Apple Arts Studios
Apple Arts Studios is a Hyderabad-based motion capture and performance capture studio serving film, gaming, VFX, and AI/robotics clients with full-body, facial, and finger capture, post-processing, and structured AI training datasets, operating what it describes as India's largest mocap infrastructure.
- Company typePrivate
- Founded2011
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Apple Arts Studios does
Apple Arts Studios (AAS) is a Hyderabad, India-based motion capture and performance capture studio founded in 2011, operating as a private Limited Liability Partnership. The company runs what it describes as India's largest motion capture infrastructure—127 optical cameras across a 30ft x 30ft x 10ft in-studio volume and deployable on-site capture volumes up to 100ft x 70ft x 30ft—integrating Vicon Vero 2.2, OptiTrack Prime X 22 and Prime X 41 systems, Technoprops stereo Head-Mounted Camera (HMC) facial capture, Blackmagic witness cameras, and supporting data from Qualisys, Xsens, Rokoko, and Move.ai systems.
AAS delivers four product lines: (1) custom motion capture services for body, facial, finger, and prop capture across film, television, gaming, and VFX; (2) post-processing services—tracking, retargeting, facial cleanup, and animation production—delivered through a full-time staff of 40 technicians and artists; (3) AI motion capture datasets (locomotion, ADL, HOI, emotional behavior, tactical motion) for AI and robotics companies, with 24-hour operations and a proven 3,000+ sequence capability; and (4) Animation Shopee, a marketplace launched in March 2025 that sells pre-built mocap animation assets optimized for Unreal Engine, Unity, Maya, and Blender.
The company is a B2B professional services firm with quote-based, project-based pricing and multi-year contracts. It reports 45 business partners across 18 countries, 5,000+ cumulative shoot days, and a customer roster spanning Ubisoft (Assassin's Creed, Far Cry, Watch Dogs franchises), Activision (Call of Duty Cold War Black-Ops), Warner Bros (Gotham Knights, Mortal Kombat), and major film productions including Napoleon, Transformers: Rise of the Beasts, and The Adventures of Tintin. Distribution is direct enterprise field sales supplemented by Animation Shopee as a self-service e-commerce channel and on-location mobile studio deployments for international film and television productions.
Apple Arts Studios firmographics
Firmographics- Name
- Apple Arts Studios
- Legal name
- Apple Arts Studios LLP
- Website
- https://appleartsstudios.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apple Arts Studios is a Hyderabad-based motion capture and performance capture studio serving film, gaming, VFX, and AI/robotics clients with full-body, facial, and finger capture, post-processing, and structured AI training datasets, operating what it describes as India's largest mocap infrastructure.
- Ownership category
- akta.pro rank
Apple Arts Studios industry classification
Industry- Product category
- Motion Capture Studio Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting) (MPADAHAC)
- akta.pro secondary industries
- On-Set VFX & Data Acquisition (Witness Cams, Lidar/Photogrammetry, HDRI, Plates) (MPADAHAK), 3D/CGI Animation Production (MPADACAB), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Apple Arts Studios is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Apple Arts Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Motion Capture Services: Project-based professional services for motion capture sessions, including studio-based and on-location mobile capture. Services include body capture, facial capture, finger capture, and prop capture.
- Post-Processing Services: Data cleanup (tracking), retargeting, facial tracking and retargeting, in-game cut scenes and locomotion sets, and cinematic animations. Delivered through a full-time staff of 40 technicians and artists.
- AI Training Datasets: Motion capture datasets for AI companies including locomotion datasets, action datasets, Activities of Daily Living (ADL) datasets, and Human-Object Interaction (HOI) datasets for robotics and computer vision.
- Animation Shopee Library: Pre-built motion capture animation assets sold to game developers, filmmakers, and VFX artists through an online marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Apple Arts Studios product offering
Product offeringCore offering
Apple Arts Studios delivers production-ready motion capture and performance capture services for film, game, animation, and VFX productions, including body, facial, finger, and prop capture using optical camera systems and Technoprops stereo HMC facial capture. The company also provides expert post-processing such as data cleanup, retargeting, facial tracking, and animation production, along with motion capture datasets for AI and robotics training. It operates a sub-brand called Animation Shopee for pre-built animation assets.
Product overview
Apple Arts Studios is a motion capture studio and AI motion dataset production company offering a comprehensive portfolio of services. The core offering includes Motion Capture Services and Post-Processing Services for body, facial, finger, and prop capture, supported by a 127-camera studio infrastructure in Hyderabad, India. The company has expanded into AI Motion Capture Datasets for machine learning and robotics training. Animation Shopee provides a separate animation library marketplace for pre-built motion capture assets. Services are delivered through studio-based capture, large-scale on-site volumes, and mobile studio capabilities, with full post-production including tracking, retargeting, and facial processing.
Differentiator
Problem solved
Functional benefit
Brands
- Animation Shopee: Motion capture animation library platform providing pre-built animation assets for game developers, filmmakers, and VFX artists, with animations optimized for Unreal Engine, Unity, Maya, and Blender.
Products and services
- Motion Capture Services
Quantifiable outcome
- Supports up to 10 characters simultaneously with full body, facial, and finger data capture
- +5 more outcomes
Companies that use Apple Arts Studios
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles5 records
Apple Arts Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature9 records
Apple Arts Studios partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PB Casting StudiocoreCollaboration partner for motion capture workshops designed to give actors, directors, and filmmakers practical insight into how motion capture is used in films, gaming, animation, and virtual production. The workshop includes live demonstrations and previsualization workflows.
- Sandy FilmscoreProduction partner for SonyLiv's Telugu web series 'Degree Days'. Worked with Director Sandy and DOP Aditya Ram on full-body, facial, and finger motion capture services.
- OptiTrackcoreTechnology partner providing OptiTrack Prime X22 cameras and OptiTrack Prime X 41 systems for the motion capture studio infrastructure.
- ViconcoreTechnology partner providing Vicon Vero 2.2 motion capture system for high-fidelity body tracking and full-performance capture including finger animations.
- TechnopropscoreProvider of stereo Head Mounted Camera (HMC) facial capture systems, the same technology used on major global productions including Avatar. Provides high-fidelity facial performance capture.
- Unreal Engine (Epic Games)coreIntegration partner for real-time engine workflows. Motion capture animations are optimized for Unreal Engine, and the studio supports Unreal Engine ingest workflows for virtual production.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Apple Arts Studios competitors and assessment
Company assessmentDirect peers
- Animatrik Film Design: US/UK-based motion capture studio providing full performance capture (body, facial, finger) and post-processing for AAA games and feature films. Highly comparable services, customer profile, and optical-capture-led delivery model to Apple Arts Studios.
- Giant Studios: US motion capture studio providing full performance capture and data processing for AAA games and film (e.g., Halo, Avatar). Direct peer on optical mocap services, post-processing, and AAA client delivery.
- House of Moves: Long-standing US motion capture studio offering full performance capture, data cleanup, retargeting, and facial capture for games, film, and VFX. Closely overlaps with Apple Arts' core service portfolio and AAA customer base.
- Audiomotion Studios: UK-based motion capture and facial performance capture studio serving AAA games, film, and broadcast. Directly comparable in offering (body + facial mocap, Vicon/OptiTrack infrastructure) and customer mix.
- The Imaginarium Studios: Performance capture studio founded by Andy Serkis, specializing in motion capture for games, film and virtual production. Comparable in advanced facial/body capture and premium AAA client roster.
Emerging players
- Move.ai: AI-driven markerless motion capture platform using computer vision. Emerging player whose technology Apple Arts already supports; represents the disruptive trajectory that could pressure traditional optical mocap pricing.
- DeepMotion: AI-based motion capture and animation platform producing body tracking from video. Emerging competitor in the same motion data value chain, particularly for game and virtual character animation use cases.
Broad incumbents
- Weta FX: New Zealand-based VFX and performance capture powerhouse with in-house mocap for films like Avatar and Planet of the Apes. Comparable capture capability but operates as a broad VFX incumbent rather than a specialized mocap-services partner.
- Moving Picture Company (MPC): Global VFX house with in-house motion capture for films, episodic and advertising. Overlaps on mocap-driven VFX but offers a much wider creative-services portfolio than Apple Arts' focused mocap services.
Regional players
- Pixel Playground Studios: India-based motion capture and VFX studio serving South Asian film and gaming productions. Comparable in geography and capture service offering but primarily regional rather than global AAA-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Apple Arts Studios social profiles
Digital presenceApple Arts Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apple Arts Studios leadership team
Management profileNumber of profiles
Profiles2 records
Apple Arts Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apple Arts Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apple Arts Studios
What does Apple Arts Studios do?
Apple Arts Studios delivers production-ready motion capture and performance capture services for film, game, animation, and VFX productions, including body, facial, finger, and prop capture using optical camera systems and Technoprops stereo HMC facial capture. The company also provides expert post-processing such as data cleanup, retargeting, facial tracking, and animation production, along with motion capture datasets for AI and robotics training. It operates a sub-brand called Animation Shopee for pre-built animation assets.
Is Apple Arts Studios a public or private company?
Apple Arts Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apple Arts Studios founded?
Apple Arts Studios was founded in 2011. It employs 51 to 100 people.
Where is Apple Arts Studios based?
Apple Arts Studios is headquartered in Hyderabad, India, in the Asia region.
How does Apple Arts Studios make money?
Four revenue lines are on record. Motion Capture Services are the primary driver. The others are post-Processing Services, AI Training Datasets and animation Shopee Library.
Who are Apple Arts Studios's main competitors?
Direct peers on record are Animatrik Film Design, Giant Studios, House of Moves, Audiomotion Studios and The Imaginarium Studios. Emerging players are Move.ai and DeepMotion. Broad incumbents are Weta FX and Moving Picture Company (MPC). Pixel Playground Studios is listed as a regional player.
Does Apple Arts Studios have an API?
No public API is recorded for Apple Arts Studios.
What industry is Apple Arts Studios in?
Apple Arts Studios's product category is Motion Capture Studio Services. Its primary akta.pro industry code is MPADAHAC, Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting), with a secondary code of MPADAHAK, On-Set VFX & Data Acquisition (Witness Cams, Lidar/Photogrammetry, HDRI, Plates). Its NAICS code is 51219 and its SIC code is 7812.