Pure Home

Name

Pure Home

Website

https://purehome.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Disaster Remediation and Home Restoration Services

NAICS

Residential Remodelers (236118), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

akta.pro secondary industry

Single-Family Home Turnover Cleaning (HSAEACAD)

Keywords

• Mold remediation services
• Water damage restoration
• Crawl space treatment
• Home remodeling
• Disaster remediation services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Disaster Remediation Services: Revenue generated from mold remediation, crawl space treatment, and water damage restoration services. Payment structure emphasizes post-completion payment with No Money Down policy, reinforcing service quality accountability.
2. Renovation and Remodeling Services: Revenue from home remodeling projects across the Atlanta metropolitan area. Payment is due only after project completion, reducing upfront financial barriers for homeowners.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Pure Home is an Atlanta-based disaster remediation and renovation company serving residential homeowners. It provides an integrated suite of services including mold inspection and removal, crawl space treatment, water damage restoration, and home renovation/remodeling, using a No Money Down payment model where payment is due only after project completion.

Product overview

Pure Home operates as a single unified home services offering rather than a platform-plus-modules architecture. The company provides an integrated suite of disaster remediation and renovation services centered around four core offerings: mold remediation (inspection, removal, and treatment), crawl space treatment, water damage restoration, and general home renovation/remodeling. These services work together to address the full lifecycle of home damage recovery—from initial assessment and damage remediation through to full property restoration and remodeling. The company emphasizes practical, long-term solutions that help homeowners reduce property costs and improve indoor air quality. Pure Home also employs a CRM solution with automated lead nurturing, power dialer, and referral program capabilities to manage customer acquisition and conversion, though this is an internal operational tool rather than a separate product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Mold Remediation Services Professional mold inspection, removal, and remediation services for homeowners to eliminate mold issues and improve indoor air quality.
• Crawl Space Treatment Treatment services for crawl spaces to address moisture issues, prevent mold growth, and improve overall home health.
• Water Damage Restoration Restoration services for water-damaged properties, addressing damage from leaks, floods, and moisture intrusion across the Atlanta metropolitan area.
• Home Renovation and Remodeling Renovation and remodeling services enabling homeowners to restore and upgrade their properties following disaster damage or as part of long-term property improvement.

Quantifiable outcome

• 19 percentage point increase in Facebook lead-to-appointment conversion rate (from 27% to 46%)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mr. Handyman: Mr. Handyman is a Neighborly-owned franchise network for residential maintenance, repair, and improvement services. It overlaps with Pure Home's remodeling and small repair offerings but does not specialize in disaster remediation.
• Handyman Connection: Handyman Connection is a smaller franchise of residential handyman, remodeling, and repair services. It is a partial overlap with Pure Home's remodeling offering rather than its disaster remediation core.

Direct peers

• AdvantaClean: AdvantaClean specializes in mold remediation, crawl space encapsulation, and water damage restoration for residential customers. It is one of the closest direct competitors to Pure Home's specific service mix in Atlanta/Southeast.
• Paul Davis Restoration: Paul Davis operates a national franchise of residential and commercial restoration contractors covering water, fire, mold, and storm damage. It is a directly comparable competitor for disaster remediation plus light remodeling in the same homeowner segment.
• Restoration 1: Restoration 1 franchises water damage, mold, and fire restoration services to homeowners across the U.S. Its service mix and direct-to-homeowner GTM closely align with Pure Home's disaster remediation core.
• ServPro: ServPro is the largest U.S. franchise network for water damage restoration, mold remediation, and fire/smoke cleanup, with thousands of owner-operators. Pure Home competes head-to-head in Atlanta metro for the same insurance-referred and homeowner-direct remediation work.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest privately held global disaster recovery and property restoration company, serving commercial and high-end residential losses. Pure Home competes indirectly where BELFOR serves residential customers in the Atlanta region.
• Neighborly (parent of Dwyer, Mr. Handyman, etc.): Neighborly is the largest franchisor of home services brands in North America, spanning plumbing, HVAC, restoration, cleaning, and remodeling. It provides the most relevant broad-incumbent benchmark for how a regional home services brand like Pure Home could scale via franchise.

Regional players

• DryWizard / local franchises: Regional water damage and mold remediation franchises compete for similar insurance and homeowner-direct work in their respective metros, providing a useful template for a regional operator like Pure Home.
• DryHome Roofing & Restoration: DryHome is a DC-metro remediation contractor for water, mold, and crawl space issues; while it does not serve Atlanta, it is a comparable mid-size regional operator with the same crawl-space-and-mold service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/purehome
• Facebookfacebook.com/purehome
• LinkedInlinkedin.com/company/pure-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Home