Elastochem

What Elastochem does

Elastochem is a privately held, 100% Canadian-owned specialty chemicals manufacturer founded in 1987 and headquartered in Brantford, Ontario. The company formulates and produces polyurethane and polyurea-based products for the building envelope, including spray foam insulation (open-cell and closed-cell under the Insulthane and Wrapsulate brands), foam systems for pour, under-slab, roofing, and slab-jacking applications (Insulflow and Insulthane lines), polyurea waterproofing membranes and drainage boards (Hygrothane SwiftProof M 200, SwiftDrain), an air barrier system (Insulaire 2K), and a full coatings line spanning aliphatic, silicone, and acrylic chemistries (SwiftTop, SwiftSeal) along with epoxy and polyurethane primers. It also offers custom polyurethane castings and bespoke formulation services for industrial customers in automotive, mining, oil and gas, and agricultural equipment sectors.

The company operates a certified contractor network plus a 'Where To Buy' locator for homeowners, complemented by direct specification engagement with architects and builders. Distribution relies on authorized dealers and an official Graco dealer relationship for parts and equipment, while go-to-market is reinforced through industry associations (ABAA, OBEC, OBOA, ACC), technical training programs for spray-foam applicators, multi-language marketing (English Canada/US, French Quebec, Spanish Mexico), and event participation including Platinum sponsorship of Spray Foam Worldwide 2026. Certifications relevant to specification-driven buyers include ISO, Ontario Made, LEED-partner status, and Green Guard.

Revenue mechanics are tied to one-time product sales of physical chemicals and systems, with pricing conducted by quote rather than disclosed list pricing, supporting a B2B specification-driven model. Sustainability is embedded in the operations, evidenced by stated figures of 199,926 PET bottles converted to insulation materials annually and 220 million units of upcycled waste processed via a Circular Innovation Council partnership. Financials including revenue, funding, and ownership structure beyond '100% Canadian-owned & operated' are not publicly disclosed.

Name

Elastochem

Legal name

Elastochem

Website

https://elastochem-ca.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Elastochem is a privately held Canadian manufacturer of polyurethane and polyurea spray foam insulation, waterproofing membranes, air barriers, coatings, primers, and specialty chemicals, serving architects, builders, contractors, homeowners, and industrial customers across North America.

Ownership category

akta.pro rank

Product category

Spray Foam Insulation & Building Envelope Chemicals

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Plastics Foam Products (3086), Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Spray Foam Insulation Systems (IMADAGAE)

akta.pro secondary industries

Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)

Keywords

• Spray foam insulation
• Polyurethane coatings
• Waterproofing membranes
• Air barrier systems
• Building envelope products

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Spray Foam Insulation Products: Sale of open-cell and closed-cell spray foam insulation products (Insulthane brand) for residential and commercial building applications. Revenue generated through distributor and contractor channels.
2. Foam Systems: Specialized foam products for pour, under slab, roofing, and slab jacking applications including Insulflow and Insulthane product lines for industrial and construction use cases.
3. Waterproofing and Protective Coatings: Sale of polyurea membranes, drainage boards, and protective coating systems (SwiftSeal, SwiftTop brands) for waterproofing and surface protection in construction.
4. Air Barrier Systems: Insulaire 2K air barrier product for building envelope sealing, sold as part of comprehensive building envelope solutions.
5. Accessories and Equipment: Sale of spray accessories including Insulplus+ lubricants, Insulthane EDGE sealants, and parts and equipment through Graco dealer relationship.
6. Custom Solutions and Castings: Bespoke polyurethane casting services for specialized industrial applications in automotive, mining, and other demanding industries.
7. Training and Certification: Comprehensive spray foam insulation training program supporting safe application, quality control, and long-term performance for professional contractors.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elastochem manufactures and sells spray foam insulation (open-cell and closed-cell), polyurethane foam systems for pour, under-slab, roofing, and slab-jacking, polyurea waterproofing membranes and drainage boards, two-component air barrier systems, protective coatings (aliphatic, silicone, acrylic), primers, and custom polyurethane castings and specialty chemical solutions. Its products are sold to construction professionals (architects, builders, contractors) and through certified installers to homeowners for residential and commercial building envelope applications.

Product overview

Elastochem is a 100% Canadian-owned manufacturer of spray foam insulation and coating systems for the building construction industry. The product portfolio consists of multiple product lines organized by application: Spray Foam Insulation (open-cell and closed-cell formulations including Insulthane® and Wrapsulate® brands), Foam Systems (pour foam, under slab, roofing, and slab jacking products under the Insulthane® and Insulflow brands), Waterproofing (polyurea membranes and drainage boards under the SwiftProof and SwiftDrain brands), Air Barrier (Insulaire 2K), Coatings (aliphatic, silicone, and acrylic coatings under the SwiftTop and SwiftSeal brands), Primers (epoxy and polyurethane primers under the SwiftSeal P series), and Custom Solutions (custom casting and formulation services). The company also offers accessories including lubricants, sealants, and equipment parts. The portfolio focuses on polyurethane and polyurea chemistry for building envelope performance, energy efficiency, and waterproofing applications.

Differentiator

Problem solved

Functional benefit

Brands

• Hygrothane SwiftProof: Waterproofing membrane product line
• SwiftProof
• SwiftDrain
• SwiftSeal
• SwiftTop
• SwiftSeal P Series
• Insulthane
• Insulflow
• Insulaire
• Insulplus+

Products and services

• Insulthane 450 NM Open-cell spray foam insulation product for building envelope applications, sold to professional contractors and through certified installer channels.
• Insulthane 500 HY Open-cell spray foam insulation product for building envelope applications, sold to professional contractors and through certified installer channels.
• Wrapsulate Open-cell spray foam insulation product for building envelope applications, sold to professional contractors and through certified installer channels.
• Insulthane Extreme Closed-cell spray foam insulation product for high-performance building envelope applications, sold to professional contractors and through certified installer channels.
• Insulthane Versa Closed-cell spray foam insulation product for versatile building envelope applications, sold to professional contractors and through certified installer channels.
• Insulflow 220 Pour foam system for filling cavities and voids in construction applications, sold to professional contractors and industrial buyers.
• Insulflow 900 Pour foam system for industrial and construction cavity-fill applications, sold to professional contractors and industrial buyers.
• Insulflow Marine Pour foam system designed for marine applications and watercraft insulation, sold to marine and specialty contractors.
• Insulthane HC Under-slab foam system for concrete slab insulation applications, sold to professional contractors and builders.
• Insulthane 300R Roofing foam system for flat and low-slope roof insulation, sold to professional contractors and roofing applicators.
• Insulthane Lift Slab jacking foam system for concrete lifting and stabilization applications, sold to specialty concrete-lifting contractors.
• Hygrothane SwiftProof M 200 Polyurea membrane waterproofing system for foundation and below-grade waterproofing applications, sold to contractors and builders.
• SwiftDrain 805 Drainage board for below-grade waterproofing systems, sold to contractors and builders as part of a waterproofing assembly.
• SwiftDrain 815 Drainage board for below-grade waterproofing systems, sold to contractors and builders as part of a waterproofing assembly.
• Insulaire 2K Two-component air barrier system for building envelope air sealing applications, sold to contractors and used in commercial and residential construction.
• Insulplus+ Lubricants and grease for spray foam equipment maintenance, sold to professional spray foam contractors.
• Insulthane EDGE Sealant foam product for edge sealing and gap filling applications, sold to contractors as an accessory to the spray foam insulation line.
• Parts & Equipment Replacement parts and equipment for spray foam application systems, distributed in coordination with Graco dealer relationship and sold to professional contractors.
• SwiftTop TC 446 Aliphatic UV-resistant topcoat applied over spray foam or polyurea membranes, sold to contractors for roof and surface protection.
• SwiftSeal SRC300 Silicone coating product for roof restoration and waterproofing applications, sold to contractors and roofers.
• SwiftSeal AC100 Acrylic coating product for roof coating and waterproofing applications, sold to contractors and roofers.
• SwiftSeal P 100 Epoxy primer for surface preparation before coating or waterproofing applications, sold to contractors.
• SwiftSeal P 130 Polyurethane primer for surface preparation before coating or waterproofing applications, sold to contractors.
• SwiftSeal P 150 Polyurethane primer for surface preparation before coating or waterproofing applications, sold to contractors.
• Custom Castings Custom polyurethane casting services for industrial applications including rollers, wheels, and mechanical components, sold to industrial buyers in automotive, mining, oil & gas, and agriculture.
• Custom Solutions Custom formulation and manufacturing services for specialized polyurethane and polyurea applications tailored to specific project requirements, sold to industrial buyers.

Quantifiable outcome

• 199,926 PET bottles converted to insulation materials annually
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, moderate and minor.

• Spray Foam Worldwide (SFWW)coreGTM or Marketing Partner · 1 January 2026Platinum sponsor of Spray Foam Worldwide 2026 activities. Active participation in SFWW Carnival & Knowledge Fair event in Bloomington, Minnesota. Represents key industry partnership for market visibility and professional community engagement.
• Ontario Building Envelope Council (OBEC)coreGTM or Marketing PartnerActive membership and partnership with OBEC supporting building envelope industry standards and professional networking in Ontario.
• GracocoreChannel Partner/ Reseller/ DistributorOfficial Graco dealer for spray foam equipment and parts. Provides coordinated equipment and chemical supply for contractors using Elastochem products.
• American Chemistry Council (ACC)moderateStrategic or Co-development PartnerMembership in American Chemistry Council supporting industry advocacy, regulatory compliance, and responsible chemical manufacturing practices.
• Circular Innovation CouncilmoderateStrategic or Co-development PartnerPartnership supporting circular economy initiatives and waste upcycling programs, aligning with company's sustainability mission of converting PET bottles into insulation materials.
• Air Barrier Association of America (ABAA)coreTechnology or IntegrationActive membership supporting air barrier technology standards, certification programs, and industry best practices for building envelope performance.
• Ontario Building Officials Association (OBOA)minorGTM or Marketing PartnerProfessional association membership supporting building code compliance and professional development for building officials in Ontario.
• Urethane Foam Consultants (UFC)moderateTechnology or IntegrationTechnical consulting partnership for urethane foam applications, quality assurance, and industry expertise in spray foam technology.
• LEED/Green Building Certification ProgramscoreStrategic or Co-development PartnerProducts designed to support LEED certification requirements for sustainable building projects, with educational resources on carbon reduction through spray foam insulation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Covestro: Covestro is a global polyurethanes and coatings raw-materials supplier serving spray-foam, coatings, and adhesive customers; it competes with Elastochem at the chemistry layer and supplies many SPF producers, making it a direct comparable in PU building chemistry.
• Huntsman Corporation: Huntsman produces MDI and polyol-based polyurethane systems for spray foam and rigid insulation and operates in MDI-based SPF systems that compete head-to-head with Elastochem's closed-cell Insulthane products across North America.
• Carlisle Construction Materials: Carlisle is a major roofing and building-envelope manufacturer with SPF, coatings, and waterproofing products that compete with Elastochem's roofing foam (Insulthane 300R), polyurea membranes, and silicone/acrylic coatings.
• BASF: BASF is one of the world's largest polyurethane systems and spray-foam chemistry producers, offering spray foam insulation, rigid foam systems, and construction chemicals that directly overlap Elastochem's Insulthane SPF portfolio and compete for the same architect/specifier channel.

Direct peers

• SOPREMA: SOPREMA is a Canadian-headquartered manufacturer of waterproofing membranes, insulation, and air barriers serving the same North American building-envelope specifier and contractor base as Elastochem, making it a strong regional comparable.
• Icynene-Lapolla: Icynene-Lapolla is a spray foam insulation specialist brand serving contractors and specifiers with open- and closed-cell SPF systems, making it a near-direct competitor to Elastochem's open- and closed-cell Insulthane and Wrapsulate products.
• Demilec (Heatlok): Demilec is one of North America's largest dedicated spray polyurethane foam (SPF) insulation brands under the Heatlok label, serving residential and commercial contractors — an identical go-to-market to Elastochem's Insulthane spray foam line.
• Gaco (Firestone Building Products): Gaco is a long-standing spray foam insulation and silicone/acrylic roof coatings manufacturer serving contractors and building owners — directly comparable to Elastochem across SPF insulation (Insulthane) and roof coatings (SwiftSeal).
• Tremco Incorporated: Tremco manufactures air barriers, waterproofing membranes, and coatings for the building envelope; its Insulated Concrete Masonry air barrier solutions and Protective Coating lines overlap directly with Elastochem's Insulaire, Hygrothane SwiftProof, and SwiftSeal coatings.

Emerging players

• Rhino Linings Corporation: Rhino Linings is a polyurethane/polyurea protective coatings and spray-applied systems manufacturer serving industrial and construction customers — overlapping with Elastochem's Hygrothane SwiftProof membranes, SwiftSeal coatings, and custom castings lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/elastochem
• LinkedInlinkedin.com/company/elastochem
• Instagraminstagram.com/elastochem
• Xx.com/elastochem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastochem