Nordic Approach
Nordic Approach is an Oslo-based specialty green coffee importer that sources 86+ point coffees from ten origins and supplies 400+ roasteries across 69+ countries via SPOT, Forward Booking, and FOB direct shipments, operating as part of Neumann Kaffee Gruppe.
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nordic Approach does
Nordic Approach is a specialty green coffee importer and trading company headquartered in Oslo, Norway, founded in 2011 to source high-scoring coffees (86+ points) for quality-focused roasters globally. The company sources from ten producing origins (Kenya, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Ethiopia, Brazil, and Colombia), with on-the-ground operations including a representative office in Addis Ababa (Ethiopia), a cupping lab and office in Bogotá (Colombia), and a sales presence in Berlin (Germany). It is a member of Neumann Kaffee Gruppe (NKG), a global green coffee services group operating 50 companies across 26 countries, which provides distribution, financing, and operational backing.
The core commercial offering is structured around three purchasing channels: SPOT sales from a climate-regulated warehouse in Belgium operated via partner Seabridge; Forward Booking contracts allowing roasters to commit to volumes drawn over a six-month period with embedded financing; and FOB Direct Shipments for full-container-load purchases at origin. The company also operates Tropiq, a sub-brand under the same umbrella (formed via a 2023 merger) that targets medium-to-large roasters seeking 100+ bag container loads of 87+ traceable lots. Quality control is governed by strict physical protocols (humidity, water activity, density) and continuous cupping, with a proprietary Ethiopian Flavour Wheel classification system developed internally. A loyalty discount program (3-12%) tied to annual invoiced volumes serves as a customer-retention lever.
Nordic Approach sells to specialty coffee roasters across 69+ countries, reaching 400+ roasteries through a regionally organized field-sales model (Germany/Austria/UK/France, Nordics, Asia Pacific/Middle East/Africa, Benelux/Switzerland/East/South Europe). Revenue is generated via markup on green coffee transactions plus warehousing, financing, and logistics services layered on the SPOT and Forward Booking flows. Go-to-market combines regional sales reps, cupping events, origin trips, trade shows, and an extensive educational content library, with price transparency (FOB and producer pricing disclosed) functioning as a positioning differentiator rather than a pricing concession.
Nordic Approach firmographics
Firmographics- Name
- Nordic Approach
- Legal name
- Nordic Approach
- Website
- https://nordicapproach.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nordic Approach is an Oslo-based specialty green coffee importer that sources 86+ point coffees from ten origins and supplies 400+ roasteries across 69+ countries via SPOT, Forward Booking, and FOB direct shipments, operating as part of Neumann Kaffee Gruppe.
- Ownership category
- akta.pro rank
Nordic Approach industry classification
Industry- Product category
- Specialty Green Coffee Importing
- akta.pro primary industry
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
- akta.pro secondary industry
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)
Keywords
Where Nordic Approach is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Nordic Approach business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Coffee Trading and Importing: Nordic Approach operates as a specialty green coffee importer and trader. The company sources high-quality green coffee from origins (Kenya, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Ethiopia, Brazil, Colombia) and sells to roasters globally. Revenue is generated through the markup on coffee purchases from origin, with services including SPOT sales from warehouse in Belgium, Forward Booking, and FOB Direct Shipments.
- Warehousing Services: Through partnership with Seabridge warehouse in Belgium, Nordic Approach offers climate-regulated storage for specialty coffee (mainly solar powered). This service supports the SPOT sales model where coffees are pre-financed and stored until roasters are ready to take delivery.
- Forward Booking Services: Planning and securing coffee volumes in advance with competitive financing and warehousing options for growing specialty coffee roasters. The service allows commitment to specific quantities with flexibility to draw over a six-month period.
- Logistics and Freight: Competitive freight rates and efficient delivery services offered to customers regardless of location. Each sales rep is an expert in different regions with extensive knowledge on market requirements and regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Loyalty Discounts for Regular Buyers |
| Unit Pricing | Pay-as-you-go | NA Direct (30+ bags) |
| Other | One time/ perpetual license | Sample Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Nordic Approach product offering
Product offeringCore offering
Nordic Approach is a specialty green coffee importer that sources high-scoring (86+ point) coffees from 10+ origins including Kenya, Ethiopia, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Brazil, and Colombia, and sells them to roasters globally. The company operates three primary purchasing channels: SPOT sales from its Belgium warehouse for immediate delivery, Forward Booking for advance commitments with financing, and FOB Direct Shipments through its Tropiq sub-brand for full container loads shipped directly to the customer's port of destination.
Product overview
Nordic Approach is a specialty green coffee importing company and Neumann Kaffee Gruppe (NKG) company that offers a comprehensive portfolio of coffee sourcing services. The core offering consists of Nordic Approach (main brand) for specialty green coffee importing with SPOT sales, forward booking, and FOB direct shipments. Tropiq is a sub-brand focused on specialty coffee at scale for medium-to-large roasters seeking full container loads. Additional services include NA Direct for 30+ bag special orders, Seabridge Warehousing in Belgium, logistics support, and origin trips. The company sources from 10 origins: Kenya, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Ethiopia, Brazil, and Colombia.
Differentiator
Problem solved
Functional benefit
Brands
- Tropiq: A product line under Nordic Approach focused on direct FOB and back-to-back specialty coffee sales, specializing in 87+ traceable lots and shipping directly to roasteries' ports of destination.
Products and services
- Nordic Approach Green Coffee Importing Core specialty green coffee importing service that sources, trades, and imports high-quality green coffees (86+ points) for quality-driven roasters globally. Offers SPOT sales from Belgium warehouse, forward booking with financing options, and FOB direct shipments from origin.
- Tropiq Product line focused on direct FOB and back-to-back specialty coffee sales at scale. Specializes in sourcing 87+ traceable lots with distinct flavour profiles and various processing methods for medium to large specialty roasters seeking 100+ bags of full container loads.
- SPOT Sales In-stock coffee available for immediate ordering, shipped from the company's warehouse in Belgium to roasteries. Includes pre-harvest options and coffees from shipments in transit.
- Forward Booking Strategic planning service for growing specialty coffee roasters to commit to specific quantities in advance with flexibility to draw over a six-month period, including financing and warehousing options.
- FOB Direct Shipments Contract full container loads directly at origin earlier in the harvest with support for curating selections, logistics, and planning. Coffee ships directly to customer's port of destination.
- Seabridge Warehousing Modern warehouse in Belgium with proper infrastructure to store and manage specialty coffee, regulating indoor climate and humidity levels, mainly solar powered.
- Origin Trips Travel experiences to coffee origins where roasters can visit producers, cup lots of coffee, and gain firsthand insight into the supply chain.
- NA Direct Special ordering option for 30+ bags and special orders, offering ready-to-dispatch coffee selections beyond the standard offer list.
Quantifiable outcome
- 400+ roasteries globally served across 69+ countries
- +3 more outcomes
Companies that use Nordic Approach
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Nordic Approach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nordic Approach partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Neumann Kaffee Gruppe (NKG)coreNordic Approach is a Neumann Kaffee Gruppe (NKG) company. NKG is a globally operating green coffee service group consisting of 50 companies across 26 countries, including exporters, importers, farms, mills, and services. This partnership provides Nordic Approach with the backing and network of a major global green coffee organization.
- TropiqcoreTropiq is a product line under the Nordic Approach umbrella, focusing on sourcing high-scoring lots at scale (87+ points), shipped directly to customer's port of destination. Tropiq specializes in direct FOB and back-to-back specialty coffee sales for medium to large specialty roasters seeking full container loads.
- Seabridge Warehouse (Belgium)coreSeabridge is a modern warehouse in Belgium with proper infrastructure to store and manage specialty coffee. It regulates indoor climate and humidity levels and is mainly solar powered. Nordic Approach uses this facility for SPOT sales and Forward Booking storage.
- Jimma Agricultural Research Center (Ethiopia)supportingEthiopian coffee varieties are derived from seedlings provided by the Jimma Agricultural Research Center. Some improved varieties like 74/112 and 74/110 were developed at this center for resistance to coffee berry disease.
- Rwanda Trading Company (RTC)supportingNordic Approach sources Rwandan coffee through partnerships with RTC and key collaborators including Gitesi Washing Station and Mahembe Washing Station. RTC provides agricultural extension programs and financing for washing stations.
- Private Exporters, Representatives, Cooperatives, and Unions (Ethiopia)supportingEthiopian supply chain involves Private Exporters (purchase parchment, identify buyers, manage logistics), Representatives (support medium-sized farmers), Cooperatives (farmer-led organizations owning washing stations), and Unions (primary exporters). Nordic Approach works with all these entities.
- Caballero Family (Honduras - Marcala)coreLong-standing partnership with Marysabel and Moises Caballero in Marcala region. They produce a broad range of coffees including concept coffees like Bomba de Fruta and Confite. Known for consistently delivering quality at high level with effective humidity management.
- Rony Gámez Collective (Honduras - Intibucá)supportingCollective in Intibucá focused on connecting smallholders to the specialty market. Revolutionizing coffee production by creating a market for their coffees and establishing a distinct name for farmers. Farmers receive profits in USD.
- Jasal Group / Salaverria Family (El Salvador)core6th-generation coffee producers working with Nordic Approach for over two decades. Jasal Group operates Las Cruces mill giving full control over entire production process from harvesting to processing to milling. Works with 5+ distinct processing methods.
- Wildan Mustofa / Java Frinsa Estate (Indonesia)corePartnership with Wildan and his wife Atieq at Java Frinsa Estate since 2016. Estate has about 130 hectares of coffee with more than 14 local cultivars. Known for experimenting with fermentation using Lactobacillus and Saccharomyces bacteria, producing unique funky flavours.
- Ugandan Smallholder Farmers and Centralized Processing FacilitiessupportingPartnership with smallholder farmers through centralized processing/drying facilities in Eastern Uganda. Develops protocols for naturals and washed coffees with new flavour concepts at scale.
- Cedros, Origin Coffee Lab, Aromas del Valle, Norcafe (Peru)supportingPartnerships with young coffee exporters and cooperatives focused on promoting the specialty segment in Peru. Organizations implementing quality programs to enhance cup quality and ensure financial rewards for producers' investments.
- Jaguara Estate / Natália Brito and André Luíz Garcia (Brazil)coreKey suppliers in Brazil producing range from classic naturals with notes of nuts, chocolate, and red fruit to special preparations featuring tropical fruit and competition lots.
- Juan Saldarriaga (Colombia)corePioneer partner in Antioquia region with own bodega and purchasing points. Driving force behind Antioquia selection including Cattleya, Frutos Rojos, Mermelada, Panela, and Manjar concept coffees.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Nordic Approach competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Nordic Approach social profiles
Digital presenceNordic Approach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic Approach leadership team
Management profileNumber of profiles
Profiles10 records
Nordic Approach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic Approach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic Approach
What does Nordic Approach do?
Nordic Approach is a specialty green coffee importer that sources high-scoring (86+ point) coffees from 10+ origins including Kenya, Ethiopia, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Brazil, and Colombia, and sells them to roasters globally. The company operates three primary purchasing channels: SPOT sales from its Belgium warehouse for immediate delivery, Forward Booking for advance commitments with financing, and FOB Direct Shipments through its Tropiq sub-brand for full container loads shipped directly to the customer's port of destination.
Is Nordic Approach a public or private company?
Nordic Approach is a private company. It is classified as corporate owned and is currently operating.
When was Nordic Approach founded?
Nordic Approach was founded in 2012. It employs 11 to 50 people.
Where is Nordic Approach based?
Nordic Approach is headquartered in Oslo, Norway, in the Europe region.
How does Nordic Approach make money?
Four revenue lines are on record. Coffee Trading and Importing is the primary driver. The others are warehousing Services, forward Booking Services and logistics and Freight.
Does Nordic Approach have an API?
No public API is recorded for Nordic Approach.
What industry is Nordic Approach in?
Nordic Approach's product category is Specialty Green Coffee Importing. Its primary akta.pro industry code is AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale, with a secondary code of AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale.