South Ocean Electric Wire Comp

Name

South Ocean Electric Wire Comp

Legal name

South Ocean Electric Wire Company (PTY) Ltd.

Website

https://soew.co.za

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wire and Cable Product Sales: Manufacturing and distribution of low voltage electrical wire, cable, and accessories. Products are sold as finished goods to customers in construction, infrastructure, and electrical installation sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

South Ocean Electric Wire Company (SOEW) is a South African manufacturer and distributor of low voltage electrical wire, cable, and accessories. The company produces an extensive portfolio of copper and aluminium cables (house wire, flat twin and earth, surface wiring, cabtyre, submersible pump cables, welding cable, armoured and unarmoured FR/LHC variants, XLPE/PVC insulated cables, aerial service connection cables, and ACSR), cable accessories, plus specialised Solar PV Cables for renewable energy applications, all manufactured in facilities in Alrode and Elandsfontein and delivered directly through an owned fleet.

Product overview

South Ocean Electric Wire Company (SOEW) is a South African manufacturer and distributor of LOW voltage electrical wire, cable, and accessories. The company operates as a single unified manufacturing operation producing an extensive portfolio of copper and aluminium cables, including BARE COPPER EARTH WIRE, GENERAL PURPOSE HOUSE WIRE, FLAT TWIN AND EARTH, SURFACE WIRING, TWIN ILLUMINATION CABLE, CABTYRE, SINGLE CORE FLEX, FLEX POWER, RIPCORD, MAINSCORD, SUBMERSIBLE PUMP CABLE, NITRILE TRAILING CABLE, PVC NITRILE WELDING CABLE, armoured cables in various configurations (FR, LHC, ECC) rated at 600/1000V and 1.9/3.3KV, XLPE and PVC insulated cables, AERIAL SERVICE CONNECTION CABLES (CNE and SNE), ALUMINIUM CONDUCTOR STEEL REINFORCED (ACSR), and CABLE ACCESSORIES including CONDUIT. The company also manufactures Solar PV Cable for renewable energy applications and offers specialised products for emerging markets. Products range from residential wiring to industrial medium-voltage applications, all certified to SABS and SANS standards.

Differentiator

Problem solved

Functional benefit

Products and services

• BARE COPPER EARTH WIRE Single core stranded, annealed copper conductor used for grounding and earth applications, sold as a finished core product for low voltage electrical installations.
• GENERAL PURPOSE HOUSE WIRE Plain annealed stranded copper conductors insulated with general-purpose grade PVC for residential electrical installations.
• FLAT TWIN AND EARTH Solid or stranded plain copper conductors, PVC insulated, laid up with bare copper earth wire, PVC sheathed overall for residential wiring.
• SURFACE WIRING Plain copper conductors, PVC insulated, laid up with tinned earth wire in contact with longitudinal aluminium foil tape, PVC sheathed overall.
• TWIN ILLUMINATION CABLE Stranded plain copper conductors, PVC insulated laid flat with PVC outer sheath for lighting applications.
• CABTYRE Flexible plain copper conductors, PVC insulated, PVC sheathed overall for flexible applications.
• SINGLE CORE FLEX Plain annealed flexible copper conductor insulated with flexible grade PVC for flexible wiring applications.
• FLEX POWER Plain annealed flexible copper conductor with flexible PVC bedding and nitrile PVC sheath for power applications requiring flexibility.
• RIPCORD Flexible plain copper conductors, PVC insulated for lightweight flexible applications.
• MAINSCORD Flexible plain copper conductors, PVC insulated laid flat with PVC outer sheath for mains power connections.
• SUBMERSIBLE PUMP CABLE Flexible plain copper conductors, PVC insulated with PVC nitrile overall sheath for submersible pump applications.
• NITRILE TRAILING CABLE Flexible plain copper conductors, PVC insulated, PVC bedded, PVC nitrile sheathed overall for trailing applications.
• PVC NITRILE WELDING CABLE Light duty welding cable comprising flexible conductor insulated with Nitrile/PVC (Synthetic Rubber) compound.
• COPPER FLAME RETARDENT (FR) ARMOURED CABLE 600/1000V Plain annealed copper conductors, PVC insulated, PVC bedded, galvanised steel wire armour, PVC (FR) sheath for medium voltage applications.
• COPPER LOW HALOGEN (LHC) ARMOURED CABLE 600/1000V Plain annealed copper conductors, PVC insulated, PVC(LH) bedded, galvanised steel wire armour, PVC (LH) sheath for reduced smoke and toxic gas emissions.
• COPPER FLAME RETARDENT ECC (FR) ARMOURED CABLE 600/1000V Plain annealed copper conductors, PVC insulated, PVC bedded, galvanised steel wire armour with earth continuity conductors in the armour, PVC (FR) sheath.
• COPPER SINGLE CORE XLPE PVC CABLE Plain annealed stranded copper conductors, XLPE insulated unarmoured with PVC sheath for various electrical applications.
• COPPER SINGLE CORE PVC AWA PVC CABLE Plain annealed stranded copper conductors, PVC insulated AWA with PVC sheath for overhead line applications.
• COPPER FLAME RETARDENT (FR) ARMOURED CABLE 1.9/3.3KV Shaped stranded copper conductors, XLPE insulated, PVC bedded, galvanised steel wire armour, PVC (FR) sheathed for higher voltage applications.
• AERIAL SERVICE CONNECTION CABLE (CNE) Stranded hard drawn copper phase conductor, XLPE insulated with bare neutral earth conductors, polyethylene sheathed house service cable with nylon ripcord.
• AERIAL SERVICE CONNECTION CABLE (SNE) Stranded hard drawn copper phase conductor, XLPE insulated, polyethylene insulated neutral with bare earth conductors, polyethylene sheathed house service cable.
• ALUMINIUM CONDUCTOR STEEL REINFORCED (ACSR) Plain hard drawn aluminium strands laid up around a galvanised steel wire centre strand for overhead transmission lines.
• ALUMINIUM FLAME RETARDENT (FR) ARMOURED CABLE 600/1000V Plain hard drawn aluminium conductors, XLPE insulated, PVC bedded, galvanised steel wire armour, PVC (FR) sheath for medium voltage applications.
• ALUMINIUM LOW HALOGEN (LHC) ARMOURED CABLE 600/1000V Plain hard drawn aluminium conductors, XLPE insulated, PVC (LH) bedded, galvanised steel wire armour, PVC (LHC) sheath for reduced smoke applications.
• ALUMINIUM ECC (FR) ARMOURED CABLE 600/1000V Plain hard drawn aluminium conductors, XLPE insulated, PVC bedded, galvanised steel wire armour with earth continuity conductors in the armour, PVC sheath.
• SINGLE CORE ALUMINIUM XLPE PVC CABLE Plain hard drawn stranded aluminium conductor, XLPE insulated, unarmoured with PVC sheath for various electrical applications.
• ALUMINIUM FLAME RETARDENT (FR) ARMOURED CABLE 1.9/3.3KV Plain hard drawn aluminium conductors, XLPE insulated, PVC bedded, galvanised steel wire armoured, PVC (FR) sheathed for higher voltage applications.
• ALUMINIUM LOW HALOGEN (LHC) ARMOURED CABLE 1.9/3.3KV Plain hard drawn aluminium conductors, XLPE insulated, PVC bedded, galvanised steel wire armoured, PVC (LHC) sheathed for reduced smoke higher voltage applications.
• CABLE ACCESSORIES - CONDUIT Conduit accessories for cable management and installation applications.
• Solar PV Cable Specialised Solar PV Cables for efficient transmission and distribution of solar power, connecting solar panels to grids for clean energy flow in rooftop solar and solar farm installations.
• Specialised Wire and Cable Products Customized wire and cable products tailored for emerging markets, addressing specific industry needs with compliance to local regulations.

Quantifiable outcome

• 10-year product guarantee on all products
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• YES (Youth Employment Service)minorOthersSOEW participates in the YES Learners Programme, empowering disadvantaged youth in South Africa through mentorship, hands-on experiences, and targeted initiatives. The programme aims to equip young minds with skills and confidence to contribute meaningfully to society.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Prysmian Group: Global leader in the cable industry with a wide range of low, medium, and high voltage cables and significant African distribution. While not specialised in the low-voltage segment, it competes with SOEW on larger infrastructure and utility tenders.
• El Sewedy Electric: One of the largest cable manufacturers in the Middle East and Africa, offering a comprehensive range of low, medium, and high voltage cables with operations across Africa. Represents a larger incumbent threat to SOEW in both South Africa and the broader African emerging markets SOEW targets.
• Nexans: Global cable manufacturer with a presence in Africa offering power cables, accessories, and value-added services. Competes indirectly with SOEW on larger infrastructure projects and represents a global incumbent benchmark.

Direct peers

• Voltex South Africa: Major South African electrical cable and accessory distributor and manufacturer with a broad low-voltage product range reaching electrical contractors and the construction sector, overlapping directly with SOEW's customer base.
• Aberdare Cables: One of South Africa's largest cable manufacturers, producing low, medium, and high voltage cables, including PVC and XLPE insulated products. Directly comparable to SOEW in product category, customer base (construction, utilities, mining), and South African regulatory environment (SABS-certified).
• CBI-electric: African Cables: South African manufacturer of electrical cables serving utilities, mining, and industry. Competes head-to-head with SOEW in low and medium voltage cable segments, and is a fellow AECMSA member with SABS-certified product range.
• Powermate (PMA) South Africa: South African manufacturer of low-voltage cables, house wire, and cable accessories serving the same electrical contractor and construction channels as SOEW, with comparable SABS-certified product offerings.

Regional players

• LS Cable & System (South Africa): Korean global cable manufacturer with a growing African presence offering low and medium voltage cables, posing an emerging competitive threat to SOEW in larger infrastructure projects across the continent.
• Helukabel South Africa: German-headquartered cable manufacturer with a South African subsidiary supplying cables and accessories to industrial and construction customers. Comparable product range but competes primarily in higher-spec industrial cables rather than residential house wire.

Emerging players

• Teljoy Cable / Telectronics: South African electrical products manufacturer and distributor with growing presence in low-voltage cables and accessories, overlapping with SOEW's mid-market electrical contractor segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/south-ocean-electric-wire-company-proprietary-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Ocean Electric Wire Comp