Diagnostic Imaging Systems
Diagnostic Imaging Systems is a privately held U.S. supplier of digital X-ray equipment, portable and stationary generators, DR flat panel detectors, digital dental systems, and mobile exam tables, serving companion animal, equine, mixed animal, and zoological veterinary practices since 1983.
- Company typePrivate
- Founded1983
- HeadquartersRapid City, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Diagnostic Imaging Systems does
Diagnostic Imaging Systems, Inc. (DIS) is a privately held veterinary imaging equipment supplier founded in 1983 and headquartered in Rapid City, South Dakota, operating under the "DIS" and "Vet X-ray" brand names. The company sells digital radiography (DR) equipment, portable and stationary X-ray units, digital dental imaging systems, ultrasound systems, and mobile veterinary X-ray tables and accessories, serving companion animal clinics, equine veterinary practitioners, mixed animal practices, and zoological and wildlife practices across the United States. Distribution is exclusively domestic through a direct sales team and an e-commerce storefront, with quote-based pricing and no publicly listed standard price list.
DIS's product portfolio spans multiple hardware families including the ULTRA and ELITE portable X-ray series (1.6kW to 5kW), the Navigator stationary generator line including an AI-enabled model, and the DR Wizard X, EZ, and 2.0 flat panel detector families. Underlying technology includes glass-free TFT substrates, direct deposited columnar Cesium Iodide scintillators for low-dose imaging with high Detective Quantum Efficiency, and proprietary acquisition and PACS software (Accu-Vet, Voyance) with DICOM 3.0 compatibility and cloud viewing. Complete bundled X-ray packages are configured for each veterinary segment.
The business model is built on direct hardware sales with quote-based pricing, complemented by an in-house service department offering free lifetime over-the-phone technical support, calibration, repair, and preventive maintenance, plus a "Power Up Trade Up" trade-in program for used CR/DR systems. The company operates with a small headcount of 1-10 employees, is family-led by President Joe Hecker and Operations Manager Scott Hecker, and has maintained continuous operation for over 40 years without disclosed external funding, acquisitions, or ownership changes.
Diagnostic Imaging Systems firmographics
Firmographics- Name
- Diagnostic Imaging Systems
- Legal name
- Diagnostic Imaging Systems, Inc.
- Website
- https://vetxray.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Diagnostic Imaging Systems is a privately held U.S. supplier of digital X-ray equipment, portable and stationary generators, DR flat panel detectors, digital dental systems, and mobile exam tables, serving companion animal, equine, mixed animal, and zoological veterinary practices since 1983.
- Ownership category
- akta.pro rank
Diagnostic Imaging Systems industry classification
Industry- Product category
- Veterinary Medical Imaging Equipment
- NAICS
- Veterinary Services (541940)
- SIC
- X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
- akta.pro secondary industries
- Veterinary Lab/Imaging Integration & LIS/PACS Connectivity (HLAMAMAG), Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK)
Keywords
Where Diagnostic Imaging Systems is headquartered
LocationHeadquarters
- HQ city
- Rapid City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Diagnostic Imaging Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Veterinary X-Ray Equipment Sales: DIS generates revenue through the sale of veterinary digital radiography equipment including portable X-ray units, flat panel detectors, stationary X-ray systems, dental imaging equipment, ultrasound systems, and related accessories. Equipment is sold to veterinary practices with pricing based on quoted configurations.
- Service and Repair: The company provides in-house service department support including technical support, calibration, repair, and preventive maintenance for sold equipment, generating ongoing service revenue.
- Trade-In Programs: DIS operates a 'Power Up Trade Up' program offering trade-in allowances for used CR and DR systems toward new equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom equipment packages with variable pricing based on configuration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Diagnostic Imaging Systems product offering
Product offeringCore offering
Diagnostic Imaging Systems supplies digital X-ray equipment, portable and stationary X-ray generators, DR flat panel detectors, veterinary dental X-ray systems and sensors, ultrasound, and mobile X-ray tables, bundled with proprietary acquisition/PACS software for veterinary practices. The company serves companion animal, equine, mixed animal, and zoological markets across the United States through direct sales, an e-commerce website, and an in-house service department offering free lifetime over-the-phone technical support.
Product overview
Diagnostic Imaging Systems (DIS) is a veterinary imaging equipment company founded in 1983, offering a comprehensive portfolio of digital X-ray equipment and services for veterinary practices. The product portfolio includes multiple portable X-ray unit families (ULTRA and ELITE series with various power ratings), stationary X-ray generators (Navigator series including AI-enabled models), DR flat panel detector systems (DR Wizard X, DR Wizard EZ, and DR Wizard 2.0 families in multiple sizes), digital dental equipment (handheld X-rays, sensors, and cameras), and complete X-ray packages bundled with acquisition software and PACS. The company provides both individual components and integrated turnkey solutions for companion animal, equine, mixed animal, and zoology practices, with proprietary software including Voyance PACS and AccuVue Vet acquisition software for image management and DICOM compatibility.
Differentiator
Problem solved
Functional benefit
Products and services
- ULTRA 9020BT Portable X-Ray Unit Battery-powered portable X-ray unit designed for equine practitioners, weighing 18 lbs with up to 500 exposures per charge, 90kV/20mA output, dual laser pointers, and 0.05-second exposure time.
- ULTRA 10060Hf Portable X-Ray Unit High-frequency portable X-ray unit weighing 29 lbs with 100kV/60mA output, 1kV steps, and technique memory settings for mixed animal, equine, and zoo practices.
- ULTRA 12040Hf Portable X-Ray Unit Compact high-frequency portable X-ray unit with 120kV/40mA output, 1kV increments, ripple-free HFG system, and high resolution imaging at lower dosages for companion animal practices.
- ULTRA 9030Hf Portable X-Ray Unit Lightweight 16 lbs equine-specific portable X-ray unit with 90kV/30mA output, automatic line current compensation, and automated control systems for consistent quality images in variable power conditions.
- ELITE 125100 Portable X-Ray Unit All-in-one 5kW portable X-ray machine with compact size, lightweight design, and Bluetooth tablet connectivity for mixed animal applications in clinic or field settings.
- ELITE 2kW-BT Portable X-Ray Unit Equine-specific battery-powered portable X-ray unit with lightweight splash-proof design, over 200 exposures at full power, and app-based Wi-Fi exposure control for field imaging.
- ELITE 3.2kW-BT Portable X-Ray Unit Mixed animal battery-powered portable X-ray combining portability with enhanced power for versatile imaging across species, featuring app-based exposure control for diagnostics in any setting.
- ELITE 5kW-BT Portable X-Ray Unit Maximum power 5kW portable X-ray unit for high-volume mixed animal practices with superior image quality, extended battery life, and durable splash-proof construction for demanding clinical workflows.
- ELITE 9030BT Portable X-Ray Unit Compact 1.6kW portable X-ray machine with built-in lithium battery, up to 200 exposures per charge, wireless Bluetooth support, and preset exposure parameters for equine, cattle, and zoology applications.
- AirRay 20 Portable X-Ray Unit Lightest battery-operated equine X-ray generator at 11.9 lbs with 1.6kW output (90kV/20mA), approximately 100-120 exposures per charge, suitable for horse limbs, stifles, necks, and head shots.
- PXM-40BT Portable X-Ray Unit Cord-free battery-powered portable X-ray unit with microprocessor controls, PROM memory, RF wireless module, rechargeable Lithium-Ion battery with over 5 year lifecycle, 300-500 exposures per charge, and 21 APR program selections.
- PXM-20BT Portable X-Ray Unit Hybrid battery-powered portable X-ray unit utilizing advanced micro technology with up to 3000 mAs exposure capacity without frequent recharging.
- Acuity PDR+ Portable X-Ray Unit Wireless 5kW portable X-ray system with 380 exposure battery capacity, optional mobile stand, variable output (40-125kV, 10-100mA), and folding/height-adjusting laptop tray.
- Acuity PDR Portable X-Ray Unit Wireless 2kW portable X-ray system with 40-100kV output, rotating LED laser collimator, and 40-inch laser distance SID indicator.
- Navigator X Stationary X-Ray Generator Cost-effective stationary X-ray system for pet clinics with 32kW/400mA compact HF generator, variable SID, rotating tube head, 4-way float top table, and hands-free collimator light control.
- Navigator Stationary X-Ray Generator Stationary X-ray system with anodized aluminum construction, omni-directional floating table, rubber-cushioned feed for silent operation, and foot-controlled one-touch function.
- Navigator AI X-Ray Generator Advanced stationary X-ray generator with dynamic exposure adjustment and patented automatic thickness measurement for streamlined workflow and universal compatibility with any flat-panel detector.
- DR Wizard X 14x17 Wireless Flat Panel Detector 14x17 wireless cassette-size DR flat panel system for upgrading film or CR systems to digital radiography, with VOYANCE acquisition software and PACS compatibility.
- DR Wizard X 17x17 Tethered Flat Panel Detector 17x17 tethered cassette-size DR flat panel system offering affordable flat panel technology that fits into standard bucky tray cabinets.
- DR Wizard EZ 14x17 Wireless Flat Panel Detector High-performance 14x17 cassette-size wireless flat panel with both wired and wireless functionalities, 10+ hour battery standby, and fast image transmission within 2.5 seconds.
- DR Wizard EZ 17x17 Wireless Flat Panel Detector High-definition 17x17 wireless flat panel system for small animal practices, featuring Gigabit Wi-Fi IEEE 802.11ac, internal memory for 200 images, and less than 6.95 lbs weight.
- DR Wizard EZ 10x12 Wireless Flat Panel Detector High-performance 10x12 wireless DR flat panel designed for equine practitioners with carbon alloy frame, IP54 rating, 2-second full resolution image transmission, and enhanced AED function.
- DR Wizard 2.0 14x17 Wireless Flat Panel Detector Glass-free TFT detector panel with 100 μm pixel pitch, 9.5-hour battery life, Accu-Vet software with diagnostic tools, and direct deposited CsI technology for ultra low-dose imaging.
- DR Wizard 2.0 17x17 Wireless Flat Panel Detector Gold-standard 17x17 companion animal diagnostic imaging with direct deposited CsI technology, ultra-low-dose imaging, and Accu-Vet software featuring 10-point touchscreen optimization.
- DR Wizard 2.0 10x13 Wireless Flat Panel Detector Rugged 10x13 wireless DR flat panel designed for equine and field veterinarians, ready for portable use in any location.
- DR Wizard Equine Pro 10x13 Wireless Flat Panel System Portable DR system with self-powered portable case, built-in X-ray PC workstation with Windows and AccuVue Vet software, and 22-inch HD touchscreen monitor for field use.
- ULTRA Dental Handheld X-Ray Lightest handheld intraoral digital dental X-ray system at 3.3 lbs with wireless charging, up to 300 scans per charge, 0.3mm focal spot, and compatible i-View digital sensors (i-View 1.0 and 2.0).
- Elite Dental Handheld X-Ray Handheld intraoral dental X-ray with 7-inch LCD touchscreen, Android operating system, shoot-and-see image enhancement, and replaceable battery.
- Dental EZ Handheld X-Ray Cordless handheld digital dental X-ray with rechargeable lithium polymer batteries, over 200 exposures per charge, 4 lbs weight, and dose monitoring with automatic image cutoff.
- Aribex Nomad Pro 2 Handheld Dental X-Ray Portable 5.5 lb cordless digital dental X-ray generator with hundreds of diagnostic images per charge, optimized for veterinary dental and limb imaging.
- Image-Vet ISDC Intraoral Dental X-Ray Generator Wall-mounted intraoral veterinary dental X-ray generator with 0.4mm focal point, ultra high-precision arm design, patented shielding for reduced radiation, and 200,000-cycle life testing.
- EVA Vet Select II Dental Sensor Digital dental sensor with 25 lp/mm theoretical resolution, direct 3-meter USB 2.0 connection, and ViewAll Vet acquisition software with full DICOM compatibility. Certifications include FDA, CE/MDD, MFDS, and Health Canada. Made in USA.
- Sensor EZ Dental Sensor CMOS area image sensor with 2.1 megapixels (1300x1700), 20x20 μm pixel size, IP67 dust and water proof rating, GOS scintillator, and USB 2.0 interface.
- Elite Wireless Dental Sensor Wireless intraoral dental X-ray sensor with APS CMOS technology, smart AED workflow, direct deposited CsI for lower dose imaging, wireless data transmission, and IP68 durability rating.
- Elite Size 4 Dental Sensor Dental and small-part sensor with size 4 active area (67.3x46.7mm), APS CMOS technology, 0-16383 gray scale range, and CE Class II certification.
- ULTRA Dental Sensor CMOS dental sensor with AED automatic exposure detection, anti-drop protection up to 5 feet height, 2-year limited warranty, and superior high-resolution image quality.
- SuperVista Intraoral Dental Camera Intraoral dental camera with 1.3 megapixels, 5-20mm focus range, USB 2.0 connectivity, 6 LED lights, and integration with the EVA-Vet digital dental imaging system and ViewAll software.
- Equine X-Ray Package Complete portable digital radiography system for field use, bundling a DR Wizard 2.0 10x13 wireless flat panel with direct deposited Cesium Iodide and a ULTRA 9020BT battery-powered portable X-ray unit, designed for equine veterinarians.
- Companion Animal X-Ray Package Complete X-ray system for companion animal clinics bundling a DR Wizard X 17x17 tethered flat panel system, a standard vet analog X-ray table, and Voyance acquisition and PACS software.
- Mixed Animal X-Ray Package Digital radiography solution for office and field use bundling a DR Wizard X 14x17 wireless flat panel, a ULTRA 12040Hf portable X-ray unit, and a VV200 mobile examination table.
- Mixed Animal X-Ray Package 2 Alternative mixed animal X-ray package bundling an ELITE 125100Hf portable X-ray unit with digital radiography components.
- Small Animal X-Ray Package Complete mobile X-ray system bundling an ELITE 125100 portable X-ray unit, a VV200 mobile exam table with polycarbonate tabletop, and a flat panel detector.
- DIS Service and Repair Department In-house service department specializing in repair, calibration, preventive maintenance, and free lifetime over-the-phone technical support for veterinary X-ray, CR, and imaging equipment sold by DIS.
- Power Up Trade Up Trade-In Program Trade-in allowance program offering credit for used CR and DR systems applied toward the purchase of new DIS imaging equipment.
Quantifiable outcome
- Up to 500 exposures on a single battery charge (ULTRA 9020BT model)
- +4 more outcomes
Companies that use Diagnostic Imaging Systems
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Diagnostic Imaging Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Diagnostic Imaging Systems partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Diagnostic Imaging Systems competitors and assessment
Company assessmentBroad incumbents
- Carestream Health: Carestream is a major medical imaging company whose DR flat panel detectors and PACS products are widely adapted to veterinary use. It competes as an upstream supplier to the veterinary channel and as an alternative vendor for higher-end veterinary clinics.
- Heska (Mars Veterinary Health): Heska, acquired by Mars Veterinary Health (Antech), sells veterinary diagnostic imaging including ultrasound and digital radiography, alongside in-clinic lab analyzers. It competes in overlapping modality and customer categories but operates as a broad incumbent rather than a niche DR specialist.
- Midmark Corporation: Midmark is a large veterinary equipment manufacturer offering exam tables, anesthesia, and digital radiography systems (including integration with third-party DR detectors). It overlaps with DIS in stationary X-ray rooms and Versa-View-style mobile tables.
- Fujifilm Healthcare: Fujifilm is a global imaging leader whose FDR flat panel detectors and digital X-ray systems are sold (often via distributors) into veterinary practices. It competes as a supplier of the underlying detector hardware that DIS and its peers resell.
- IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics and imaging platform, with software, in-clinic lab, and imaging offerings sold into companion animal practices. It competes indirectly via integrated PACS/IDEXX ImageVue and bundled software ecosystems that DIS would need to integrate with or compete against.
Direct peers
- Eickemeyer Veterinary Equipment: Eickemeyer is a long-established veterinary equipment distributor offering X-ray systems, ultrasound, DR panels, and accessories to companion animal and equine practices across Europe and internationally. Closely comparable to DIS in business model (specialist vet equipment distributor with service).
- iM3: iM3 is a global veterinary dental and X-ray equipment specialist with a strong focus on intraoral dental sensors, handheld dental X-ray generators, and veterinary-specific digital radiography. It overlaps heavily with DIS's Digital Dental category and equine X-ray packages.
- Sound Technologies: Sound (Sound Technologies) is one of the largest US distributors of veterinary imaging equipment including digital radiography, ultrasound, and DR flat panels. It directly competes with DIS on portable X-ray units, DR detectors, and PACS for companion animal and equine practices, and is the most relevant head-to-head competitor.
- Cuattro Veterinary: Cuattro designs and markets digital radiography systems, flat panel detectors, and PACS software for the veterinary market, with particular strength in equine and mixed animal portable DR. Direct competitor to DIS's DR Wizard and Voyance PACS offerings.
- Innovet (Selecta Digital): Innovet produces portable veterinary X-ray generators and DR systems, particularly popular in equine practice across Europe. Highly comparable to DIS's ULTRA and ELITE portable X-ray families.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diagnostic Imaging Systems social profiles
Digital presenceDiagnostic Imaging Systems compliance and trust
Trust signalCompliance5 records
Diagnostic Imaging Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diagnostic Imaging Systems leadership team
Management profileNumber of profiles
Profiles7 records
Diagnostic Imaging Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diagnostic Imaging Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diagnostic Imaging Systems
What does Diagnostic Imaging Systems do?
Diagnostic Imaging Systems supplies digital X-ray equipment, portable and stationary X-ray generators, DR flat panel detectors, veterinary dental X-ray systems and sensors, ultrasound, and mobile X-ray tables, bundled with proprietary acquisition/PACS software for veterinary practices. The company serves companion animal, equine, mixed animal, and zoological markets across the United States through direct sales, an e-commerce website, and an in-house service department offering free lifetime over-the-phone technical support.
Is Diagnostic Imaging Systems a public or private company?
Diagnostic Imaging Systems is a private company. It is classified as unknown and is currently operating.
When was Diagnostic Imaging Systems founded?
Diagnostic Imaging Systems was founded in 1983. It employs 1 to 10 people.
Where is Diagnostic Imaging Systems based?
Diagnostic Imaging Systems is headquartered in Rapid City, United States, in the North America region.
How does Diagnostic Imaging Systems make money?
Three revenue lines are on record. Veterinary X-Ray Equipment Sales are the primary driver. The others are service and Repair and trade-In Programs.
Who are Diagnostic Imaging Systems's main competitors?
Broad incumbents on record are Carestream Health, Heska (Mars Veterinary Health), Midmark Corporation, Fujifilm Healthcare and IDEXX Laboratories. Direct peers are Eickemeyer Veterinary Equipment, iM3, Sound Technologies, Cuattro Veterinary and Innovet (Selecta Digital).
Does Diagnostic Imaging Systems have an API?
No public API is recorded for Diagnostic Imaging Systems.
What industry is Diagnostic Imaging Systems in?
Diagnostic Imaging Systems's product category is Veterinary Medical Imaging Equipment. Its primary akta.pro industry code is HLAMAFAC, Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy), with a secondary code of HLAMAMAG, Veterinary Lab/Imaging Integration & LIS/PACS Connectivity. Its NAICS code is 541940 and its SIC code is 3844.