Robert Aebi
Robert Aebi AG is a Swiss-headquartered machinery distributor operating Agriculture (Landtechnik) and Construction (Bautechnik) divisions that supply new and used equipment, spare parts, financing, maintenance, and repair services to agricultural and construction businesses across Switzerland and Germany.
- Company typePrivate
- Founded1881
- HeadquartersRegensdorf, Switzerland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Robert Aebi does
Robert Aebi AG is a Swiss-headquartered machinery distribution company operating under the Robert Aebi Group umbrella with two primary divisions: Agriculture (Landtechnik) and Construction (Bautechnik). Founded in 1881 and based in Regensdorf, Switzerland, the company supplies new and used construction machines, agricultural equipment (including balers and large balers), spare parts, and vehicles, alongside financing, maintenance, and repair services. It serves farmers, agricultural businesses, construction firms, and building companies in Switzerland and Germany through dedicated regional sales centers and country-specific websites (robert-aebi.ch and robert-aebi.de).
The product portfolio spans OEM-new equipment, a used-machinery marketplace (Gebrauchtmaschinen) displayed through an iFrame on the corporate website, and aftermarket services. The underlying technology stack is conventional: a Processwire CMS-based website platform integrated with Hubspot for CRM and newsletter, Google Analytics and Google Ads for marketing measurement, Google Maps for regional-center and contact-person lookup, Dualoo for job postings, and YouTube for video content. The firm operates with a 251-500 employee headcount range and is incorporated as a Swiss Aktiengesellschaft (AG), consistent with a traditional, privately held industrial distribution business.
Revenue is generated through direct sales of agricultural and construction machinery, used-equipment sales, spare-parts distribution, and recurring service revenue from financing, maintenance, and repair contracts. Pricing is quote-based and not publicly disclosed, consistent with B2B heavy-equipment transactions. The go-to-market combines physical regional sales centers with a digital marketing stack (LinkedIn, YouTube, email newsletter, paid search) targeting enterprise buyers across the DACH region. No venture capital, private equity, M&A, or subsidiary activity is evidenced in the source data.
Robert Aebi firmographics
Firmographics- Name
- Robert Aebi
- Legal name
- Robert Aebi AG
- Website
- https://robert-aebi.com
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Robert Aebi AG is a Swiss-headquartered machinery distributor operating Agriculture (Landtechnik) and Construction (Bautechnik) divisions that supply new and used equipment, spare parts, financing, maintenance, and repair services to agricultural and construction businesses across Switzerland and Germany.
- Ownership category
- akta.pro rank
Robert Aebi industry classification
Industry- Product category
- Heavy Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
- akta.pro secondary industries
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
Keywords
Where Robert Aebi is headquartered
LocationHeadquarters
- HQ city
- Regensdorf
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Robert Aebi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels5 records
Robert Aebi product offering
Product offeringCore offering
Robert Aebi supplies new and used agricultural and construction machinery, spare parts, and vehicles through dedicated Agriculture (Landtechnik) and Construction (Bautechnik) divisions serving customers in Switzerland and Germany. The company also provides financing, maintenance, and repair services as part of its full-service heavy-equipment offering.
Product overview
Robert Aebi is a diversified machinery company operating under the Robert Aebi Group umbrella with two primary divisions: Agriculture (Landtechnik) and Construction (Bautechnik). The company serves both Switzerland and Germany markets through dedicated regional websites. The Agriculture division specializes in farm machinery including balers and large balers (Ballenpressen/Grosspackenpressen), while the Construction division provides construction equipment and machines. Additionally, the company offers used machinery (Gebrauchtmaschinen) as part of its product portfolio. Robert Aebi positions itself as a full-service provider in the agricultural and construction machinery sectors, integrating digital services like Google Maps for dealer location and iFrame-based used equipment displays.
Differentiator
Problem solved
Functional benefit
Products and services
- Robert Aebi Agriculture (Landtechnik)
Companies that use Robert Aebi
Customer profileSegments2 records
Ideal customer profiles2 records
Robert Aebi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Robert Aebi partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Robert Aebi competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Robert Aebi social profiles
Digital presenceRobert Aebi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robert Aebi leadership team
Management profileNumber of profiles
Robert Aebi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robert Aebi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robert Aebi
What does Robert Aebi do?
Robert Aebi supplies new and used agricultural and construction machinery, spare parts, and vehicles through dedicated Agriculture (Landtechnik) and Construction (Bautechnik) divisions serving customers in Switzerland and Germany. The company also provides financing, maintenance, and repair services as part of its full-service heavy-equipment offering.
Is Robert Aebi a public or private company?
Robert Aebi is a private company. It is classified as unknown and is currently operating.
When was Robert Aebi founded?
Robert Aebi was founded in 1881. It employs 251 to 500 people.
Where is Robert Aebi based?
Robert Aebi is headquartered in Regensdorf, Switzerland, in the Europe region.
Does Robert Aebi have an API?
No public API is recorded for Robert Aebi.
What industry is Robert Aebi in?
Robert Aebi's product category is Heavy Machinery Distribution. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment, with a secondary code of IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing. Its NAICS code is 42382 and its SIC code is 3523.