What Wunderman does

VML is a global creative and technology agency operating as a core subsidiary of WPP, formed in 2023 from the merger of Wunderman Thompson and VMLY&R. The entity carries the Wunderman heritage dating back to 1958 and now bills itself as the world's first creative and technology enterprise, recognized as #1 in that category in 2025. VML serves large multinational enterprise clients across insurance, automotive, food and beverage, fashion, healthcare, and non-profit verticals, delivering an interconnected portfolio spanning brand experience, customer experience, commerce, consulting, CRM, data-driven marketing, technology transformation, digital experience, e-commerce, social and content, gaming, intelligence, enterprise solutions, communications, health, B2B, apps, Web3, influencer marketing, connected media, and sport/experiential/entertainment.

The company's core technology positioning combines AI leadership and data-driven marketing capabilities, with a formalized "Intelligence" service line covering AI-driven insights and analytics. Proprietary differentiators include integration across brand experience, customer experience, and commerce practices, with accuracy and interoperability cited as technical strengths. The offering is supported by a recurring proprietary research franchise — The Future 100, Loyalty Pulse France, REWIRE for B2B, and Tomorrow's Commerce — which functions as both thought leadership and client engagement infrastructure.

VML operates a global network of more than 30,000 people across 64 markets, with a France-domiciled entity of more than 500 people split between its Levallois-Perret (Paris) headquarters and its Toulouse office. The France entity is led by CEO Vincent Druguet and Directeur Général Virgile Brodziak, with dedicated practice leadership for VML Consulting (Aurélien Henry, Orianne Trouillet), creative direction (Dimitri Guerassimov), and finance and HR functions (Leïla Bouguerra, Nathalie Servier). Revenue is generated through professional services — quote-based project and retainer engagements tailored to enterprise client scope — with named anchor accounts including AXA, Volvo, KitKat (Nestlé), Delsey Paris, Charal, Lab Grown Leather Ltd, and the Salvation Army.

Name

Wunderman

Legal name

VML

Website

https://wunderman.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

VML is a WPP-owned global creative and technology agency serving enterprise clients across insurance, automotive, consumer, healthcare, and non-profit verticals with integrated brand, customer experience, commerce, consulting, and AI-enabled marketing services delivered through 30,000+ staff in 64 markets.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Creative marketing services
• Brand experience design
• Digital commerce solutions
• Customer experience consulting
• Advertising agency services

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Creative and Marketing Services: VML generates revenue through providing comprehensive creative, consulting, and marketing services to enterprise clients including brand strategy, customer experience design, digital transformation, and commerce solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wunderman (operating as VML) provides integrated creative, technology, and marketing services to enterprise clients worldwide. Its core offerings span brand experience design, customer experience (CX), commerce solutions, consulting, technology transformation, CRM, data-driven marketing, and communications. The firm combines creative excellence with AI and data capabilities to deliver brand transformations, digital commerce strategies, and end-to-end marketing campaigns for large multinational corporations across sectors including insurance, automotive, retail, food & beverage, and healthcare.

Product overview

VML is a creative and technology company formed from the fusion of Wunderman Thompson and VMLY&R. The company offers a comprehensive portfolio of interconnected service offerings organized around brand experience, customer experience, and commerce. Key products include Brand Experience, Commerce, Consulting, Customer Experience (CX), Technology Transformation, CRM, Data Driven Marketing, Digital Experience, E-Commerce, Social and Content, Gaming, Intelligence, Enterprise Solutions, Communication, Health, B2B, Apps, Web3, Influencer Marketing, Connected Media, and Sport/Experiential/Entertainment. The company leverages AI and data capabilities to power its services across a global network of over 30,000 people on 64 markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Service that creates connected brand experiences across touchpoints to build emotional connections and drive sustainable growth for enterprise clients.
• Commerce
• Consulting
• Customer Experience (CX)
• Technology Transformation
• CRM
• Data / Data Driven Marketing
• Communications
• Intelligence (AI & Tech)
• Health
• B2B Marketing
• Connected Media
• Enterprise Solutions

Quantifiable outcome

• Cannes Lions 2026: #2 Creative Network of the Year with 53 Lions including 1 Titanium and 2 Grands Prix

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WPPcoreOthersVML is a WPP company, operating as part of the global WPP advertising and marketing conglomerate. The parent company relationship provides VML with global scale and resources.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McCann Worldgroup: IPG-owned global creative network with comparable brand, CX, commerce and health practices. Competes for the same enterprise marketing-services RFPs and Cannes-level awards.
• Dentsu Creative: Dentsu's global creative network offering brand experience, CX and commerce services. Comparable scope and target enterprise client profile to VML.
• TBWA Worldwide: Omnicom's disruptor-brand creative network. Comparable global creative-agency positioning and similar enterprise client mix; overlaps with VML on brand strategy and experience design work.
• Accenture Song: Accenture's creative and technology services arm combining consulting, creative, commerce and CX. Most direct competitor to VML's integrated brand-CX-commerce offering, particularly on enterprise transformation engagements.
• Deloitte Digital: The creative, customer experience and commerce arm of Deloitte. Most direct consulting-firm competitor, particularly on transformation mandates that combine strategy, creative and technology implementation.
• BBDO Worldwide: Omnicom-owned global creative network with brand advertising, CX and commerce capabilities. Direct competitor on multinational client creative mandates and Cannes Lions rankings.

Broad incumbents

• Ogilvy: WPP sibling network under the same parent, providing brand advertising, CX, PR and consulting. Direct overlap with VML on global enterprise clients and on Cannes Lions-eligible creative work.
• Havas: Vivendi-owned global network operating Havas Creative, Havas Media and Havas Health. Direct rival in French enterprise pitches and global CX work, with comparable integrated creative-and-technology positioning.
• Publicis Groupe: Global holding company operating Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, Digitas and Epsilon. Competes with VML on enterprise creative, CX and data, and is the principal French-headquartered competitor with deeper local heritage.

Others

• WPP plc: Parent company and global advertising holding group. Provides VML with shared services, media scale, cross-network talent and access to multinational clients such as Nestlé and Volvo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wunderman