MeterMall USA

What MeterMall USA does

MeterMall USA is a privately held, specialty e-commerce distributor of test and measurement instruments, headquartered in Marysville, Ohio, and operating as a subsidiary of Animal Environment Specialists, Inc. (AES). Founded in 1987, the company aggregates products from multiple third-party brands — including Extech, Dwyer, Kanomax, Regin, Superior Signal, BW Gas Detectors, and Gastec — into a single online storefront and ships via UPS to US and international buyers. Its catalog spans measurement categories including thermometers, hygrometers, moisture meters, anemometers, tracer smoke, light meters, data loggers, gas detectors, thermal cameras, scales, pH and water quality meters, tachometers, stroboscopes, pressure meters, and sound meters, with accessories, replacement probes, calibration equipment, and PC-based data acquisition software.

The core operating model is unit-level resale of third-party branded hardware rather than development of proprietary technology. Pricing is publicly disclosed per product and ranges from roughly $15 for replacement accessories to approximately $3,949 for professional kits, with most items priced between $79 and $700. Distribution is direct-to-customer via metermall.com and store.metermall.com, supplemented by phone (1-800-969-0114), email, and fax ordering, with request-for-quote functionality for larger buyers. International shipping is supported up to 14 business days.

Customer segments are horizontal across industrial maintenance, HVAC, environmental and safety compliance, and adjacent verticals such as veterinary and indoor air quality. The company offers no proprietary software platform, no AI/ML features, and no subscription or recurring revenue model; revenue is generated entirely from one-time product sales.

Name

MeterMall USA

Legal name

MeterMall

Website

https://metermall.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

MeterMall USA is a private Marysville, Ohio-based e-commerce distributor that resells third-party test and measurement instruments (thermometers, sound meters, gas detectors, anemometers, data loggers) to industrial, HVAC, environmental, and safety-compliance buyers across the US and internationally.

Ownership category

akta.pro rank

Product category

Test and Measurement Instrument Distribution

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Laboratory Analytical Instruments (3826), Wholesale-Hardware (5072)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Test and measurement instruments
• Environmental monitoring equipment
• HVAC measurement tools
• Industrial safety compliance
• Specialty instrument distribution

Headquarters

HQ city

Marysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of test and measurement instruments through e-commerce storefront. Products range from handheld meters to professional-grade testing equipment with prices from approximately $15 to over $3,900.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MeterMall USA is an online distributor that aggregates and resells test and measurement instruments from multiple third-party brands. Its catalog spans thermometers, moisture meters, hygrometers, anemometers, tracer smoke products, light meters, data loggers, gas detectors, thermal cameras, scales, pH and water quality meters, tachometers/stroboscopes, pressure meters, and sound meters, along with accessories, probes, calibration equipment, and replacement parts. Customers purchase directly through the company's e-commerce storefront or via phone, fax, email, or request-for-quote channels.

Product overview

MeterMall USA is a specialty distributor of test and measurement instruments for measuring temperature, humidity, airflow, pressure, gases, light, RPM, pH, weight, water quality, and environmental conditions. The company operates as a product aggregator rather than a manufacturer, selling instruments from multiple brands including Extech, Dwyer Instruments, Kanomax, Regin, Superior Signal, and BW Gas Detectors. The product portfolio spans distinct categories: Data Loggers for recording measurements over time, Air Flow/Anemometers including hot wire and vane types, Tracer Smoke products for airflow visualization, Thermometers (digital, infrared, probe-based), Thermal Imagers, Humidity/Hygrometers, Moisture Meters, Light Meters, Gas Detectors, Pressure Meters, Sound Meters including dosimeters and octave analyzers, Tachometers/Stroboscopes, Scales, and Water Quality Meters. The company also offers extensive accessories including temperature probes (Type K thermocouples, RTD probes), calibration equipment (sound level calibrators), replacement parts, and data acquisition software. Products range from simple pocket-sized meters to sophisticated integrating sound level meters with PC interfaces and real-time octave band analysis capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Flow / Anemometers Airflow measurement instruments including hot wire, vane, and wind meters for HVAC and industrial applications.
• Tracer Smoke Smoke generators and emitters for airflow visualization, leak detection, sewer testing, and HVAC diagnostics.
• Thermometers Temperature measurement instruments including digital, infrared, thermocouple, RTD, and penetration thermometers for industrial and laboratory use.
• Thermal Imagers Thermal imaging cameras for non-contact surface temperature measurement and heat loss diagnostics.
• Humidity Meters / Hygrometers Instruments for measuring humidity levels and moisture content in air for HVAC, environmental, and process applications.
• Moisture Meters Instruments for measuring moisture levels in materials such as wood, paper, and building materials.
• Light Meters Instruments for measuring light intensity, illuminance, and luminance for workplace and photographic applications.
• Data Loggers Instruments for recording and storing measurement data over time, including temperature/humidity loggers and PC-interfaced dataloggers.
• Gas Detectors Instruments for detecting and measuring gases including carbon monoxide, volatile organic compounds, and other hazardous atmospheres, including multigas and single-gas monitors.
• Pressure Meters Instruments for measuring pressure including differential, absolute, and vacuum pressure gauges and manometers for HVAC and process applications.
• Sound Meters Sound level meters, noise dosimeters, integrating sound level meters, and octave band analyzers for OSHA/IEC compliance and noise monitoring.
• Tachometers / Stroboscopes Instruments for measuring rotational speed (RPM) and analyzing motion using stroboscopic techniques, including photo and contact tachometers.
• Scales Weighing instruments for various industrial and commercial applications.
• Water Quality Meters Instruments for measuring pH, conductivity, dissolved oxygen, and other water quality parameters for laboratory and field testing.
• 407355 Noise Dosimeter / Datalogger with PC Interface Personal noise dosimeter with PC interface that performs OSHA and IEC noise accumulation surveys with adjustable criterion level, exchange rate, and threshold settings.
• 407001 Data Acquisition Software Windows-compatible software that enables users of Extech Heavy Duty meters to capture, display, and store readings on a PC with adjustable sampling times from 1 second to 60 minutes.
• Sound Level Calibrators Professional 1 kHz sound level calibrators generating 94 dB or 114 dB reference signals for verifying sound level meter operation, available in single-point and dual-point models.
• Temperature Probes and Accessories Type K pipe clamp, bead wire, penetration, surface, air, and general-purpose RTD temperature probes for use with MeterMall temperature meters, ranging from cryogenic to high-temperature applications.
• Dissolved Oxygen Meter Replacement Parts Replacement dissolved oxygen probes, ExStik replacement modules, and membrane kits for Extech and compatible dissolved oxygen meters.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Instrumart: Specialty online distributor of test and measurement instruments across categories such as sound, temperature, pressure, and gas. Directly comparable as a multi-brand measurement equipment storefront serving industrial and HVAC professionals.
• Davis Calibration: Specialty calibration and test equipment supplier serving industrial customers, with both instrument sales and calibration services overlapping MeterMall's offering.
• Transcat: Distributor of calibration instruments and provider of calibration services, blending product distribution with NIST-traceable service revenue — closely aligned with MeterMall's calibration plus distribution model.
• Omega Engineering: Broad-line manufacturer and distributor of process measurement and control instrumentation spanning temperature, pressure, flow, and humidity — directly comparable catalog breadth and customer overlap.

Broad incumbents

• Cole-Parmer: Established distributor of laboratory and industrial instruments, fluid handling, and consumables. Comparable product breadth across measurement categories but at significantly larger scale and with proprietary brands.
• Grainger (W.W. Grainger): Massive industrial MRO distributor carrying test and measurement instruments among hundreds of thousands of SKUs. Competes for the same industrial buyer but as part of a much broader maintenance and operations catalog.
• MSC Industrial: Large industrial distributor serving metalworking, maintenance, and safety markets with significant overlap in test and measurement instruments. Differs through much broader metalworking orientation.

Emerging players

• Dwyer Instruments: Manufacturer of pressure, flow, level, and HVAC instrumentation that MeterMall distributes. Overlap in HVAC/airflow/pressure measurement customer base; differs as a manufacturer with its own direct sales channel.
• Extech Instruments (FLIR/Teledyne): Manufacturer of many of the products MeterMall resells. Comparable in product focus (sound, temperature, humidity, electrical) and overlapping target customers, but operates upstream as a brand owner rather than a distributor.
• Process Instruments: Specialty distributor of process measurement and analytical instrumentation for water, gas, and industrial applications, with overlapping product categories in water quality, gas detection, and flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeterMall USA