American Coach Sales

What American Coach Sales does

American Coach Sales is a privately held, family-owned specialty vehicle dealership founded in 1969 and headquartered at 11723 Detroit Ave, Cleveland, Ohio, with a second Ohio location in Columbus. The company exclusively serves two B2B verticals: the funeral industry (funeral homes, mortuaries, and funeral service providers purchasing hearses and related vehicles) and the livery industry (corporate transportation, executive car services, and luxury ground transportation operators purchasing limousines, Sprinter limousines, vans, and sedans). Its core product is the aggregation and resale of new and pre-owned specialty coaches built by a curated portfolio of eight coachbuilders — S&S Coach, Eagle Coach, Federal Coach, Platinum Coach, Armbruster Stageway, Midwest Automotive Designs, MK Coach, and Superior Coach — spanning chassis from Cadillac, Lincoln, Mercedes-Benz, Ford, Chrysler, Chevrolet, and Buick.

The business model is a traditional sales-led dealership. Vehicles are listed on the company's website (americancoachsales.com) with state-specific SEO-optimized inventory pages indicating a national sales reach, but pricing is quote-based and not publicly disclosed; buyers engage via phone (888-321-6613), email, or 'Unlock Pricing' request forms. Revenue streams include one-time vehicle sales (new and used), an online parts portal (parts.americancoachsales.com) offering convention-season promotions on accessories such as flagstaffs and acrylic decal nameplates, and ancillary services including credit applications, loan calculators, trade-in valuation, and parts/service requests. The company also operates affiliated brands — American Limousine Service (amerilimo.com) and Luxury Sprinter Sales (luxurysprintersales.com) — extending its reach into chauffeured transportation and luxury Sprinter conversions.

The firm employs 11-50 people and is owned and operated by the Mazzarella family, with Bob Mazzarella as owner and Steve Burgess as Sales Manager alongside sales representatives Ryan Trapp and Jay Mazzarella, and Robert Mazzarella Jr. managing customer service and logistics. There is no disclosed venture capital or private equity backing, no public financials, no API or developer integrations, and no AI/ML capabilities evidenced in the available data. The technology stack is a conventional e-commerce website serving as an inventory catalog and lead-generation surface rather than a proprietary platform.

Name

American Coach Sales

Legal name

American Coach Sales

Website

https://americancoachsales.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

American Coach Sales is a family-owned specialty vehicle dealership founded in 1969, headquartered in Cleveland, Ohio, that sells new and used hearses, limousines, Sprinter limousines, vans, and sedans to funeral homes and livery transportation operators across the United States.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH)

akta.pro secondary industry

Luxury / Premium Coach Operators (TLAFAFAE)

Keywords

• Specialty vehicle dealership
• Funeral vehicle sales
• Livery vehicle sales
• Hearse dealership
• Limousine sales service

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Inventory, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and pre-owned specialty vehicles including hearses, limousines, Sprinter limousines, vans, and sedans. Both individual vehicle purchases and special orders are available.
2. Parts Sales: Parts department offering convention season sales with discounts on flagstaffs and acrylic decal nameplates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

American Coach Sales is a family-owned specialty vehicle dealership that has been selling new and pre-owned hearses, limousines, Sprinter limousines, vans, and sedans to the funeral and livery industries since 1969. The company sources vehicles from multiple coach builders (S&S Coach, Eagle Coach, Federal Coach, Platinum, Armbruster Stageway, Midwest Automotive Designs, MK Coach, and Superior Coach) and offers supporting services including parts sales, financing applications, and vehicle service.

Product overview

American Coach Sales is a specialty vehicle dealership operating since 1969 that serves the livery and funeral industries with a portfolio ofHearses, Limousines, Sprinter Limousines, Vans, and Sedans. The company operates as a dealer for multiple coach builders including S&S Coach Company, Eagle Coach Company, Federal Coach Company, Platinum Coach Company, Armbruster Stageway, Midwest Automotive Designs, MK Coach Company, and Superior Coach Company. Their vehicle offerings span manufacturers such as Cadillac, Lincoln, Mercedes-Benz, Chevrolet, Ford, Chrysler, and Buick. The business also provides supporting services including parts sales, credit/financing applications, loan calculators, trade-in value estimation, and vehicle service/repair. The company maintains locations in Cleveland and Columbus, Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Sprinter Division: A division specializing in luxury Sprinter vehicle sales, operated under the American Coach Sales umbrella.

Products and services

• Hearses
• Limousines
• Sprinter Limousines
• Vans (1st Call)
• Sedans
• Vehicle Parts and Accessories
• Vehicle Service and Repair
• Credit and Financing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• American Limousine ServiceminorChannel Partner/ Reseller/ DistributorAffiliated company providing corporate travel, chauffeur, and transit services. Cross-promotional relationship with American Coach Sales for specialty vehicle referrals.
• Luxury Sprinter SalesminorChannel Partner/ Reseller/ DistributorLuxury Sprinter Division affiliated company specializing in Sprinter vehicle sales. Cross-promotional relationship with American Coach Sales.
• Armbruster Stageway Coach CompanycoreTechnology or IntegrationCoach builder whose vehicles are sold through American Coach Sales. Specialty coach manufacturer for limousines and funeral vehicles.
• Eagle Coach CompanycoreTechnology or IntegrationCoach builder whose vehicles are sold through American Coach Sales. Known for funeral coaches and limousines.
• Federal Coach CompanycoreTechnology or IntegrationCoach builder whose vehicles are sold through American Coach Sales. Cadillac and Lincoln specialty vehicles.
• Midwest Automotive DesigncoreTechnology or IntegrationBuilder of luxury custom Sprinter vans and limousines sold through American Coach Sales.
• MK Coach CompanycoreTechnology or IntegrationCoach builder specializing in Lincoln hearses sold through American Coach Sales.
• Platinum Funeral Coach CompanycoreTechnology or IntegrationBuilder of Cadillac hearses sold through American Coach Sales.
• Superior Coach CompanycoreTechnology or IntegrationCoach builder whose vehicles are sold through American Coach Sales.
• S&S Coach CompanycoreTechnology or IntegrationBuilder of Lincoln and Cadillac specialty vehicles sold through American Coach Sales.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Platinum Funeral Coach Company: Coachbuilder partner building Cadillac hearses (Phoenix, Phoenix C, Master Coach, Cortege). Comparable to ACS because its funeral coaches are sold through ACS and target the same funeral home buyers as ACS.
• Midwest Automotive Designs: Sprinter specialist partner that builds luxury custom Sprinter vans and limousines (Professional Limousine, Executive Shuttle, Luxury Sprinter). Comparable to ACS because its Sprinter conversions are sold through ACS and serve the same livery/executive transportation customer base.
• Superior Coach Company: Coachbuilder partner producing funeral coaches (Statesman models). Comparable to ACS because its specialty vehicles are part of ACS's catalog and serve the same funeral industry customers.
• S&S Coach Company: Coachbuilder partner of American Coach Sales that manufactures Lincoln and Cadillac funeral coaches (Masterpiece, Medalist, Victoria, etc.) and limousines. Comparable because it is a direct upstream supplier whose products ACS distributes, and competes indirectly by selling similar vehicles through other channels.
• American Limousine Service: Affiliated company under co-owner Bob Mazzarella providing corporate travel, chauffeur, and transit services. Comparable to ACS because it shares ownership and channel-partner status, driving cross-referrals between livery operations and ACS vehicle sales.
• Federal Coach Company: Coachbuilder partner focused on Cadillac and Lincoln specialty vehicles (Heritage, Stratford, Statesman). Comparable because its funeral coaches and limousines are sold through ACS and compete for the same end-buyer customers.
• Armbruster Stageway Coach Company: Coachbuilder partner producing stretched limousines and specialty vehicles (Florette, Regency, multi-door configurations). Comparable to ACS because its vehicles are part of ACS's inventory and target the same livery and funeral buyers.
• MK Coach Company: Coachbuilder partner specializing in Lincoln hearses (Grand Legacy, Grand Legacy Limited, Legacy L). Comparable to ACS because its funeral coaches are part of ACS's product line and serve the same funeral home end customers.
• Luxury Sprinter Sales: Affiliated division under the ACS umbrella specializing in luxury Sprinter vehicle sales. Comparable to ACS because it operates as a parallel specialty vehicle sales channel for the same target customer base and shares cross-promotion with ACS.
• Eagle Coach Company: Coachbuilder partner producing funeral coaches and limousines (Kingsley, Echelon, Ultimate, Regency models). Comparable to ACS because it supplies the same type of specialty vehicles ACS retails and operates in the same funeral/livery end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brecht-bmw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Coach Sales