MaxiQuim
MaxiQuim is a Brazilian market intelligence and consulting firm that provides strategic consulting, advisory services, and proprietary data on the chemical industry across South America, serving enterprise clients in petrochemicals, plastics, fertilizers, and adjacent sectors.
- Company typePrivate
- Founded1996
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MaxiQuim does
MaxiQuim is a privately held Brazilian market intelligence and consulting firm specializing in the chemical industry across South America. Founded in 1995 (or 1996 per one source) by Solange Stumpf and João Luiz Zuñeda, the company is headquartered in Porto Alegre, Rio Grande do Sul, and operates with 11-50 employees. The firm provides strategic consulting, continuous advisory services, and technical lectures to enterprise clients across petrochemicals, plastics, rubber, fertilizers, paper and cellulose, ferrous materials, glass, circular economy, chemical intermediates, and renewable products. Over 30 years, MaxiQuim has executed 500+ projects, analyzed 120+ products, and served clients in 20+ countries while monitoring chemical markets across 10 countries.
The company's core platform is a proprietary market intelligence database combined with primary research capabilities, covering pricing, market trends, trade balance, productive capacity, operational levels, demand, and market segmentation across South American chemical value chains. The MaxiQuim Group structure includes two operating subsidiaries: MXQ Insight, a data science arm delivering online market intelligence (pricing, trade balance, company information on recyclers/transformers/distributors, and industrial/economic/energy indicator mapping), and W4Chem, spun off in 2015 to specialize in petrochemical, chemical, renewable, specialty, plastics, and recycling value chains. The company also operates Zuñeda. Olhar MaxiQuim, a subscription-based content platform delivering curated chemical industry news via WhatsApp.
MaxiQuim's revenue model combines project-based professional services (consulting and technical lectures) with recurring advisory subscriptions (Assessoria), both quote-based and customized per client. The go-to-market is direct enterprise sales with no disclosed resellers or distribution channels, relying on a portfolio of marquee clients including BASF, Braskem, YPF, JP Morgan, Coca-Cola, Nestlé, ExxonMobil, and Veolia. The company is founder-owned with no external investors, no disclosed funding rounds, and no parent company.
MaxiQuim firmographics
Firmographics- Name
- MaxiQuim
- Legal name
- MaxiQuim
- Website
- https://maxiquim.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaxiQuim is a Brazilian market intelligence and consulting firm that provides strategic consulting, advisory services, and proprietary data on the chemical industry across South America, serving enterprise clients in petrochemicals, plastics, fertilizers, and adjacent sectors.
- Ownership category
- akta.pro rank
MaxiQuim industry classification
Industry- Product category
- Chemical Market Intelligence & Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where MaxiQuim is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MaxiQuim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consulting Services: Personalized consulting projects helping clients make informed strategic decisions based on in-depth market data analysis. Provides robust analytical tools for maximizing results in investment projects and business development.
- Advisory Services: Continuous advisory service with periodic deliveries and extended support. Includes customized studies, analytical reports, sector diagnostics, performance monitoring for industry associations, business plans, strategic support, and M&A advisory.
- Technical Lectures: On-site or online presentations by highly qualified consultants with extensive experience in the chemical industry. Topics cover strategic and technical themes aimed at improving efficiency, innovation, and sustainable growth.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MaxiQuim product offering
Product offeringCore offering
MaxiQuim provides strategic consulting, continuous advisory, and technical lecture services for the chemical industry across Latin America. The firm delivers market studies, competitive analysis, price monitoring, sector diagnostics, M&A advisory, and investment decision support to enterprise clients in petrochemicals, plastics, fertilizers, paper and pulp, recycling, and renewable chemicals. Operations are supported by a proprietary database and the MXQ Insight data science platform.
Product overview
MaxiQuim is a market intelligence and business intelligence consulting firm for the chemical industry in Latin America, operating as a unified platform of complementary services. The core offering is strategic consulting, supported by continuous advisory services (Assessoria), and speaking engagements (Palestras). The group includes two specialized sub-brands: MXQ Insight (data science and online market intelligence platform) and W4Chem (market intelligence for petrochemical and chemical value chains, spun off in 2015). Additionally, the subscription-based content platform 'Zuñeda. Olhar MaxiQuim' delivers curated industry news via WhatsApp. The company covers multiple chemical industry sectors including petrochemicals, plastics, rubber, fertilizers, paper and cellulose, ferrous materials, glass, circular economy, chemical intermediates, and renewable products.
Differentiator
Problem solved
Functional benefit
Brands
- MXQ Insight: Data science company providing online market intelligence services including prices, market trends, trade balance, company information, market data, and industrial/economic/energy indicators.
- W4Chem
- Zuñeda. Olhar MaxiQuim.
Products and services
- Consultoria (Consulting Services) Strategic market consulting for the chemical industry that helps companies identify opportunities, minimize risks, and ensure competitiveness. Includes detailed studies on trends, competition, consumer behavior, and regulatory requirements, supported by a robust South America database.
- Assessoria (Advisory Services)
- Palestras (Technical Lectures)
- MXQ Insight
Companies that use MaxiQuim
Customer profileNamed customers71 records
Segments1 record
Ideal customer profiles1 record
MaxiQuim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MaxiQuim partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- W4ChemcoreW4Chem is the MaxiQuim Group company specialized in market intelligence for petrochemical, chemical (including renewable base), specialty, plastics, and recycling value chains. Created in 2015 as a spin-off from MaxiQuim to strengthen and diversify the portfolio of services and clients. Professionals and partners of W4Chem started their consulting work at MaxiQuim and have extensive experience in the field. Currently develops various projects together with MaxiQuim.
- MXQ InsightcoreMXQ Insight is the MaxiQuim Group company responsible for Data Science. Provides online market intelligence services covering prices, market trends, trade balance, company information such as plastic recyclers, plastic transformers, and chemical distributors. Also provides market data including manufacturers, location, productive capacity, operational levels, demand, market segmentation, and other analyses. Additionally responsible for mapping industrial, economic, and energy indicators.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
MaxiQuim competitors and assessment
Company assessmentBroad incumbents
- Wood Mackenzie: Leading research and consultancy firm for chemicals, energy, and renewables. Comparable in delivering subscription intelligence and bespoke consulting to chemical majors, with growing overlap in circular economy and renewable feedstocks — directly relevant to MaxiQuim's growth areas.
- IHS Markit (S&P Global Commodity Insights): Global market intelligence leader for chemicals, petrochemicals, and energy. While far larger and broader than MaxiQuim, it competes for the same enterprise budgets on chemical market intelligence and pricing data — especially where global clients standardize on one provider.
- Bain & Company (Chemicals Practice): Global management consulting firm with a deep chemicals practice serving petrochemical and plastics clients on strategy and operations — overlapping with MaxiQuim's strategy consulting work for Latin American chemical majors.
- ICIS (Reed Business / RELX): Specialized global chemical market intelligence and price reporting provider. Overlaps directly with MaxiQuim's pricing monitoring and market trend services, and competes for the same petrochemical, plastics, and fertilizer intelligence budgets.
- PwC Chemicals & Resources Practice: Big-four consulting firm with a dedicated chemicals practice offering strategy, M&A advisory, and sector consulting — directly comparable to MaxiQuim's strategic consulting and M&A advisory offerings for chemical majors.
- Bloomberg Intelligence: Bloomberg's research arm providing chemical industry research and data to financial and corporate clients. Competes indirectly with MaxiQuim's intelligence products for chemical majors and banks (such as JP Morgan and BAML — both current MaxiQuim clients).
Emerging players
- Plastics Information Europe (PIE): Specialized plastics market intelligence provider covering global and regional polymer markets. Comparable to MaxiQuim's plastics-focused studies and a potential alternative for plastic converter and polymer producer clients in Latin America.
- ChemOrbis: Online plastics and petrochemical market intelligence and price reporting platform. Competes with MXQ Insight's pricing and trade data services and targets similar petrochemical and polymer producer buyers.
Direct peers
- W4Chem: Wholly-owned subsidiary of MaxiQuim that operates as a separate brand delivering market intelligence for petrochemical, chemical, renewable, specialty, plastics, and recycling value chains. Included for completeness as it competes directly in the same niche from within the same group.
Regional players
- ABIQUIM (Associação Brasileira da Indústria Química): Brazilian chemical industry association producing statistical publications, sector diagnostics, and performance monitoring — overlapping with MaxiQuim's Assessoria services to industry associations and providing complementary (not purely competitive) intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MaxiQuim social profiles
Digital presenceMaxiQuim financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxiQuim leadership team
Management profileNumber of profiles
Profiles2 records
MaxiQuim subsidiaries and ownership
Company hierarchySubsidiaries2 records
MaxiQuim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxiQuim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxiQuim
What does MaxiQuim do?
MaxiQuim provides strategic consulting, continuous advisory, and technical lecture services for the chemical industry across Latin America. The firm delivers market studies, competitive analysis, price monitoring, sector diagnostics, M&A advisory, and investment decision support to enterprise clients in petrochemicals, plastics, fertilizers, paper and pulp, recycling, and renewable chemicals. Operations are supported by a proprietary database and the MXQ Insight data science platform.
Is MaxiQuim a public or private company?
MaxiQuim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxiQuim founded?
MaxiQuim was founded in 1996. It employs 11 to 50 people.
Where is MaxiQuim based?
MaxiQuim is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does MaxiQuim make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are advisory Services and technical Lectures.
Who are MaxiQuim's main competitors?
Broad incumbents on record are Wood Mackenzie, IHS Markit (S&P Global Commodity Insights), Bain & Company (Chemicals Practice), ICIS (Reed Business / RELX), PwC Chemicals & Resources Practice and Bloomberg Intelligence. Emerging players are Plastics Information Europe (PIE) and ChemOrbis. W4Chem is listed as a direct peer. ABIQUIM (Associação Brasileira da Indústria Química) is listed as a regional player.
Does MaxiQuim have an API?
No public API is recorded for MaxiQuim.
What industry is MaxiQuim in?
MaxiQuim's product category is Chemical Market Intelligence & Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 54161 and its SIC code is 8742.