Women's Center of East Texas

What Women's Center of East Texas does

Women's Center of East Texas (WCET) is a Texas-based nonprofit organization, founded in 1981 (with one source dating establishment to 1983) and headquartered in Longview, that delivers crisis intervention, emergency shelter, transitional housing, counseling, legal advocacy, hospital and court accompaniment, and prevention education to survivors of domestic violence, sexual assault, and sex trafficking across Gregg, Harrison, Upshur, Marion, Rusk, and Panola counties. Direct services are provided free of charge through a 24/7 crisis hotline (800-441-5555), three county offices, and an emergency shelter that accommodates pets, with bilingual Spanish support available across the service menu. Survivors also shop free of charge at Hope's Closet, a network of four thrift stores in Longview (two locations), Kilgore, and Marshall, which functions simultaneously as a direct client benefit and a fundraising channel.

The organization operates four branded program lines that extend beyond crisis response: ADVANCE (education and CPS navigation for survivors with active child welfare cases), AWARENESS (community and workplace presentations), Kaleidoscope (school-based primary prevention curriculum aligned with Texas Office of the Attorney General expectations), and Moral Compass, a 27-week Batterer's Intervention and Prevention Program accredited by the State of Texas Department of Criminal Justice that charges $25 per session and $675 total. Revenue is generated from a mix of thrift store proceeds (Hope's Closet), BIPP program fees, donations via givebutter.com, and grant funding managed through a dedicated Grants Manager role. The organization holds a 2024 GuideStar Gold Seal of Transparency and lists Longview United Way among its core institutional partners, with referral intake sourced from CPS, Probation, Parole, the District Attorney, and private attorneys.

WCET is led by CEO Hollie L. Bruce, LMSW, supported by a COO, directors of Programs, Development, Outreach, Finance, and Retail, plus program and residential managers. With a reported headcount of 1–10 (12 named leaders across the team roster), the organization runs a multi-county operation with a notably broad service and retail footprint relative to staff size, sustained over 40 years of continuous operation. No technology platform, AI/ML capability, app, or API is associated with the organization; service delivery is human-led and field-based.

Name

Women's Center of East Texas

Legal name

Women's Center of East Texas

Website

https://wc-et.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Women's Center of East Texas is a Longview, Texas-based nonprofit providing free 24/7 crisis intervention, shelter, counseling, legal advocacy, and prevention education to survivors of domestic violence, sexual assault, and sex trafficking across six East Texas counties, supported by Hope's Closet thrift stores.

Ownership category

akta.pro rank

Product category

Crisis Intervention Services

NAICS

Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAD

Domestic Violence & Abuse Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Crisis intervention services
• Domestic violence shelter
• Victim advocacy services
• Trauma counseling support
• Community outreach programs

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Thrift Store Proceeds (Hope's Closet): Hope's Closet thrift stores in Longview, Kilgore, and Marshall sell donated items. Survivors shop for free at these stores, and proceeds fund WCET operations.
2. BIPP Program Fees: Moral Compass (Batterer's Intervention and Prevention Program) charges $25 per session with a maximum of $675 total cost for the 27-week program.
3. Financial Donations: The organization accepts financial donations through givebutter.com platform to support services for survivors.
4. Grant Funding: WCET has a Grants Manager position indicating active pursuit of grant funding from foundations and government sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Women's Center of East Texas provides crisis intervention, emergency shelter, counseling, and advocacy services for survivors of domestic violence, sexual assault, and sex trafficking across East Texas. The organization also operates Hope's Closet thrift stores and runs the BIPP (Batterer Intervention and Prevention Program) for court-ordered participants.

Product overview

Women's Center of East Texas is a non-profit service organization providing a comprehensive portfolio of crisis intervention, shelter, counseling, legal advocacy, and educational programs for survivors of domestic violence, sexual assault, and sex trafficking. The organization operates integrated service lines including a 24/7 crisis hotline, emergency shelter, transitional housing, counseling services, legal advocacy, hospital/court accompaniment, and support groups. Education and prevention programs include ADVANCE (for CPS-involved families), AWARENESS (community education), Kaleidoscope (school-based prevention curriculum), and Moral Compass/BIPP (batterer's intervention program). Hope's Closet thrift stores provide both fundraising support and free shopping for clients. All services are confidential and free of charge, available in Gregg, Harrison, Upshur, Marion, Rusk, and Panola Counties.

Differentiator

Problem solved

Functional benefit

Brands

• Moral Compass: Batterer's Intervention and Prevention Program (BIPP) accredited by the State of Texas Department of Criminal Justice.
• Kaleidoscope
• ADVANCE

Products and services

• Crisis Intervention Services
• Emergency Shelter
• Counseling and Advocacy
• BIPP (Batterer Intervention and Prevention Program)
• Hope's Closet Thrift Store

Quantifiable outcome

• Over 40 years of service and tens of thousands of calls for help responded to

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Longview United WaycoreStrategic or Co-development PartnerLongview United Way is listed as a partner organization, indicating a collaborative relationship for community support and funding alignment in the East Texas region.
• Polaris ProjectminorStrategic or Co-development PartnerWCET references Polaris Project resources for human trafficking information, specifically their 'Trafficking Story Arc' framework used in educational materials about sex trafficking.
• National Sexual Violence Resource Center (NSVRC)minorStrategic or Co-development PartnerWCET references NSVRC resources for self-care guidance and sexual assault awareness content, using their published materials to support survivor resources.
• Texas Association Against Sexual Assault (TAASA)minorStrategic or Co-development PartnerWCET references TAASA resources for legal rights information and survivor guidance materials, using their published resources to support client education.
• The Breathe NetworkminorStrategic or Co-development PartnerReferenced in SAAM self-care content - an organization focused on trauma healing and resilience building for sexual assault survivors.
• Peace Over ViolenceminorStrategic or Co-development PartnerDeveloper of Denim Day campaign that WCET participates in annually during Sexual Assault Awareness Month.
• Referral Partners (CPS, Probation, Parole, DA, Attorneys)coreChannel Partner/ Reseller/ DistributorFormal referral relationships with Child Protective Services, Probation, Parole, District Attorney offices, and private attorneys who refer clients to WCET programs including ADVANCE and BIPP (Moral Compass).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RAINN (Rape, Abuse & Incest National Network): National anti-sexual-violence organization operating the national sexual assault hotline and supporting local centers. Comparable to WCET's sexual assault service line at national scale.
• National Domestic Violence Hotline: Operates the national 24/7 DV hotline that overlaps functionally with WCET's 800-441-5555 crisis line and provides resource referrals nationwide.
• Polaris Project: National anti-trafficking organization running the National Human Trafficking Hotline. Comparable to WCET's sex trafficking service line at the national advocacy level.

Direct peers

• Genesis Women's Shelter & Support: Dallas-based nonprofit providing emergency shelter, transitional housing, and counseling for DV survivors. Directly comparable service portfolio to WCET in a Texas metro.
• Houston Area Women's Center: Houston-based nonprofit providing DV/SA shelter, counseling, and legal advocacy. Operates a similar service portfolio to WCET at significantly larger scale in Texas.
• YWCA Lubbock: Texas-based YWCA chapter providing DV shelter, crisis services, and rape crisis response. Comparable regional nonprofit DV/SA service provider in Texas.
• The Family Place: Dallas nonprofit operating emergency shelter, transitional housing, and counseling for DV survivors; comparable service breadth and Texas context.
• East Texas Crisis Center: Tyler-based nonprofit providing emergency shelter, crisis hotline, counseling, and advocacy for DV and SA survivors in the East Texas region. Most direct geographic peer to WCET given overlapping service area.
• The SAFE Alliance: Austin-area nonprofit offering shelter, counseling, forensic interviewing, and advocacy for survivors of DV and SA. Comparable wraparound service model and accredited BIPP-equivalent programming in Texas.

Regional players

• Salvation Army of East Texas: East Texas social services provider operating shelter, transitional housing, and emergency assistance programs. Adjacent regional peer with overlapping emergency housing and social services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/womenscenteretx
• Xx.com/womenscenteretx
• Facebookfacebook.com/womenscenterETX
• LinkedInlinkedin.com/company/womenscenteretx

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Center of East Texas