Ferdinand Bierbichler

What Ferdinand Bierbichler does

Ferdinand Bierbichler GmbH & Co. KG is a privately held, family-owned German foodservice wholesaler headquartered in Stephanskirchen near Rosenheim, Bavaria, founded in 1907 originally as a fish trading business and now operating as a full-range distributor of more than 18,000 food, beverage, and non-food articles. The company serves three core customer segments: gastronomy (restaurants and cafes), hotellerie (hotels and hospitality), and Gemeinschaftsverpflegung (institutional catering including senior care facilities, schools, and company cafeterias). It operates within an approximately 130km delivery radius around Rosenheim via a company-owned fleet with next-day fulfillment for orders placed by 6 PM, supplemented by a 24/7 webshop and mobile application with barcode scanning, personal sales consultants with trade backgrounds, and physical pickup locations. The company is a member of the Service-Bund cooperative network of mid-sized German foodservice wholesalers, which provides access to exclusive private-label brands (Servisa, ServisaPrime, Mermaid, Rodeo Steak, Salva D'Or, Sourcer, Completta) and collective purchasing power.

The product portfolio spans multiple proprietary and Service-Bund private-label brands, exclusive distribution partnerships (Langnese ice cream including freezer units and promotional materials), the Bierbichler exklusiv regional fresh fish line featuring rainbow trout, char, and huchen from Chiemgau, Bavaria, and Austria, and value-added services such as refrigerated trailer rental and Kitchenparty culinary events featuring celebrity chef Andi Schweiger. In 2025, Bierbichler added a partnership with GoodBytz GmbH to distribute automated cooking robots (luca., enzo., emma.) targeting the staffing-shortage challenge in commercial kitchens. The company's revenue model is B2B transactional distribution priced through individual consultant negotiation, with no public list pricing; ancillary revenue streams include event-based refrigerated trailer rentals, sponsorship partnerships, and ticket-based culinary events.

The business is led by Michael Reiserer (authorized representative and managing director) with Wencke Kirst as head of marketing and Domenic Daumann as robotics expert. Bierbichler holds MSC, ASC, and DE-ÖKO-005 certifications for sustainable seafood and organic products, and has earned Top Arbeitgeber Mittelstand recognition from Yourfirm.de in both 2024 and 2026. Recent inorganic moves include the November 2025 acquisition of Wedl's delivery service at Bischofswiesen (extending into the Berchtesgaden and Salzburg markets) and the February 2026 cooperation with Kaltenberger Frischdienst (extending westward toward Augsburg), collectively signaling a multi-front regional expansion strategy anchored in the Service-Bund cooperative.

Name

Ferdinand Bierbichler

Legal name

Ferdinand Bierbichler GmbH & Co KG.

Website

https://bierbichler.servicebund.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Ferdinand Bierbichler is a food wholesale and delivery company.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)

Keywords

• Foodservice distribution
• Food wholesale
• Gastronomy supply
• Hotel supply
• Institutional catering

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Foodservice Distribution: Sale of food and beverage products to professional kitchens including hotels, restaurants, and catering operations. Products include beverages, frozen goods, dry goods, fresh produce, and non-food items across 18,000+ articles.
2. Equipment Rental: Rental of refrigerated trailers for events and celebrations
3. Sponsoring Services: Sponsoring partnerships with local clubs, social institutions, and events in the region

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ferdinand Bierbichler is a regional B2B food service wholesaler distributing a full-range assortment of 18,000+ food, beverage, and non-food articles to professional kitchens in gastronomy, hotels, and institutional/community catering across Upper Bavaria. Offerings are accessed via company-owned delivery fleet, 24/7 webshop and mobile app, and personal trade-background consultants, and are supported by exclusive partnerships (Langnese ice cream, GoodBytz cooking robots), proprietary private-label brands, refrigerated trailer rental, and culinary Kitchenparty events.

Product overview

Ferdinand Bierbichler is a food wholesale company (Lebensmittelgroßhandel) serving the gastronomy, hotel, and care/congregate dining sectors. The company operates a comprehensive full-range assortment of over 18,000 articles including beverages, frozen goods, dry goods, fresh produce, and non-food items. The core offering includes a 24/7 Service-Bund Webshop platform and mobile app with barcode scanning. The product portfolio comprises multiple proprietary private label brands (Servisa, ServisaPrime, Mermaid Seafood, Rodeo Steak, Salva D'Or, Sourcer, Completta, ExpertPartnership Sander, Bierbichler Exklusiv) alongside exclusive distribution partnerships (Langnese ice cream, GoodBytz cooking robots). Additional services include refrigerated trailer rentals, culinary events (Kitchenparty), and regional sponsorship programs.

Differentiator

Problem solved

Functional benefit

Brands

• Bierbichler exklusiv: Exclusive Bierbichler product line featuring regional products including fresh fish from the Chiemgau, Bayern and Austria region with own quality seal.

Products and services

• Service-Bund Webshop (24/7 Online Ordering) 24/7 online ordering platform for B2B customers to place orders for food, beverage, and non-food items across categories including frozen, dry goods, fresh produce, and beverages.
• Service-Bund Webshop Mobile App Mobile application enabling B2B customers to place orders on the go with an integrated barcode scanner for product scanning.
• GoodBytz Cooking Robot Program (luca., enzo., emma.) Automated cooking robot systems offered via partnership with GoodBytz GmbH, providing 24/7 fresh meal preparation for commercial catering, employee dining, and care facilities, with Bierbichler supplying high-quality ingredients and recipes.
• Refrigerated Trailer Rental (TK-Kühlanhänger) Rental of refrigerated trailers for events, large gatherings, and corporate celebrations.
• Bierbichler Exklusiv Private Label (incl. Regional Fresh Fish) Exclusive private-label brand offering premium quality products under the Bierbichler name, including regional fresh fish (rainbow trout, char, huchen) from Chiemgau, Bavaria, and Austria with its own quality seal.
• Servisa Private Label Service-Bund umbrella brand covering a wide range of food and beverage products for professional kitchens.
• ServisaPrime Private Label Premium quality private-label brand featuring salmon and seafood products from sustainable aquaculture.
• Mermaid Seafood Private Label Brand specializing in selected seafood and fish delicacies from responsible fishing areas and farms worldwide.
• Rodeo Steak Private Label Premium steak brand offering high-quality beef cuts for professional kitchens.
• Salva D'Or Private Label Brand focusing on pasta and Italian-style food products.
• Sourcer Coffee/Tea/Cocoa Private Label Hot beverage brand offering premium coffee, tea, and cocoa specialties with sustainability focus, including the exclusive wild-grown SOURCER WILD highland Arabica coffee.
• Completta Private Label Brand offering complete food solutions for professional kitchens.
• ExpertPartnership Sander (Care/Community Catering Range) Partnership brand with Sander Group offering specialized products for care and community catering.
• Langnese Ice Cream Distribution Exclusive distribution of Langnese ice cream products including tub and impulse ice cream varieties, along with promotional materials and freezer units provided to customers.
• Kitchenparty Culinary Events Ticketed culinary networking events featuring live cooking demonstrations by celebrity chef Andi Schweiger, offering tasting experiences (flying buffet, selected beverages) and industry networking.
• Regional Sponsoring Program Sponsorship program supporting local clubs, social institutions, DEHOGA Charity Golf Tournament, youth competitions, and community projects in the Upper Bavaria region.

Quantifiable outcome

• Next-day delivery for orders placed by 6 PM
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kaltenberger FrischdienstcoreStrategic or Co-development Partner · 1 February 2026Cooperation effective February 1, 2026 to strengthen the Kaltenberg location, preserve all jobs, and expand service, assortment, and delivery capability. Kaltenberger specialty products like dumplings (Knödel) and spätzle remain available. Customers gain access to Bierbichler's full range of 18,000+ articles.
• Wedl (Lieferservice Bischofswiesen)minorChannel Partner/ Reseller/ Distributor · 1 November 2025Acquisition of Wedl delivery service at Bischofswiesen location, strengthening presence in Berchtesgaden, Bischofswiesen, and Salzburg areas.
• GoodBytz GmbHcoreTechnology or Integration · 1 September 2025Partnership to offer GoodBytz cooking robots (luca., enzo., emma.) enabling automated fresh meal preparation for commercial kitchens. Addresses staffing shortages in gastronomy, care facilities, and company restaurants. Bierbichler provides high-quality ingredients and recipes for the robotic cooking systems.
• Service-BundcoreStrategic or Co-development PartnerMember of Service-Bund cooperative network of mid-size food wholesale companies. Provides access to exclusive own brands (Servisa, ServisaPrime, Mermaid, Rodeo Steak, Salva D'Or, Sourcer, BurgerCraft), shared purchasing power, and logistics infrastructure. The cooperative celebrated 20,000 days of operation in 2026 with €2.005 billion in external revenue.
• LangnesecoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Langnese ice cream products including tub ice cream and impulse ice cream. Also provides promotional materials and display freezers for customers.
• Rico Birndt (Brand Ambassador)minorGTM or Marketing PartnerChef and brand ambassador for Bierbichler, exemplifying sustainable fine dining with regional ingredients. Restaurant owner at Chiemsee since 2024.
• Andi Schweiger (Celebrity Chef)coreGTM or Marketing PartnerTV and Michelin-star chef partners with Bierbichler for Kitchenparty events. Known for clear culinary style, seasonal focus, and regional connections. Creates 3-course menus for customer events.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Transgourmet Deutschland: One of Germany's largest foodservice broadline distributors, supplying hotels, restaurants, and catering operators nationwide. Directly comparable in customer base (HoReCa and care) and product breadth, though materially larger in scale than Bierbichler.
• Chefs Culinar: German foodservice broadliner serving restaurants, hotels, and community catering with a full-range assortment. Closest direct peer in business model and target customers, comparable to Bierbichler's HoReCa and institutional segments.
• Selgros Cash & Carry: German cash-and-carry wholesaler serving tradespeople, hospitality, and food retailers. Comparable in B2B foodservice distribution model and assortment breadth, though it combines cash-and-carry pickup with delivery.
• Handelshof: German foodservice wholesaler with broadline assortment serving hotels, restaurants, and care institutions. Comparable in customer mix and full-range food and non-food distribution, with regional multi-site coverage similar to Bierbichler.
• Bodan Großhandel für Naturkost: Regional organic-focused foodservice wholesaler in southern Germany, supplying community catering and HoReCa with organic ranges. Comparable as a values-driven regional foodservice distributor, though more focused on organic and less broadline than Bierbichler.
• Wedl: Austrian family-owned foodservice wholesaler serving HoReCa and bulk consumers across Austria. Highly comparable family-owned regional foodservice model; Bierbichler acquired part of its Bischofswiesen operation in 2025.
• FrischeParadies: Premium fresh-foods distributor to upscale gastronomy and hotels across Germany. Comparable in serving high-end chefs and hotels with specialty fresh products, complementing Bierbichler's Mermaid Seafood and ServisaPrime offerings.

Broad incumbents

• METRO Deutschland: Large incumbent operating METRO Cash & Carry and delivery foodservice across Germany. Overlaps with Bierbichler in serving HoReCa and bulk purchasers, but at much greater scale and through both physical stores and digital channels.

Others

• Service-Bund: Central cooperative network of which Bierbichler is a member; provides private-label brands, purchasing leverage, and shared logistics. Not a competitor but a structural partner that defines Bierbichler's competitive positioning and cost base.
• GoodBytz GmbH: Hamburg-based robotics company producing automated cooking systems for commercial kitchens. Bierbichler is an exclusive distribution partner in Upper Bavaria, so GoodBytz is an enabling partner rather than a competitor but is central to Bierbichler's innovation narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@firmabierbichler492
• Facebookfacebook.com/Bierbichler
• LinkedInlinkedin.com/company/ferdinand-bierbichler-gmbh
• Instagraminstagram.com/bierbichler_stephanskirchen
• TikToktiktok.com/@bierbichler0?_r=1&_t=ZN-941EbscPPlu

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferdinand Bierbichler