Shoot Blue

What Shoot Blue does

Shoot Blue Limited is a London-based specialist equipment rental company that hires professional cinematography equipment to film, television, advertising, and live-event productions. Founded in 2004 and operated from a single depot in South Acton (W3), the company maintains an inventory of 500+ products spanning cinema cameras, prime and zoom lenses, LED and HMI lighting, grip, audio, wireless video, lens control, and live production switchers, supplied by manufacturers including ARRI, Sony, Cooke, Zeiss, Blackmagic Design, and DJI. Customers must complete an account application with trade references and insurance documentation before hiring, and credit terms (net 30) are extended after an initial advance-payment period of typically 3-4 hires.

The revenue model is primarily daily-usage-based equipment rental, augmented by three ancillary service lines. THE BLUE BOOK is a curated crew-referral network connecting productions with freelance camera, DIT, lighting, and sound professionals, monetized indirectly through deeper customer engagement. BASECAMP provides secure kit storage, charging, prep workspace, and test facilities to working crew, with members receiving discounted rental rates from Shoot Blue. SHOOT SUPPORT bundles production management, crewing, payroll, locations, permits, transport, accommodation, and on-ground logistics through Shoot Blue staff and specialist partner networks.

Go-to-market is sales-led, executed via a detailed product catalogue website (shootblue.tv), direct phone/email/WhatsApp enquiry channels, and Google Search presence, supplemented by long-standing trade referrals within the London production industry. Disclosed enterprise customers include BBC Studios, Sky Studios, Condé Nast, Hearst, WPP, AMV BBDO, Foster+Partners, the Royal Shakespeare Company, and the National Theatre, indicating a customer base weighted toward high-end commercials, drama, editorial, and architectural content production in the UK.

Name

Shoot Blue

Legal name

Shoot Blue Limited

Website

https://shootblue.tv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Camera and Lighting Equipment Rental

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Camera equipment rental
• Lighting equipment hire
• Cinematography equipment rental
• Film production equipment
• Broadcast equipment rental

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Primary revenue stream from daily hire of professional cinematography equipment including cameras, lenses, lighting, grip, audio, and live production gear. Customers pay daily rental rates with options for short-term and long-term hire. The company offers delivery and pickup services as an additional revenue source.
2. The Blue Book Crew Referral: Curated crew referral service connecting productions with experienced freelance professionals across camera, DIT, lighting, and sound. Free referral service for productions seeking crew.
3. BASECAMP Storage Services: Flexible storage and workspace services for working crew and production professionals. Includes secure kit storage, charging facilities, prep workspace, and test areas. Members receive discounted rental rates from Shoot Blue.
4. Shoot Support Production Services: Hands-on production support including production management, coordination, crewing, payroll, locations, permits, transport, accommodation, and on-ground logistics. Technical support and specialist facilities coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shoot Blue rents professional cinematography and broadcast equipment on a daily hire basis from its London depot. Inventory spans cameras, lenses, lighting, grip, audio, live production, and connectivity equipment from manufacturers including ARRI, Sony, Cooke, Zeiss, Blackmagic Design, Angenieux, and Fujinon. The company also provides crew referrals (The Blue Book), secure kit storage and workspace (BASECAMP), and hands-on production services (Shoot Support) to film, television, and commercial productions.

Product overview

Shoot Blue is a London-based camera and lighting equipment rental company offering a comprehensive equipment hire service since 2004. The product portfolio spans five core categories: Cameras (16 products including ARRI ALEXA 35, Sony VENICE, Sony BURANO, Blackmagic Design PYXIS 12K, and DJI Ronin 4D), Lenses (134 products including Cooke Anamorphic/i, Cooke S4/i, Zeiss Supreme Prime, Zeiss Super Speed MKIII, Angenieux Optimo zooms, Fujinon Premista, Atlas Orion anamorphic, and Richard Gale Optics|Clavius vintage lenses), Lighting (285 products including ARRI SkyPanel S360-C, LITEGEAR LiteMat Spectrum, Aputure Storm/Nova series, Astera LED tubes, and ARRI HMI fixtures), Accessories (117 products including Teradek wireless video, Preston/ARRI/cmotion lens control systems, Easyrig gimbals, and camera monitors), and Live Production (24 products including Blackmagic ATEM switchers, multi-view monitors, timecode equipment, and signal converters). Supporting services include THE BLUE BOOK crew referral network, BASECAMP storage and logistics facilities, and SHOOT SUPPORT production services. The company also offers Grip (80 products), Audio (22 products), Production equipment (56 products including connectivity solutions like Starlink and 5G routers), and Consumables.

Differentiator

Problem solved

Functional benefit

Brands

• The Blue Book: Trusted crew referral service connecting productions with experienced freelance professionals across camera, DIT, lighting, and video sound.
• BASECAMP
• Shoot Support

Products and services

• Camera Equipment Hire

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Performance Film & Media InsuranceminorOthersRecommended insurance provider for hired-in equipment coverage. Shoot Blue refers customers requiring insurance to Performance Film & Media Insurance for comprehensive cover meeting the company's requirements for hired equipment protection.
• The Blue Book Crew NetworkcoreStrategic or Co-development PartnerInternal crew referral service connecting productions with trusted freelance professionals across camera, DIT, lighting, and sound. Built over 20+ years of industry relationships. Free service for productions seeking crew and for crew seeking work opportunities.
• BASECAMP MembersminorOthersBASECAMP is Shoot Blue's storage and workspace service for working crew. Members receive discounted rental rates from Shoot Blue as a loyalty benefit. Service designed for freelancers between jobs or on the move.
• Specialist Facilities PartnersminorStrategic or Co-development PartnerShoot Support service coordinates specialist facilities including aerial filming, tracking vehicles, on-set communications, and multi-camera production through trusted network partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shootblue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoot Blue