AARAV Fragrances & Flavors

What AARAV Fragrances & Flavors does

AARAV Fragrances & Flavors Pvt. Ltd. is a Thane, India-based B2B manufacturer of specialty fragrances, flavors, and proprietary aroma ingredients, positioned as one of India's top three houses in the category with heritage dating to 1922 and modern operations since 2007. The company operates three integrated divisions: Fragrances (consumer fragrances for air care, personal care, fabric care, and home care; fine fragrances; and cultural/incense fragrances), Flavors (bakery, beverages, confectionery, and dairy), and Ingredients (a proprietary portfolio of at least 14 specialty aroma chemicals including Jasmirone, Irone AA, Honey Ketone, and Galbeone, manufactured in-house). Its technology base is specialty organic chemistry combined with proprietary synthesis routes and in-house perfumery training, supported by an internal Perfumery School for talent development.

The business model is sales-led B2B, selling customized fragrance and flavor formulations and proprietary ingredients to consumer goods manufacturers via direct sales engagement, website enquiry, and industry trade shows, with contact-based pricing under multi-year contracts. Customers span more than 27 countries and include marquee Indian enterprise accounts such as ITC Limited, Adani Wilmar, Mosaic Wellness, Onesto Labs, and Innovist. The Ingredients division additionally sells to peer fragrance houses (e.g., Associate Allied Chemicals), opening an upstream B2B revenue stream. The company is privately held and founder-led (CEO & Founder Ajit Vaze), with no disclosed institutional funding, 250+ employees, Great Place to Work certification, and a recently strengthened senior leadership team including a COO for Ingredient Business appointed in June 2026.

Name

AARAV Fragrances & Flavors

Legal name

AARAV Fragrances & Flavors Pvt. Ltd.

Website

https://aarav.co

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

AARAV Fragrances & Flavors is an India-based B2B manufacturer of specialty fragrances, flavors, and proprietary aroma ingredients, serving consumer goods companies across personal care, food and beverage, home care, and cultural fragrance segments in over 27 countries.

Ownership category

akta.pro rank

Product category

Specialty Fragrances & Flavors

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Flavors, Fragrances & Aroma Chemicals (IMAEABAE)

akta.pro secondary industries

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Fragrance manufacturing
• Flavor compounds
• Aroma ingredients
• Specialty chemicals
• B2B fragrance supplier

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance Sales: B2B sale of consumer fragrances (air care, personal care, fabric care, home care), fine fragrances, and cultural fragrances to consumer goods manufacturers.
2. Flavor Sales: B2B sale of flavors for bakery, beverages, confectionery, and dairy applications to food and beverage manufacturers.
3. Ingredient Sales: Sale of proprietary fragrance ingredients and aroma chemicals to other fragrance houses and manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AARAV Fragrances & Flavors manufactures and supplies specialty fragrances, flavors, and proprietary aroma ingredients for consumer goods manufacturers. The company operates three divisions: Fragrances (consumer, fine, cultural), Flavors (bakery, beverages, confectionery, dairy), and Ingredients (proprietary specialty aroma chemicals). It sells exclusively B2B to FMCG and industrial customers, with a heritage dating back to 1922 and a current presence spanning more than 27 countries.

Product overview

AARAV Fragrances & Flavors is an Indian fragrance, flavor, and ingredient company offering a diversified portfolio organized into three main divisions: Fragrances (Consumer Fragrances, Fine Fragrances, Cultural Fragrances), Flavors (Bakery, Beverages, Confectionery, Dairy), and Ingredients. The Ingredients division features specialty aroma chemicals including Jasmirone, Honey Ketone, Irone AA, Galbeone, Aaravspirene IS, Aazuril, Arbrefix, Arbrenol, Oxathiane High CIS, Trans-2-Dodecenal, Trans-4-Decenal, 4 Ethyl Guaiacol, and Ethyl Fenchol. The company positions itself as one of India's top three fragrance, flavor, and ingredient houses, serving clients across over 27 countries.

Differentiator

Problem solved

Functional benefit

Brands

• AARAV Cocoa Core™: A proprietary solution developed by AARAV to help biscuit and chocolate brands manage rising cocoa costs by reducing cocoa usage by up to 70% while preserving taste and mouthfeel.

Products and services

• Consumer Fragrances Fragrance compounds for consumer goods including Air Care, Personal Care, Fabric Care, and Home Care sub-categories, sold B2B to FMCG manufacturers.
• Fine Fragrances Premium fragrance offerings for fine perfumery and luxury personal-use products, supplied B2B to fragrance brands.
• Cultural Fragrances Fragrances inspired by cultural and traditional scent profiles, including incense, agarbatti, dhoop, and wellness/meditation applications.
• Bakery Flavors Flavor solutions for bakery products including biscuits, cookies, crackers, and bread, supplied B2B to food manufacturers.
• Beverage Flavors Flavor solutions for beverages including juices, soft drinks, RTD beverages, and functional drinks, supplied B2B to beverage manufacturers.
• Confectionery Flavors Flavor solutions for confectionery products including candies, gums, lollipops, toffees, and chocolates, supplied B2B to confectionery manufacturers.
• Dairy Flavors Flavor solutions for dairy products including ice cream, yogurt, flavored milk, and cheese, supplied B2B to dairy manufacturers.
• Jasmirone Tetrahydro-6-(3-pentenyl)-2H-pyran-2-one; proprietary fragrance ingredient with elegant, natural jasmine notes plus peach and coconut nuances, CAS No. 32764-98-0, assay ≥95%.
• Honey Ketone Diethyldimethylcyclohex-2-en-1-one; non-discoloring honey note fragrance ingredient with honey, woody ionones, minty, geranium, and earthy olfaction, CAS No. 68845-36-3, assay ≥97%.
• Irone AA 4-(2,5,6,6-tetramethyl-2-cyclohexen-1-yl)-3-buten-2-one; orris, woody, floral fragrance ingredient that increases diffusion, volume, and tenacity of fragrances, CAS No. 79-69-6.
• Galbeone 1-(5,5-dimethyl-1-cyclohex-1-yl)-4-penten-1-one; green, fruity, floral fragrance ingredient with galbanum character, CAS No. 56973-85-4, assay ≥90%.
• Aaravspirene IS Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Aazuril Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Arbrefix Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Arbrenol Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Oxathiane High CIS Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Trans-2-Dodecenal Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Trans-4-Decenal Fragrance ingredient listed in the company's specialty ingredient portfolio.
• 4 Ethyl Guaiacol Fragrance ingredient listed in the company's specialty ingredient portfolio.
• Ethyl Fenchol Fragrance ingredient listed in the company's specialty ingredient portfolio.
• AARAV Cocoa Core Proprietary flavor solution that reduces cocoa usage in biscuits and chocolate products by up to 70% while preserving taste and mouthfeel.

Quantifiable outcome

• Serving clients across over 27 countries with global expansion focus
• +1 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Vidyadaan Sahayyak Mandal (VSM)minorOthers · 1 April 2023CSR partnership supporting 61 students across Maharashtra by funding tuition, exam fees, and essential academic needs for underprivileged youth pursuing higher education.
• Zilla Parishad School, WadaminorOthers · 1 April 2023CSR partnership in FY 2023-24 to fund computer teacher salaries, upgrade infrastructure and learning environments, and promote digital literacy and quality education in rural Maharashtra.
• Hariyali FoundationminorOthersSocial and community initiative partner that Yatin Sheth (newly appointed COO) actively supports through charitable work.
• Netradeep PratishthanminorOthersSocial and community initiative partner supported by Yatin Sheth, COO of AARAV.
• Samtol FoundationminorOthersSocial and community initiative partner supported by Yatin Sheth, COO of AARAV.
• Soham Trust of Doctors for BeggarsminorOthersSocial and community initiative partner supported by Yatin Sheth, COO of AARAV.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Robertet: Robertet is a France-based global F&F house known for its natural ingredient sourcing and specialty aroma chemicals, with a comparable mix of fine fragrance, consumer products, and ingredient divisions. Family-owned broad incumbent relevant to AARAV's specialty ingredients strategy.
• Givaudan: Givaudan is the world's largest fragrance and flavor company, offering the same B2B product categories (fine fragrances, consumer products, flavors, ingredients) as AARAV but at global scale with multi-billion-dollar revenue. The principal incumbent AARAV competes against for global FMCG accounts.
• Symrise: Symrise is a leading global manufacturer of fragrances, flavors and cosmetic ingredients, with comparable divisional structure (Scent & Care, Taste, Nutrition & Health) and broad enterprise customer base. Direct incumbent competitor for AARAV in mid-to-large FMCG accounts.
• DSM-Firmenich: DSM-Firmenich is a top-four global F&F company formed by merging DSM's nutrition/amateur perfumery assets with Firmenich's traditional fragrance house. Comparable broad incumbent across perfumery, flavors, and ingredient categories relevant to AARAV's portfolio.
• Mane: Mane is a France-headquartered global F&F house competing in fragrances, flavors and ingredients with a strong family-owned heritage similar to AARAV. Comparable as a broad incumbent with similar breadth of categories and B2B sales-led model.
• International Flavors & Fragrances (IFF): IFF is one of the largest global F&F houses, competing across the same B2B categories — fine fragrances, consumer fragrances, flavors, and ingredient solutions. Comparable broad incumbent for AARAV's enterprise customers in personal care, fabric care, and beverages.

Regional players

• Synthite Industries: Synthite is an India-based leader in spice extracts, oleoresins and natural flavors, supplying food and beverage manufacturers globally. Comparable to AARAV's Flavors division in the bakery, beverage, confectionery and dairy end-markets, though more focused on natural/botanical extraction versus synthetic specialty chemistry.

Direct peers

• Oriental Aromatics: Oriental Aromatics is an Indian F&F manufacturer with comparable offerings in fragrances, flavors and aroma chemicals, including turpentine-based and specialty ingredients. Direct Indian peer with overlapping customer base in personal care, home care, and incense segments.
• S H Kelkar and Company (Keva): S H Kelkar (Keva) is one of India's largest fragrance and flavor companies, with a similar B2B model supplying consumer goods manufacturers across India and globally. Closest direct Indian competitor to AARAV in scale, product mix (fragrances, flavors, ingredients), and customer segments (FMCG, personal care, incense).
• Privi Specialty Chemicals: Privi is an Indian manufacturer of aroma chemicals and specialty chemicals used in fragrances and flavors. Highly comparable to AARAV's Ingredients division in product type (proprietary aroma chemicals), manufacturing footprint in India, and customer base of fragrance houses and FMCG manufacturers.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aaravfragrances
• LinkedInlinkedin.com/company/aaravfragrances
• Instagraminstagram.com/aaravfragrances

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AARAV Fragrances & Flavors