What Westex Carpets does

Westex Carpets (operating as Westex Flooring) is a privately held UK manufacturer of premium wool and synthetic carpets founded circa 1980 in West Yorkshire by a master dyer originally operating as a yarn supplier. The company designs and produces a broad carpet portfolio including Natural Loop, Twist, Velvet, Wool Loop, and Pure Luxury collections, plus a Fired Earth co-branded sub-line and a new Origins engineered wood flooring range launched in 2025. Core technology centres on proprietary 2-fold and 3-fold yarn construction for crush resistance and a four-treatment system (Stain Resist, Moth Guard, Fresh Guard, Allergy Guard) applied across the product range; the company also operates an in-house dye house offering a Special Dye Service for bespoke colour matching at a 40 sqm minimum order quantity.

Westex sells exclusively through an authorised network of UK flooring retailers, supported by a postcode-based 'Find a retailer' locator, free sample fulfillment (up to 5 samples per order), a 3D Visualiser tool covering up to 360 colours across residential and commercial interiors, and a 'Become a retailer' onboarding program. End-customer segments span residential homeowners, architects and interior designers, and commercial buyers in hospitality, stately homes, royal residences, prestigious retail, and the film industry. Revenue is generated through one-time product sales to retailers plus bespoke dyeing services; pricing is set at the retailer level and is not publicly disclosed.

The business is independently owned with no identified parent, institutional investor, or public listing. Its 251-500 employee base is anchored at the Calder Bank Mills headquarters and manufacturing site in Dewsbury, West Yorkshire. Strategic activity in 2024-2025 has centred on category extension into wood flooring, the Fired Earth co-branded collection, and ongoing expansion of the Pure Luxury and velvet product lines.

Name

Westex Carpets

Legal name

Westex Carpets

Website

https://westexflooring.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Westex Carpets is a privately held UK manufacturer of premium wool and synthetic carpets, selling through authorised flooring retailers and serving residential, commercial, hospitality, and design-industry customers across more than 40 years of operation.

Ownership category

akta.pro rank

Product category

Wool Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Floor Covering Finishing & Treatment (Dyeing/Printing/Coating/Stain Resistance) (IMAOAJAL), Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

Keywords

• Wool carpet manufacturing
• Carpet collections
• Engineered wood flooring
• Flooring retailer supply
• Carpet treatments

Headquarters

HQ city

Cleckheaton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Carpet Product Sales: Westex generates revenue through the sale of premium woollen and luxury synthetic carpets to customers via flooring retailers. Products include twist, velvet, and loop carpet collections in various quality types. The company sells directly to retailers who then sell to end customers. One-time purchase model with no subscription component.
2. Special Dye Service: Bespoke colour matching service for carpets with a minimum order quantity of 40 square meters. Available across most ranges (excluding Silken Velvet and undyed loop ranges). Revenue generated from the premium custom dyeing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Westex Carpets manufactures premium wool and wool-blend carpets (twist, velvet, and loop constructions) along with engineered wood flooring at its UK production facility in West Yorkshire. The company designs, produces, and distributes its carpet ranges (including Twist, Velvet, Natural Loop, Wool Loop, Pure Luxury, and Fired Earth co-branded collections) plus an Origins wood flooring line through a network of authorised flooring retailers. Westex also offers proprietary protective treatments, bespoke colour matching via its Special Dye Service, and a 3D room visualiser to support retailer and end-customer selection.

Product overview

Westex Carpets is a UK-based manufacturer of premium wool and luxury synthetic carpets with over 40 years of heritage in West Yorkshire. The product portfolio consists of multiple carpet collections including: Natural Loop series (Bouclé, Briar, Cable), Twist series (Fine Westex Twist, Ultima Twist), Velvet series (Silken Velvet, Westend Velvet, Elysian Velvet), Wool Loop series (Butterwick, Croxby, Eskdale, Kirkmond, Laverton, Sawley), Pure Luxury collection (Velvets, Grandeur, Splendour, Bliss), and the Fired Earth sub-brand collaboration (Loxley Loop, Wiske Velvet, Hebble Twist, Derwent Flatweave, Wharfe Flatweave). The company also offers an Origins engineered wood flooring line (Fishtail, Herringbone, Plank). Complementary services include a Special Dye Service for bespoke colour matching, a 3D Visualiser tool for room visualization, and four standard treatment programmes (Stain Resist, Moth Guard, Fresh Guard, Allergy Guard) applied to all carpets. Products range from 100% wool to premium wool blends with nylon for enhanced durability, serving both domestic and commercial markets.

Differentiator

Problem solved

Functional benefit

Brands

• Fired Earth by Westex: Premium carpet collection created in partnership with Fired Earth interiors brand, featuring loop, velvet, and twist textures inspired by Fired Earth's paint colours.
• Origins

Products and services

• Fine Westex Twist A luxurious, tightly-twisted carpet crafted from 80% premium wool and 20% nylon for enduring elegance, available in 39 shades and suitable for domestic and commercial use.
• Barrington Loop A versatile 100% wool carpet made from 3-fold yarn with a Brussels weave design, available in 12 contemporary natural shades, suitable for domestic to heavy-duty commercial applications.
• Cable Natural Loop A 100% wool carpet with a discreet loop striped design for ultimate softness underfoot, featuring a uniform level loop striped pattern.
• Ultima Twist A premium wool blend carpet (80% wool, 20% nylon) with a smooth cropped finish, ideal for residential or contract areas, available in 120 colours.
• Westend Velvet A soft spun velvet carpet with luxurious underfoot feel, made from premium wool blend with 20% nylon for improved recovery, resilience and durability, available in 80 colours.
• Bouclé Natural Loop A versatile 100% wool carpet with soft 'wave' patterning that adds charm and texture to any room.
• Briar Natural Loop A high-quality 3-fold yarn carpet made from 100% wool with a contemporary mixed-height loop design, available in 20 colours.
• Silken Velvet A luxury carpet collection offering an unrivalled finish with irresistible comfort and lustrous appearance, available in 24 colours across three quality types: Debonair, Chic and Vogue.
• Butterwick Wool Loop
• Croxby Wool Loop
• Elysian Velvet A luxurious carpet range crafted with the latest SilkTex Technology, offering velvet finish with advanced fibre performance.
• Eskdale Wool Loop A wool loop carpet offering enduring style and natural allure.
• Kirkmond Wool Loop A wool loop range showcasing the natural colours of undyed yarn.
• Laverton Wool Loop A stunning collection crafted from 100% undyed wool.
• Pure Luxury Velvets A luxury carpet range offering unparalleled comfort and elegance, available in 12 colours.
• Pure Luxury Grandeur A 100% wool loop pile carpet promising luxury, durability, and style for homeowners and interior designers.
• Pure Luxury Splendour A thick and dense loop pile carpet with soft and cushioned feel underfoot, featuring a harmonious blend of 3 loop pile variations.
• Pure Luxury Bliss A bliss loop carpet offering a serene sanctuary with plush texture and timeless elegance, combining 3 loop pile variations.
• Sawley Wool Loop A herringbone design carpet crafted from 100% natural wool undyed yarn with luxurious texture and captivating pattern, available in 8 colours.
• Fired Earth Loxley Loop A timeless loop texture carpet adding depth and warmth to floors while standing up to daily wear, colour-matched to Fired Earth paint colours and available in 18 shades.
• Fired Earth Wiske Velvet An elegant velvet carpet bringing smooth, soft texture to floors with exceptional durability, colour-matched to Fired Earth paint colours and available in 18 shades.
• Fired Earth Hebble Twist A premium twist carpet combining durability and style with versatile texture, colour-matched to Fired Earth paint colours and available in 18 shades.
• Fired Earth Derwent Flatweave A flatweave carpet with natural woven texture adding timeless style to any room, available in 12 elegant colour options.
• Fired Earth Wharfe Flatweave A flatweave carpet with a chic herringbone pattern bringing effortless style to any room, made from 100% premium wool and available in 12 colours.
• Origins Fishtail An engineered wood flooring with chevron-fishtail planks arranged in a staggered, interlocking pattern forming a continuous zigzag, featuring a 3mm top layer of real wood.
• Origins Herringbone An engineered wood flooring with the classic V-shaped herringbone arrangement of rectangular planks creating visual interest.
• Origins Plank An engineered wood flooring with clean and linear aesthetic, featuring a 3mm top layer of real wood with a lacquer finish for a matt appearance.
• Special Dye Service A bespoke colour matching service allowing customers to match any colour throughout the Westex carpet ranges, with expert in-house colour technicians creating unique colour solutions (minimum order 40 square metres, excluding Silken Velvet and undyed loop ranges).
• Westex Visualiser Tool A 3D visualisation technology tool that allows users to select residential and commercial interior spaces and apply Westex flooring finishes in up to 360 colours.

Quantifiable outcome

• Stain Resist treatment performance lasts 5 years under normal use
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Fired EarthcoreStrategic or Co-development Partner · 1 November 2024Westex partnered with Fired Earth (renowned interiors brand known for luxury paint, tiles, and home furnishings) to create the Fired Earth Carpet Collections. The collaboration launched carpet textures (loop, velvet, twist) and flatweave designs colour-matched to Fired Earth's best-selling paint colours. This partnership marks Fired Earth's entry into premium flooring while extending Westex's brand reach to Fired Earth's established customer base.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ulster Carpets: Northern Ireland-based manufacturer of premium woven axminster and wilton carpets for hospitality, leisure, and residential markets. Comparable in premium wool/woven construction, hospitality customer focus, and British/Irish manufacturing heritage.
• Axminster Carpets: Historic Devon-based British carpet manufacturer specialising in woven axminster carpets for residential, hospitality, and heritage customers. Comparable in British manufacturing heritage, woven broadloom construction, and premium positioning.
• Brintons Carpets: Long-established UK heritage wool carpet manufacturer producing premium woven broadloom for residential and commercial (hospitality, cruise, heritage) markets. Directly comparable in product category, customer base, and British-manufactured premium positioning.
• Alternative Flooring: UK-based carpet and rug manufacturer producing design-led wool and synthetic ranges distributed via UK independent flooring retailers. Comparable in product format, distribution channel, and emphasis on design/customisation.
• Brockway Carpets: UK-based wool and wool-blend carpet manufacturer producing twist, loop, and velvet ranges for residential and commercial markets, distributed through UK flooring retailers. Comparable in product mix, distribution model, and target customer base.
• Crucial Trading: UK-based manufacturer of premium natural-fibre rugs and carpets (wool, sisal, coir) sold via independent flooring retailers and designers. Comparable in premium natural-fibre construction, UK retailer distribution, and design-led residential focus.
• Cormar Carpets: Lancashire-based UK wool carpet manufacturer producing twist, loop, and velvet ranges for the residential and contract markets via independent flooring retailers. Comparable scale, distribution model, and British wool-blend product focus.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer offering broadloom carpet, LVT, and wood across residential and commercial channels globally. Comparable as a broad incumbent in soft flooring competing for the same end customer demand but at vastly greater scale and channel breadth.
• Interface: Global commercial carpet tile and modular flooring major with a strong sustainability narrative. Comparable as a global carpet incumbent competing for the same commercial specification and sustainability-led contracts that Westex serves, though focused on modular rather than broadloom.
• Tarkett: European-based global flooring manufacturer with diversified portfolio across resilient (LVT/vinyl), carpet, wood, and sports surfaces. Comparable as a broad incumbent whose carpet division competes with Westex in commercial specifications while the wider LVT portfolio accelerates hard-flooring substitution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/westexflooring
• Facebookfacebook.com/westexflooring
• Instagraminstagram.com/westexflooring
• Pinterestpinterest.com/westexcarpets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westex Carpets