What Core Concept does

Core Concept is a single-location, founder-led physiotherapy and wellness clinic based in Deccan Gymkhana, Pune, India, operating since 2006 under Founder and Chief Physiotherapist Dr. Umesh D. Falak and Co-Founder and Chief Dietitian Mrs. Ketki U. Falak. The clinic specializes in non-surgical treatment of musculoskeletal conditions, including spine disorders (herniated discs, PIVD, spinal stenosis), knee and shoulder pain, sports injuries, arthritis, neurological conditions (stroke, Parkinson's, MS), and geriatric and pediatric rehabilitation. It also offers weight management, diet consultation, urinary incontinence treatment, vein treatment, and post-COVID cardiopulmonary rehabilitation.

The clinic's technical differentiation rests on a portfolio of advanced imported medical equipment: 3D Spinal De-Compression (USA), IQ Impulse Non-Surgical Spinal Adjustment Therapy (USA), Class IV High Power Laser Therapy (Italy), Matrix Bio-Mechanical Stimulation Therapy (Germany), MAGNASER electromagnetic therapy, and Ultrasonic Cavitation. These are marketed as first-in-Pune or rarely available in India, supporting a non-surgical pain management positioning that the clinic claims produces a 96% patient success ratio across 15,000+ cumulative patients.

Core Concept operates a direct-to-consumer go-to-market with walk-in and appointment-based consultations, supplemented by home visit services for mobility-limited patients and an online appointment booking system. Revenue streams include professional services (physiotherapy sessions, diet consultations, diagnostic X-rays, weight loss programs), in-house pharmacy sales, and wellness center treatments. Pricing is quote-based and not publicly disclosed. The clinic is privately held with no external funding, no parent company, and no multi-location footprint, operating from one clinic at Sneh Leela Complex, Apte Road, Pune.

Name

Core Concept

Legal name

Core Concept

Website

https://coreconcept.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Core Concept is a single-location physiotherapy and wellness clinic in Pune, India, offering non-surgical treatment for spine, joint, sports, and neurological conditions using imported FDA-registered medical equipment. Founded in 2006, it serves individual walk-in and appointment-based patients in the Deccan Gymkhana area.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pain Management (Spine & Musculoskeletal) (HLAKALAM)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Shoulder & Elbow (HLAKALAI), Foot & Ankle (HLAKALAG)

Keywords

• Physiotherapy services
• Pain management clinic
• Rehabilitation therapy
• Non-surgical treatment
• Diet consultation

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Physiotherapy Consultation & Treatment Sessions: Core revenue stream from physiotherapy consultations and treatment sessions for various conditions including spine, knee, shoulder, sports injuries, and rehabilitation services. Patients pay for individual treatment sessions and ongoing therapy programs.
2. Diet Consultation Services: Nutrition and diet consultation services provided by Mrs. Ketki U Falak, including personalized diet programs for weight loss, health conditions, pregnancy, children, and various medical conditions.
3. In-House Pharmacy: On-site pharmacy providing prescribed medications and wellness products to patients, offering quick access to quality medications as part of streamlined healthcare experience.
4. Non-Surgical Weight Loss/Inch Loss Treatments: Revenue from non-surgical weight loss programs including Ultrasonic Cavitation treatments, wellness programs, and body contouring services at the wellness center.
5. Diagnostic Services: X-ray diagnostic services offered on-site for diagnostic precision when needed for treatment planning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Core Concept runs a non-surgical physiotherapy, pain management, and wellness clinic in Pune offering treatment sessions for spine, knee, shoulder, foot, neurological, orthopedic, sports, geriatric, pediatric, post-surgical, rheumatic, cardio-pulmonary, urinary incontinence, vein, and ergonomic conditions. The clinic pairs physiotherapy with diet consultation, non-surgical weight loss programs, and an in-house pharmacy and X-ray facility, using advanced equipment imported from the USA, Italy, and Germany.

Product overview

Core Concept is a physiotherapy and wellness clinic offering a comprehensive range of non-surgical treatments and rehabilitation services. The clinic provides specialized treatments for spine, knee, shoulder, foot, and other musculoskeletal conditions, along with advanced technologies including 3D Spinal De-Compression, IQ Impulse Spinal Adjustment, Class IV Laser Therapy, Matrix Therapy, and Magnaser Therapy. Additional services include neurological rehabilitation, sports rehab, pediatric and geriatrics care, urinary incontinence treatment, vein treatment, and comprehensive diet/nutrition programs. The core offering combines physiotherapy treatments with diet consultation and wellness programs, positioning the clinic as a one-stop destination for non-surgical pain management and holistic wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Spine Treatment Non-surgical treatment for back and neck pain using advanced physiotherapy techniques including 3D Spinal De-Compression Therapy and IQ Impulse Non Surgical Spinal Adjustment Therapy, for patients with herniated discs, bulging discs, and canal stenosis.
• Knee Treatment Non-surgical knee pain treatment focused on root-cause analysis and lasting relief through advanced physiotherapy techniques, intended for patients seeking to avoid knee surgery.
• Shoulder Treatment Expert physiotherapy and rehabilitation for shoulder disorders including impingement syndrome, rotator cuff tears, arthritis, and frozen shoulder.
• Foot Treatment Specialized foot and lower-limb biomechanics treatment addressing plantar fasciitis, Achilles tendonitis, and other foot pain conditions through non-surgical solutions.
• Urinary Incontinence Treatment Non-surgical treatment for urinary incontinence using electromagnetic stimulation to restore neuromuscular control and rehabilitate weak pelvic muscles, for men and women, particularly postpartum and postmenopausal women.
• Cardio Pulmonary Rehabilitation Rehabilitation programs for heart and lung conditions, including Long COVID recovery, with focus on activity pacing and heart rate monitoring.
• Neurological Rehabilitation Specialized medical rehabilitation for recovery from nervous system injuries including traumatic brain injury, stroke, multiple sclerosis, spinal cord injury, and Parkinson's disease.
• Sports Rehabilitation Treatment for sports injuries affecting professional athletes and recreational sports enthusiasts, including ACL injuries, tennis elbow, and muscle strains, with sport-specific rehabilitation programs.
• Orthopaedic Rehabilitation Therapeutic approach to help patients regain body function after orthopedic issues, promoting circulation, reducing pain, and enhancing strength and mobility.
• Geriatrics Rehabilitation (Dada Dadi Club) Specialized rehabilitation program for seniors aged 60 and above, conducted in group settings with exercises for knee pain, back pain, balance training, cardiopulmonary conditioning, ergonomics, and fall prevention.
• Pediatric Rehabilitation Rehabilitation and medical management for children with brain injuries, cerebral palsy, spinal cord injuries, and neuromuscular disorders.
• Post Surgical Rehabilitation Rehabilitation services to help patients safely regain pain-free function after surgery and return to daily activities with customized treatment plans.
• Rheumatic Disease Rehabilitation Treatment for chronic conditions affecting joints and connective tissue, including osteoarthritis and rheumatoid arthritis, with comprehensive physical assessment.
• Ergonomics Workplace ergonomics assessment and solutions covering physical, cognitive, and organizational ergonomics to improve work environments and prevent injuries.
• Vein Treatment Painless, non-surgical treatment and management of varicose veins using advanced pressure technologies, pain-relief technologies, and vascular drainage exercises.
• Tennis Elbow Treatment Treatment for lateral epicondylitis focusing on pain reduction, tissue repair, muscle strength restoration, and normalization of joint function.
• 3D Spinal De-Compression Therapy FDA-registered spinal decompression system imported from the USA, introduced for the first time in Pune; creates negative intradiscal pressure to promote retraction or repositioning of herniated or bulging disc material for mechanical low back and neck pain.
• IQ Impulse Non Surgical Spinal Adjustment Therapy Patented and FDA-registered adjusting instrument from the USA providing gentle, precise, computer-aided chiropractic adjustments using motion sensor, micro-computer, and auto-sense technology that automatically stops when adjustment is accomplished.
• Class IV High Power Laser Therapy (18W, Italia) 18W high-power laser therapy from Italy that penetrates deeper and more efficiently than Class 3 lasers, stimulating ATP production, increasing local blood circulation, and promoting nerve regeneration, bone growth, and ligament repair, with sessions typically lasting 2-6 minutes.
• Matrix Therapy (Germany) Bio-Mechanical Stimulation matrix therapy from Germany — a safe, natural, non-invasive mechanotherapy rhythm treatment that improves joint mobility, enhances skeletal muscle repair, and promotes regeneration of injured muscles.
• MAGNASER Therapy Electromagnetic stimulation therapy that delivers electromagnetic fields deep into the skin for pain relief and rehabilitation, useful for nerve and muscle rehabilitation, frozen shoulder, carpal tunnel syndrome, cervical vertebra sprain, HNP, and acute/chronic back pain.
• Ultrasonic Cavitation Non-surgical fat reduction using high-frequency sound waves to disrupt fat cell walls, with results often visible immediately and full results continuing over several days, offering a no-downtime alternative to fat-freezing and laser fat removal.
• Diet Consultation & Nutrition Programs Personalized diet programs by Mrs. Ketki U Falak covering weight loss, customized diets for children, immunity boosters, pregnancy diets, and dietary management of health conditions including diabetes and arthritis.
• Non-Surgical Weight Loss Program Medically supervised weight loss program using non-surgical methods including Ultrasonic Cavitation, personalized diet plans, and lifestyle modifications at the wellness center.
• Wellness Center Services Comprehensive wellness services combining diet consultation, aesthetics, in-house pharmacy, X-ray diagnostic, home visit services, and family physician services under one roof.

Quantifiable outcome

• 96% Patient Success Ratio with thousands of satisfied patients
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aktiv Health (Aktiv Ortho): Multi-city physiotherapy and orthopedic rehabilitation chain in India offering non-surgical treatment for spine, joint, and sports injuries. Directly comparable in service mix, technology imports, and patient demographic to Core Concept.
• Physiotattva: Physiotherapy and rehabilitation chain in Bangalore and other Indian cities focusing on home-based and clinic-based physio services. Comparable business model with similar non-surgical musculoskeletal treatment focus.
• QI Spine Clinic: India's largest chain of spine-focused physiotherapy clinics offering non-surgical spinal decompression and rehabilitation. Direct competitor to Core Concept's core spine treatment offering, with multi-city presence and similar imported-technology positioning.

Broad incumbents

• Nightingales Home Health Services: Medwell Ventures company offering home-based physiotherapy, rehabilitation, and chronic care across multiple Indian cities. Provides comparable physiotherapy services as part of broader home healthcare portfolio.
• Apollo Hospitals (Physiotherapy & Rehab): India's largest hospital chain with physiotherapy and rehabilitation departments across all major cities. Offers overlapping services but as part of broader multi-specialty hospital portfolio rather than specialized physio-only model.
• Max Healthcare: Major North India hospital chain with integrated physiotherapy and rehabilitation services. Comparable in offering orthopedic and neurological rehab but within a much wider hospital service portfolio.

Emerging players

• Portea Medical: India's largest home healthcare provider offering physiotherapy, rehabilitation, and wellness services at patients' homes. Comparable in physiotherapy offerings but focuses on home delivery versus Core Concept's clinic-based model.
• HealthCare atHOME: India-based home healthcare provider offering physiotherapy and rehabilitation services. Comparable in physiotherapy offerings but operates through home delivery model rather than dedicated clinic infrastructure.

Regional players

• Sancheti Hospital: Specialized orthopedic hospital in Pune offering surgical and non-surgical treatments for musculoskeletal conditions. Same geography as Core Concept, with overlapping patient base but primarily surgical orientation.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coreconceptpune
• Facebookfacebook.com/coreconceptpune
• LinkedInlinkedin.com/company/coreconceptofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Concept