Elastochem
Elastochem is a privately held Canadian manufacturer of polyurethane and polyurea spray foam insulation, waterproofing membranes, air barriers, coatings, primers, and specialty chemicals, serving architects, builders, contractors, homeowners, and industrial customers across North America.
- Company typePrivate
- Founded1987
- HeadquartersBrantford, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elastochem does
Elastochem is a privately held, 100% Canadian-owned specialty chemicals manufacturer founded in 1987 and headquartered in Brantford, Ontario. The company formulates and produces polyurethane and polyurea-based products for the building envelope, including spray foam insulation (open-cell and closed-cell under the Insulthane and Wrapsulate brands), foam systems for pour, under-slab, roofing, and slab-jacking applications (Insulflow and Insulthane lines), polyurea waterproofing membranes and drainage boards (Hygrothane SwiftProof M 200, SwiftDrain), an air barrier system (Insulaire 2K), and a full coatings line spanning aliphatic, silicone, and acrylic chemistries (SwiftTop, SwiftSeal) along with epoxy and polyurethane primers. It also offers custom polyurethane castings and bespoke formulation services for industrial customers in automotive, mining, oil and gas, and agricultural equipment sectors.
The company operates a certified contractor network plus a 'Where To Buy' locator for homeowners, complemented by direct specification engagement with architects and builders. Distribution relies on authorized dealers and an official Graco dealer relationship for parts and equipment, while go-to-market is reinforced through industry associations (ABAA, OBEC, OBOA, ACC), technical training programs for spray-foam applicators, multi-language marketing (English Canada/US, French Quebec, Spanish Mexico), and event participation including Platinum sponsorship of Spray Foam Worldwide 2026. Certifications relevant to specification-driven buyers include ISO, Ontario Made, LEED-partner status, and Green Guard.
Revenue mechanics are tied to one-time product sales of physical chemicals and systems, with pricing conducted by quote rather than disclosed list pricing, supporting a B2B specification-driven model. Sustainability is embedded in the operations, evidenced by stated figures of 199,926 PET bottles converted to insulation materials annually and 220 million units of upcycled waste processed via a Circular Innovation Council partnership. Financials including revenue, funding, and ownership structure beyond '100% Canadian-owned & operated' are not publicly disclosed.
Elastochem firmographics
Firmographics- Name
- Elastochem
- Legal name
- Elastochem
- Website
- https://elastochem-ca.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elastochem is a privately held Canadian manufacturer of polyurethane and polyurea spray foam insulation, waterproofing membranes, air barriers, coatings, primers, and specialty chemicals, serving architects, builders, contractors, homeowners, and industrial customers across North America.
- Ownership category
- akta.pro rank
Elastochem industry classification
Industry- Product category
- Spray Foam Insulation & Building Envelope Chemicals
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Plastics Foam Products (3086), Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Spray Foam Insulation Systems (IMADAGAE)
- akta.pro secondary industries
- Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)
Keywords
Where Elastochem is headquartered
LocationHeadquarters
- HQ city
- Brantford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Elastochem business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Spray Foam Insulation Products: Sale of open-cell and closed-cell spray foam insulation products (Insulthane brand) for residential and commercial building applications. Revenue generated through distributor and contractor channels.
- Foam Systems: Specialized foam products for pour, under slab, roofing, and slab jacking applications including Insulflow and Insulthane product lines for industrial and construction use cases.
- Waterproofing and Protective Coatings: Sale of polyurea membranes, drainage boards, and protective coating systems (SwiftSeal, SwiftTop brands) for waterproofing and surface protection in construction.
- Air Barrier Systems: Insulaire 2K air barrier product for building envelope sealing, sold as part of comprehensive building envelope solutions.
- Accessories and Equipment: Sale of spray accessories including Insulplus+ lubricants, Insulthane EDGE sealants, and parts and equipment through Graco dealer relationship.
- Custom Solutions and Castings: Bespoke polyurethane casting services for specialized industrial applications in automotive, mining, and other demanding industries.
- Training and Certification: Comprehensive spray foam insulation training program supporting safe application, quality control, and long-term performance for professional contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product-based pricing through authorized distribution channels |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Elastochem product offering
Product offeringCore offering
Elastochem manufactures and sells spray foam insulation (open-cell and closed-cell), polyurethane foam systems for pour, under-slab, roofing, and slab-jacking, polyurea waterproofing membranes and drainage boards, two-component air barrier systems, protective coatings (aliphatic, silicone, acrylic), primers, and custom polyurethane castings and specialty chemical solutions. Its products are sold to construction professionals (architects, builders, contractors) and through certified installers to homeowners for residential and commercial building envelope applications.
Product overview
Elastochem is a 100% Canadian-owned manufacturer of spray foam insulation and coating systems for the building construction industry. The product portfolio consists of multiple product lines organized by application: Spray Foam Insulation (open-cell and closed-cell formulations including Insulthane® and Wrapsulate® brands), Foam Systems (pour foam, under slab, roofing, and slab jacking products under the Insulthane® and Insulflow brands), Waterproofing (polyurea membranes and drainage boards under the SwiftProof and SwiftDrain brands), Air Barrier (Insulaire 2K), Coatings (aliphatic, silicone, and acrylic coatings under the SwiftTop and SwiftSeal brands), Primers (epoxy and polyurethane primers under the SwiftSeal P series), and Custom Solutions (custom casting and formulation services). The company also offers accessories including lubricants, sealants, and equipment parts. The portfolio focuses on polyurethane and polyurea chemistry for building envelope performance, energy efficiency, and waterproofing applications.
Differentiator
Problem solved
Functional benefit
Brands
- Hygrothane SwiftProof: Waterproofing membrane product line
- SwiftProof
- SwiftDrain
- SwiftSeal
- SwiftTop
- SwiftSeal P Series
- Insulthane
- Insulflow
- Insulaire
- Insulplus+
Products and services
- Insulthane 450 NM Open-cell spray foam insulation product for building envelope applications, sold to professional contractors and through certified installer channels.
- Insulthane 500 HY Open-cell spray foam insulation product for building envelope applications, sold to professional contractors and through certified installer channels.
- Wrapsulate Open-cell spray foam insulation product for building envelope applications, sold to professional contractors and through certified installer channels.
- Insulthane Extreme Closed-cell spray foam insulation product for high-performance building envelope applications, sold to professional contractors and through certified installer channels.
- Insulthane Versa Closed-cell spray foam insulation product for versatile building envelope applications, sold to professional contractors and through certified installer channels.
- Insulflow 220 Pour foam system for filling cavities and voids in construction applications, sold to professional contractors and industrial buyers.
- Insulflow 900 Pour foam system for industrial and construction cavity-fill applications, sold to professional contractors and industrial buyers.
- Insulflow Marine Pour foam system designed for marine applications and watercraft insulation, sold to marine and specialty contractors.
- Insulthane HC Under-slab foam system for concrete slab insulation applications, sold to professional contractors and builders.
- Insulthane 300R Roofing foam system for flat and low-slope roof insulation, sold to professional contractors and roofing applicators.
- Insulthane Lift Slab jacking foam system for concrete lifting and stabilization applications, sold to specialty concrete-lifting contractors.
- Hygrothane SwiftProof M 200 Polyurea membrane waterproofing system for foundation and below-grade waterproofing applications, sold to contractors and builders.
- SwiftDrain 805 Drainage board for below-grade waterproofing systems, sold to contractors and builders as part of a waterproofing assembly.
- SwiftDrain 815 Drainage board for below-grade waterproofing systems, sold to contractors and builders as part of a waterproofing assembly.
- Insulaire 2K Two-component air barrier system for building envelope air sealing applications, sold to contractors and used in commercial and residential construction.
- Insulplus+ Lubricants and grease for spray foam equipment maintenance, sold to professional spray foam contractors.
- Insulthane EDGE Sealant foam product for edge sealing and gap filling applications, sold to contractors as an accessory to the spray foam insulation line.
- Parts & Equipment Replacement parts and equipment for spray foam application systems, distributed in coordination with Graco dealer relationship and sold to professional contractors.
- SwiftTop TC 446 Aliphatic UV-resistant topcoat applied over spray foam or polyurea membranes, sold to contractors for roof and surface protection.
- SwiftSeal SRC300 Silicone coating product for roof restoration and waterproofing applications, sold to contractors and roofers.
- SwiftSeal AC100 Acrylic coating product for roof coating and waterproofing applications, sold to contractors and roofers.
- SwiftSeal P 100 Epoxy primer for surface preparation before coating or waterproofing applications, sold to contractors.
- SwiftSeal P 130 Polyurethane primer for surface preparation before coating or waterproofing applications, sold to contractors.
- SwiftSeal P 150 Polyurethane primer for surface preparation before coating or waterproofing applications, sold to contractors.
- Custom Castings Custom polyurethane casting services for industrial applications including rollers, wheels, and mechanical components, sold to industrial buyers in automotive, mining, oil & gas, and agriculture.
- Custom Solutions Custom formulation and manufacturing services for specialized polyurethane and polyurea applications tailored to specific project requirements, sold to industrial buyers.
Quantifiable outcome
- 199,926 PET bottles converted to insulation materials annually
- +2 more outcomes
Companies that use Elastochem
Customer profileSegments6 records
Ideal customer profiles5 records
Elastochem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Elastochem partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, moderate and minor.
- Spray Foam Worldwide (SFWW)corePlatinum sponsor of Spray Foam Worldwide 2026 activities. Active participation in SFWW Carnival & Knowledge Fair event in Bloomington, Minnesota. Represents key industry partnership for market visibility and professional community engagement.
- Ontario Building Envelope Council (OBEC)coreActive membership and partnership with OBEC supporting building envelope industry standards and professional networking in Ontario.
- GracocoreOfficial Graco dealer for spray foam equipment and parts. Provides coordinated equipment and chemical supply for contractors using Elastochem products.
- American Chemistry Council (ACC)moderateMembership in American Chemistry Council supporting industry advocacy, regulatory compliance, and responsible chemical manufacturing practices.
- Circular Innovation CouncilmoderatePartnership supporting circular economy initiatives and waste upcycling programs, aligning with company's sustainability mission of converting PET bottles into insulation materials.
- Air Barrier Association of America (ABAA)coreActive membership supporting air barrier technology standards, certification programs, and industry best practices for building envelope performance.
- Ontario Building Officials Association (OBOA)minorProfessional association membership supporting building code compliance and professional development for building officials in Ontario.
- Urethane Foam Consultants (UFC)moderateTechnical consulting partnership for urethane foam applications, quality assurance, and industry expertise in spray foam technology.
- LEED/Green Building Certification ProgramscoreProducts designed to support LEED certification requirements for sustainable building projects, with educational resources on carbon reduction through spray foam insulation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Elastochem competitors and assessment
Company assessmentBroad incumbents
- Covestro: Covestro is a global polyurethanes and coatings raw-materials supplier serving spray-foam, coatings, and adhesive customers; it competes with Elastochem at the chemistry layer and supplies many SPF producers, making it a direct comparable in PU building chemistry.
- Huntsman Corporation: Huntsman produces MDI and polyol-based polyurethane systems for spray foam and rigid insulation and operates in MDI-based SPF systems that compete head-to-head with Elastochem's closed-cell Insulthane products across North America.
- Carlisle Construction Materials: Carlisle is a major roofing and building-envelope manufacturer with SPF, coatings, and waterproofing products that compete with Elastochem's roofing foam (Insulthane 300R), polyurea membranes, and silicone/acrylic coatings.
- BASF: BASF is one of the world's largest polyurethane systems and spray-foam chemistry producers, offering spray foam insulation, rigid foam systems, and construction chemicals that directly overlap Elastochem's Insulthane SPF portfolio and compete for the same architect/specifier channel.
Direct peers
- SOPREMA: SOPREMA is a Canadian-headquartered manufacturer of waterproofing membranes, insulation, and air barriers serving the same North American building-envelope specifier and contractor base as Elastochem, making it a strong regional comparable.
- Icynene-Lapolla: Icynene-Lapolla is a spray foam insulation specialist brand serving contractors and specifiers with open- and closed-cell SPF systems, making it a near-direct competitor to Elastochem's open- and closed-cell Insulthane and Wrapsulate products.
- Demilec (Heatlok): Demilec is one of North America's largest dedicated spray polyurethane foam (SPF) insulation brands under the Heatlok label, serving residential and commercial contractors — an identical go-to-market to Elastochem's Insulthane spray foam line.
- Gaco (Firestone Building Products): Gaco is a long-standing spray foam insulation and silicone/acrylic roof coatings manufacturer serving contractors and building owners — directly comparable to Elastochem across SPF insulation (Insulthane) and roof coatings (SwiftSeal).
- Tremco Incorporated: Tremco manufactures air barriers, waterproofing membranes, and coatings for the building envelope; its Insulated Concrete Masonry air barrier solutions and Protective Coating lines overlap directly with Elastochem's Insulaire, Hygrothane SwiftProof, and SwiftSeal coatings.
Emerging players
- Rhino Linings Corporation: Rhino Linings is a polyurethane/polyurea protective coatings and spray-applied systems manufacturer serving industrial and construction customers — overlapping with Elastochem's Hygrothane SwiftProof membranes, SwiftSeal coatings, and custom castings lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Elastochem social profiles
Digital presenceElastochem compliance and trust
Trust signalCompliance1 record
Elastochem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elastochem leadership team
Management profileNumber of profiles
Elastochem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elastochem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elastochem
What does Elastochem do?
Elastochem manufactures and sells spray foam insulation (open-cell and closed-cell), polyurethane foam systems for pour, under-slab, roofing, and slab-jacking, polyurea waterproofing membranes and drainage boards, two-component air barrier systems, protective coatings (aliphatic, silicone, acrylic), primers, and custom polyurethane castings and specialty chemical solutions. Its products are sold to construction professionals (architects, builders, contractors) and through certified installers to homeowners for residential and commercial building envelope applications.
Is Elastochem a public or private company?
Elastochem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elastochem founded?
Elastochem was founded in 1987. It employs 11 to 50 people.
Where is Elastochem based?
Elastochem is headquartered in Brantford, Canada, in the North America region.
How does Elastochem make money?
Seven revenue lines are on record. Spray Foam Insulation Products are the primary driver. The others are foam Systems, waterproofing and Protective Coatings, air Barrier Systems, accessories and Equipment, custom Solutions and Castings and training and Certification.
Who are Elastochem's main competitors?
Broad incumbents on record are Covestro, Huntsman Corporation, Carlisle Construction Materials and BASF. Direct peers are SOPREMA, Icynene-Lapolla, Demilec (Heatlok), Gaco (Firestone Building Products) and Tremco Incorporated. Rhino Linings Corporation is listed as an emerging player.
Does Elastochem have an API?
No public API is recorded for Elastochem.
What industry is Elastochem in?
Elastochem's product category is Spray Foam Insulation & Building Envelope Chemicals. Its primary akta.pro industry code is IMADAGAE, Spray Foam Insulation Systems, with a secondary code of IMAEANAL, Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams). Its NAICS code is 32615 and its SIC code is 3086.