What Universal Selecta does

Universal Selecta S.p.A. is an Italian manufacturer founded in the second half of the 1970s and headquartered in Milan, specializing in mobile partition walls and modular acoustic systems for interior office environments. The company's core technology centers on freestanding, self-supporting modular partitions with CE marking and acoustic performance as the founding design principle. Its flagship product, CHAKRA, is a prefabricated modular system covered by 5 patents that requires no ceiling or floor anchors and delivers 40-45 dB sound reduction. The portfolio includes 20+ product families spanning meeting pods (CHAKRA, ZEN, GREEN BOX, WHEEL), mobile partitions (STHREEP, ROUNDWALL, BETWEEN, SPARK, KOHILI, MEC472, MEC102), and doors and accessories (A, A SLIDE, C40, C51, A TOP, SUITE, FAST).

The company's business model is enterprise field sales of project-based modular kit installations, with pricing structured around unit configurations of base modules (curved panels, straight panels, doors, accessories). Universal Selecta goes to market through direct sales in Italy, a wholly-owned Warsaw subsidiary (Universal Selecta Polska S.p.A., opened 2017) for Eastern European markets, and a European distribution partnership with Sinetica Industries. It serves 60+ named enterprise customers across insurance/finance, technology, telecommunications, professional services, fashion, automotive, healthcare, and education—including Generali, Samsung, Vodafone, EY, Cisco, Deloitte, BNP Paribas, Siemens, and SDA Bocconi—with high-profile architectural installations specified by Zaha Hadid Architects, SANAA, and Filippo Taidelli. CHAKRA won the Premio Compasso d'Oro ADI 2020, placing Universal Selecta among only four office furniture companies honored by this award since 1954.

Name

Universal Selecta

Legal name

Universal Selecta S.p.A.

Website

https://universal-selecta.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Universal Selecta S.p.A. is a Milan-based Italian manufacturer founded in 1975 that designs, builds, and installs modular mobile partition walls and acoustic meeting systems for enterprise office interiors across Europe.

Ownership category

akta.pro rank

Product category

Office Partition Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Furniture and Related Product Manufacturing (337)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)

akta.pro primary industry

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

akta.pro secondary industries

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK), Closet Systems & Storage Built-Ins (HSAPAIAI)

Keywords

• Modular partition walls
• Acoustic office solutions
• Mobile wall systems
• Meeting pods booths
• Interior space division

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Modular Partition Systems: Sale of modular wall systems including partition walls, glazed walls, solid walls, and accessories. Products are CE marked and supplied in kit form for assembly. Revenue generated through direct project-based sales to enterprise customers.
2. Meeting Box Systems: Prefabricated meeting pods and phone booths including CHAKRA, ZEN, GREEN BOX, and WHEEL product families. Sold with various configuration options and finishes.
3. Custom Project Solutions: Full-service solutions following project from meta-planning phase to fulfillment, including installation. Projects include renowned architectural installations such as Torre Generali (Zaha Hadid) and SDA Bocconi (SANAA).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Universal Selecta S.p.A. designs, manufactures, and installs modular mobile partition walls and acoustic meeting systems for office and commercial interiors. Core offerings include the CHAKRA prefabricated self-supporting partition system covered by 5 patents, full-height glazed partitions (BETWEEN, SPARK, ROUNDWALL), solid wall systems (MEC102, MEC472), and prefabricated meeting boxes (ZEN, GREEN BOX, WHEEL). All products are CE marked and engineered for high acoustic performance (40–45 dB R'w) without requiring floor or ceiling anchors.

Product overview

Universal Selecta S.p.A. is a Milan-based manufacturer specializing in mobile walls (pareti mobili) and modular acoustic systems for office interiors. Founded in the second half of the 1970s, the company develops, builds, and installs its own products from meta-planning to fulfillment. The product portfolio is organized into three main categories: (1) Meeting Boxes including CHAKRA (patented modular acoustic oasis with 5 patents), GREEN BOX (sustainable solid wood solution), ZEN (glazed meeting area), and WHEEL (informal meeting screens); (2) Mobile Partition Walls including STHREEP (threeway multifunctional), ROUNDWALL (curved), BETWEEN (double glass), SPARK (single glass), KOHILI (column style), and MEC series (movable/modular); (3) Doors and Accessories including A TOP, C series, A DOUBLE series, A SLIDE and others. The company's main strength is noise reduction with CE-marked products. CHAKRA won the prestigious Premio Compasso d'Oro ADI 2020 award.

Differentiator

Problem solved

Functional benefit

Brands

• CHAKRA: Acoustic modular oasis - prefabricated partition system covered by 5 patents, self-supporting, requires no ceiling or floor anchors. Philosophy summarized by 'The Inner Sound' claim.
• GREEN BOX
• ZEN
• WHEEL
• STHREEP
• ROUNDWALL
• BETWEEN
• SPARK
• KOHILI
• MEC472
• MEC102

Products and services

• CHAKRA Architectural modular system for interiors supplied in kit, creating bespoke privacy oases. Freestanding prefabricated partition covered by 5 patents; does not require ceiling or floor anchors. Defines areas of privacy and ensures acoustic comfort in collective environments, with sound reduction (R'w) of 40–45 dB depending on module composition.
• GREEN BOX Family of products made entirely in solid wood with an innovative patented interlocking solution facilitating assembly and structural integrity even at large dimensions. Designed as sustainable solid-wood meeting/privacy solutions.
• ZEN Modular lounges with high acoustic privacy. Glass and metal construction offering reserved and welcoming spaces with design, environmental free-standing transparency, and simplicity of assembly.
• WHEEL Curvilinear panels in PMMA for meeting areas with high visual privacy. Metallic structure made in calendered steel with decorative perforation options and various colors.
• STHREEP Innovative multifunctional partition system allowing composition variation without ground tracking intervention. Three-way functionality with configurations from single glass to two or three slabs. Ground thickness only 64mm. CE marked.
• ROUNDWALL Full-height curved glazed partition system with single slab. Minimum bend radius of 900mm allowing design flexibility. Curved doors available for formal homogeneity.
• BETWEEN Full-height glazed partition system with double slab characterized by lightness of structure. Only 40mm thickness with excellent acoustic performance. Absence of diaphragms allows use of cavities for decorative elements.
• SPARK Full-height partition system with single slab, characterized by modular structure with minimalism combined with transparency and formal lightness. Made with laminated glass panels for excellent soundproofing.
• KOHILI Full-height partition system with single slab featuring modular structure with transparency and formal lightness. Front half-shell with arched or trapezoidal section. High rigidity allowing great heights.
• MEC 102 Movable, modular, glazed and solid partition system. Composed of bearing inner strut with two panels in various materials (wooden, metal, glazed) with insulated cavity. Flush panels without shutters between modules.
• A TOP Door Double glass door with two slabs of clear tempered glass, 8mm thick, silk-screen printed. Structural system to inner frame with internal cavity, aluminum profile framing on four sides.
• C64 Door Blind door covered in plastic laminate or wood veneer, framed with aluminum profile. Fixed with vertical handle and lock on upright of jamb. Accessories include compressible guillotine, door lock, electric match, antipanic handle.
• C60 Door Solid door with shutter 60mm thick. Perimeter aluminum jamb complete with gasket arranged for cable transit and switch hosting. Concealed multi-adjustable hinges.
• A DOUBLE L Door Door module with perimeter frame 100mm thick, able to host either single glass (A Mono L) or double glazing (A DOUBLE L). Concealed multi-adjustable hinges.
• A DOUBLE M Door Door with perimeter frame 65mm wide in light alloy, able to accommodate single glass (A Mono M) or double glazing (A Double M). Light alloy jamb with sealing gaskets, prepared for cable transit and switch housing.
• A Door Glass door with tempered glass shutter, 10mm thick, framed with aluminum profile. Opening system with pivot vertical hinges.
• A VIS Door Glazed frameless door with tempered glass shutter, 10mm thick, polished edge glass. Aluminum jamb with gasket for cable transit and switch hosting. On-sight aluminum hinges with lever handle integrated with lock.
• A SLIDE Door Sliding glass door with tempered glass shutter, 10mm thick, polished edge glass. Aluminum perimeter jamb with sealing gasket for cable transit. Sliding system on minimal section aluminum rail with stainless steel fix pull-handle.
• C40 Door Solid door with shutter 40mm thick, available in many finishes. Opening system with concealed multi-adjustable hinges with lever handle integrated with lock.
• C51 Door Solid door with shutter 51mm thick, available in many finishes, framed with aluminum profile. Perimeter aluminum jamb with gasket for cable transit and switch hosting. Concealed multi-adjustable hinges.

Quantifiable outcome

• Acoustic reduction of 40-45 dB (R'w) in operation depending on module composition

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Universal Selecta Polska S.A.coreChannel Partner/ Reseller/ Distributor · 1 February 2017Subsidiary company opened in Warsaw, Poland serving Eastern European markets. 450 square meters of offices dedicated to general contractors, facility managers, designers and architects with full product range on display.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MillerKnoll: MillerKnoll (Herman Miller + Knoll) is a global office furniture and contract interiors incumbent with architectural wall and space division offerings. Competes with Universal Selecta primarily at the contract specification layer for large enterprises.
• Vitra: Vitra is a Swiss design-led office and home furniture company with architectural interiors capability. Comparable in design prestige and European footprint to Universal Selecta, but operating as a broad incumbent across furniture categories.
• Steelcase: Steelcase is a global office furniture and space solutions incumbent. While it does not focus narrowly on movable partitions like Universal Selecta, it offers competing architectural wall products and meeting solutions to the same enterprise customer base.
• Haworth: Haworth is a global office furniture manufacturer with modular wall and architectural interiors lines. Serves the same Fortune 500 enterprise customers as Universal Selecta but as part of a broader workplace portfolio rather than a partition specialist.

Direct peers

• DIRTT Environmental Solutions: DIRTT manufactures modular interior walls and prefabricated building solutions for commercial spaces. It is the closest direct competitor to Universal Selecta's CHAKRA/Sthreep/BETWEEN partition platform, serving similar enterprise customers with reconfigurable, design-forward wall systems.
• Framery: Framery is a Finnish manufacturer of acoustic phone booths, meeting pods and soundproof office rooms. Directly comparable to Universal Selecta's CHAKRA, ZEN, GREEN BOX and WHEEL meeting box families, and arguably the most disruptive scaled competitor in the acoustic pod segment.
• MAARS Living Walls: MAARS specializes in demountable and modular partition wall systems for offices, with comparable acoustic performance claims and architectural-grade design language. Directly competes with Universal Selecta across European corporate, healthcare and education projects.
• Faram 1957: Faram is an Italian producer of office partition walls, storage systems and furniture with a long history in the same category as Universal Selecta. Comparable in scale, geography (Italy/Europe) and customer base of corporate and public-sector clients.
• Optima Industries: Optima is an Italian manufacturer of modular partition walls, glazed systems and acoustic office solutions. Closely comparable product range and target market to Universal Selecta, with overlapping Italian and European distribution.

Emerging players

• Phonea Booths: Phonea is a Norwegian manufacturer of acoustic phone booths and meeting pods for offices. Comparable to Universal Selecta's meeting box families (CHAKRA, ZEN, GREEN BOX, WHEEL) but focused on a narrower product set and emerging direct-to-enterprise go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/USelecta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Selecta