Meggle

Name

Meggle

Legal name

MEGGLE GmbH & Co. KG

Website

https://meggle.de

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Bread and Bakery Product Manufacturing (31181), Creamery Butter Manufacturing (311512), Bakeries and Tortilla Manufacturing (3118)

SIC

Dairy Products (2020), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Temperature-Controlled Specialty Wholesale (Plant-Based, Gluten-Free, Organic/Natural) (AFAIAHAJ)

Keywords

• Dairy products
• Butter products
• Cheese products
• Baked goods
• Plant-based alternatives

Headquarters

HQ city

Wasserburg Am Inn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Manufacturing & Retail Sales: MEGGLE generates revenue through the manufacture and sale of dairy products (butter, cheese), baked goods (baguettes, breads, focaccia), and vegan alternatives, sold through retail grocery channels across Germany and Europe. Revenue in 2024 was approximately EUR 1.4 billion.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Meggle is a German dairy and food manufacturer that produces and sells branded butter, cheese, baked goods (baguettes, breads, focaccia), and plant-based/vegan alternatives. Products are manufactured at scale in Germany (Wasserburg am Inn headquarters and, post-2025 acquisition, Rücker dairy facilities in Aurich and Wismar) and distributed primarily through retail/grocery channels across Germany and broader Europe.

Product overview

MEGGLE is a German dairy and food company (founded 1887) offering a diversified portfolio of butter products (including Feine Butter, Joghurtbutter, Kräuter-Butter variants), cheese products (Butterkäse, Auflaufkäse, Mild & Nussig, Cheddar), baked goods (Knoblauch Brot, Focaccia, Steinofen-Dinkelbrot, Baguettes), and vegan alternatives (Die Vegane, vegane Aioli, Kräuter-Tube). The product range centers on consumer-facing food products for retail, with recent expansions including Airfryer-ready Focaccia and brand collaborations like the Kräuter-Butter Trio with Just Spices. The company operates as a major German dairy following the 2025 acquisition of Rücker dairy.

Differentiator

Problem solved

Functional benefit

Products and services

• MEGGLE Feine Butter 250g Classic sweet cream butter with a creamy-tender flavor made from 6 liters of fresh milk, intended for home cooking, baking, and frying by consumer households.
• MEGGLE Joghurtbutter 250g Fresh sweet cream butter refined with 21% natural yogurt, providing a fresh taste as a lighter alternative for cooking, baking, and bread spreads.
• MEGGLE Kräuter-Butter Rolle 125g Herb butter in a practical roll format with fresh herbs made according to the original MEGGLE recipe, designed for portioning, grilling, and cooking.
• MEGGLE Kräuter-Butter Riegel 5×20g Five individually wrapped portions of herb butter with fresh herbs and quality spices, suitable for meat, vegetables, or salads.
• MEGGLE Kräuter-Butter Trio Just Spices Riegel 5×20g Co-branded herb butter trio combining Italian Allrounder-Butter, Knoblauch-Petersilie-Butter, and classic Kräuter-Butter, developed jointly with spice brand Just Spices.
• MEGGLE Butterkäse Scheiben 150g Creamy cheese slices with a mild taste, naturally gluten-free and lactose-free, suitable for breakfast, snack, or dinner.
• MEGGLE Mild & Nussig Scheiben 150g Cheese slices made from Maasdamer with a nutty-mild taste and creamy texture; naturally gluten- and lactose-free, with no preservatives or flavor enhancers.
• MEGGLE Auflaufkäse gerieben 150g Nutty-mild shredded cheese in a resealable bag, ready for gratinating, suitable for oven dishes such as casseroles, gratins, or pasta; naturally lactose-free.
• MEGGLE Cheddar Scheiben 130g Lactose-free cheddar cheese slices in resealable packaging, positioned for burgers and snacks.
• MEGGLE Knoblauch Brot 250g Vegan garlic bread with a crispy texture and savory-full-bodied taste, consisting of two bread halves pre-coated with high-quality garlic cream and ready in about 11 minutes via oven or grill.
• MEGGLE Airfryer Focaccia mit Rosmarin & Meersalz 150g Vegan Italian bread specialty baked on stone, finished with extra virgin olive oil; quick preparation in Airfryer (5 minutes) or oven (8 minutes), released as a Limited Edition.
• MEGGLE Steinofen-Dinkelbrot 250g Vegan stone-oven spelt bread made from 100% spelt flour with herb filling, sunflower seeds, and linseed; crispy outside, fluffy inside, ready in 11 minutes.
• MEGGLE Aioli Tube 80ml Vegan aioli with fine garlic pieces and refreshing lemon note on rapeseed oil basis, palm-oil-free, packaged in a resealable tube for on-the-go use.
• MEGGLE Kräuter-Tube 80ml 100% plant-based herb tube containing fresh herbs, palm-oil-free, in a resealable tube suitable for grilling and garnishing straight from the fridge.
• MEGGLE Die Vegane 250g Vegan butter alternative made from plant-based oils, providing a plant-based option for cooking and baking.
• MEGGLE Streichzart ungesalzen 250g Blend of butter and rapeseed oil that is creamy and easy to spread, in an unsalted version for cooking and baking applications.

Quantifiable outcome

• Revenue of approximately EUR 1.4 billion in 2024 with around 2,600 employees, making MEGGLE one of Germany's largest private food manufacturers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Just SpicescoreStrategic or Co-development Partner · 15 January 2026MEGGLE partnered with Just Spices for a product co-development collaboration. The MEGGLE Kräuter-Butter Trio Just Spices is a brand partnership combining MEGGLE's herb butter expertise with Just Spices' spice expertise. The product features MEGGLE's classic herb butter alongside new Italian Allrounder-Butter and Knoblauch-Petersilie-Butter varieties based on Just Spices' top spice blends. Supported by a comprehensive marketing campaign including video, online, and POS materials.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Alnatura: German organic food retailer and brand with growing presence in dairy, baked goods, and plant-based categories. Comparable to MEGGLE on the organic/vegan product adjacency, though Alnatura's owned retail channel is its primary distribution advantage.

Broad incumbents

• FrieslandCampina: Dutch dairy multinational with deep presence in butter, cheese, and dairy ingredients across Europe. Comparable to MEGGLE on dairy product categories and retail channels, though substantially larger and more globally diversified.
• Arla Foods: Danish-Swedish dairy multinational and one of the largest dairy producers in Europe with broad butter, cheese, and milk offerings. Directly comparable to MEGGLE on dairy categories, though Arla operates a cooperative model with significantly larger scale and geographic reach.
• Lactalis: French global dairy multinational with extensive butter, cheese, and cream portfolios under brands like Président, Galbani, and Bridel. Comparable to MEGGLE in butter and cheese categories, though substantially larger and globally diversified.

Direct peers

• Hochland: German family-owned cheese specialist producing processed and natural cheese for retail and foodservice. Directly comparable to MEGGLE on the cheese category and German retail presence, with similar private ownership profile.
• DMK Deutsches Milchkontor: Germany's largest dairy cooperative, producing milk, butter, cheese, and dairy ingredients under brands like Milram and Osterland. Directly comparable to MEGGLE on German dairy manufacturing scale and product portfolio breadth.
• Bayernland: Bavarian dairy cooperative producing butter, cheese, and fresh dairy products for German retail. Strong geographic and product overlap with MEGGLE's southern German footprint and core dairy categories.
• Unternehmensgruppe Theo Müller: German private dairy group behind Müller Milch, Landliebe, and Sachsenmilch, competing directly with MEGGLE in German retail across dairy and yogurt categories. Same DACH retail focus, similar private/family-owned structure, and similar mid-sized private dairy positioning.
• Ehrmann: German family-owned dairy company specializing in desserts, yogurts, and butter specialties for retail and food service. Closely comparable to MEGGLE on branded dairy specialties, German retail focus, and family ownership.

Regional players

• Ornua (Kerrygold): Irish dairy cooperative known globally for the Kerrygold butter brand. Comparable to MEGGLE on branded butter positioning and retail channel strategy, though primarily competing across European and international markets rather than the German home market directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meggle.de
• Instagraminstagram.com/meggle_deutschland
• TikToktiktok.com/@meggle_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meggle