The Conservatory Group

What The Conservatory Group does

The Conservatory Group, legally HLN Developments Ltd, is a UK-based specialist supplier of DIY conservatory kits, headquartered in Bovey Tracey, Devon, with a headcount in the 11–50 range. It serves homeowners and small builders undertaking self-install conservatory and home-extension projects, and operates alongside its sister company Olympus Conservatory Supplies, which manufactures components in-house.

The company's core offering is built around three proprietary, integrated systems: Durabase, a modular base system designed to replace traditional masonry foundations; Konnect, a standardised framing system engineered to integrate with Durabase; and Ecotile, a warm roof system manufactured via the Olympus sister entity. The range also extends into orangeries and roof lanterns, covering the principal extension typologies in the UK domestic market. Together these systems form an end-to-end kit stack intended to remove specialist labour from the build process.

The Conservatory Group generates revenue by selling these kits direct-to-consumer and to DIY buyers, having moved away from a trade-only distribution model. Pricing is per project and aligns with typical UK conservatory kit values in the low-to-mid five-figure GBP range, with the integrated stack and in-house Ecotile manufacturing supporting margin capture across the value chain. No public revenue, funding, or investor information is disclosed.

Name

The Conservatory Group

Legal name

HLN Developments Ltd

Website

https://conservatorykits.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Conservatory Group is a supplier of a full range of conservatories and steel bases direct to builders and the DIY market.

Ownership category

akta.pro rank

Product category

Conservatory Kits & DIY Home Extensions

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sunroom & Conservatory Additions (HSAPADAE)

akta.pro secondary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• DIY conservatory kits
• Conservatory roof systems
• Conservatory base systems
• DIY orangery kits
• Conservatory glazing products

Headquarters

HQ city

Bovey Tracey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. DIY Conservatory Kit Sales: Direct sale of complete conservatory kits to consumers including frames, sealed units, roofs, and optional base systems. Customers can purchase individual components or full packages from base to roof. Pricing varies by size, design, materials, and customization choices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Conservatory Group supplies complete DIY conservatory kits and complementary building systems directly to UK homeowners. Offerings span multiple conservatory designs (Lean To, Victorian, Edwardian, Gable Front, P-Shape) plus Capella DIY orangeries, supported by proprietary modular systems (Durabase bases, Konnect framing, Ecotile warm roofs, advanced glazing) and add-ons such as underfloor heating and air conditioning. The company provides step-by-step guidance from planning permission through delivery and aftercare, with free CAD drawings, installation manuals and a dedicated technical helpline.

Product overview

The Conservatory Group is a UK-based supplier of DIY conservatory kits and related building products. Their core offering is complete DIY conservatory packages (Traditional Lean To, Victorian, Edwardian, Gable Front, P-Shape designs) and DIY orangery (Capella) kits, each designed as a complete room system with frames, sealed units, and roof. Complementary products include the Ecotile Warm Roof System (solid insulated roof alternative), Durabase Modular Base System (steel foundation kit), Konnect Framing System (pre-glazed easy-install frames), Trade Frames (unglazed), Glazing Options (glass and polycarbonate), and DIY Lantern Systems. Additional products include air conditioning units (Airmaster), Internal Wall Panels, and Prowarm Underfloor Heating. The company also provides CAD drawings, installation manuals, and technical helpline support. Their sister company, Olympus Conservatory Supplies, manufactures the Ecotile Solid Roof.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Conservatories Complete DIY conservatory kits available in multiple designs including Traditional Lean To, Victorian, Edwardian, Gable Front and P-Shape. Each kit includes frames, sealed units and roof components designed for self-installation by UK homeowners.
• DIY Orangeries (Capella)
• Ecotile Warm Roof System
• Durabase Base System
• Glazing Options
• DIY Lantern Systems
• Konnect Framing System
• Trade Frames
• Airmaster 12,000 Air Conditioning Unit
• Internal Wall Panels
• Prowarm Underfloor Heating

Quantifiable outcome

• Conservatories can be installed in just a few days with the DIY approach
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Olympus Conservatory SuppliescoreStrategic or Co-development PartnerSister company that manufactures the Ecotile Solid Roof System. The Conservatory Group oversees the entire process from design and handcrafting to delivery through this partnership, ensuring quality control and integrated system design. Previously supplied conservatories to trade customers.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Anglian Home Improvements: Long-established UK designer, manufacturer, and installer of conservatories, orangeries, windows and doors. Direct competitor in the UK conservatory and home-extension category, though operating a full install model rather than a DIY kit model.
• Everest Home Improvements: Major UK home-improvement company supplying and installing conservatories, double glazing, and related building products. Comparable in targeting UK homeowners seeking added living space, with a much larger national brand and install footprint.
• ConservatoryLand: UK-based online retailer of DIY conservatory kits, roofs, frames, and base systems. The closest head-to-head match given its parallel DIY kit distribution model and overlapping product range including base, roof, and frame options.
• Ultraframe: UK market-leading manufacturer of conservatory roofing systems, including solid/warm roof replacements (the Ultraroof/Equinox Tile equivalents of TCG's Ecotile). Comparable as a conservatory component supplier to both trade installers and homebuilders.
• Crown Conservatories: UK manufacturer and supplier of conservatories, orangeries, and roof systems serving both DIY and trade customers. Direct overlap in conservatory kit supply, multi-style catalogues, and support services to UK installers and self-builders.
• Trade Price Conservatories: UK supplier of conservatories and frames positioned at trade and DIY price points with national delivery. Closely comparable in target customer (trade installers plus self-build homeowners), product mix, and online quote-led sales motion.

Broad incumbents

• Wickes: Large UK DIY and home-improvement retailer with kitchens, bathrooms, and building materials. Adjacent competitor for DIY homeowners tackling extension and renovation projects, though conservatories are not its core category.
• B&Q: UK's largest DIY and home-improvement retailer, stocking building materials, garden buildings, glazing and project supplies. Broad incumbent that captures DIY extension and outdoor-living spend, overlapping with TCG's homeowner self-build customer base.
• Homebase: UK national DIY and home/garden retailer selling building materials, kitchens, and outdoor living products. Comparable as a broad-channel DIY incumbent that competes for the same home-improvement wallet share targeted by conservatory-kit buyers.

Regional players

• Solarlux: German manufacturer of glass extensions, winter gardens and sliding/lifting systems with a UK distribution presence. Comparable in producing glazed extension/sunroom systems, primarily serving the German and central European markets but with overlapping category technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InfoConskits
• Facebookfacebook.com/conservatorygroup
• Instagraminstagram.com/olympus.conservatory.supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Conservatory Group