Promedica24

What Promedica24 does

Promedica24 is a CQC-regulated live-in home care provider operating in England since 2004, structured as a private group of three UK limited companies (Promedica24 (Lancashire) Ltd, Promedica24 Plus Ltd, and Promedica24 UK Ltd) registered in Rawtenstall, Lancashire. Its core offering is a managed live-in care subscription service priced from £1,295 per week, in which employed carers deliver bespoke in-home support including personal care, companionship, medication support, mobility assistance, and specialist condition-led care for dementia, stroke, Parkinson's, cancer, motor neurone disease, multiple sclerosis, and end-of-life/palliative needs. The company supplements this with a self-managed product called CareConnect (from £1,000 per week), an hourly/domiciliary visiting care service (£13.00-£13.50/hour) operating in defined micro-markets such as Blaby and Lutterworth, plus respite, overnight, urgent, and short-notice care variants.

The platform supports direct-to-consumer sales via a 24/7 telephone enquiry line (0800 086 8686), a website with online self-assessment tools, and regional care consultants organised into branches covering all major English regions (North/Yorkshire & Humber, West Midlands, East Midlands, East England, South West, South East, and London). A referral partner programme pays community connectors and healthcare professionals tiered commissions (£200 on contract start, £300 at 12 weeks active, plus weekly residual), and a 'Invest in a Franchise' option on the website indicates interest in partner-operated regional replication. The stated technology is described as a 'home care service delivery platform' with no disclosed proprietary AI/ML components, integrations, or APIs.

The business makes money through recurring weekly subscriptions from individual household clients (B2C) plus referral commission economics and, on the supply side, employs live-in carers on banded day rates (£79-£114.29/day across Bands 1-3 and care groups A-C) and on-boards self-employed carers who earn £700-£1,100 per week. There are no disclosed funding rounds, no PE/VC backers, and no institutional investors identified in the source data, consistent with a bootstrapped, organically grown operating model.

Name

Promedica24

Legal name

Promedica24 (Lancashire) Ltd

Website

https://promedica24.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Promedica24 is a CQC-regulated UK live-in home care provider operating across England since 2004, offering managed and self-managed subscription care, hourly visiting care, and specialist condition-led services to elderly individuals and families.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

akta.pro secondary industry

Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Live-in home care
• Dementia care services
• Domiciliary home care
• Condition-led care
• Personalised elderly care

Headquarters

HQ city

Rawtenstall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Managed Live-in Care Services: Full-service live-in care with employed carers providing comprehensive in-home support. Weekly pricing for managed care packages including personalised matching, ongoing support, and care management.
2. CareConnect Self-Managed Care: Self-managed live-in care model connecting clients with screened self-employed carers. Promedica24 provides network access and relationship management while clients maintain control over arrangements. Weekly subscription pricing.
3. Employed Live-in Carer Compensation: Day-rate compensation model for employed live-in carers across three bands (Band 1-3) and three care difficulty groups (A, B, C). Ranges from £79/day to £114.29/day depending on experience level and client care complexity.
4. Self-Employed Live-in Carer Network: Self-employed carers pay nothing to join; earn £700-£1,100 per week. Platform provides carer vetting, matching, and ongoing support to self-employed professionals.
5. Referral Partner Programme: Community members and professionals refer potential clients. Earn £200 upon contract start, £300 after 12 weeks active contract, plus weekly ongoing commission for referred clients under active care contracts.
6. Domiciliary Care Services: Hourly home care visits in specific geographic areas (Blaby and Lutterworth). Hourly pay rates (£13.00-£13.50 weekdays/weekends) with £500 joining bonus for domiciliary carers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Promedica24 provides CQC-regulated live-in home care services across England, matching vetted carers with elderly and condition-affected clients who wish to remain in their own homes. Its core offer comprises a fully managed Live-In Care service (from £1,295/week) and a self-managed CareConnect option (from £1,000/week), with supplementary hourly, domiciliary, respite, and condition-led specialist care packages.

Product overview

Promedica24 is a CQC-regulated live-in home care provider operating since 2004, offering a comprehensive portfolio of care services across England. The core offering consists of managed Live-In Care services (starting at £1,295/week) and the self-managed CareConnect option (starting at £1,000/week). These are supplemented by Hourly/Domiciliary Care, Respite Care, and 24/7 emergency care services. The company provides specialized Condition-Led Care for dementia, stroke, Parkinson's, cancer, motor neurone disease, multiple sclerosis, and end-of-life/palliative care. Individual care packages (Personal Care, Companion Care, Advanced Care) can be combined or selected independently, with pricing determined through care needs assessment. The company operates across multiple UK regions including North, Yorkshire & Humber, Midlands, East England, South West, South East, and London.

Differentiator

Problem solved

Functional benefit

Brands

• CareConnect: A service for those seeking affordable, self-managed support while maintaining full control over their care. Starting at £1,000 per week, it provides access to a network of screened and vetted self-employed carers with personalised matching.

Products and services

• Live-In Care Fully managed live-in care service providing 24/7 bespoke in-home support starting at £1,295 per week. Carers support clients' independence, privacy, and dignity in their own homes.
• CareConnect Self-Managed Care Self-managed live-in care option starting at £1,000 per week, providing access to a network of screened, self-employed carers with personalised matching and a dedicated Relationship Manager.
• Hourly Care Visiting care service priced at £13.00/hour Monday to Friday and £13.50/hour on weekends, providing flexible part-time or full-time support for clients who do not require 24/7 cover.
• Domiciliary Care Home care service for clients in Blaby and Lutterworth, providing personal care, daily tasks, and companionship to support independent living.
• Personal Care Hands-on support package for individuals needing assistance with meal preparation, domestic tasks, medication support, and mobility assistance while remaining at home.
• Companion Care Light support and companionship service, including daily routine assistance, appointment accompaniment, domestic tasks, and social life support.
• Advanced Care Specialist support package for complex care needs including constant companionship, bed-bound care, palliative/end-of-life care, medication management, and 2:1 or 3:1 support ratios.
• Respite Care Temporary live-in care service offering relief for primary caregivers, used for short-term cover, holidays, or family caregiver breaks.
• Overnight Care Night-time live-in care support for clients needing assistance during evening and morning hours.
• Urgent and Short Notice Care Emergency or short-notice live-in care placements for clients needing immediate support.
• Live-in Care for Couples Shared live-in care arrangement allowing couples to receive care together at home, with cost-sharing for companionship and joint support.
• Dementia and Alzheimer's Care Condition-led specialist care for individuals living with dementia or Alzheimer's disease, providing routine continuity and safety monitoring at home.
• End of Life and Palliative Care Compassionate, condition-led support for individuals at the end of life, focused on comfort, dignity, and family support.
• Stroke Care Condition-led specialist care for stroke survivors requiring rehabilitation support and daily living assistance.
• Parkinson's Care Condition-led live-in care support tailored to the progressive needs of individuals living with Parkinson's disease.
• Cancer Care Supportive live-in care for individuals undergoing cancer treatment or living with cancer.
• Motor Neurone Disease Care Condition-led specialist care for individuals with motor neurone disease.
• Multiple Sclerosis Care Ongoing live-in care support for individuals living with multiple sclerosis.
• Support for Autism and Learning Disabilities Live-in care services for adults with autism or learning disabilities.

Quantifiable outcome

• Improved quality of life for dementia patients - calmer, happier, and more peaceful environment despite condition progression
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carents.co.ukminorGTM or Marketing PartnerCommunity partnership with Carents.co.uk, a charity supporting family carers across the UK. Promedica24 staff member Rish participated in Blenheim Palace Triathlon fundraiser, with donations going to Carents.co.uk. Represents community engagement rather than commercial partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promedica24uk
• LinkedInlinkedin.com/company/promedica24-uk-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promedica24