Technique
Technique is a vertically-integrated precision metal fabricator in Jackson, Michigan, serving aerospace, defense, power generation, motorsports, and transportation OEMs with complex stamped, formed, machined, and welded parts across six U.S. facilities.
- Company typePrivate
- Founded1991
- HeadquartersJackson, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Technique does
Technique is a privately-held, vertically-integrated precision metal fabrication company headquartered in Jackson, Michigan, founded in 1991 by former IndyCar driver Ronnie Johncox. The company operates 500,000+ square feet of manufacturing space across six facilities in Michigan and North Carolina, employing 375+ people (per operational commentary) and offering 40+ processes under one roof — including sheet metal forming and stamping (30+ hydraulic presses up to 1,200 tons), CNC tube and wire bending, multi-process welding (MIG, TIG, laser, spot, seam, projection), sheet hydroforming at 10k PSI, multi-axis CNC machining, finishing and coating, and in-house engineering and tooling design. Technique serves demanding enterprise customers in aerospace and space, defense, power generation, motorsports, and transportation/industrial segments, and holds certifications including ITAR, AS9100D, ISO 9100:2015, SPACE CERTIFIED, IATF 16949-1, and AWS D1.2.
The company's go-to-market is B2B enterprise field sales with quote-driven project acquisition: customers submit specifications and files through the website for engineered-to-order precision parts and assemblies. Three program types structure the offering — Prototypes & New Product Introduction, Low- to Mid-Volume Production, and Surge/Emergency Manufacturing (with 24-hour-or-less quote turnaround) — all targeting complex, high-mix, low-volume work that traditional tier suppliers defer. Technique is the sole chassis manufacturer for the NASCAR Cup Series Next Gen P3 car, with components used by 80% of NASCAR teams and every Cup Championship team, and operates a dedicated Technique Chassis facility in Concord, North Carolina to serve that program.
In 2025, Los Angeles-based private investment firm Angeles Equity Partners acquired a majority interest in Technique, while founder Ronnie Johncox retained a stake and continues as CEO. The partnership is positioned to fund continued investment in operational infrastructure and advanced manufacturing capabilities. Customer disclosures include NASCAR, GM Defense, Polaris, Yamaha, Caterpillar, Isuzu, Forvia, Modine, and Trackhouse Racing MotoGP, indicating a diversified enterprise customer base spanning motorsports, defense, off-road vehicle, heavy industrial, and engine OEM end markets. No AI/ML capabilities are disclosed; competitive advantage is grounded in certifications, capital intensity, vertical integration, NASCAR exclusivity, and a skilled workforce pipeline via the TechniqueU training academy.
Technique firmographics
Firmographics- Name
- Technique
- Legal name
- Technique, LLC
- Website
- https://techniqueinc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Technique is a vertically-integrated precision metal fabricator in Jackson, Michigan, serving aerospace, defense, power generation, motorsports, and transportation OEMs with complex stamped, formed, machined, and welded parts across six U.S. facilities.
- Ownership category
- akta.pro rank
Where Technique is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Technique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Precision Metal Fabrication Services: Low- to mid-volume, high-mix metal fabrication and prototyping services for aerospace, defense, power generation, motorsports, and transportation/industrial sectors. Revenue generated through project-based manufacturing fees for complex parts and assemblies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Technique product offering
Product offeringCore offering
Technique is a vertically integrated precision metal fabrication and contract manufacturer providing low- to mid-volume, high-mix metal parts and assemblies for aerospace, defense, power generation, motorsports, and transportation/industrial OEMs. The company operates 40+ processes under one roof, including sheet metal forming and stamping, CNC tube and wire bending, welding and assembly, sheet hydroforming, multi-axis CNC machining, and finishing and coating, supported by in-house engineering, tooling, quality, and launch support.
Product overview
Technique is a vertically-integrated precision metal fabrication company offering comprehensive manufacturing services from prototyping through production. Their core manufacturing capabilities include Sheet Metal Forming & Stamping, CNC Tube & Wire Bending, Welding & Assembly, Sheet Hydroforming, CNC Machining, and Finishing & Coating. These capabilities are supported by Engineering, Quality & Launch Support services. The company operates three main program types: Prototypes & New Product Introduction, Low- to Mid-Volume Production, and Surge/Emergency Manufacturing. Technique serves demanding industries including Aerospace & Space, Defense, Power Generation, Motorsports, and Transportation & Industrial with a focus on complex, high-mix, low-volume metal fabrication and prototyping.
Differentiator
Problem solved
Functional benefit
Products and services
- Sheet Metal Forming & Stamping Precision sheet metal forming and stamping using 30+ hydraulic presses from 50 to 1,200 tons with in-house tooling design and build, supporting complex geometries with repeatability and accuracy for aerospace, defense, power generation, motorsports, and industrial customers.
- CNC Tube & Wire Bending Multi-axis CNC tube and wire bending with stack tooling and variable bend radii, including in-house tube laser cutting, end forming, and deburring. Handles CNC tube bending up to 4-inch diameter and wire bending from 2mm to 19mm.
- Welding & Assembly Manual and robotic welding across MIG, TIG, laser, spot, seam, and projection processes with in-house fixturing and full assembly capability. Delivers turnkey weldments ready to install.
- Sheet Hydroforming Sheet metal hydroforming for applications requiring lightweight strength, structural integrity, and complex geometries, combining intricate shapes with uniform material distribution using 10k PSI of forming pressure.
- CNC Machining Multi-axis CNC machining for complex geometries, structural components, and mission-critical parts. Handles difficult high-performance materials including exotic metals, composites, and performance plastics with precision in the micron range.
- Finishing & Coating Metal finishing and coatings providing enhanced durability, corrosion resistance, and performance. Coordinates finishing processes within an integrated workflow to ensure safety, reliability, and longevity in extreme environments.
- Engineering, Quality & Launch Support Comprehensive engineering, quality planning, and manufacturing launch support including in-house tooling and design, DFM collaboration, PPAP documentation, traceability, and structured production launch planning.
- Prototypes & New Product Introduction Fast-turn, complex prototype building and new product introduction services using in-house tooling for rapid iterations and quick modifications.
- Low- to Mid-Volume Production Production capabilities spanning low- to mid-volume builds for aerospace, defense, motorsports, and specialized industrial applications with flexible tooling and consistent quality controls.
- Surge / Emergency Manufacturing Rapid response manufacturing for line-down situations and supply disruptions, with 24 hours or less quote turnaround and 24/7 capacity for emergency operations.
Quantifiable outcome
- 3 days average turnaround time
- +5 more outcomes
Companies that use Technique
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Technique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Technique partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and supporting.
- NASCARflagshipOfficial NASCAR Competition Partner and sole chassis supplier for NASCAR Cup Series Next Gen P3 Chassis. 80% of NASCAR teams use Technique components. Every NASCAR Cup Championship team has relied on Technique-built parts. Partnership originated with founder Ronnie Johncox's racing career.
- Jackson Area Manufacturers Association (JAMA)supportingCollaboration partner for TechniqueU training academy. Provides complementary courses alongside Jackson College for welding, sheet metal forming, and machining technician programs.
- Jackson CollegesupportingEducational partner for TechniqueU training academy. Provides complementary courses alongside Jackson Area Manufacturers Association for technician development programs.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Technique competitors and assessment
Company assessmentDirect peers
- Martinrea International: Diversified metal forming, fabrication, and assembly supplier primarily to automotive OEMs in North America. Closely matches Technique's profile as a vertically-integrated metal components manufacturer serving mobility customers.
- Multimatic: Private manufacturer of engineered components, assemblies, and body-in-white chassis for motorsports and automotive OEMs (including NASCAR). Direct competitor in motorsports chassis and precision fabricated assemblies.
- Shiloh Industries: US-based contract manufacturer specializing in stamped and welded metal components for automotive and industrial markets. Directly comparable to Technique as a precision metal stamping/fabrication services provider with similar end-market exposure.
- Flex-N-Gate: Large private Tier 1 supplier of metal stamping, fabrication, and assemblies for automotive and industrial OEMs. Comparable contract metal fabrication capability with overlapping customer base in transportation.
- Tower International (Magna): Formerly independent automotive metal formings supplier, now part of Magna. Closely comparable contract metal forming business serving similar automotive OEM customers as Technique.
- Linamar Corporation: Canadian precision metal components and assembly manufacturer serving automotive, commercial vehicle, and industrial markets. Comparable vertically-integrated metal forming and machining services business.
- Vari-Form: North American specialist in hydroforming and roll forming of complex tubular and structural metal components for automotive and industrial OEMs. Directly comparable hydroforming capability and customer set.
- Helander Products: US-based metal forming and hydroforming specialist serving aerospace, automotive, defense, and industrial customers. Comparable niche precision forming services and customer overlap.
Broad incumbents
- Magna International: World's largest Tier 1 automotive supplier with extensive metal forming, stamping, and lightweight structures capabilities. Operates across a much broader portfolio than Technique, including exteriors, powertrain, and complete vehicle programs.
Emerging players
- Pratt & Miller Engineering: Engineering and low-volume manufacturing firm known for motorsports programs including Corvette Racing and various NASCAR/IMSA efforts. Comparable in motorsports chassis expertise though smaller in scale than Technique's NASCAR Cup chassis program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Technique social profiles
Digital presenceTechnique compliance and trust
Trust signalCompliance6 records
Technique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Technique leadership team
Management profileNumber of profiles
Profiles1 record
Technique subsidiaries and ownership
Company hierarchySubsidiaries5 records
Technique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Technique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Technique
What does Technique do?
Technique is a vertically integrated precision metal fabrication and contract manufacturer providing low- to mid-volume, high-mix metal parts and assemblies for aerospace, defense, power generation, motorsports, and transportation/industrial OEMs. The company operates 40+ processes under one roof, including sheet metal forming and stamping, CNC tube and wire bending, welding and assembly, sheet hydroforming, multi-axis CNC machining, and finishing and coating, supported by in-house engineering, tooling, quality, and launch support.
Is Technique a public or private company?
Technique is a private company. It is classified as private equity controlled and is currently operating.
When was Technique founded?
Technique was founded in 1991. It employs 51 to 100 people.
Where is Technique based?
Technique is headquartered in Jackson, United States, in the North America region.
How does Technique make money?
One revenue line is on record: precision Metal Fabrication Services.
Who are Technique's main competitors?
Direct peers on record are Martinrea International, Multimatic, Shiloh Industries, Flex-N-Gate, Tower International (Magna), Linamar Corporation, Vari-Form and Helander Products. Magna International is listed as a broad incumbent. Pratt & Miller Engineering is listed as an emerging player.
Does Technique have an API?
No public API is recorded for Technique.