AXYZ Design
AXYZ Design develops the anima crowd animation software and the metropoly 3D people model library, serving architectural visualization, animation, gaming, and VR/AR professionals. Acquired by Chaos in 2023.
- Company typePrivate
- Founded2012
- HeadquartersRovereto, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AXYZ Design does
AXYZ design S.R.L. is an Italian software company that develops 3D character and crowd animation tools for architectural visualization, animation, games, and virtual/augmented reality professionals. Its core product, anima, is crowd animation software that allows users to create and control realistic crowd movements with automatic clothing randomization; the companion metropoly library supplies 3000+ render-ready 3D people models with 8000 costume combinations. The technical foundation is proprietary 4D scanning technology that captures real human motion and form, producing physically accurate animated digital humans with cinematic-quality motion blur.
The product surface is delivered through native plugins for the dominant DCC tools (3ds Max, Maya, Cinema 4D, Unreal Engine, and Unity3D) and integrates with Chaos's V-Ray, Corona, and Vantage renderers, with an Anima Designer standalone app for scene assembly. Distribution is omnichannel: direct online sales via the company's own website and the chaos.com storefront, a global network of Authorized Resellers and Official Partners, and enterprise field sales through parent company Chaos. Licensing is a mix of annual subscription (anima ALL) and perpetual tiers (Standard, Extended, and Distribution), with the Extended License explicitly covering games, virtual worlds, simulations, mobile/desktop/web applications, and AI training data use.
In 2023 AXYZ was acquired by Chaos Software EOOD, a provider of real-time visualization tools, photorealistic renderers, and 3D asset libraries, and now operates as a subsidiary with access to Chaos's global distribution and enterprise sales infrastructure. The entity is registered in Italy, operates with 1–10 employees, and markets globally with no public revenue disclosure.
AXYZ Design firmographics
Firmographics- Name
- AXYZ Design
- Legal name
- AXYZ design S.R.L.
- Website
- https://secure.axyz-design.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AXYZ Design develops the anima crowd animation software and the metropoly 3D people model library, serving architectural visualization, animation, gaming, and VR/AR professionals. Acquired by Chaos in 2023.
- Ownership category
- akta.pro rank
AXYZ Design industry classification
Industry- Product category
- 3D Animation Software
- NAICS
- Graphic Design Services (541430), Industrial Design Services (54142)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- 3D Character Animation (MPAHACAB)
- akta.pro secondary industries
- Character & Creature Animation (MPADACAE), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
Keywords
Where AXYZ Design is headquartered
LocationHeadquarters
- HQ city
- Rovereto
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
AXYZ Design business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- anima ALL Subscription License: Annual subscription-based license providing unlimited access to the complete anima software, plugins, and the metropoly Model Library with 3000+ render-ready 3D people models and 4D humans. Includes updates, upgrades, and new characters during subscription period.
- Standard License: License for rendering still images and animations for video production, broadcasting, print, movies, advertising, game intros, illustrations, and presentations. Use at one physical location by up to 3 individual users per license.
- Extended License: Extended license covering computer games, virtual worlds, simulations, mobile apps, desktop apps, web apps, e-books, and AI training. Allows redistribution and broader commercial use.
- Distribution License: License for marketing and distributing Stock Media products to third parties. Requires encrypted/password-protected database/geometry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | anima ALL Subscription - unlimited access to software and asset library |
| One time/ perpetual license | Pay-as-you-go | Standard License - still images and animations |
| One time/ perpetual license | Pay-as-you-go | Extended License - games, VR, and AI applications |
| Other | Pay-as-you-go | Distribution License - market and redistribute Stock Media |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AXYZ Design product offering
Product offeringCore offering
AXYZ Design develops and licenses anima® crowd animation software and the metropoly® 3D people model library, enabling professional 3D artists to drop realistically scanned 4D humans into architectural, animation, game, and VR/AR scenes within minutes. The company sells the software and assets via direct online storefronts, authorized resellers, and OEM partner network primarily to architectural visualization studios, animation houses, and game developers.
Product overview
AXYZ Design offers a unified product ecosystem centered on anima®, a crowd animation software solution. The core offering is anima® (and its subscription variant anima ALL) which provides unrivaled crowd animation capabilities for architectural visualization artists. This integrates with the metropoly® 3D people model library containing 3000+ render-ready models and 4D humans with 8000 costume combinations. Users can create scenes in the Anima Designer standalone app or work directly in DCC tools via native plugins for 3ds Max, Cinema 4D, Maya, and Unreal Engine, then render with V-Ray, Corona, or Vantage. In 2023, AXYZ design was acquired by Chaos, expanding its product portfolio of real-time visualization tools and photorealistic renderers.
Differentiator
Problem solved
Functional benefit
Brands
- anima®: Crowd animation software that allows archviz artists to quickly create and easily control crowd animations with automatic clothing randomization for scene variety.
- anima® ALL
- metropoly®
Products and services
- anima® Crowd Animation Software Crowd animation software for archviz artists and 3D professionals that allows users to quickly create and control crowd animations featuring automatic clothing randomization for scene variety, providing 3D people models and 4D humans with lifelike, scan-based motion within 3ds Max, Maya, Cinema 4D, and Unreal Engine scenes.
- anima ALL Subscription Bundle Complete annual subscription offering unlimited access to the anima software with all tools and plugins, the Anima Designer app, and the metropoly Model Library with 3,000+ render-ready 3D people models and 4D humans and 8,000 costume combinations, including updates, upgrades, and new characters during the subscription period.
- metropoly® 3D People Model Library Library of ready-posed, rigged, Ambient, and 4D digital human asset models, with each model including 5 color variations for costume combinations, available under Standard and Extended license tiers for use alongside the anima software and integrations with major DCC and rendering tools.
- Anima Designer App Standalone desktop application for creating realistically moving crowds in mere minutes, producing scenes that can then be loaded into supported DCC tools (3ds Max, Maya, Cinema 4D, Unreal Engine) for further integration and rendering.
Quantifiable outcome
- Create realistically moving crowds in mere minutes
- +1 more outcomes
Companies that use AXYZ Design
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AXYZ Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
AXYZ Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ChaoscoreIn 2023, Chaos expanded its product portfolio of real-time visualization tools, photorealistic renderers, and 3D asset libraries by acquiring AXYZ design and its innovative crowd animation tool - Anima. AXYZ Design is now a subsidiary of Chaos Software EOOD, gaining access to Chaos's global distribution network, rendering technology integration, and enterprise sales infrastructure.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
AXYZ Design competitors and assessment
Company assessmentDirect peers
- Mixamo: Adobe-owned Mixamo offers a library of rigged 3D characters and auto-rigging/animation tools, directly overlapping AXYZ's value proposition of providing ready-to-use animated 3D humans for game and visualization workflows.
- Reallusion: Reallusion builds iClone and Character Creator, direct competitors in the 3D character animation software space, targeting the same archviz, animation, and game-dev customers with rigged, ready-to-animate digital humans.
- Smith Micro (Poser): Smith Micro's Poser and Anime Studio lines are longstanding 3D character creation and animation tools, competing in the same ready-made 3D human modeling and animation category as AXYZ.
- Daz 3D: Daz 3D operates a marketplace and creation tool for 3D character models and assets, comparable to AXYZ's metropoly library and anima workflow for creators and visualization artists.
Broad incumbents
- Epic Games (Unreal Engine MetaHuman): Epic's MetaHuman Creator and Unreal Engine provide high-fidelity digital humans and real-time rendering that overlap with AXYZ's 4D human library and Unreal Engine integration, backed by a much broader platform.
- Autodesk (3ds Max, Maya): Autodesk's 3ds Max and Maya are core DCC tools that AXYZ integrates with via plugins; they are also broad incumbent platforms with their own character/rigging ecosystems and could expand to absorb crowd-animation use cases.
- Adobe (Character Animator, Substance): Adobe owns Character Animator and Mixamo and bundles them into Creative Cloud, positioning it as a broad incumbent offering overlapping 3D character workflows that AXYZ also serves.
Emerging players
- Plask: Plask offers AI-powered motion capture and animation tools, an emerging alternative to traditional motion-captured character libraries like AXYZ's metropoly 4D humans.
- Rokoko: Rokoko provides motion capture suits and tools for animating digital characters, adjacent to AXYZ's 4D-scanned motion library and increasingly competing in the same real-time character animation space.
Others
- Chaos (V-Ray, Corona, Vantage): Chaos is AXYZ's parent company and the provider of V-Ray, Corona, and Vantage rendering engines that anima integrates with; relevant as an ecosystem partner and acquirer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AXYZ Design social profiles
Digital presenceAXYZ Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXYZ Design leadership team
Management profileNumber of profiles
AXYZ Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXYZ Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXYZ Design
What does AXYZ Design do?
AXYZ Design develops and licenses anima® crowd animation software and the metropoly® 3D people model library, enabling professional 3D artists to drop realistically scanned 4D humans into architectural, animation, game, and VR/AR scenes within minutes. The company sells the software and assets via direct online storefronts, authorized resellers, and OEM partner network primarily to architectural visualization studios, animation houses, and game developers.
Is AXYZ Design a public or private company?
AXYZ Design is a private company. It is classified as corporate owned and is currently operating.
When was AXYZ Design founded?
AXYZ Design was founded in 2012. It employs 1 to 10 people.
Where is AXYZ Design based?
AXYZ Design is headquartered in Rovereto, Italy, in the Europe region.
How does AXYZ Design make money?
Four revenue lines are on record. anima ALL Subscription License is the primary driver. The others are standard License, extended License and distribution License.
Who are AXYZ Design's main competitors?
Direct peers on record are Mixamo, Reallusion, Smith Micro (Poser) and Daz 3D. Broad incumbents are Epic Games (Unreal Engine MetaHuman), Autodesk (3ds Max, Maya) and Adobe (Character Animator, Substance). Emerging players are Plask and Rokoko. Chaos (V-Ray, Corona, Vantage) is listed as an others.
Does AXYZ Design have an API?
No public API is recorded for AXYZ Design.
What industry is AXYZ Design in?
AXYZ Design's product category is 3D Animation Software. Its primary akta.pro industry code is MPAHACAB, 3D Character Animation, with a secondary code of MPADACAE, Character & Creature Animation. Its NAICS code is 541430 and its SIC code is 7330.