What VIP does

VIP Insurance is a privately held wholesale insurance brokerage founded in 2003 in Cedar Park, Texas, operating as a subsidiary of VIP Holdings. The company functions as a B2B outsourcing partner to Property & Casualty firms, banks, broker-dealers, financial advisors, and registered representatives, providing back-room support, advanced marketing assistance, and case management for the distribution of life insurance, fixed annuities, long-term care insurance, and disability insurance products. VIP's primary value proposition is enabling financial intermediaries to offer insurance products without building in-house specialty expertise or carrier relationships.

The company's technology stack centers on three proprietary assets: VIVE, an online term life insurance quoting and issuance platform that enables rapid policy writing across multiple carriers; the VIP Life Insurance Quotes mobile app, which delivers quote comparisons across 30+ carriers in all 50 states with AMBest ratings; and IntelliSheets, a proprietary case processing and management tool. VIP monetizes exclusively through transaction-based brokerage commissions earned from the 30+ insurance carriers it represents, and supplements its broker relationships through a partnership with LIBRA, a national consortium of independent brokerage agencies. The firm emphasizes its independence from carrier ownership and absence of outside investors as a positioning differentiator, led by three partner-principals (Douglas Traylor, Timothy Moriarty, and Christopher Spates) with collective insurance industry experience spanning multiple decades and prior tenures at CNA, MassMutual, and other major carriers.

Name

VIP

Legal name

VIP Insurance

Website

https://vipinsurance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

VIP Insurance is a privately held wholesale insurance brokerage serving banks, broker-dealers, financial advisors, and P&C firms with back-room support, marketing, and case management for life, annuity, LTC, and disability products distributed through 30+ carrier relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industry

Key Person Disability Insurance (FSAIAIAK)

Keywords

• Wholesale insurance brokerage
• Life insurance distribution
• Annuity brokerage services
• Back office case management
• Financial advisor outsourcing

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: VIP Insurance operates as a wholesale brokerage agency earning commissions from insurance carriers on placed policies. The company serves as the outsourcing partner for distribution and processing of Life Insurance, Fixed Annuities, Long Term Care Insurance, and Disability Insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VIP Insurance is a wholesale insurance brokerage and B2B outsourcing partner that distributes Life Insurance, Fixed Annuities, Long Term Care Insurance, and Disability Insurance on behalf of 30+ top-rated carriers. The firm provides full-service back-room support, advanced marketing, and superior case management to financial institutions, broker-dealers, financial advisors, registered representatives, and property & casualty firms. Its proprietary platforms (VIVE, IntelliSheets, and the VIP mobile app) enable agents and advisors to quote, compare, and process policies across all 50 states.

Product overview

VIP Insurance operates as an insurance brokerage agency and outsourcing partner serving banks, broker-dealers, financial advisors, registered representatives, and property/casualty firms. The company offers a portfolio of insurance products including Life Insurance, Fixed Annuities, Long Term Care Insurance, and Disability Insurance distributed through a network of over 30 carrier partners. The product suite centers around VIVE, an online term life insurance quoting platform, complemented by Savings Based Insurance products combining legacy and savings features. Additional offerings include a proprietary mobile app for carrier quote comparisons, IntelliSheets agent tools, and advanced marketing support services. The company functions as a technology-enabled distribution and processing center rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• VIVE: A term life insurance product offering a fast way to write term life insurance.

Products and services

• VIVE Online Term Proprietary online term life insurance platform enabling agents and financial advisors to quickly generate and compare term life insurance quotes from multiple carriers, streamlining the sales process.
• Savings Based Insurance Insurance products combining life insurance benefits with savings and legacy features, offering tax-deferred growth, legacy funds for beneficiaries, and additional leverage for long-term care and chronic medical conditions.
• VIP Life Insurance Quotes Mobile App Free mobile application delivering quote comparisons for over 30 life insurance carriers across all 50 states, featuring up-to-date quotes, policy fees, AMBest ratings, and email/text quote sharing capabilities.
• IntelliSheets Proprietary agent tool developed by VIP for processing and managing insurance cases, supporting VIP's full-service case management capabilities.
• Life Insurance Term life, whole life, and other life insurance products distributed through the VIP brokerage network, available through over 30 carrier partners including AIG, Prudential, Lincoln, MassMutual, and John Hancock.
• Fixed Annuities Fixed annuity products offered through VIP's carrier partnerships, designed for retirement planning and wealth transfer.
• Long Term Care Insurance Long-term care insurance products providing coverage for extended medical care needs, distributed through VIP's brokerage network.
• Disability Insurance Disability insurance products protecting income in the event of disability, offered through VIP's carrier relationships.

Quantifiable outcome

• Dedicated team members vs. impersonal call centers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• LIBRA PartnershipcoreStrategic or Co-development PartnerVIP is a partner agency in LIBRA, a national partnership of highly sophisticated and productive brokerage agencies. LIBRA is described as the nation's leader in independent marketing for Life, Fixed Annuities, LTC, DI and Wealth Transfer insurance products. The partnership provides leverage with top carriers for competitive products and superior compensation.
• The Leaders Group, Inc.coreChannel Partner/ Reseller/ DistributorSecurities and Investment Advisory Services offered through The Leaders Group, Inc., a Securities Dealer and Member of FINRA/SIPC. TLG Advisors, Inc. is the Registered Investment Advisor partner. VIP Insurance employs registered representatives licensed to sell securities.
• Insurance Carriers (AIG, Allianz, American National, Athene, AXA, Brighthouse Financial, Cincinnati Life, Global Atlantic, John Hancock, Legal & General, Lincoln, MassMutual, Mutual of Omaha, National Western Life, Nationwide, New York Life, North American, OneAmerica, Pacific Life, Protective, Prudential, SBLI, Securian, Security Mutual, Symetra, Transamerica, Voya, Zurich)coreChannel Partner/ Reseller/ DistributorLong-standing relationships with 30+ of the nation's highest-rated insurance carriers. VIP leverages these carrier relationships to provide the best results for advisors and clients through competitive products and superior compensation packages.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Crump Group: One of the largest independent insurance wholesalers in the U.S., offering life, annuity, DI, and LTC products through independent advisors. Comparable to VIP as a multi-carrier wholesale distributor to advisors and institutions.
• Centra Markets: A wholesale insurance brokerage and IMO that distributes life insurance and annuities through financial institutions and independent producers. Comparable to VIP in serving bank/broker-dealer channels with outsourced distribution support.
• M Financial Group: A leading independent Member-owned marketing organization serving financial institutions, advisors, and independent producers. Highly comparable to VIP as a privately owned boutique IMO offering life insurance, disability, and annuity distribution with proprietary technology platforms.
• Brokers International: An insurance services and marketing organization that provides product access, back-office, and case management to financial professionals. Closely mirrors VIP's B2B outsourcing model serving broker-dealers and independent advisors.
• Ash Brokerage: A national insurance brokerage focused on life insurance, annuities, and long-term care distribution to financial institutions and advisors. Direct peer to VIP given shared institutional client base, B2B2C distribution model, and emphasis on back-office support for advisors.

Broad incumbents

• Prudential (Individual Life Insurance): One of the largest U.S. life insurers and a carrier partner of VIP, but also operates its own financial professional distribution channels. Relevant as a broad incumbent in life insurance distribution.
• Integrity Marketing Group: A leading distributor of life and health insurance products and the largest independent IMO in the U.S., with a broad portfolio across distribution, product, and technology. Serves as a larger, broader competitor in the same insurance distribution space as VIP.
• FIS Group (FIS Wealth Solutions): A large-scale financial technology and services provider with insurance distribution and wealth management offerings serving financial institutions. Comparable as a broader incumbent addressing similar institutional clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VIP_bestinlife
• LinkedInlinkedin.com/company/vip-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP