Macmillan Media
- Company typePrivate
- Founded1998
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Macmillan Media does
Macmillan Media is a privately held UK and Ireland video production and broadcast media training company headquartered in Belfast, with a secondary office in Glasgow. Founded around 1998, the company operates from full TV and radio studio facilities in both locations and delivers an integrated portfolio of services: creative documentary and corporate video production (including 4K filming, CAA-licensed drone photography, 2D/3D animation, 5.1 audio mixing, and live streaming); bespoke media training for government, corporate, and emergency services clients; live event production with on-screen video play and speaker coaching; and Q Radio News bulletins broadcast seven days a week in partnership with Northern Media Group. The company has added an EDI Ready training curriculum distributed through Eventbrite as a transactional channel distinct from its traditional bespoke engagements.
The company is led by two partners — Michael Macmillan (Senior Partner and CEO) and Jane Veitch (Partner and Operations Manager) — supported by a freelance team of established UK and Ireland broadcast journalists. The team's prior tenures at BBC, ITN, Sky News, RTE, UTV, and ITV/Daybreak/GMTV form the primary commercial differentiator, positioning Macmillan Media as a credibility-led boutique rather than a volume production house. The technology stack is built around conventional broadcast production tooling rather than proprietary platforms or AI-driven automation.
Revenue is generated entirely through professional services engagements: project-based production fees, bespoke training course packages, live event service fees, and ongoing radio news content supply. Pricing is quote-based and not publicly disclosed. Distribution is direct-to-client via enterprise sales, referrals, and the company's standing reputation, with no public pricing, self-serve platform, or disclosed customer logos. The company has no external institutional investment, no parent company, and no subsidiaries.
Macmillan Media firmographics
Firmographics- Name
- Macmillan Media
- Legal name
- Macmillan Media
- Website
- https://macmillanmedia.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Macmillan Media industry classification
Industry- Product category
- Video Production and Media Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Business, Politics & Current Affairs Documentaries (MPADADAJ)
Keywords
Where Macmillan Media is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Macmillan Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: Production of creative documentaries, broadcast features, animated explainer videos, corporate marketing and promotion, health and safety training videos, and induction training videos. Revenue generated through project-based production fees.
- Media Training Services: Bespoke media training courses including television performance workshops, radio interview roleplay scenarios, key message communication, and one-to-one mentoring. Revenue generated through training fees and course packages.
- Live Event Services: Live events with video play on large screens, directing running orders, speech writing, speaker tutoring, and live video streaming services
- Radio News Content: Supply of Q Radio news bulletins produced in partnership with Northern Media Group, broadcast seven days a week
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Macmillan Media product offering
Product offeringCore offering
Macmillan Media is a Belfast-based broadcast and corporate video production company producing creative documentaries, 2D/3D animations, corporate marketing videos, training videos, and live event coverage. The company also delivers bespoke media training (TV performance, radio roleplay, crisis communication), supplies daily Q Radio News bulletins in partnership with Northern Media Group, and offers EDI professional development courses. All services are delivered through full TV and radio studio facilities in Belfast and Glasgow by a team of former BBC, ITN, Sky News, RTE, and UTV journalists.
Product overview
Macmillan Media is a UK and Ireland media services company offering an integrated portfolio of video production, broadcast media training, news broadcasting, and professional development courses. The core offerings include Video Production & Live Events (covering Creative Documentaries, 2D & 3D Animation, Broadcast Features, Corporate Marketing, Health and Safety Training, and Live Streaming), Media Training (with courses in television performance, radio roleplay, key message communication, and crisis management), Q Radio News (daily news bulletins), and EDI Training (professional diversity and inclusion courses with 8 modules). Additional specialized services include 4K video production, CAA-licensed drone photography, animation, and TV/Radio studio facilities in Belfast and Glasgow.
Differentiator
Problem solved
Functional benefit
Brands
- Q Radio News: Radio news service provided by Macmillan Media in partnership with Northern Media Group, broadcasting news bulletins seven days a week during daytime.
Products and services
- Media Training Bespoke broadcast media training courses for government, corporate, and emergency services clients covering television performance workshops, radio interview roleplay, key message communication, and one-to-one mentoring delivered 'as live' by senior broadcast journalists.
- Video Production & Live Events End-to-end broadcast and corporate video production including creative documentaries, 2D and 3D animation, broadcast features, corporate marketing, health and safety training videos, induction training videos, live event production, and live video streaming to social media.
- Q Radio News Daily radio news bulletins broadcast seven days a week during daytime hours, produced by Macmillan Media in partnership with Northern Media Group.
- EDI Training EDI Ready courses helping creative industry professionals manage and participate in an inclusive workforce, delivered through 8 modules covering neurodiversity, unconscious bias, mentoring, bullying and harassment, mental health, ethnicity, and sexual orientation/gender identity.
Quantifiable outcome
- Won Royal Television Society award for coverage of Palestinian Intifada rebellion
Companies that use Macmillan Media
Customer profileSegments3 records
Ideal customer profiles3 records
Macmillan Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Macmillan Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northern Media GroupcoreMacmillan Media, in partnership with the Northern Media Group, supplies Q Radio news. The news bulletins are broadcast seven days a week during daytime. This is a core partnership for the company's radio news operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Macmillan Media competitors and assessment
Company assessmentEmerging players
- Whisper Media: UK independent production company specialising in live event coverage, sports, and broadcast features. Comparable to Macmillan's live event and broadcast feature capabilities, with growing scale in the same buyer segments.
Direct peers
- Red Bee Media: UK broadcast services company offering media management, playout, and content production. Comparable to Macmillan Media's full-service broadcast production and live event capabilities, with similar UK-centric, professionally-produced content focus.
- North One Television: UK factual and entertainment production company. Directly comparable in broadcast documentary and feature production, serving similar UK broadcasters, brands, and government-adjacent clients as Macmillan Media.
- The Farm Group: UK post-production and content services company serving broadcasters, streamers, and brands. Directly comparable to Macmillan Media's full-service video production, editing, and live event offering for corporate and broadcast clients.
- Sunset+Vine: UK independent sports and entertainment production company. Comparable in broadcast feature production and live event services, with overlap in the same UK corporate and broadcast buyer segments as Macmillan Media.
- Talker Tailor Trouble Maker: UK media and presentation training company founded by ex-broadcast journalists. The closest direct peer for Macmillan's media training offering — same target customers (corporates, government spokespeople, executives), same broadcast-pedigree differentiation, same 'as-live' coaching methodology.
- ITN Productions: UK-based broadcast and corporate video production arm of ITN. Directly comparable to Macmillan Media's broadcast feature, corporate video, and live event services, with overlapping target customers in UK corporate, government, and emergency services sectors.
Broad incumbents
- BBC Studios: Global production and distribution arm of the BBC. Overlaps with Macmillan Media on broadcast feature production, documentary work, and corporate content, but at vastly greater scale and with first-party broadcast IP rather than as a services provider.
- Sky Studios: Production arm of Sky, producing original scripted, factual, and entertainment content. Comparable in broadcast and corporate video production capability but operates from a vertically integrated pay-TV platform rather than as an independent services company like Macmillan Media.
Regional players
- NVTV (Northern Visions): Northern Ireland community television broadcaster and production company. Operates in Macmillan's home geography with overlapping broadcast production capability, and the two share broadcast talent relationships (Jim McClean presents on NVTV).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Macmillan Media social profiles
Digital presenceMacmillan Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macmillan Media leadership team
Management profileNumber of profiles
Profiles6 records
Macmillan Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macmillan Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macmillan Media
What does Macmillan Media do?
Macmillan Media is a Belfast-based broadcast and corporate video production company producing creative documentaries, 2D/3D animations, corporate marketing videos, training videos, and live event coverage. The company also delivers bespoke media training (TV performance, radio roleplay, crisis communication), supplies daily Q Radio News bulletins in partnership with Northern Media Group, and offers EDI professional development courses. All services are delivered through full TV and radio studio facilities in Belfast and Glasgow by a team of former BBC, ITN, Sky News, RTE, and UTV journalists.
Is Macmillan Media a public or private company?
Macmillan Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macmillan Media founded?
Macmillan Media was founded in 1998. It employs 11 to 50 people.
Where is Macmillan Media based?
Macmillan Media is headquartered in Belfast, United Kingdom, in the Europe region.
How does Macmillan Media make money?
Four revenue lines are on record. Video Production Services are the primary driver. The others are media Training Services, live Event Services and radio News Content.
Who are Macmillan Media's main competitors?
Whisper Media is listed as an emerging player. Direct peers are Red Bee Media, North One Television, The Farm Group, Sunset+Vine, Talker Tailor Trouble Maker and ITN Productions. Broad incumbents are BBC Studios and Sky Studios. NVTV (Northern Visions) is listed as a regional player.
Does Macmillan Media have an API?
No public API is recorded for Macmillan Media.
What industry is Macmillan Media in?
Macmillan Media's product category is Video Production and Media Services. Its primary akta.pro industry code is MPADADAJ, Business, Politics & Current Affairs Documentaries. Its NAICS code is 512 and its SIC code is 7812.