Dock Rite

What Dock Rite does

Dock Rite, Inc. is a privately held, family-owned manufacturer of waterfront equipment founded in 1990 by the Gillman family and headquartered at 18250 203rd Street in Hutchinson, Minnesota. The company designs and builds docks, boat lifts, and canopy covers for individual waterfront property owners across the United States and Canada, with a product portfolio that spans three core dock types (Truss, PRO Sectional, and Floating) and four primary lift categories (Vertical, PWC, Hydraulic, and Pro Series), plus a full accessory catalog. Its underlying technology centers on a structural aluminum frame that serves as the foundation for both lifts and docks, marketed for long-term durability and performance across varied shoreline and water conditions, supported by a 15-year limited warranty.

The company sells exclusively through a dealer network and does not transact directly with consumers; dealers receive sales, warranty, and service support and operate under a no-compete policy that grants them exclusive territory. All sales and service questions are handled by local dealers. Marketing and lead generation are driven by participation in regional boat shows (Minneapolis, Milwaukee, Chippewa Valley, Big Boy Toy, Northwest Sports, Sioux Falls, and others), supplemented by an organic social media presence on Facebook, Twitter, and Instagram. The company remains under founding-family ownership with no disclosed outside equity, no public listing, no subsidiaries, no M&A activity, and no app, API, or software product surface.

Customer segmentation is horizontal, targeting waterfront property owners with durable shoreline access and watercraft protection products. Revenue is generated entirely through hardware sales via dealers; no pricing is publicly disclosed and no service, subscription, or recurring revenue streams are present. Dock Rite is not a technology company in the AI or software sense — its competitive position rests on materials, warranty, brand heritage, and dealer-channel coverage rather than digital capabilities.

Name

Dock Rite

Legal name

Dock Rite, Inc.

Website

https://dockriteus.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Dock Rite, Inc. is a family-owned manufacturer founded in 1990 in Hutchinson, Minnesota that designs and builds structural aluminum docks, boat lifts, and canopy covers, selling exclusively through a dealer network across the United States and Canada to waterfront property owners.

Ownership category

akta.pro rank

Product category

Waterfront Equipment Manufacturing

NAICS

Ship Building and Repairing (336611), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Waterfront equipment
• Boat lifts
• Aluminum docks
• Floating docks
• Canopy covers

Headquarters

HQ city

Hutchinson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Waterfront Equipment Sales: Dock Rite manufactures and sells docks, boat lifts, and accessories through a network of dealers. The company does not sell directly to consumers, relying entirely on dealer channels for distribution and sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dock Rite manufactures and sells aluminum-framed docks (Truss, PRO Sectional, Floating), boat lifts (Vertical, PWC, Hydraulic, Pro Series), and canopy covers plus related accessories. All products are sold exclusively through an authorized dealer network in the United States and Canada to residential waterfront property owners.

Product overview

Dock Rite is a premier waterfront equipment manufacturer offering a comprehensive portfolio of docks, boat lifts, and accessories. The product line consists of three core dock types (Truss, PRO Sectional, and Floating docks) and four primary lift categories (Vertical, PWC, Hydraulic, and Pro Series). Accessories include canopy covers for boat protection and various lift and dock add-ons. All products are designed for exceptional performance in various water conditions and shoreline types, manufactured in Hutchinson, Minnesota since 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• Truss Docks Structural aluminum-framed truss dock systems designed for durability and long-term use on various shoreline conditions, sold to waterfront property owners via dealers.
• PRO Sectional Docks Modular aluminum-framed sectional dock systems offering flexibility for different waterfront configurations, sold to waterfront property owners via dealers.
• Floating Docks Floating dock systems designed for optimal use on any shoreline, including deep water applications, sold to waterfront property owners via dealers.
• Vertical Boat Lifts Vertical boat lifts with structural aluminum frames designed for long-term durability to securely raise and lower watercraft in and out of the water, sold to waterfront property owners via dealers.
• PWC Lifts Personal watercraft lifts offering convenience and protection for jet ski and PWC storage, sold to waterfront property owners via dealers.
• Hydraulic Boat Lifts High-speed hydraulic vertical boat lifts for effortlessly raising and lowering watercraft, featuring 48-inch vertical travel, sold to waterfront property owners via dealers.
• Pro Series Lifts Heavy-duty hydraulic lifting solutions including PRO Pontoon Hydraulic Series, PRO Pontoon 24V Series, and PRO Series 7000 Hydraulic Lift with up to 7,000-pound capacity, sold to waterfront property owners via dealers.
• Canopy Covers Boat lift canopy covers available in quality vinyl or canvas with a variety of colors, providing protection from sun, rain, hail, and bird droppings, using Shelter-Rite Fabric, Hydrofend, and RECWater materials with the Quicklash attachment system.
• Lift Accessories Accessories for vertical boat lifts including electric power winches (110V and 12V with wireless remote), solar panels, adjustable motor stops, pontoon motor stops, stationary wheel kits, pontoon racks, bunk systems, guide sticks, guide-ons, bow stops, and lift steps.
• Dock Accessories Truss and sectional dock accessories designed to enhance comfort and ease of use at the lake, sold to waterfront property owners via dealers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sunstream Boat Lifts: Sunstream designs and sells boat lifts and PWC lifts (including solar-powered models) through a dealer network. Direct overlap with Dock Rite's lift product line and channel model.
• EZ Dock: EZ Dock manufactures modular floating dock systems with a dealer and distributor network across the US and internationally. Competes with Dock Rite in floating and modular dock categories for waterfront property owners.
• ShoreMaster: ShoreMaster manufactures aluminum-framed docks, boat lifts, and waterfront accessories sold through a dealer network across the US and Canada. It is the closest direct competitor to Dock Rite in product line, channel model, and customer base.
• Patriot Docks: Patriot Docks builds aluminum sectional and truss docks and boat lifts sold through dealers in the US. Comparable product mix (aluminum docks, lifts, accessories) and dealer-channel GTM to Dock Rite.
• HydroHoist Boat Lifts: HydroHoist is a long-established manufacturer of boat and PWC lifts sold through dealers in North America. Highly overlapping lift product line with Dock Rite's vertical, hydraulic, and PWC lift categories.
• Alumi-Span: Alumi-Span manufactures aluminum docks, lifts, and waterfront structures primarily serving the Midwest lake market. Direct competitor in dock and lift categories with a similar dealer-led distribution model.
• Great Lakes Dock & Pontoon: Great Lakes Dock & Pontoon manufactures aluminum docks and lifts serving the Midwest and broader US market through a dealer network. Direct product and channel overlap with Dock Rite.
• Poly Lift: Poly Lift manufactures boat lifts and dock accessories for the recreational waterfront market. Comparable in lift category focus and dealer-led distribution to Dock Rite.
• Hewitt Roll-A-Dock: Hewitt manufactures rolling and sectional aluminum docks, boat lifts, and canopies distributed through a dealer network in North America. Direct overlap with Dock Rite in dock types, lift categories, and dealer-led GTM.
• Floe International: Floe designs and builds aluminum docks, boat lifts, and PWC lifts sold through a dealer network in the US and Canada. Comparable product portfolio, dealer channel, and recreational waterfront customer base to Dock Rite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DockRite
• Facebookfacebook.com/dockrite
• Instagraminstagram.com/dockrite/?hl=en
• LinkedInlinkedin.com/company/dock-rite-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dock Rite