My Rental Homes

What My Rental Homes does

My Rental Homes is a boutique vacation rental marketplace operating under the legal entity Rentals in Italy S.r.l., founded in 2013 and headquartered in Naples with an operational office in Sorrento, Italy. The platform connects travelers with luxury villas, prestigious apartments, and holiday homes across seven countries — Italy, Greece, Morocco, Spain, Austria, France, and Switzerland — with a particular concentration in premium Mediterranean destinations such as the Amalfi Coast, Sorrento Coast, Mykonos, Santorini, Ibiza, Mallorca, and Marrakech. The product surface is built around a web-based booking platform offering property search by destination, dates, and guest count, integrated with availability calendars, online inquiry/booking, and Google Maps for directions. The portfolio is supplemented by add-on modules: My Yacht (maritime experiences) and My Tailor-Made Holiday (bespoke trip planning), plus a curated 'Holiday Ideas' discovery layer organized by themes (Beach Proximity, Romantic Escape, Wedding Villas, etc.). Every property is described as personally inspected by staff, supporting a quality-assurance layer typically associated with curated inventory.

The company generates revenue primarily through commissions on bookings and listing fees paid by property owners. Customers pay a 30-50% non-refundable deposit on confirmation, with the balance due 30-60 days before arrival (varying by country), and the company handles payment intermediation; pricing is per-property in Euros, with examples ranging from approximately €240 to €3,143 per night. Distribution runs through two parallel channels: a proprietary direct-to-consumer website (my-rental-homes.com) enhanced by email and phone-based booking assistance, and third-party travel marketplaces including Airbnb, HomeAway, and TripAdvisor. Marketing relies on organic website content, social media, and Trustpilot reviews rather than paid advertising. The customer base segments into holiday vacation renters (primary), luxury travelers and HNW individuals (secondary), and groups and families traveling together (secondary), with use cases spanning family holidays, romantic escapes, weddings, and corporate retreats. The company is privately held, employs 1-10 people, and shows no evidence of external funding, M&A, or AI/ML capability.

Name

My Rental Homes

Legal name

Rentals in Italy S.r.l.

Website

https://my-rental-homes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

My Rental Homes is a boutique vacation rental marketplace offering luxury villas, apartments, and holiday homes across seven Mediterranean and Alpine countries, serving individual leisure travelers and groups seeking premium accommodations with personalized concierge service.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Condos & Apartments (Entire Unit) (THAMAAAB), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental services
• Holiday home rentals
• Luxury villa rentals
• Property booking platform
• Mediterranean accommodations

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Rental Commissions: My Rental Homes earns revenue by facilitating property rentals between property owners and holiday renters. The company charges property owners a commission/fee for listing their properties and connecting them with travelers. Prices are based on market conditions and expressed in Euros.
2. Booking Deposit and Balance Handling: For bookings, customers pay a 30-50% deposit upon confirmation and the balance 30-60 days before arrival. The company handles these payments as the booking intermediary.
3. Property Listing Fees: Property owners pay to list their properties on the My Rental Homes platform to reach millions of travelers searching for holiday homes. The 'List your property' page solicits property owners to advertise with the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

My Rental Homes is a vacation rental marketplace operating under Rentals in Italy S.r.l. that connects travelers with luxury villas, apartments, and holiday homes across seven countries in the Mediterranean and Europe (Italy, Greece, Morocco, Spain, Austria, France, and Switzerland). The company facilitates bookings between property owners and renters, charging commissions to owners, while offering personalized assistance through local representatives, add-on services (yacht rentals, tailor-made holidays), and concierge-style support throughout the stay.

Product overview

My Rental Homes is a vacation rental marketplace operating as a single unified platform that connects travelers with luxury Mediterranean accommodations. The core offering comprises villa rentals, apartment rentals, and holiday home rentals across seven countries (Italy, Greece, Morocco, Spain, Austria, France, and Switzerland). The platform extends through add-on services including My Yacht for maritime experiences, My Tailor-Made Holiday for personalized trip planning, and List Your Property for owner listings. Holiday Ideas serves as a curated discovery feature organizing properties by travel themes.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Rentals
• Apartment Rentals
• Holiday Home Rentals
• My Yacht
• My Tailor-Made Holiday
• List Your Property

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vrbo (HomeAway): Vrbo, owned by Expedia Group, is a leading vacation rental marketplace for whole-home stays. My Rental Homes explicitly lists on HomeAway/Vrbo, and Vrbo competes directly for the same Mediterranean luxury villa and apartment bookings.
• OneFineStay: OneFineStay, part of Accor, is a luxury serviced vacation rental brand offering high-end homes with hotel-grade service in major cities and resort destinations. It is a direct competitor in the luxury short-stay market in Europe.
• TripAdvisor Rentals: TripAdvisor Rentals is a vacation rental marketplace on which My Rental Homes lists properties. It directly competes for Mediterranean leisure bookings and offers comparable whole-home inventory in Europe.
• Oliver's Travels: Oliver's Travels is a luxury villa rental specialist with strong presence across the Mediterranean, including Italy, Greece, Spain and France. It is a direct competitor in the same curated, owner-direct luxury villa niche.
• Plum Guide: Plum Guide is a curated luxury vacation rental platform that vets every home before listing, similar to My Rental Homes' hands-on approach. It targets the same high-end Mediterranean and European leisure traveler with verified, premium inventory.
• Luxury Retreats (by Airbnb): Luxury Retreats, acquired by Airbnb, is a curated luxury villa rental brand operating in many of the same Mediterranean and alpine markets. It directly overlaps with My Rental Homes' core offering of high-end villas with concierge service.

Broad incumbents

• Airbnb: Airbnb is the dominant global short-term rental marketplace. My Rental Homes lists properties on Airbnb as a third-party channel, and Airbnb competes head-on in Mediterranean luxury villa rentals with broader supply, a mobile-first platform and a powerful brand.
• Booking.com: Booking.com is one of the world's largest online travel agencies with a significant vacation rental inventory. It is a broad incumbent competing with My Rental Homes for European luxury leisure bookings and is a common marketplace reference point for short-term rentals.

Emerging players

• Homerez: Homerez is a vacation rental agency and platform with strong Mediterranean exposure, particularly in France, Italy, Spain and Greece. It is comparable to My Rental Homes in scale, geographic focus and whole-home rental model.
• Vacasa: Vacasa is a large vacation rental management and marketplace company offering professionally managed homes. While more focused on full-service property management, it competes for owners and guests in the European short-term rental market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/my_rental_homes
• Facebookfacebook.com/myrentalhomes
• LinkedInlinkedin.com/company/my-rental-homes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Rental Homes