Upper East Side Rehabilitation and Nursing Center

What Upper East Side Rehabilitation and Nursing Center does

Upper East Side Rehabilitation and Nursing Center is a private, for-profit skilled nursing facility operating a single 499-bed location at 211 East 79th Street in Manhattan's Upper East Side, New York City. Founded in 1967 and operating for over 55 years, the facility delivers post-acute rehabilitation and long-term nursing care to adult patients requiring skilled nursing, sub-acute rehabilitation, or 24/7 medical support following hospitalization, surgery, illness, or due to chronic conditions. Core service lines include 24/7 skilled nursing, short-term/sub-acute rehabilitation, physical/occupational/speech therapy, cardiac and respiratory rehabilitation, wound care, pain management, palliative/hospice care, enteral nutrition, IV therapy, post-operative care, and medical oversight, supplemented by therapeutic recreation, religious services, pet visitation, and an outdoor courtyard. The facility holds a 5-Star Overall Quality rating from CMS, U.S. News 'Best of Class' recognition, and BNH 2020-21 Short-Term Rehab recognition, and operates under the proprietary Cassena Care Compass™ care navigation methodology as part of the Cassena Care network.

The business model is a multi-payor per-diem reimbursement structure spanning Medicare Part A (skilled nursing, up to 100 days per benefit period with RUG-based per-diem rates), Medicare Part B (therapy and ancillary services at 80% coverage), Medicaid (payor of last resort with NAMI contribution), Medicare Advantage and managed care contracts (Healthfirst, Humana, UHC Medicare, VSN, Wellcare), private pay at $600-$925/day depending on room type, Medicare Part D prescription drug plans, Workers' Compensation/No-Fault insurance, and Veterans' benefits. Private pay room rates are publicly disclosed under New York State Public Health Law Section 2829(1). Distribution is sales-led via hospital discharge planners, physicians, social workers, and direct family inquiries, supported by clinical partnerships with NYU Grossman School of Medicine, Hospital for Special Surgery, Weill Cornell Imaging at NYP, and Northwell Health Laboratory.

The underlying technology stack is conventional healthcare IT: PointClickCare serves as the primary EHR and care management platform, Allscripts provides additional clinical/administrative IT, and Jintronix supplies rehabilitation technology/equipment. Operations are coordinated through an in-house admissions team handling eligibility assessment, insurance verification, and facility tours. Real estate is owned by 79th Street Acquisition LLC (Woodbury, NY), and disclosed ownership interests include Pasquale DeBenedictis, Alex Solovey, Leopold Friedman, Joseph F. Carillo II, Solomon Rutenberg, Jimmy Solovey, and Michael Schreiber under New York State Public Health Law Section 2829(2)(a). The facility reports under NYSDOH and CMS regulatory frameworks with no disclosed AI/ML capabilities.

Name

Upper East Side Rehabilitation and Nursing Center

Legal name

Upper East Side Rehabilitation and Nursing Center

Website

https://uesrnc.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Upper East Side Rehabilitation and Nursing Center is a 499-bed private skilled nursing facility in Manhattan's Upper East Side providing post-acute rehabilitation, long-term nursing care, and specialty clinical services to adult patients across New York City, reimbursed via Medicare, Medicaid, managed care, and private pay.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Subacute Care Facilities (HLAFAFAE)

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Post-acute care
• Nursing home facilities

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Medicare Part A (Skilled Nursing Facility): The facility bills Medicare Part A directly for skilled nursing and rehabilitation services provided to eligible beneficiaries. Medicare reimburses on a per-diem basis based on the resident's RUG classification. Coverage is available for up to 100 days per benefit period, with days 1-20 fully covered and days 21-100 subject to a daily co-insurance amount ($200 per day in 2023).
2. Medicare Part B (Outpatient Services): Covers physician services, therapy services (PT, OT, Speech), durable medical equipment, ambulance services, and clinical laboratory services. Medicare Part B covers 80% of the approved charge, with the resident responsible for the remaining 20% co-insurance plus annual deductible.
3. Medicaid: For financially eligible individuals, Medicaid covers nursing home services as the payor of last resort. Residents contribute their Net Available Monthly Income (NAMI) toward the cost of care, with Medicaid covering the remainder up to the facility's Medicaid rate.
4. Managed Care / Medicare Advantage: The facility holds contracts with multiple managed care organizations and Medicare Advantage plans (e.g., Healthfirst, Humana, UHC Medicare, VSN, Wellcare). Payment is made according to negotiated rates for covered skilled nursing facility benefits.
5. Private Pay: Residents paying privately are billed at daily room and board rates ranging from $600 to $925 depending on room type, plus ancillary charges for non-covered services. This is a significant revenue stream for non-covered days or uninsured residents.
6. Medicare Part D (Prescription Drugs): Prescription drug coverage is provided through Medicare Part D prescription drug plans (PDPs). The facility arranges pharmacy services, and residents enrolled in PDPs receive drug coverage subject to the plan's formulary, premiums, deductibles, and co-payments.
7. Workers' Compensation and No-Fault Insurance: For residents with work-related injuries or automobile accident injuries, Workers' Compensation or No-Fault insurance provides primary coverage for skilled nursing care when established as solely necessitated by the covered injury.
8. Veterans' Benefits: Eligible veterans may receive VA nursing home benefits in private non-VA facilities for service-connected disabilities, post-VA hospital stays, or while awaiting Medicaid payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Upper East Side Rehabilitation and Nursing Center is a 499-bed skilled nursing facility located in Manhattan that provides short-term sub-acute rehabilitation and long-term nursing care to patients of varying acuity. The facility offers specialized therapeutic and clinical programs, holds a 5-Star CMS rating, and accepts Medicare, Medicaid, Managed Care, and Private Pay as payment sources. It is part of the Cassena Care network of nursing and rehabilitation facilities.

Product overview

Upper East Side Rehabilitation and Nursing Center operates as a post-acute rehabilitation and long-term care facility offering a comprehensive suite of healthcare services. The core offerings include 24/7 Skilled Nursing Care and Short-Term/Sub-Acute Rehabilitation, supported by specialized therapy services (Physical, Occupational, and Speech Therapy). The facility provides specialty clinical services including Cardiac and Respiratory Rehabilitation, Wound Care, Pain Management, Palliative/Hospice Care, Enteral Nutrition Therapy, Intravenous Therapy, Post-Operative Care, and Medical Oversight. Additional support services include Social Work and the proprietary Compass Approach care methodology. The center also offers amenities such as Therapeutic Recreation, Beauty Parlor, Religious Services, Pet Visitation, and Trips and Entertainment to create a home-like environment. The 499-bed facility accepts Medicare, Medicare Advantage, Medicaid, and commercial insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Sub-Acute Rehabilitation

Quantifiable outcome

• 5-Star Overall Quality Rating from CMS Five-Star Quality Rating System
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Cassena CarecoreOthersCassena Care is the parent company and management organization overseeing the Upper East Side Rehabilitation and Nursing Center. The Cassena Care Compass™ approach is a proprietary care navigation methodology used across Cassena Care facilities to guide patients to the right level of care at every stage.
• WalgreensmajorTechnology or IntegrationWalgreens served as the facility's pharmacy partner for COVID-19 vaccine administration, providing and administering the Pfizer COVID-19 vaccine to patients and employees. Walgreens administered both first and second doses at the facility in December 2020 and January 2021.
• Allscripts Healthcare, LLCmajorTechnology or IntegrationContracted healthcare IT services provider for clinical and administrative technology solutions.
• PointClickCare Technologies Inc.majorTechnology or IntegrationPointClickCare is the contracted electronic health records (EHR) and care management platform used by the facility for resident health records, assessments (MDS 2.0), and care coordination.
• Hospital For Special SurgerymajorStrategic or Co-development PartnerX-ray and imaging services partner providing specialized orthopedic and diagnostic imaging services to facility residents.
• NYU Grossman School of MedicinemajorStrategic or Co-development PartnerAcademic medical partnership providing physician services, medical oversight, and specialist consultations for facility residents.
• Memorial Hosp-CancerminorStrategic or Co-development PartnerSpecialist oncology services partnership for cancer-related care coordination.
• Cassena Care, LLC-RPcoreOthersRelated-party consulting and management services provider affiliated with the facility's parent organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Peers

• Coler Rehabilitation and Nursing Care Center:

Direct peers

• The New Jewish Home: Major Manhattan-based skilled nursing and rehabilitation operator with comparable post-acute and long-term care services. Directly comparable as a high-quality, multi-service urban SNF competing for the same hospital referrals and Manhattan patient population.
• Isabella Center for Rehabilitation and Nursing: Upper Manhattan skilled nursing and rehabilitation facility offering 24/7 nursing care, short-term rehab, and long-term care. Directly competes for hospital discharges and referrals across Manhattan with a similar service mix and payor profile.
• Mary Manning Walsh Nursing Home: Upper East Side-adjacent skilled nursing and rehabilitation facility offering short-term rehab, long-term care, and specialized clinical services. Direct peer given proximity, similar size, and overlapping referral sources from the same Manhattan hospital systems.
• Amsterdam Nursing Home: Manhattan skilled nursing facility providing 24/7 skilled nursing, rehabilitation, and long-term care to a similar urban population. Operates with comparable payor mix and is part of the same hospital-discharge referral ecosystem in NYC.
• Fort Tryon Center for Rehabilitation and Nursing: Northern Manhattan skilled nursing and rehabilitation facility offering short-term rehab, long-term care, and specialty clinical services. Comparable business model, regulatory environment, and patient demographic profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/176AGdXSNo/?mibextid=wwXIfr
• Instagraminstagram.com/uppereastside_rnc/profilecard/?igsh=eHNsNXBodGJyaHM0
• Xx.com/uppereastsidenc
• LinkedInlinkedin.com/company/upper-east-side-rehabilitation-and-nursing-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper East Side Rehabilitation and Nursing Center