tagline 'New Age Ingenuity'. The company develops a diverse portfolio of residential, commercial, mixed-use, and industrial properties across Malaysia including Klang Valley, Johor, Penang, Perak, Pahang, Terengganu, and Sabah. The product portfolio includes over 50 named developments ranging from high-rise residential towers and serviced apartments to industrial parks under the 'Nouvelle' brand and mixed-use complexes. Notably, EXSIM has expanded into technology infrastructure with the EXSIM Technology Hub @ Bukit Jalil, a hyperscale data center facility. The company emphasizes green and sustainable development practices, with many projects achieving GreenRE or GBI (Green Building Index) certifications. Sister company Pentas Flora operates in scheduled waste management producing recycled fuel oil. The company also offers corporate leasing services and utilizes NAF Low-Emission Wood Panels as sustainable building materials.

Differentiator

Problem solved

Functional benefit

Products and services

• The Queenswoodz @ Bukit Jalil Premium residential development in Bukit Jalil featuring three towers with 1,558 signature homes, inspired by Kingwood furniture inlays, offering panoramic vistas and communal spaces for urban home buyers.
• D'Nuri Residences @ Desa Petaling Affordable residential development in Desa Petaling starting from RM300,000, designed for urban families with modern living spaces and comprehensive lifestyle facilities; GreenRE certified.
• The Treez @ Bukit Jalil EXSIM's flagship green residential development in Bukit Jalil, recognized as the First Green Residential Building in Southern Kuala Lumpur with GBI Silver Rating, combining nature's beauty with urban and contemporary art.
• Millerz Square @ Old Klang Road Mixed-use development at the fringe of KL metropolis integrating urban lifestyle with key city hotspots and conveniences. Winner of the Malaysia Property Award 2025 Mixed-Use Development Category (FIABCI-Malaysia).
• Causewayz Square @ JBCC Integrated mixed-use development in Johor Bahru City Centre inspired by the Johor-Singapore Causeway, designed for cross-border travelers and global citizens.
• Nouvelle Industrial Park @ Kota Puteri Innovative industrial hub in northern Selangor envisioned as a vibrant, dynamic and premier innovation-led industrial community. Awarded World Gold Winner (Industrial Category) at FIABCI World Prix d'Excellence Awards 2025.
• Nouvelle Industrial Park Series A series of industrial parks across Kota Damansara, Kota Puteri, Meru, Balakong, and Bukit Rimau, offering modern, sustainable factory and warehouse facilities under the Nouvelle brand. Includes Nouvelle Industrial Park @ Kota Damansara, Lot 8, Lot 10, Phase 2 @ Bukit Rimau, @ Meru, and @ Balakong.
• EXSIM Technology Hub @ Bukit Jalil (Hyperscale Data Center) Hyperscale data center facility in Bukit Jalil consisting of 5 to 6-storey multiple blocks with built-up area up to 276,000 sq. ft., equipped to generate up to 15MW of power with end-to-end electrical systems, cooling systems and fire protection systems.
• Corporate Leasing Division Value-added service facilitating property leasing transactions by connecting buyers with real estate agencies at no cost to the buyer; provides convenience services for EXSIM property owners.
• NAF Low-Emission Wood Panels Low-emission wood panels used in construction as part of EXSIM's commitment to environmental sustainability and energy-resource efficiency in building materials.
• Jesselton Docklands Waterfront mixed-use enclave in Kota Kinabalu, Sabah, integrating Business, Ecology, Retail, Tourism and Homes (BERTH concept) for lifestyle and investment buyers.

Quantifiable outcome

• 17 green-certified developments offering up to 110% financing through RHB partnership
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, regional and core.

• RHB Banking GroupflagshipStrategic or Co-development Partner · 1 January 2026EXSIM partnered with RHB Banking Group as the first property developer in Malaysia to introduce the 110% Green Home Financing Guarantee Programme. This collaboration offers up to 110% financing (100% property value + 10% for MRTA/CLTA and entry costs) specifically for 17 of EXSIM's green-certified residential developments. The partnership makes sustainable homeownership more accessible and affordable.
• EXSIM Ipoh City Sdn Bhd and Liew Yin Yin Land Sdn BhdregionalStrategic or Co-development Partner · 1 January 2025EXSIM Hospitality Berhad signed a Memorandum of Understanding with EXSIM Ipoh City Sdn Bhd (member of EXSIM Group) and entered into a Joint Venture Agreement with Liew Yin Yin Land Sdn Bhd for the development of 1.291 acres of land in Ipoh, Perak. This partnership accelerates growth in the Perak market.
• Pentas Flora Sdn BhdcoreOthersSister company operating as a comprehensive scheduled waste management company that produces recycled fuel oil for industrial uses. Part of EXSIM Group's broader environmental sustainability initiatives.
• EXSIM Hospitality BerhadcoreOthersSubsidiary company focused on hospitality and lifestyle developments. EXSIM Hospitality Holdings Sdn Bhd has been acquiring shares and expanding through strategic collaborations in the hospitality sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mah Sing Group Berhad: Mah Sing is a Malaysian developer focused on affordable and mid-market residential properties, comparable to EXSIM's affordable D'Nuri and D'Cosmos lines. Both target mass-market urban buyers across Klang Valley and other Malaysian cities.
• UEM Sunrise Berhad: UEM Sunrise is a major Malaysian developer with flagship projects in Iskandar Johor and Mont Kiara. Direct competitor to EXSIM's Johor Bahru Causewayz Square and Klang Valley high-rise projects, with comparable upscale residential positioning.
• OSK Holdings Berhad: OSK Holdings has property development operations in Malaysia including residential and commercial projects. Comparable as a mid-sized Malaysian developer with similar geographic concentration and product mix to EXSIM.
• Eco World Development Group Berhad: Eco World is a leading Malaysian developer with a strong sustainability and ESG positioning similar to EXSIM's. It is directly comparable on green-building branding, multi-state Malaysian footprint, and mixed-use project mix.
• IOI Properties Group Berhad: IOI Properties is a major Malaysian developer with residential, commercial, and integrated developments across Klang Valley, Johor, and Penang. Directly comparable to EXSIM in geographic footprint and product mix, but at materially larger scale.
• Sunway Berhad: Sunway is a Malaysian integrated developer with townships, mixed-use, and hospitality assets. Comparable to EXSIM on mixed-use integrated developments (e.g., Millerz Square) and on the hospitality subsidiary axis (EXSIM Hospitality vs Sunway's hotel operations).
• Sime Darby Property Berhad: Sime Darby Property is one of Malaysia's largest developers with township, residential, and industrial developments. Comparable to EXSIM on multi-state presence and on the industrial parks side (Sime Darby's Serenia City vs EXSIM's Nouvelle brand).
• SP Setia Berhad: SP Setia is one of Malaysia's largest listed property developers with diversified residential, commercial, and township developments. Direct competitor to EXSIM in Klang Valley high-rise and mixed-use segments, with significantly larger scale and land bank.
• Paramount Corporation Berhad: Paramount is a Malaysian property developer with residential and commercial projects, including education-linked townships. Comparable in scale to EXSIM as a mid-tier Malaysian developer with multi-state residential focus.

Broad incumbents

• CapitaLand Limited: CapitaLand is a large Asia-focused real estate group with strong sustainability credentials and integrated developments. Comparable to EXSIM on green-building positioning and mixed-use developments, but operates as a regional incumbent across multiple Asian markets rather than Malaysia-focused.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exsim-development-sdn-bhd

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXSIM Development