What Turning Pointe Dance does

Turning Pointe Dance is a privately held, faith-based dance studio operating from a single location at 5540 Library Lane in Colorado Springs, Colorado. Founded approximately in 2004 and owned by Tina Cook, the studio offers group dance instruction across ten or more styles including ballet, jazz, tap, hip-hop, modern, Irish, worship, and musical theater, serving students from age 2 through adult. The studio's curriculum is anchored by the Cecchetti Syllabus for classical ballet through affiliation with the Cecchetti Council of America, with formal examinations administered by certified examiners.

The business operates a layered product ecosystem beyond core classes. The Twirl Preschool Dance program serves ages 2-4, the Training Division offers pre-collegiate classical ballet for students ages 10 and up, and two performance companies (STARZ Theater Company and Fidèle Youth Dance Company) provide pre-professional stage experience and ministry outreach, including international mission trips to El Salvador through Amazing Love Missions. Supporting programs include Pre-Pointe/Pointe preparation, solo lessons and coaching, a Teacher Assistant/Intern leadership pipeline, and a six-week summer session featuring themed camps (Frozen, Bluey, Encanto, Moana), aerial silks, theater camps, and rotating-instructor intensives. Auxiliary revenue is generated through on-site birthday party packages ($175-$325) and Girl Scout/American Heritage badge party sessions.

Commercially, Turning Pointe is a direct-to-consumer service business monetized primarily through recurring tuition across the school-year and summer sessions, supplemented by event-based party revenue, performance ticket sales, and fundraising tied to the Baylee Hope Scholarship (more than $13,000 awarded to 19 graduating seniors since 2020). Enrollment and payments are processed through the Akada Dance platform. The studio has no disclosed institutional investment, no parent company, no subsidiaries, and no proprietary technology products; its distribution advantage comes from community partnerships with schools, hospitals, four senior living communities, and four churches, plus 22 years of sustained brand recognition reflected in 11 consecutive GOLD awards for Best Dance Studio for Adults and 10 consecutive GOLD awards for Best Dance Studio for Kids.

Name

Turning Pointe Dance

Legal name

Turning Pointe Dance, LLC

Website

https://turningpointeschoolofdance.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Contemporary & Modern Dance (MPAGADAB), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction
• Ballet classes
• Preschool dance
• Theater performance
• Youth dance programs

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dance Class Tuition: Tuition fees for enrolled students attending regular dance classes in ballet, jazz, tap, hip-hop, modern, worship, Irish, and other styles during school year and summer sessions.
2. Birthday and Party Packages: Event-based party services including Dance Package ($175-$200), Princess Package ($225-$250), Bounce House Package ($250-$275), and combined Princess and Bounce House Package ($300-$325). Additional dancers charged at $20-$25 per extra child.
3. Girl Scout/American Heritage Badge Parties: Badge-earning party sessions for Girl Scouts and American Heritage Troops at $10-$15 per girl plus studio fee.
4. Performance Company Fees: Training Division, STARZ Theater Company, and Fidèle Youth Dance Company likely charge additional fees for company membership and performance participation.
5. Scholarship Fundraising: Baylee Hope Scholarship Fundraising through events like the annual Fun Run, with registration fees ($50/family or $15/person advance; $55/family or $20/person day-of) and donations supporting scholarship disbursements to graduating seniors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Turning Pointe Dance is a faith-based dance studio in Colorado Springs, CO providing in-person group dance instruction for ages 2 through adult across ballet, jazz, tap, hip-hop, Irish, modern, worship, and musical theater styles. The studio also operates pre-professional performance companies (STARZ Theater Company and Fidèle Youth Dance Company), a Cecchetti Syllabus Training Division, preschool (Twirl) programs, and event-based services such as birthday parties and Girl Scout badge classes.

Product overview

Turning Pointe Dance is a faith-based dance studio offering a comprehensive portfolio of dance education programs and services. The core offering consists of in-person group dance classes across multiple disciplines (ballet, jazz, tap, hip-hop, Irish, modern, worship, musical theater) for ages 2 through adult, from beginner to pre-collegiate levels. The studio operates two performance companies (STARZ Theater Company and Fidele Youth Dance Company) that provide pre-professional training and performance opportunities. Supporting programs include the Training Division with Cecchetti syllabus exams, specialized pointe preparation (Pre-Pointe and Pointe programs), solo coaching, and a Teacher Assistant/Intern leadership program. Seasonal offerings include six-week summer sessions with themed camps, dance intensives, and specialty workshops. Event services encompass birthday and Girl Scout parties, the annual Red Carpet Recital Experience, and the Baylee Hope Scholarship for graduating seniors.

Differentiator

Problem solved

Functional benefit

Brands

• STARZ Theater Company: Theater company offering pre-professional training and performance experience in a Christ-centered environment.
• Fidèle Youth Dance Company
• Training Division

Products and services

• Group Dance Classes In-person group dance instruction covering ballet, jazz, tap, hip-hop, Irish, modern, worship, musical theater, and ballroom for ages 2 through adult, beginner to pre-collegiate levels, held at the studio in Colorado Springs.
• Training Division (Cecchetti Syllabus)
• Twirl Preschool Dance
• Pointe and Pre-Pointe Program
• Solo Lessons and Coaching
• Teacher Assistant and Intern Program
• Summer Dance Programs and Camps
• STARZ Theater Company
• Fidèle Youth Dance Company
• Birthday and Girl Scout Party Packages
• Twirl Red Carpet Recital Experience
• Baylee Hope Scholarship

Quantifiable outcome

• 850+ students served annually with 1,475 class space enrollments
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazing Love MissionscoreStrategic or Co-development PartnerPartnership with Amazing Love Missions for annual missionary trips. In 2026, 11 Fidèle Youth Dance Company students served a week in El Salvador, performing and using dance as ministry to students at schools in San Salvador, Ahuachapan, and Comasagua, plus the resident children of Tia Ana's home in Sonsonate.
• Care and Share Food Bank for Southern ColoradominorOthersCommunity service partnership. The studio collected and donated more than 100 lbs. of food to the food bank as part of community outreach efforts.
• STARZ Theater CompanycoreStrategic or Co-development PartnerAffiliated theater company under the studio's umbrella. Offers pre-professional theater training in a Christ-centered environment. Won GOLD for Best Theater Company in 2026 Best of the Springs awards.
• Fidèle Youth Dance CompanycoreStrategic or Co-development PartnerAffiliated youth dance company offering pre-professional dance training and performance experience in a Christ-centered environment. Students performed in Christmas at Sugar Plum Manor production.
• Cecchetti Council of AmericacoreTechnology or IntegrationFormal affiliation for classical ballet training. Studio offers Cecchetti Syllabus classes and formal examinations. Students benefit from strong knowledge of terminology and theory, with exams both physical and oral, presented to certified examiners.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key highlights1 record

Customer concentration

• Xx.com/tpschoolofdance
• Facebookfacebook.com/turningpointeschoolofdancecolorado
• LinkedInlinkedin.com/company/turning-pointe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turning Pointe Dance