ASKIN

What ASKIN does

ASKIN Performance Panels is a privately held, vertically integrated Australian manufacturer and installer of insulated, fire-rated, and architectural panel systems, operating under Askin Group Holdings Pty Limited with headquarters in Melbourne and additional operations in New Zealand. Founded in 1964 and self-described as Australasia's largest in its category, the company employs 251-500 people and serves commercial construction, food and beverage processing, pharmaceutical and healthcare, retail grocery, transport infrastructure, and education sectors. Named enterprise customers include Coles, Woolworths, CSL Behring, Nestlé, PFD Food Services, Drakes, Fonterra, Sydney and Melbourne Airports, IKEA, and Frankston Private Hospital, alongside construction partners Vaughan Constructions, Cockram Construction, Hutchinson Builders, and McNab Constructions.

The product portfolio is built around four proprietary core technologies: XFLAM (fire-resistant, insurer-endorsed, FM4880/FM4881 Class One approved), Volcore (non-combustible mineral wool with AS1530.4 best-in-class penetration performance), EPS-FR (cost-effective fire-retardant expanded polystyrene), and PIR (high thermal resistance polyisocyanurate). These cores are combined with COLORBOND and Printech steel skins and delivered as exterior wall panels, interior panels, roofing panels, cool room systems, door systems, the ViviD architectural facade line, and a recladding and facade rectification service. The business model combines hardware sales of customized, quote-based panels with professional services covering design, drafting, specification, engineering, logistics, installation, and maintenance, sold via a sales-led enterprise motion targeting architects, developers, builders, and end-clients through direct specification engagement.

Revenue is generated through project-based supply-only and full turnkey installation contracts, with no public pricing disclosed. Major recent contract evidence includes 38,500 m2 installed at PFD Food Services (Melbourne), 23,900 m2 at the CSL Behring AlbuRx $64 million pharmaceutical facility (Broadmeadows), 22,000 m2 at Drakes Supermarkets (Adelaide), and 12,600 m2 at Target Australia's national headquarters, illustrating the scale of individual projects. Distribution is direct-only with no reseller channel, and the company invests in upstream specification influence through initiatives such as major sponsorship of the ASKIN ArchiFlix Film Festival targeting architects and designers. Leadership comprises CEO Steve Clarke, National Construction Manager Chris Wormald, and Marketing and Development Manager Adam Shannon; no external private equity, venture, or parent-company ownership is disclosed.

Name

ASKIN

Legal name

Askin Group Holdings Pty Limited

Website

https://askin.net.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

ASKIN Performance Panels is an Australian-owned, vertically integrated manufacturer and installer of insulated, fire-rated, and architectural panel systems, serving commercial construction, food and beverage, pharmaceutical, retail, healthcare, and infrastructure clients across Australia and New Zealand since 1964.

Ownership category

akta.pro rank

Product category

Insulated Building Panel Systems

akta.pro primary industry

Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing (IMANAIAK)

Keywords

• Insulated panel systems
• Fire-rated wall panels
• Architectural facade systems
• Cold storage construction
• Commercial building envelopes

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insulated Panel Manufacturing and Sales: ASKIN manufactures and sells insulated, fire rated and architectural panel systems including exteriors, interiors, roofing, and doors. Revenue is generated through direct sales of panel products to commercial construction clients, builders, and developers. The company provides both supply-only and full turnkey solutions including installation.
2. Installation and Construction Services: Comprehensive construction and project management services including design and drafting, specification, engineering, logistics, installation, and maintenance. Services are provided as part of integrated panel solutions or as standalone offerings.
3. Recladding and Facade Rectification: Specialized services for building recladding and facade upgrades, addressing compliance and remediation requirements in the commercial construction sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ASKIN Performance Panels manufactures and installs insulated, fire-rated, and architectural panel systems for commercial construction, food processing, cold chain, pharmaceutical, retail, and infrastructure projects. The company offers four proprietary core technologies (XFLAM, Volcore, EPS-FR, PIR) housed in pre-finished steel skins and sold as exterior wall panels, interior panels, roofing, cool room panels, and door systems. ASKIN is vertically integrated, providing R&D, design, engineering, manufacturing, supply, and installation services across Australasia.

Product overview

ASKIN Performance Panels is a vertically integrated manufacturer and installer of insulated, fire-rated, and architectural panel systems. The product portfolio centers on four core panel technologies: XFLAM (fire-resistant), Volcore (non-combustible mineral wool), EPS-FR (fire retardant expanded polystyrene), and PIR (polyisocyanurate). These cores are housed in pre-finished steel skins and sold as exterior wall panels, interior/ceiling panels, roofing panels, cool room systems, door systems, and the ViviD architectural facade system. The company provides complete building solutions from R&D and design through to manufacturing, supply, and installation.

Differentiator

Problem solved

Functional benefit

Brands

• XFLAM: Market leading, insurer endorsed fire resistant core technology
• Volcore
• ASKIN ViviD
• ASKIN ArchiFlix

Products and services

• XFLAM Panel

Quantifiable outcome

• 38,500 m2 of XFLAM panel installed in PFD Food Services distribution centre over 20 weeks at average rate of 2,000m2 per week
• +5 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Warren and Mahoney ArchitectscoreStrategic or Co-development PartnerArchitectural firm engaged in multiple ASKIN projects including La Trobe University Sports Park and service station developments. ASKIN conducts presentations and meetings with the firm during project specification phases.
• Vaughan ConstructionscoreImplementation/ SI/ Consulting PartnerConstruction company engaged for multiple projects including PFD Food Services distribution centre and Mainfreight Distribution Centre. ASKIN works directly with Vaughan on manufacturing and installation of panel systems.
• Cockram ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction partner on major projects including CSL Behring AlbuRx facility. Cockram Construction awarded building contracts and engaged ASKIN for panel installation.
• Hutchinson BuildersmajorImplementation/ SI/ Consulting PartnerConstruction company listed among ASKIN partners for building projects in the commercial and industrial sector.
• McNab ConstructionsmajorImplementation/ SI/ Consulting PartnerConstruction firm engaged for Nestlé coffee processing plant expansion in Gympie. McNab provided brief to ASKIN for panel manufacture and installation.
• ClarkeHopkinsClarkecoreStrategic or Co-development PartnerAward-winning education architects who designed Our Lady of Mercy College multi-purpose sports hall and Coles Torquay stores. Specified ASKIN panel products for fire compliance and aesthetic requirements.
• A5 ArchitectscoreStrategic or Co-development PartnerArchitect of choice for CSL Behring AlbuRx $64 million pharmaceutical facility. Specified ASKIN XFLAM fire performance panel for the project.
• Gray PuksandmajorStrategic or Co-development PartnerArchitecture firm engaged for Target Australia HQ project in West Melbourne.
• Insulated Panel Council of Australasia (IPCA)coreTechnology or IntegrationIndustry body for insulated panel manufacturers. ASKIN is an IPCA Code of Practice compliant member. Projects are built in accordance with IPCA Code of Practice.
• FM GlobalcoreOthersGlobal insurer with specific requirements and system approvals. ASKIN XFLAM has FM approval which helps clients reduce risk and insurance premiums. FM as insurer influences specification requirements.
• Exova WarringtonfiremajorTechnology or IntegrationFire testing facility that conducted Volcore Panel fire penetration testing to AS1530.4 standard. Testing showed best in class performance for firewall penetrations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BGC (Australia): Australian manufacturer of plasterboard, fibre cement and building panels. Competes with ASKIN in commercial interior and exterior wall panel categories as part of a wider building materials range.
• CSR Limited (Bradford Insulation): ASX-listed building products group whose Bradford division supplies insulation and fire-rated building envelope products. Overlaps with ASKIN's thermal and fire-performance panel offerings within a broader materials portfolio.
• Stramit Building Products: Major Australian building products manufacturer supplying roofing, walling and structural products. Overlaps with ASKIN's commercial roofing and exterior panel offerings as part of a wider building envelope portfolio.
• James Hardie Industries: ASX-listed manufacturer of fibre cement building products for cladding and façades. Competes with ASKIN's architectural panel systems in commercial exteriors and recladding applications, though focused on a different base material.
• Trimo: European manufacturer of insulated roof and wall panels with fire-rated mineral wool and PIR cores. Operates in the same fire-rated insulated panel category as ASKIN but with a broader geographic focus rather than ANZ specialisation.

Direct peers

• Metecno: Global manufacturer of insulated sandwich panels with PIR, PUR and mineral wool cores serving commercial, industrial and cold storage applications. Overlapping product range and target verticals make it a direct international peer.
• Kingspan Group: Global leader in insulated panel manufacturing with established Australian operations. Competes directly with ASKIN across XFLAM-equivalent fire-rated and PIR panel lines for commercial, cold-chain and architectural applications.
• Bondor Australia: One of Australia's largest insulated panel manufacturers, producing EPS, PIR and mineral wool core panels for roofing, walls and cold storage. Closest domestic head-to-head competitor to ASKIN in the ANZ insulated panel market.
• Speedpanel (Australia): Australian manufacturer of lightweight fire-rated and acoustic wall/façade panels. Competes with ASKIN's Volcore and architectural panel lines, particularly in commercial construction and infrastructure projects.

Others

• BlueScope Steel (COLORBOND): Supplier of COLORBOND and Permagard steel skins that ASKIN uses as panel facings. Relevant adjacency because COLORBOND/BlueScope supply relationships and co-branded finishes (e.g., Permagard) shape ASKIN's product differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/askinpanel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASKIN