ASKIN
ASKIN Performance Panels is an Australian-owned, vertically integrated manufacturer and installer of insulated, fire-rated, and architectural panel systems, serving commercial construction, food and beverage, pharmaceutical, retail, healthcare, and infrastructure clients across Australia and New Zealand since 1964.
- Company typePrivate
- Founded1964
- HeadquartersSouth Melbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASKIN does
ASKIN Performance Panels is a privately held, vertically integrated Australian manufacturer and installer of insulated, fire-rated, and architectural panel systems, operating under Askin Group Holdings Pty Limited with headquarters in Melbourne and additional operations in New Zealand. Founded in 1964 and self-described as Australasia's largest in its category, the company employs 251-500 people and serves commercial construction, food and beverage processing, pharmaceutical and healthcare, retail grocery, transport infrastructure, and education sectors. Named enterprise customers include Coles, Woolworths, CSL Behring, Nestlé, PFD Food Services, Drakes, Fonterra, Sydney and Melbourne Airports, IKEA, and Frankston Private Hospital, alongside construction partners Vaughan Constructions, Cockram Construction, Hutchinson Builders, and McNab Constructions.
The product portfolio is built around four proprietary core technologies: XFLAM (fire-resistant, insurer-endorsed, FM4880/FM4881 Class One approved), Volcore (non-combustible mineral wool with AS1530.4 best-in-class penetration performance), EPS-FR (cost-effective fire-retardant expanded polystyrene), and PIR (high thermal resistance polyisocyanurate). These cores are combined with COLORBOND and Printech steel skins and delivered as exterior wall panels, interior panels, roofing panels, cool room systems, door systems, the ViviD architectural facade line, and a recladding and facade rectification service. The business model combines hardware sales of customized, quote-based panels with professional services covering design, drafting, specification, engineering, logistics, installation, and maintenance, sold via a sales-led enterprise motion targeting architects, developers, builders, and end-clients through direct specification engagement.
Revenue is generated through project-based supply-only and full turnkey installation contracts, with no public pricing disclosed. Major recent contract evidence includes 38,500 m2 installed at PFD Food Services (Melbourne), 23,900 m2 at the CSL Behring AlbuRx $64 million pharmaceutical facility (Broadmeadows), 22,000 m2 at Drakes Supermarkets (Adelaide), and 12,600 m2 at Target Australia's national headquarters, illustrating the scale of individual projects. Distribution is direct-only with no reseller channel, and the company invests in upstream specification influence through initiatives such as major sponsorship of the ASKIN ArchiFlix Film Festival targeting architects and designers. Leadership comprises CEO Steve Clarke, National Construction Manager Chris Wormald, and Marketing and Development Manager Adam Shannon; no external private equity, venture, or parent-company ownership is disclosed.
ASKIN firmographics
Firmographics- Name
- ASKIN
- Legal name
- Askin Group Holdings Pty Limited
- Website
- https://askin.net.au
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ASKIN Performance Panels is an Australian-owned, vertically integrated manufacturer and installer of insulated, fire-rated, and architectural panel systems, serving commercial construction, food and beverage, pharmaceutical, retail, healthcare, and infrastructure clients across Australia and New Zealand since 1964.
- Ownership category
- akta.pro rank
ASKIN industry classification
Industry- Product category
- Insulated Building Panel Systems
- akta.pro primary industry
- Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing (IMANAIAK)
Keywords
Where ASKIN is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ASKIN business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Insulated Panel Manufacturing and Sales: ASKIN manufactures and sells insulated, fire rated and architectural panel systems including exteriors, interiors, roofing, and doors. Revenue is generated through direct sales of panel products to commercial construction clients, builders, and developers. The company provides both supply-only and full turnkey solutions including installation.
- Installation and Construction Services: Comprehensive construction and project management services including design and drafting, specification, engineering, logistics, installation, and maintenance. Services are provided as part of integrated panel solutions or as standalone offerings.
- Recladding and Facade Rectification: Specialized services for building recladding and facade upgrades, addressing compliance and remediation requirements in the commercial construction sector.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ASKIN product offering
Product offeringCore offering
ASKIN Performance Panels manufactures and installs insulated, fire-rated, and architectural panel systems for commercial construction, food processing, cold chain, pharmaceutical, retail, and infrastructure projects. The company offers four proprietary core technologies (XFLAM, Volcore, EPS-FR, PIR) housed in pre-finished steel skins and sold as exterior wall panels, interior panels, roofing, cool room panels, and door systems. ASKIN is vertically integrated, providing R&D, design, engineering, manufacturing, supply, and installation services across Australasia.
Product overview
ASKIN Performance Panels is a vertically integrated manufacturer and installer of insulated, fire-rated, and architectural panel systems. The product portfolio centers on four core panel technologies: XFLAM (fire-resistant), Volcore (non-combustible mineral wool), EPS-FR (fire retardant expanded polystyrene), and PIR (polyisocyanurate). These cores are housed in pre-finished steel skins and sold as exterior wall panels, interior/ceiling panels, roofing panels, cool room systems, door systems, and the ViviD architectural facade system. The company provides complete building solutions from R&D and design through to manufacturing, supply, and installation.
Differentiator
Problem solved
Functional benefit
Brands
- XFLAM: Market leading, insurer endorsed fire resistant core technology
- Volcore
- ASKIN ViviD
- ASKIN ArchiFlix
Products and services
- XFLAM Panel
Quantifiable outcome
- 38,500 m2 of XFLAM panel installed in PFD Food Services distribution centre over 20 weeks at average rate of 2,000m2 per week
- +5 more outcomes
Companies that use ASKIN
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles5 records
ASKIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ASKIN partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Warren and Mahoney ArchitectscoreArchitectural firm engaged in multiple ASKIN projects including La Trobe University Sports Park and service station developments. ASKIN conducts presentations and meetings with the firm during project specification phases.
- Vaughan ConstructionscoreConstruction company engaged for multiple projects including PFD Food Services distribution centre and Mainfreight Distribution Centre. ASKIN works directly with Vaughan on manufacturing and installation of panel systems.
- Cockram ConstructioncoreConstruction partner on major projects including CSL Behring AlbuRx facility. Cockram Construction awarded building contracts and engaged ASKIN for panel installation.
- Hutchinson BuildersmajorConstruction company listed among ASKIN partners for building projects in the commercial and industrial sector.
- McNab ConstructionsmajorConstruction firm engaged for Nestlé coffee processing plant expansion in Gympie. McNab provided brief to ASKIN for panel manufacture and installation.
- ClarkeHopkinsClarkecoreAward-winning education architects who designed Our Lady of Mercy College multi-purpose sports hall and Coles Torquay stores. Specified ASKIN panel products for fire compliance and aesthetic requirements.
- A5 ArchitectscoreArchitect of choice for CSL Behring AlbuRx $64 million pharmaceutical facility. Specified ASKIN XFLAM fire performance panel for the project.
- Gray PuksandmajorArchitecture firm engaged for Target Australia HQ project in West Melbourne.
- Insulated Panel Council of Australasia (IPCA)coreIndustry body for insulated panel manufacturers. ASKIN is an IPCA Code of Practice compliant member. Projects are built in accordance with IPCA Code of Practice.
- FM GlobalcoreGlobal insurer with specific requirements and system approvals. ASKIN XFLAM has FM approval which helps clients reduce risk and insurance premiums. FM as insurer influences specification requirements.
- Exova WarringtonfiremajorFire testing facility that conducted Volcore Panel fire penetration testing to AS1530.4 standard. Testing showed best in class performance for firewall penetrations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ASKIN competitors and assessment
Company assessmentBroad incumbents
- BGC (Australia): Australian manufacturer of plasterboard, fibre cement and building panels. Competes with ASKIN in commercial interior and exterior wall panel categories as part of a wider building materials range.
- CSR Limited (Bradford Insulation): ASX-listed building products group whose Bradford division supplies insulation and fire-rated building envelope products. Overlaps with ASKIN's thermal and fire-performance panel offerings within a broader materials portfolio.
- Stramit Building Products: Major Australian building products manufacturer supplying roofing, walling and structural products. Overlaps with ASKIN's commercial roofing and exterior panel offerings as part of a wider building envelope portfolio.
- James Hardie Industries: ASX-listed manufacturer of fibre cement building products for cladding and façades. Competes with ASKIN's architectural panel systems in commercial exteriors and recladding applications, though focused on a different base material.
- Trimo: European manufacturer of insulated roof and wall panels with fire-rated mineral wool and PIR cores. Operates in the same fire-rated insulated panel category as ASKIN but with a broader geographic focus rather than ANZ specialisation.
Direct peers
- Metecno: Global manufacturer of insulated sandwich panels with PIR, PUR and mineral wool cores serving commercial, industrial and cold storage applications. Overlapping product range and target verticals make it a direct international peer.
- Kingspan Group: Global leader in insulated panel manufacturing with established Australian operations. Competes directly with ASKIN across XFLAM-equivalent fire-rated and PIR panel lines for commercial, cold-chain and architectural applications.
- Bondor Australia: One of Australia's largest insulated panel manufacturers, producing EPS, PIR and mineral wool core panels for roofing, walls and cold storage. Closest domestic head-to-head competitor to ASKIN in the ANZ insulated panel market.
- Speedpanel (Australia): Australian manufacturer of lightweight fire-rated and acoustic wall/façade panels. Competes with ASKIN's Volcore and architectural panel lines, particularly in commercial construction and infrastructure projects.
Others
- BlueScope Steel (COLORBOND): Supplier of COLORBOND and Permagard steel skins that ASKIN uses as panel facings. Relevant adjacency because COLORBOND/BlueScope supply relationships and co-branded finishes (e.g., Permagard) shape ASKIN's product differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ASKIN social profiles
Digital presenceASKIN compliance and trust
Trust signalCompliance4 records
ASKIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASKIN leadership team
Management profileNumber of profiles
Profiles3 records
ASKIN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASKIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASKIN
What does ASKIN do?
ASKIN Performance Panels manufactures and installs insulated, fire-rated, and architectural panel systems for commercial construction, food processing, cold chain, pharmaceutical, retail, and infrastructure projects. The company offers four proprietary core technologies (XFLAM, Volcore, EPS-FR, PIR) housed in pre-finished steel skins and sold as exterior wall panels, interior panels, roofing, cool room panels, and door systems. ASKIN is vertically integrated, providing R&D, design, engineering, manufacturing, supply, and installation services across Australasia.
Is ASKIN a public or private company?
ASKIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASKIN founded?
ASKIN was founded in 1964. It employs 101 to 250 people.
Where is ASKIN based?
ASKIN is headquartered in South Melbourne, Australia, in the Oceania region.
How does ASKIN make money?
Three revenue lines are on record. Insulated Panel Manufacturing and Sales are the primary driver. The others are installation and Construction Services and recladding and Facade Rectification.
Who are ASKIN's main competitors?
Broad incumbents on record are BGC (Australia), CSR Limited (Bradford Insulation), Stramit Building Products, James Hardie Industries and Trimo. Direct peers are Metecno, Kingspan Group, Bondor Australia and Speedpanel (Australia). BlueScope Steel (COLORBOND) is listed as an others.
Does ASKIN have an API?
No public API is recorded for ASKIN.
What industry is ASKIN in?
ASKIN's product category is Insulated Building Panel Systems. Its primary akta.pro industry code is IMANAIAK, Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing.