ATS Euromaster
ATS Euromaster is a UK-based automotive service company that operated a physical autocentre network providing tyre services, automotive repair, and vehicle maintenance to individual vehicle owners. Founded in 1965 and headquartered in Birmingham, the company is winding down its UK operations following sustained financial losses.
- Company typePrivate
- Founded1965
- HeadquartersBirmingham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ATS Euromaster does
ATS Euromaster is a UK-based automotive service company that operated a network of physical autocentres providing tyre services, automotive repair, and routine vehicle maintenance directly to individual vehicle owners and small commercial customers. Founded in 1965 and headquartered in Aston, Birmingham, the company employed 1,001–5,000 staff and served the UK market through a direct-to-consumer retail motion, generating revenue via transactional fees on tyre replacement, repairs, and maintenance services. Its core product was the autocentre service itself, supplemented by the Masterservice warranty program that covered previously supplied goods and services.
The company experienced significant and sustained financial losses that culminated in 2025 with the closure of 86 unprofitable centres. On 18 February 2026, ATS Euromaster announced the wind-down of its UK operations, placing 703 head office staff at risk of redundancy. As part of a controlled exit, the company divested select sites: Elite Garages acquired 14 branches with 61 staff in February 2026, and Formula One Autocentres completed the acquisition of 35 sites in May 2026, saving more than 130 jobs. The majority of ATS Euromaster's centres are now closed, and the entity is honouring outstanding Masterservice warranty claims through a paper-based claims process while no new business is being transacted.
ATS Euromaster firmographics
Firmographics- Name
- ATS Euromaster
- Legal name
- ATS Euromaster
- Website
- https://atseuromaster.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Closed
- Headcount range
- 1,001–5,000 employees
- Short description
- ATS Euromaster is a UK-based automotive service company that operated a physical autocentre network providing tyre services, automotive repair, and vehicle maintenance to individual vehicle owners. Founded in 1965 and headquartered in Birmingham, the company is winding down its UK operations following sustained financial losses.
- Ownership category
- akta.pro rank
ATS Euromaster industry classification
Industry- Product category
- Automotive Repair and Maintenance Services
- NAICS
- Automotive Repair and Maintenance (8111), General Automotive Repair (811111)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where ATS Euromaster is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ATS Euromaster business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Automotive Service and Maintenance: Revenue generated from providing automotive repair, tyre services, and maintenance at physical autocentre locations.
Go-to-market motion1 record
Distribution channels1 record
ATS Euromaster product offering
Product offeringCore offering
ATS Euromaster operated a network of physical autocentres across the United Kingdom providing tire fitting, replacement, and broader vehicle maintenance and repair services. The company also offered Masterservice, a warranty program covering previously supplied goods and services, which it continues to honour during its UK wind-down.
Product overview
ATS Euromaster was an automotive service company operating a network of service centers across the UK, offering tire fitting and vehicle maintenance services. The company offered Masterservice as a warranty program to cover previously provided goods and services. As of early 2026, ATS Euromaster is winding down its UK operations after failing to halt financial losses, with its centers being sold to other operators including Formula One Autocentres and Elite Garages.
Differentiator
Problem solved
Functional benefit
Products and services
- ATS Euromaster Automotive Service Centres
- Masterservice
Companies that use ATS Euromaster
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ATS Euromaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATS Euromaster partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Formula One AutocentrescoreFormula One Autocentres completed acquisition of 35 sites from ATS Euromaster, saving more than 130 jobs. The deal expands Formula One Autocentres to 170 locations across the UK. Sites are concentrated in North East, North West, South West, and Wales. Formula One Autocentres aims to grow portfolio to 250 sites.
- Elite Garages (trading as S&M Tyres)minorElite Garages acquired 14 branches from ATS Euromaster UK along with 61 staff members, with transfer expected in mid-April 2026. This brings Elite Garages' total vehicle repair centres to 38. This represents a divestiture of assets as part of ATS Euromaster's wind-down of UK operations.
Scale indicators5 records
Recent moves7 records
Expansion highlights1 record
ATS Euromaster competitors and assessment
Company assessmentDirect peers
- Protyre: UK garage network specialising in tyres, MOTs, servicing and vehicle repairs under a franchise-style model. Comparable in autocentre-led service offering to UK motorists.
- Elite Garages: UK tyre and vehicle service retailer (trading as S&M Tyres) that acquired 14 ATS Euromaster branches in February 2026, growing to 38 centres. Directly comparable UK regional autocentre competitor.
- Formula One Autocentres: UK autocentre chain that just acquired 35 ATS Euromaster sites (May 2026), expanding to 170 locations with a stated 250-site growth target. Directly comparable in product (tyres, servicing, MOT) and customer base (UK vehicle owners).
- Kwik Fit: Largest UK tyre and automotive service specialist with a national autocentre network. Closely comparable to ATS Euromaster in core offering (tyres, exhausts, brakes, MOT, servicing) and direct-to-consumer UK autocentre model.
- National Tyres: UK tyre and autocare specialist with a national branch network providing tyres, exhausts, batteries and routine servicing. Directly comparable in tyre-led UK retail service model.
- Mr Tyre: Independent UK tyre retailer and autocentre chain offering tyres, alignments, brakes and servicing. Comparable regional UK autocentre proposition.
- Halfords Autocentres: UK motoring retailer with a national autocentre division offering tyres, servicing, MOTs and mechanical repairs. Comparable in physical-store autocentre model, broad automotive service offering, and UK consumer customer base.
Emerging players
- Blackcircles.com: UK online tyre retailer that routes fitment through a partner garage network. Comparable in UK tyre retail customer base and supply chain, but uses a marketplace model rather than owned autocentres.
Broad incumbents
- Micheldever Tyre Services: UK's largest tyre wholesale distributor supplying both national retail chains and independent garages. Comparable in UK tyre supply chain role and customer base, but operates upstream rather than directly owned retail.
- Goodyear Dunlop Tyres UK: UK retail and wholesale arm of a major global tyre manufacturer, operating owned and partner fitment centres. Comparable UK tyre retail footprint but embedded within a broader manufacturer portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights4 records
Customer concentration
ATS Euromaster social profiles
Digital presenceATS Euromaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATS Euromaster leadership team
Management profileNumber of profiles
Profiles1 record
ATS Euromaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATS Euromaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATS Euromaster
What does ATS Euromaster do?
ATS Euromaster operated a network of physical autocentres across the United Kingdom providing tire fitting, replacement, and broader vehicle maintenance and repair services. The company also offered Masterservice, a warranty program covering previously supplied goods and services, which it continues to honour during its UK wind-down.
Is ATS Euromaster a public or private company?
ATS Euromaster is a private company. It is classified as unknown and is currently closed.
When was ATS Euromaster founded?
ATS Euromaster was founded in 1965. It employs 1,001 to 5,000 people.
Where is ATS Euromaster based?
ATS Euromaster is headquartered in Birmingham, United Kingdom, in the Europe region.
How does ATS Euromaster make money?
One revenue line is on record: automotive Service and Maintenance.
Who are ATS Euromaster's main competitors?
Direct peers on record are Protyre, Elite Garages, Formula One Autocentres, Kwik Fit, National Tyres, Mr Tyre and Halfords Autocentres. Blackcircles.com is listed as an emerging player. Broad incumbents are Micheldever Tyre Services and Goodyear Dunlop Tyres UK.
Does ATS Euromaster have an API?
No public API is recorded for ATS Euromaster.
What industry is ATS Euromaster in?
ATS Euromaster's product category is Automotive Repair and Maintenance Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 8111 and its SIC code is 5013.