Mitsubishi Motor Sales of Canada

What Mitsubishi Motor Sales of Canada does

Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the wholly-owned Canadian distribution subsidiary of Japan-based Mitsubishi Motors Corporation, incorporated and headquartered at 4141 Dixie Road, Mississauga, Ontario. It is the sole authorized distributor of Mitsubishi-brand vehicles, parts, and accessories to a network of authorized dealers across Canada, with no independent external investors or public listing of its own. The company's commercial portfolio is anchored by four 2026 model-year SUVs: the Outlander PHEV plug-in hybrid (from $49,998 CAD), Outlander ($36,398), Eclipse Cross ($29,798), and RVR ($24,998), with the Outlander PHEV explicitly positioned as Canada's best-selling plug-in hybrid vehicle. All vehicles feature the proprietary S-AWC (Super All-Wheel Control) drivetrain technology.

The technology stack centers on the MITSUBISHI CONNECT connected vehicle services platform, delivered through a factory-installed telematics control unit and the My MITSUBISHI CONNECT mobile application. The platform offers two subscription packages — Safeguard Services (automatic collision notification, SOS, stolen vehicle assistance, EV battery monitoring, dealer scheduling) and Remote Services (remote door lock/unlock, climate, seat/steering heater, parental geofence/curfew/speed alerts) — supported by Google Maps Platform/Places API navigation integration and, on 2026 vehicles, SiriusXM with 360L audio entertainment under a three-year Platinum Plan Extended Service Subscription. Advanced driver assistance features (Forward Collision Mitigation, Lane Departure Prevention, Blind Spot Warning, Adaptive Cruise Control, Traffic Sign Recognition) round out the embedded technology layer.

MMSCAN operates a hybrid go-to-market: a bilingual (English/French) website with Build & Price, ClickShop new-inventory search, certified pre-owned portal, test-drive booking, and savings calculators; email/newsletter and content marketing (Mi Life Blog, Mi Magazine); and physical authorized dealerships for sales, service, and parts. Revenue is generated through one-time new and certified pre-owned vehicle sales, parts and accessories, commercial fleet programs, and the recurring MITSUBISHI CONNECT subscriptions. Pricing is MSRP-based in CAD with promotional financing at 4.99% for up to 84 months on select trims and a no-charge 2-year maintenance package on limited-time PHEV lease offers.

Name

Mitsubishi Motor Sales of Canada

Legal name

Mitsubishi Motor Sales of Canada, Inc.

Website

https://mitsubishi-motors.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mitsubishi Motor Sales of Canada is the wholly-owned Canadian distribution subsidiary of Mitsubishi Motors Corporation, selling Mitsubishi SUVs, PHEVs, parts, and accessories through an authorized national dealer network and connected-vehicle subscriptions.

Ownership category

akta.pro rank

Product category

Automotive Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industries

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)

Keywords

• Automotive distribution
• Passenger vehicle sales
• Plug-in hybrid vehicles
• Connected vehicle services
• Automotive retail

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of new vehicles including Outlander PHEV, Outlander, Eclipse Cross, and RVR models. Vehicles are sold through authorized dealership network across Canada.
2. Connected Vehicle Services Subscriptions: MITSUBISHI CONNECT subscription packages including Safeguard Services (Safety, Security, Dealer Services, Vehicle Status, EV Services, Navigation) and Remote Services. Subscription periods with trial periods offered on new vehicle purchases. Auto-renewal available.
3. Parts and Accessories: Revenue from genuine Mitsubishi parts and accessories sold through dealerships for vehicle maintenance and customization.
4. Pre-Owned Vehicle Sales: Certified pre-owned vehicle program allowing sales of used Mitsubishi vehicles through official certified dealer network.
5. Fleet Programs: Commercial fleet sales programs for business customers purchasing multiple vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mitsubishi Motor Sales of Canada, Inc. is the sole distributor of Mitsubishi brand vehicles, parts and accessories to authorized dealers across Canada. The company sells a lineup of 2026 model-year SUVs — the Outlander PHEV (Canada's best-selling plug-in hybrid), the Outlander, Eclipse Cross, and RVR — along with the MITSUBISHI CONNECT connected vehicle services platform and certified pre-owned vehicles, fleet programs, genuine parts, accessories, and roadside assistance.

Product overview

Mitsubishi Motor Sales of Canada offers a portfolio of vehicles and connected services. The product architecture consists of the MITSUBISHI CONNECT connected vehicle services platform (providing telematics, remote services, and safety features) with two subscription packages: Safeguard Services (safety, security, dealer services, EV monitoring) and Remote Services (remote vehicle control, location services, parental controls). The vehicle lineup includes four 2026 model-year SUVs: the Outlander PHEV (plug-in hybrid, Canada's best-selling PHEV at $49,998), Outlander (gas-powered at $36,398), Eclipse Cross (compact crossover at $29,798), and RVR (subcompact at $24,998). All vehicles feature S-AWC all-wheel control technology, and the lineup supports SiriXM with 360L audio entertainment. The company provides comprehensive ownership services including maintenance schedules, parts, roadside assistance, and warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Outlander PHEV Plug-in hybrid electric compact SUV with all-wheel drive capability and S-AWC (Super All-Wheel Control). Canada's best-selling plug-in hybrid vehicle. Starting at $49,998 CAD MSRP. Sold to Canadian consumers through the authorized dealer network.
• 2026 Outlander Gas-powered compact SUV featuring the S-AWC all-wheel control system and SiriusXM with 360L integration. Starting at $36,398 CAD MSRP. Sold to Canadian consumers through authorized Mitsubishi dealerships.
• 2026 Eclipse Cross Compact crossover SUV combining sporty design with versatile functionality. Starting at $29,798 CAD MSRP. Sold to Canadian consumers through authorized Mitsubishi dealerships.
• 2026 RVR Subcompact SUV engineered for everyday adventures. Starting at $24,798 CAD MSRP. Sold to Canadian consumers through authorized Mitsubishi dealerships.
• MITSUBISHI CONNECT Connected Vehicle Services Connected vehicle services platform providing telematics, remote services, and safety features via a factory-installed telematics control unit and the My MITSUBISHI CONNECT mobile application. Includes Safeguard Services (Automatic Collision Notification, SOS, Stolen Vehicle Assistance) and Remote Services (Remote Door Lock/Unlock, Remote Start, Climate Control). Sold as a subscription offering to vehicle owners in Canada.
• Commercial Fleet Programs Dedicated sales program for business customers purchasing multiple Mitsubishi vehicles for commercial fleet use. Available through the dealer network and the company's fleet sales channel.
• Certified Pre-Owned Vehicles Certified pre-owned Mitsubishi vehicle program allowing sales of used Mitsubishi vehicles through the official certified dealer network across Canada.
• Genuine Mitsubishi Parts and Accessories Genuine Mitsubishi parts and accessories sold through authorized dealerships for vehicle maintenance, repair, and customization.

Quantifiable outcome

• Outlander PHEV is Canada's best-selling plug-in hybrid vehicle

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• SiriusXM CanadacoreGTM or Marketing Partner · 6 February 2026SiriusXM Canada and Mitsubishi Motor Sales of Canada announced expansion of SiriusXM with 360L advanced audio entertainment platform to the 2026 Outlander Plug-in Hybrid Electric Vehicle and gas-powered Outlander compact SUV. Every 2026 model-year Mitsubishi vehicle ordered in Canada is now available with a three-year SiriusXM Platinum Plan Extended Service Subscription, which dealers can add to factory orders and existing inventory.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mazda Canada: Mazda Canada is the exclusive national distributor for Mazda vehicles in Canada. Comparable as a smaller Japanese-brand automotive distributor with similar scale, dealer network structure, and product portfolio.
• Nissan Canada: Nissan Canada distributes Nissan and Infiniti vehicles through a national dealer network, including the LEAF EV and Ariya BEV. Directly comparable Japanese-brand distributor with overlapping electrified vehicle offerings.
• Toyota Canada: Toyota Canada is the exclusive distributor of Toyota and Lexus vehicles, parts, and accessories in Canada. Directly comparable as a national automotive wholesale distributor with authorized dealer network, multi-model SUV/hybrid portfolio, and connected vehicle services.
• Kia Canada: Kia Canada distributes Kia vehicles including the Niro PHEV and EV6 BEV. Comparable national distributor with growing electrified lineup and similar mass-market brand positioning.
• Hyundai Auto Canada: Hyundai Auto Canada distributes Hyundai vehicles including the Ioniq line of EVs and PHEVs. Comparable national automotive distributor with strong EV/hybrid positioning and similar dealer-supported omnichannel sales.
• Honda Canada: Honda Canada distributes Honda and Acura vehicles nationwide through an authorized dealer network. Closely comparable business model, channel structure, and product mix spanning SUVs, sedans, and hybrid/EV offerings.
• Subaru Canada: Subaru Canada distributes Subaru vehicles across Canada with an emphasis on AWD SUV/crossover lineup. Comparable Japanese-brand distributor with similar scale, AWD technology focus, and dealer network structure.

Broad incumbents

• Volkswagen Group Canada: Volkswagen Group Canada distributes VW, Audi, Porsche, and Lamborghini vehicles. Comparable as a multi-brand automotive distributor in Canada, but operates with broader premium positioning and a larger portfolio.
• Ford Motor Company of Canada: Ford Canada distributes Ford and Lincoln vehicles across Canada. Comparable national distributor with full product portfolio including trucks, SUVs, and electrification, but at significantly larger scale.
• General Motors of Canada: GM Canada distributes Chevrolet, GMC, Buick, and Cadillac vehicles. Comparable as a major national automotive distributor with diverse SUV and EV portfolio, though at much larger scale and market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mitsubishican
• Facebookfacebook.com/mitsubishicanada
• LinkedInlinkedin.com/company/mitsubishi-motor-sales-of-canada-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Motor Sales of Canada