Safety Buyer

What Safety Buyer does

Safety Buyer (UK) Limited, trading as SafetyBuyer, is a privately held B2B e-commerce retailer headquartered in Denton, Manchester, founded in 2012. The company sells over 20,000 health, safety, and facilities management products across nine categories — including safety signs, first aid, PPE and workwear, fire safety equipment, COSHH and spill control, secure storage, floor safety, pedestrian/traffic management, and custom site boards — to UK businesses and organisations. Products meet British, European, and ISO standards (BS 8599-1, DSEAR, HSG51, ISO 7010, BSEN 1869 Kitemark), and the company differentiates through custom-branded safety stations, rapid quotes, business accounts, and next-day delivery across most of the UK.

The underlying platform is a self-service e-commerce storefront (Next.js-based, per the logo URL structure) backed by a small direct sales team reachable by phone (0800 043 0161) and email for bespoke and bulk orders. SafetyBuyer operates a B2B-only model serving UK health and safety professionals and facilities managers, with named customers spanning education, construction, manufacturing, and landscaping sectors (e.g., Kettering Buccleuch Academy, Moravia UK, CDE Group, Eurostampa). Revenue is generated through one-time product sales with quantity break discounts and business account pricing; no subscription, SaaS, or recurring revenue model is indicated. The company is independently owned with no disclosed external funding, venture capital, or parent company; Kevin Rowe serves as Managing Director. No AI/ML capabilities, APIs, SDKs, or partnerships are disclosed in the source data, and the firm operates with 1-10 employees from a single Manchester facility.

Name

Safety Buyer

Legal name

Safety Buyer (UK) Limited

Website

https://safetybuyer.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SafetyBuyer is a privately held UK B2B e-commerce retailer founded in 2012, selling 20,000+ health, safety, and facilities management products to UK businesses and compliance professionals, with next-day delivery and custom-branded safety solutions.

Ownership category

akta.pro rank

Product category

Workplace Safety & Facilities Management Supplies

akta.pro primary industry

Hazardous/Restricted Item Sorting & Safety Storage (Paint, Chemicals, Batteries) (HSAFADAL)

akta.pro secondary industry

Hazmat Emergency Response, Spill Control & Incident Management (TLACANAM)

Keywords

• Workplace safety supplies
• First aid equipment
• Fire safety products
• Facilities management supplies
• PPE and workwear

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: SafetyBuyer generates revenue through the sale of health and safety, first aid, fire safety, facilities management, and related products to businesses and organisations across the UK. The company offers over 20,000 products across multiple categories including safety signs, first aid supplies, PPE, fire safety equipment, COSHH and spill control products, storage solutions, floor safety, and pedestrian/traffic management products. Revenue is generated through one-time product sales with options for bulk ordering, business accounts, and custom/bespoke solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SafetyBuyer is a UK-based B2B e-commerce retailer supplying over 20,000 health, safety, and facilities management products across nine core categories: safety signs, first aid, PPE & workwear, fire safety, COSHH & spill control, secure storage, floor safety, pedestrian & traffic safety, and custom site boards. The company sells and ships compliant safety equipment to UK businesses, with next-day delivery, business accounts, custom branding, and rapid quoting for bespoke orders.

Product overview

Safety Buyer is a UK-based e-commerce retailer specializing in health & safety and facilities management supplies. The company offers over 20,000 products across nine core categories: Safety Signs (fire safety, prohibition, warning, mandatory, PPE, and emergency escape signs), First Aid (BS 8599-1 compliant kits, stations, eyewash products, and branded solutions), PPE & Workwear, Fire Safety (extinguishers, blankets, alarms, and warden equipment), COSHH & Spill Control (hazardous substance cabinets and spill response), Armorgard Secure Storage, Floor Safety (anti-slip GRP products including TALONGrip range), Pedestrian & Traffic Safety, and Custom Site Boards. Products are available with next-day delivery, rapid quote options, and business account pricing. The company emphasizes UK manufacturing where applicable and compliance with standards including BS 8599-1, DSEAR, HSG51, and ISO 7010.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Signs Comprehensive range of safety signage including fire safety signs, prohibition signs, warning signs, mandatory signs, PPE signs, emergency escape signs, construction safety signs, hazard signs, multi-message signs, and information signs. Symbols conform to ISO 7010 where applicable.
• First Aid Products (Kits, Stations, and Eyewash) Workplace first aid supplies including BS 8599-1 compliant kits (Evolution Plus, catering, trauma, critical injury/bleed control), centralised first aid stations with eye care, burn care and biohazard disposal, branded first aid stations with company logo, and eyewash solutions (sterile saline, Cederroth phosphate buffer). Compliant with HSE regulations and BS 8599-1 standards.
• PPE & Workwear Personal protective equipment including eye protection, hard hats, hearing protection, respiratory protection, Wonder Grip safety gloves, and PULSAR waterproofs and workwear for UK workplaces.
• Fire Safety Products Fire safety equipment including battery-operated and wireless site alarms (Synergy+ range), fire extinguishers (water, foam, dry powder, CO2, PFAS-free, and lithium-ion), fire blankets (Kitemark certified to BSEN 1869), fire door equipment, fire warden equipment (gas horns, fire action notice boards), and PFAS-free extinguisher bundles with stands and ID signs.
• COSHH & Spill Control Hazardous substance storage and spill response products including COSHH cabinets, spill kits, two-door hazardous substance storage cabinets (UK-manufactured, 50-litre sump, 30-minute fire resistance), spill containment pallets, drain covers, and absorbents. Compliant with DSEAR, HSG51, and Flammable & LPG Regulations.
• Armorgard Secure Storage Secure on-site storage solutions including Armorgard Tuffbank, OxBox, Trekdror, tool bins, TuffStor cabinets, cutting cubes, Flambank, Chembank, and cylinder cages for site security and tool storage.
• Floor Safety Products Anti-slip solutions including floor sheets, stair nosing, GRP stair tread covers (TALONGrip range with 10+ year service life), anti-slip tapes and treads, GRP open mesh grating, anti-fatigue matting, and floor marking products.
• Pedestrian & Traffic Safety Traffic management and pedestrian safety equipment including foam impact protectors, plastic chain barriers, expandable safety barriers, retractable barrier systems, cable protection, traffic mirrors, and speed ramps.
• Custom Site Boards Bespoke signage and visual management solutions including construction information boards, first aid point boards, workplace information boards, branded site safety signs, and visual management boards for site communication.

Quantifiable outcome

• Delivery capability: Next day delivery available on many products
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RS Components (RS): Global industrial distributor with a substantial UK safety, PPE, and facilities maintenance range. Comparable in B2B e-commerce model but vastly broader catalogue and larger contract with safety professionals.
• Travis Perkins: UK's largest building merchant serving tradespeople and contractors. Overlaps with SafetyBuyer on construction site safety, signage, and PPE, though Travis Perkins is much broader and physical-led.
• Toolstation: UK trade and facilities supplies retailer with click-and-collect and delivery. Comparable B2B e-commerce model serving similar trade buyers with overlapping safety product categories.
• Screwfix: UK trade supplies retailer serving tradespeople and facilities buyers. Overlaps with SafetyBuyer on PPE, signage, and basic site safety, though Screwfix is broader and trade-focused.
• Cromwell Tools: UK industrial supplies distributor serving MRO and safety buyers across manufacturing and facilities. Larger scale and broader catalogue, with safety products as one of multiple categories.

Direct peers

• Zoro UK: Online industrial and MRO supplies retailer serving UK businesses. Similar B2B e-commerce model with overlapping PPE, janitorial, and safety categories at comparable scale.
• Arco: UK's leading safety products distributor with PPE, workwear, and workplace safety expertise. Directly comparable as a B2B safety equipment supplier, though substantially larger and broader than SafetyBuyer.
• Brady Corporation (Seton UK): Brady/Seton specialises in safety signs, labels, lockout/tagout, and workplace identification products. Closely comparable to SafetyBuyer's signage and custom site board categories with overlap in industrial safety customers.

Emerging players

• Safelincs: UK online specialist in fire safety equipment, extinguishers, and detection. Comparable niche focus and e-commerce model to SafetyBuyer, but concentrated in fire safety rather than full-spectrum safety.
• SafetyFirst Aid: UK first aid supplies specialist serving workplaces. Comparable as a niche online B2B safety supplier, overlapping directly on SafetyBuyer's first aid, eyewash, and BS 8599-1 compliant product lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/safetybuyer
• LinkedInlinkedin.com/company/safetybuyer-com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Buyer